{"id":58198,"date":"2024-09-26T08:58:10","date_gmt":"2024-09-26T01:58:10","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=58198"},"modified":"2024-10-17T11:10:13","modified_gmt":"2024-10-17T04:10:13","slug":"market-research-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/market-research-la-gi\/","title":{"rendered":"Market Research L\u00e0 G\u00ec? 9 Lo\u1ea1i Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng Ph\u1ed5 Bi\u1ebfn"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;58198&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p><em>Trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf bi\u1ebfn \u0111\u1ed9ng ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p, nh\u1eefng doanh nghi\u1ec7p bi\u1ebft t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a market research s\u1ebd c\u00f3 v\u1ecb th\u1ebf v\u01b0\u1ee3t tr\u1ed9i \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c, \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a m\u00ecnh trong th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u. V\u1eady <\/em><a href=\"https:\/\/jobsgo.vn\/blog\/market-research-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong><em>market research l\u00e0 g\u00ec<\/em><\/strong><\/a><em>? C\u00f3 m\u1ea5y lo\u1ea1i market research? C\u00f9ng JobsGO t\u00ecm hi\u1ec3u th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Market_Research_La_Gi\">1. Market Research L\u00e0 G\u00ec?<\/a><\/li><li><a href=\"#2_Tam_Quan_Trong_Cua_Market_Research_Doi_Voi_Doanh_Nghiep\">2. T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Market Research \u0110\u1ed1i V\u1edbi Doanh Nghi\u1ec7p<\/a><ul><li><a href=\"#21_Hieu_Ro_Khach_Hang\">2.1 Hi\u1ec3u R\u00f5 Kh\u00e1ch H\u00e0ng<\/a><\/li><li><a href=\"#22_Xac_Dinh_Co_Hoi_Thi_Truong\">2.2 X\u00e1c \u0110\u1ecbnh C\u01a1 H\u1ed9i Th\u1ecb Tr\u01b0\u1eddng<\/a><\/li><li><a href=\"#23_Doi_Pho_Voi_Su_Canh_Tranh\">2.3 \u0110\u1ed1i Ph\u00f3 V\u1edbi S\u1ef1 C\u1ea1nh Tranh<\/a><\/li><li><a href=\"#24_Toi_Uu_Hoa_Chi_Phi_Tiep_Thi\">2.4 T\u1ed1i \u01afu H\u00f3a Chi Ph\u00ed Ti\u1ebfp Th\u1ecb<\/a><\/li><li><a href=\"#25_Dua_Ra_Quyet_Dinh_Chien_Luoc\">2.5 \u0110\u01b0a Ra Quy\u1ebft \u0110\u1ecbnh Chi\u1ebfn L\u01b0\u1ee3c<\/a><\/li><li><a href=\"#26_Doi_Pho_Voi_Bien_Dong_Thi_Truong\">2.6 \u0110\u1ed1i Ph\u00f3 V\u1edbi Bi\u1ebfn \u0110\u1ed9ng Th\u1ecb Tr\u01b0\u1eddng<\/a><\/li><li><a href=\"#27_Giam_Rui_Ro\">2.7 Gi\u1ea3m R\u1ee7i Ro<\/a><\/li><li><a href=\"#28_Tim_Kiem_Cac_Thi_Truong_Moi_Cho_San_Pham\">2.8 T\u00ecm Ki\u1ebfm C\u00e1c Th\u1ecb Tr\u01b0\u1eddng M\u1edbi Cho S\u1ea3n Ph\u1ea9m<\/a><\/li><\/ul><\/li><li><a href=\"#3_Phan_Loai_Market_Research\">3. Ph\u00e2n Lo\u1ea1i Market Research<\/a><ul><li><a href=\"#31_Market_Segmentation_Research\">3.1 Market Segmentation Research<\/a><\/li><li><a href=\"#32_Product_Research\">3.2 Product Research<\/a><\/li><li><a href=\"#33_Pricing_Research\">3.3 Pricing Research<\/a><\/li><li><a href=\"#34_Brand_Research\">3.4 Brand Research<\/a><\/li><li><a href=\"#35_Customer_Satisfaction_Research\">3.5 Customer Satisfaction Research<\/a><\/li><li><a href=\"#36_Market_Trend_Research\">3.6 Market Trend Research<\/a><\/li><li><a href=\"#37_Competitive_Analysis\">3.7 Competitive Analysis<\/a><\/li><li><a href=\"#38_Advertising_And_Marketing_Effectiveness_Research\">3.8 Advertising And Marketing Effectiveness Research<\/a><\/li><li><a href=\"#39_Social_And_Cultural_Research\">3.9 Social And Cultural Research<\/a><\/li><\/ul><\/li><li><a href=\"#4_Quy_Trinh_Market_Research\">4. Quy Tr\u00ecnh Market Research<\/a><ul><li><a href=\"#41_Xac_Dinh_Van_De_Muc_Tieu_Nghien_Cuu\">4.1 X\u00e1c \u0110\u1ecbnh V\u1ea5n \u0110\u1ec1, M\u1ee5c Ti\u00eau Nghi\u00ean C\u1ee9u<\/a><\/li><li><a href=\"#42_Phat_Trien_Ke_Hoach_Nghien_Cuu\">4.2 Ph\u00e1t Tri\u1ec3n K\u1ebf Ho\u1ea1ch Nghi\u00ean C\u1ee9u<\/a><\/li><li><a href=\"#43_Thu_Thap_Thong_Tin\">4.3 Thu Th\u1eadp Th\u00f4ng Tin<\/a><\/li><li><a href=\"#44_Phan_Tich_Du_Lieu\">4.4 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u<\/a><\/li><li><a href=\"#45_Viet_Bao_Cao_Va_Trinh_Bay_Nghien_Cuu\">4.5 Vi\u1ebft B\u00e1o C\u00e1o V\u00e0 Tr\u00ecnh B\u00e0y Nghi\u00ean C\u1ee9u<\/a><\/li><li><a href=\"#46_Theo_Doi_Ket_Qua_Va_Danh_Gia\">4.6 Theo D\u00f5i K\u1ebft Qu\u1ea3 V\u00e0 \u0110\u00e1nh Gi\u00e1<\/a><\/li><\/ul><\/li><li><a href=\"#5_Phan_Biet_Market_Research_Va_Marketing_Research\">5. Ph\u00e2n Bi\u1ec7t Market Research V\u00e0 Marketing Research<\/a><\/li><li><a href=\"#6_Lo_Trinh_Su_Nghiep_Cho_Nguoi_Lam_Market_Research\">6. L\u1ed9 Tr\u00ecnh S\u1ef1 Nghi\u1ec7p Cho Ng\u01b0\u1eddi L\u00e0m Market Research<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Market_Research_La_Gi\"><strong>1. Market Research L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n<blockquote id=\"nghi\u00ean_c\u1ee9u_th\u1ecb_tr\u01b0\u1eddng\" cite=\"https:\/\/jobsgo.vn\/blog\/market-research-la-gi\/#chi_phi_nghien_cuu_thi_truong\"><p><a rel=\"nofollow\" href=\"https:\/\/en.wikipedia.org\/wiki\/Market_research\">Market research<\/a> (nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng) l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Market research bao g\u1ed3m vi\u1ec7c nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng n\u00f3i chung.<\/p><\/blockquote>\n<p>M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a ra <a href=\"https:\/\/jobsgo.vn\/blog\/chien-luoc-kinh-doanh\/\" target=\"_blank\" rel=\"noopener\">chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/a> s\u00e1ng su\u1ed1t d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng. Qu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u01b0 kh\u1ea3o s\u00e1t, ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ed1ng k\u00ea, c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh nh\u01b0 ph\u1ecfng v\u1ea5n s\u00e2u v\u00e0 nh\u00f3m t\u1eadp trung.<\/p>\n<figure id=\"attachment_81228\" aria-describedby=\"caption-attachment-81228\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-81228 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/market-research-la-gi-1.jpg\" alt=\"market research l\u00e0 g\u00ec\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/market-research-la-gi-1.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/market-research-la-gi-1-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/market-research-la-gi-1-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/market-research-la-gi-1-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-81228\" class=\"wp-caption-text\"><center><em>Market Research L\u00e0 G\u00ec?<\/em><\/center><\/figcaption><\/figure>\n<p>Th\u00f4ng qua <a href=\"https:\/\/jobsgo.vn\/blog\/nghien-cuu-thi-truong-la-gi\/\" target=\"_blank\" rel=\"noopener\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u trong t\u01b0\u01a1ng lai. K\u1ebft qu\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1eeb ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u1ecbnh gi\u00e1, chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, cho \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f2n bao g\u1ed3m c\u1ea3 vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u1ef1c tuy\u1ebfn, theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2><span id=\"2_Tam_Quan_Trong_Cua_Market_Research_Doi_Voi_Doanh_Nghiep\"><strong>2. T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Market Research \u0110\u1ed1i V\u1edbi Doanh Nghi\u1ec7p<\/strong><\/span><\/h2>\n<p>Qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n t\u1ea1o n\u1ec1n t\u1ea3ng cho vi\u1ec7c x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng. Th\u00f4ng qua vi\u1ec7c ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 to\u00e0n di\u1ec7n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, gi\u1ea3m thi\u1ec3u r\u1ee7i ro, t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c.<\/p>\n<h3><span id=\"21_Hieu_Ro_Khach_Hang\"><strong>2.1 Hi\u1ec3u R\u00f5 Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n<p>Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 c\u00f3 l\u1ee3i cho c\u1ea3 hai b\u00ean. Khi nghi\u00ean c\u1ee9u s\u00e2u v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi mua s\u1eafm v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng ch\u00ednh x\u00e1c nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n<p>Market research s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng cao h\u01a1n c\u0169ng nh\u01b0 t\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh, gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng. H\u01a1n n\u1eefa, th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng cho ph\u00e9p doanh nghi\u1ec7p d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch linh ho\u1ea1t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111ang thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3><span id=\"22_Xac_Dinh_Co_Hoi_Thi_Truong\"><strong>2.2 X\u00e1c \u0110\u1ecbnh C\u01a1 H\u1ed9i Th\u1ecb Tr\u01b0\u1eddng<\/strong><\/span><\/h3>\n<p>Trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n kinh doanh, vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ed5i m\u1edbi. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cung c\u1ea5p c\u00f4ng c\u1ee5, ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 ph\u00e2n t\u00edch xu h\u01b0\u1edbng ng\u00e0nh, \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u ti\u1ec1m n\u0103ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c.<\/p>\n<p>B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1edbi th\u00f4ng tin \u0111\u1ecbnh t\u00ednh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1eefng kho\u1ea3ng tr\u1ed1ng trong th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y ch\u00fang.<\/p>\n<h3><span id=\"23_Doi_Pho_Voi_Su_Canh_Tranh\"><strong>2.3 \u0110\u1ed1i Ph\u00f3 V\u1edbi S\u1ef1 C\u1ea1nh Tranh<\/strong><\/span><\/h3>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho ph\u00e9p doanh nghi\u1ec7p ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c, \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng. Th\u00f4ng qua vi\u1ec7c so s\u00e1nh chu\u1ea9n, ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t. H\u01a1n n\u1eefa, vi\u1ec7c gi\u00e1m s\u00e1t li\u00ean t\u1ee5c c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh cho ph\u00e9p doanh nghi\u1ec7p d\u1ef1 \u0111o\u00e1n c\u00e1c thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u1ea3n \u1ee9ng nhanh ch\u00f3ng v\u1edbi c\u00e1c m\u1ed1i \u0111e d\u1ecda m\u1edbi n\u1ed5i.<\/p>\n<h3><span id=\"24_Toi_Uu_Hoa_Chi_Phi_Tiep_Thi\"><strong>2.4 T\u1ed1i \u01afu H\u00f3a Chi Ph\u00ed Ti\u1ebfp Th\u1ecb<\/strong><\/span><\/h3>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c v\u00e0 hi\u1ec7u qu\u1ea3. Th\u00f4ng qua ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c nhau, \u0111\u00e1nh gi\u00e1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111o l\u01b0\u1eddng s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb n\u00e0o mang l\u1ea1i l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 cao nh\u1ea5t.<\/p>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho ph\u00e9p doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau, c\u1eaft gi\u1ea3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t. Ngo\u00e0i ra, vi\u1ec7c hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f3 m\u1ee5c ti\u00eau h\u01a1n, gi\u1ea3m l\u00e3ng ph\u00ed v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng th\u1ec3.<\/p>\n<h3><span id=\"25_Dua_Ra_Quyet_Dinh_Chien_Luoc\"><strong>2.5 \u0110\u01b0a Ra Quy\u1ebft \u0110\u1ecbnh Chi\u1ebfn L\u01b0\u1ee3c<\/strong><\/span><\/h3>\n<p>Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf to\u00e0n c\u1ea7u ng\u00e0y c\u00e0ng bi\u1ebfn \u0111\u1ed9ng, vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong qu\u00e1 tr\u00ecnh n\u00e0y b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u1eefng ch\u1eafc cho vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>Nh\u1edd vi\u1ec7c ph\u00e2n t\u00edch s\u00e2u r\u1ed9ng c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 \u0111\u1ed9ng th\u00e1i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c k\u1ecbch b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c \u0111a chi\u1ec1u, d\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c c\u00e1c th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n v\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb m\u00ecnh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n cho ph\u00e9p h\u1ecd d\u1ef1 \u0111o\u00e1n v\u00e0 chu\u1ea9n b\u1ecb cho nh\u1eefng thay \u0111\u1ed5i s\u1eafp t\u1edbi trong ng\u00e0nh.<\/p>\n<h3><span id=\"26_Doi_Pho_Voi_Bien_Dong_Thi_Truong\"><strong>2.6 \u0110\u1ed1i Ph\u00f3 V\u1edbi Bi\u1ebfn \u0110\u1ed9ng Th\u1ecb Tr\u01b0\u1eddng<\/strong><\/span><\/h3>\n<p>Bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t th\u1ef1c t\u1ebf kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u00e0 linh ho\u1ea1t. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c, c\u00f3 h\u1ec7 th\u1ed1ng cung c\u1ea5p cho doanh nghi\u1ec7p c\u00f4ng c\u1ee5 \u0111\u1ec3 theo d\u00f5i, ph\u00e2n t\u00edch nh\u1eefng thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng kinh doanh macro v\u00e0 micro.<\/p>\n<figure id=\"attachment_81229\" aria-describedby=\"caption-attachment-81229\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-81229 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/nghien-cuu-thi-truong-dong-vai-tro-quan-trong-nhu-the-nao.jpg\" alt=\"nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/nghien-cuu-thi-truong-dong-vai-tro-quan-trong-nhu-the-nao.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/nghien-cuu-thi-truong-dong-vai-tro-quan-trong-nhu-the-nao-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/nghien-cuu-thi-truong-dong-vai-tro-quan-trong-nhu-the-nao-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/nghien-cuu-thi-truong-dong-vai-tro-quan-trong-nhu-the-nao-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-81229\" class=\"wp-caption-text\"><center><em>\u0110\u1ed1i Ph\u00f3 V\u1edbi Bi\u1ebfn \u0110\u1ed9ng Th\u1ecb Tr\u01b0\u1eddng<\/em><\/center><\/figcaption><\/figure>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u00ean ti\u1ebfn nh\u01b0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n s\u1edbm c\u00e1c d\u1ea5u hi\u1ec7u c\u1ee7a s\u1ef1 thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c c\u1ee7a c\u00e1c bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n cho ph\u00e9p h\u1ecd t\u1eadn d\u1ee5ng nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi n\u1ed5i l\u00ean t\u1eeb s\u1ef1 thay \u0111\u1ed5i n\u00e0y, bi\u1ebfn th\u00e1ch th\u1ee9c th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n<h3><span id=\"27_Giam_Rui_Ro\"><strong>2.7 Gi\u1ea3m R\u1ee7i Ro<\/strong><\/span><\/h3>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd x\u00e1c \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd c\u00e1c r\u1ee7i ro ti\u1ec1m \u1ea9n m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Market research s\u1ebd tr\u1ea3i qua qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u to\u00e0n di\u1ec7n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 b\u00e1o r\u1ee7i ro ph\u1ee9c t\u1ea1p, cho ph\u00e9p h\u1ecd l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c nh\u1eefng th\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 x\u1ea3y ra v\u00e0 chu\u1ea9n b\u1ecb c\u00e1c k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng ph\u00f9 h\u1ee3p.<\/p>\n<h3><span id=\"28_Tim_Kiem_Cac_Thi_Truong_Moi_Cho_San_Pham\"><strong>2.8 T\u00ecm Ki\u1ebfm C\u00e1c Th\u1ecb Tr\u01b0\u1eddng M\u1edbi Cho S\u1ea3n Ph\u1ea9m<\/strong><\/span><\/h3>\n<p>Vi\u1ec7c t\u00ecm ki\u1ebfm, ph\u00e1t tri\u1ec3n c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi cho s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n doanh thu c\u1ee7a doanh nghi\u1ec7p. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi, bao g\u1ed3m c\u1ea3 th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. Th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1eb7c \u0111i\u1ec3m v\u0103n h\u00f3a, h\u00e0nh vi ti\u00eau d\u00f9ng, quy \u0111\u1ecbnh ph\u00e1p l\u00fd v\u00e0 c\u1ea5u tr\u00fac c\u1ea1nh tranh c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i ph\u00f9 h\u1ee3p nh\u1ea5t cho vi\u1ec7c m\u1edf r\u1ed9ng.<\/p>\n<h2><span id=\"3_Phan_Loai_Market_Research\"><strong>3. Ph\u00e2n Lo\u1ea1i Market Research<\/strong><\/span><\/h2>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u1ee3p th\u00e0nh t\u1eeb nhi\u1ec1u ph\u00e2n lo\u1ea1i kh\u00e1c nhau, b\u1ed5 tr\u1ee3 v\u00e0 li\u00ean k\u1ebft m\u1eadt thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng n\u01b0\u1edbc \u0111i kh\u00f4n ngoan trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/p>\n<h3><span id=\"31_Market_Segmentation_Research\"><strong>3.1 Market Segmentation Research<\/strong><\/span><\/h3>\n<p>Market segmentation research (nghi\u00ean c\u1ee9u ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng) l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh trong marketing, nh\u1eb1m chia nh\u1ecf th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m, nhu c\u1ea7u v\u00e0 h\u00e0nh vi t\u01b0\u01a1ng \u0111\u1ed3ng. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y l\u00e0 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 ti\u1ec1m n\u0103ng nh\u1ea5t, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3.<\/p>\n<figure id=\"attachment_81230\" aria-describedby=\"caption-attachment-81230\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-81230 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/phan-loai-nghien-cuu-thi-truong.jpg\" alt=\"ph\u00e2n lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tru\u00f2ng\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/phan-loai-nghien-cuu-thi-truong.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/phan-loai-nghien-cuu-thi-truong-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/phan-loai-nghien-cuu-thi-truong-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/phan-loai-nghien-cuu-thi-truong-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-81230\" class=\"wp-caption-text\"><center><em>Market Segmentation Research<\/em><\/center><\/figcaption><\/figure>\n<p>Trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00e0 marketing th\u01b0\u1eddng s\u1eed d\u1ee5ng nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau nh\u01b0 \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc (tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp), t\u00e2m l\u00fd h\u1ecdc (l\u1ed1i s\u1ed1ng, gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n), \u0111\u1ecba l\u00fd v\u00e0 h\u00e0nh vi mua s\u1eafm. Nghi\u00ean c\u1ee9u n\u00e0y th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u th\u00f4ng qua c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n s\u00e2u v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p. K\u1ebft qu\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac, t\u1eeb \u0111\u00f3 t\u0103ng hi\u1ec7u qu\u1ea3 marketing v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c.<\/p>\n<p><strong>Xem th\u00eam: <\/strong><a href=\"https:\/\/jobsgo.vn\/blog\/thi-truong-muc-tieu-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 g\u00ec? C\u00e1ch x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p<\/strong><\/a><\/p>\n<h3><span id=\"32_Product_Research\"><strong>3.2 Product Research<\/strong><\/span><\/h3>\n<p>Product research (nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m) l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong quy tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a s\u1ea3n ph\u1ea9m, t\u1eeb giai \u0111o\u1ea1n \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u cho \u0111\u1ebfn khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng v\u00e0 trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a n\u00f3.<\/p>\n<p>Nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m bao g\u1ed3m nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng nh\u01b0: \u0111\u00e1nh gi\u00e1 \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m m\u1edbi, th\u1eed nghi\u1ec7m kh\u00e1i ni\u1ec7m s\u1ea3n ph\u1ea9m, ph\u00e2n t\u00edch t\u00ednh kh\u1ea3 thi c\u1ee7a s\u1ea3n ph\u1ea9m, th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ee5c ti\u00eau ch\u00ednh l\u00e0 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f3 t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty.<\/p>\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m bao g\u1ed3m: nh\u00f3m t\u1eadp trung, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 th\u1eed nghi\u1ec7m th\u1ecb tr\u01b0\u1eddng. K\u1ebft qu\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng v\u1ec1 vi\u1ec7c c\u00f3 n\u00ean ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng, c\u0169ng nh\u01b0 c\u00e1ch th\u1ee9c t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3><span id=\"33_Pricing_Research\"><strong>3.3 Pricing Research<\/strong><\/span><\/h3>\n<p>Pricing research (nghi\u00ean c\u1ee9u gi\u00e1) t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 t\u1ed1i \u01b0u cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y l\u00e0 t\u00ecm ra m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p trong khi v\u1eabn \u0111\u1ea3m b\u1ea3o t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ef1 ch\u1ea5p nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Nghi\u00ean c\u1ee9u gi\u00e1 th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c ph\u00e2n t\u00edch nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0: chi ph\u00ed s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i, gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u1eadn th\u1ee9c v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed9 co gi\u00e3n c\u1ee7a c\u1ea7u theo gi\u00e1 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u0129 m\u00f4 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u gi\u00e1 ph\u1ed5 bi\u1ebfn bao g\u1ed3m: ph\u00e2n t\u00edch gi\u00e1-c\u1ea7u, th\u1eed nghi\u1ec7m gi\u00e1 trong th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf ho\u1eb7c m\u00f4 ph\u1ecfng, kh\u1ea3o s\u00e1t v\u1ec1 s\u1ef1 s\u1eb5n l\u00f2ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n t\u00edch conjoint \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ea7m quan tr\u1ecdng t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a gi\u00e1 so v\u1edbi c\u00e1c thu\u1ed9c t\u00ednh kh\u00e1c c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p>K\u1ebft qu\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u gi\u00e1 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3, c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 kh\u00e1c nhau nh\u01b0 \u0111\u1ecbnh gi\u00e1 theo gi\u00e1 tr\u1ecb, \u0111\u1ecbnh gi\u00e1 theo c\u1ea1nh tranh, ho\u1eb7c \u0111\u1ecbnh gi\u00e1 theo ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. Nghi\u00ean c\u1ee9u gi\u00e1 c\u0169ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00e2m l\u00fd gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a nh\u1eadn th\u1ee9c v\u1ec1 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n<h3><span id=\"34_Brand_Research\"><strong>3.4 Brand Research<\/strong><\/span><\/h3>\n<p>Brand Research (nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u) l\u00e0 l\u0129nh v\u1ef1c gi\u00fap \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y l\u00e0 hi\u1ec3u r\u00f5 c\u00e1ch th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c b\u1edfi kh\u00e1ch h\u00e0ng, v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng bao g\u1ed3m nhi\u1ec1u kh\u00eda c\u1ea1nh nh\u01b0: nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u (brand awareness), li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand associations), h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u (brand image), l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (brand loyalty) v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (brand equity). C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng bao g\u1ed3m: kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, nh\u00f3m t\u1eadp trung, ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u theo th\u1eddi gian.<\/p>\n<figure id=\"attachment_81227\" aria-describedby=\"caption-attachment-81227\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-81227 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/loai-brand-research.jpg\" alt=\"lo\u1ea1i brand research\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/loai-brand-research.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/loai-brand-research-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/loai-brand-research-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/loai-brand-research-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-81227\" class=\"wp-caption-text\"><center><em>Brand Research<\/em><\/center><\/figcaption><\/figure>\n<p>K\u1ebft qu\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m vi\u1ec7c \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng. N\u00f3 c\u0169ng cung c\u1ea5p th\u00f4ng tin qu\u00fd gi\u00e1 v\u1ec1 s\u1ee9c m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><strong>Xem th\u00eam: <\/strong><a href=\"https:\/\/jobsgo.vn\/blog\/chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 9 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/p>\n<h3><span id=\"35_Customer_Satisfaction_Research\"><strong>3.5 Customer Satisfaction Research<\/strong><\/span><\/h3>\n<p>Nghi\u00ean c\u1ee9u s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p. Lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u1ecfa m\u00e3n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00f4ng ty. Th\u00f4ng qua c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, c\u00e1c nh\u00e0 marketing c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u00edch v\u00e0 kh\u00f4ng th\u00edch, nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n<p>K\u1ebft qu\u1ea3 t\u1eeb nghi\u00ean c\u1ee9u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, vi\u1ec7c theo d\u00f5i s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng theo th\u1eddi gian c\u00f2n gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c c\u1ea3i ti\u1ebfn v\u00e0 duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"36_Market_Trend_Research\"><strong>3.6 Market Trend Research<\/strong><\/span><\/h3>\n<p>Nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft, d\u1ef1 \u0111o\u00e1n nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng, c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf-x\u00e3 h\u1ed9i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng. Lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y bao g\u1ed3m vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1ecbch s\u1eed, theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 kinh t\u1ebf, xem x\u00e9t c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh v\u00e0 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng \u0111ang n\u1ed5i l\u00ean ho\u1eb7c s\u1eafp xu\u1ea5t hi\u1ec7n.<\/p>\n<p>Th\u00f4ng qua nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng, c\u00e1c nh\u00e0 marketing c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u t\u01b0\u01a1ng lai c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ecbnh v\u1ecb doanh nghi\u1ec7p \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i m\u1edbi. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a v\u00e0 to\u00e0n c\u1ea7u h\u00f3a, khi c\u00e1c xu h\u01b0\u1edbng c\u00f3 th\u1ec3 thay \u0111\u1ed5i nhanh ch\u00f3ng, t\u00e1c \u0111\u1ed9ng s\u00e2u r\u1ed9ng \u0111\u1ebfn nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p.<\/p>\n<h3><span id=\"37_Competitive_Analysis\"><strong>3.7 Competitive Analysis<\/strong><\/span><\/h3>\n<p>Ph\u00e2n t\u00edch c\u1ea1nh tranh l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p. Nghi\u00ean c\u1ee9u n\u00e0y bao g\u1ed3m vi\u1ec7c xem x\u00e9t chi\u1ebfn l\u01b0\u1ee3c marketing, s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a \u0111\u1ed1i th\u1ee7. M\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 t\u00ecm ra c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n<p>Th\u00f4ng qua ph\u00e2n t\u00edch c\u1ea1nh tranh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3 h\u01a1n. Ngo\u00e0i ra, ph\u00e2n t\u00edch c\u1ea1nh tranh c\u00f2n gi\u00fap doanh nghi\u1ec7p d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed9ng th\u00e1i c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 chu\u1ea9n b\u1ecb c\u00e1c ph\u1ea3n \u1ee9ng ph\u00f9 h\u1ee3p, \u0111\u1ea3m b\u1ea3o duy tr\u00ec v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3><span id=\"38_Advertising_And_Marketing_Effectiveness_Research\"><strong>3.8 Advertising And Marketing Effectiveness Research<\/strong><\/span><\/h3>\n<p>Nghi\u00ean c\u1ee9u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o &amp; marketing l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p. Lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing kh\u00e1c. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 bao g\u1ed3m ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, theo d\u00f5i ch\u1ec9 s\u1ed1 ROI (Return on Investment), kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c k\u00eanh marketing online. M\u1ee5c ti\u00eau ch\u00ednh l\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt marketing n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 nh\u1eefng g\u00ec c\u1ea7n c\u1ea3i thi\u1ec7n. K\u1ebft qu\u1ea3 t\u1eeb nghi\u00ean c\u1ee9u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng, t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<h3><span id=\"39_Social_And_Cultural_Research\"><strong>3.9 Social And Cultural Research<\/strong><\/span><\/h3>\n<p>Nghi\u00ean c\u1ee9u x\u00e3 h\u1ed9i &amp; v\u0103n h\u00f3a trong marketing t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i, v\u0103n h\u00f3a, t\u00e2m l\u00fd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. Lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh nh\u01b0 ph\u1ecfng v\u1ea5n s\u00e2u, nh\u00f3m t\u1eadp trung, quan s\u00e1t d\u00e2n t\u1ed9c h\u1ecdc \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 gi\u00e1 tr\u1ecb, ni\u1ec1m tin c\u0169ng nh\u01b0 th\u00f3i quen c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\n<p>Nghi\u00ean c\u1ee9u x\u00e3 h\u1ed9i &amp; v\u0103n h\u00f3a gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 b\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i m\u00e0 h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m v\u0103n h\u00f3a c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u h\u00f3a, khi doanh nghi\u1ec7p c\u1ea7n th\u00edch nghi v\u1edbi c\u00e1c n\u1ec1n v\u0103n h\u00f3a kh\u00e1c nhau v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n<h2><span id=\"4_Quy_Trinh_Market_Research\"><strong>4. Quy Tr\u00ecnh Market Research<\/strong><\/span><\/h2>\n<p><strong>C\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo \u0111\u00fang quy tr\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 cho ra t\u1ed1t nh\u1ea5t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quy tr\u00ecnh l\u00e0m market research \u0111i\u1ec3n h\u00ecnh trong c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay:<\/p>\n<h3><span id=\"41_Xac_Dinh_Van_De_Muc_Tieu_Nghien_Cuu\"><strong>4.1 X\u00e1c \u0110\u1ecbnh V\u1ea5n \u0110\u1ec1, M\u1ee5c Ti\u00eau Nghi\u00ean C\u1ee9u<\/strong><\/span><\/h3>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean quan tr\u1ecdng nh\u1ea5t trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a nghi\u00ean c\u1ee9u. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng cho to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u sau n\u00e0y. Trong b\u01b0\u1edbc n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u1ea7n l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c b\u00ean li\u00ean quan trong doanh nghi\u1ec7p \u0111\u1ec3 hi\u1ec3u r\u00f5 nh\u1eefng th\u00e1ch th\u1ee9c kinh doanh \u0111ang g\u1eb7p ph\u1ea3i ho\u1eb7c c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng c\u1ea7n khai th\u00e1c.<\/p>\n<p>V\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 l\u00e0 vi\u1ec7c \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, t\u00ecm hi\u1ec3u nguy\u00ean nh\u00e2n s\u1ee5t gi\u1ea3m doanh s\u1ed1, ho\u1eb7c x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi trong th\u1ecb tr\u01b0\u1eddng. M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh kh\u1ea3 thi, ph\u00f9 h\u1ee3p, c\u00f3 th\u1eddi h\u1ea1n theo m\u00f4 h\u00ecnh SMART. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u1ea5n \u0111\u1ec1, m\u1ee5c ti\u00eau s\u1ebd gi\u00fap t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c, th\u1eddi gian v\u00e0 <strong>chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong>, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u s\u1ebd cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch, c\u00f3 gi\u00e1 tr\u1ecb cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh kinh doanh.<\/p>\n<h3><span id=\"42_Phat_Trien_Ke_Hoach_Nghien_Cuu\"><strong>4.2 Ph\u00e1t Tri\u1ec3n K\u1ebf Ho\u1ea1ch Nghi\u00ean C\u1ee9u<\/strong><\/span><\/h3>\n<p>Sau khi x\u00e1c \u0111\u1ecbnh r\u00f5 v\u1ea5n \u0111\u1ec1, m\u1ee5c ti\u00eau, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u chi ti\u1ebft. K\u1ebf ho\u1ea1ch n\u00e0y s\u1ebd l\u00e0 b\u1ea3n thi\u1ebft k\u1ebf t\u1ed5ng th\u1ec3 cho to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, bao g\u1ed3m nhi\u1ec1u y\u1ebfu t\u1ed1 quan tr\u1ecdng.<\/p>\n<p>\u0110\u1ea7u ti\u00ean, nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ea7n x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00f9 h\u1ee3p, c\u00f3 th\u1ec3 l\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng, \u0111\u1ecbnh t\u00ednh ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai. B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 thi\u1ebft k\u1ebf c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u nh\u01b0 b\u1ea3ng c\u00e2u h\u1ecfi, h\u01b0\u1edbng d\u1eabn ph\u1ecfng v\u1ea5n, ho\u1eb7c k\u1ecbch b\u1ea3n cho nh\u00f3m t\u1eadp trung. K\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c l\u1eadp ra c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u, c\u1ee1 m\u1eabu v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn m\u1eabu.<\/p>\n<p>Ngo\u00e0i ra, k\u1ebf ho\u1ea1ch c\u1ea7n ch\u1ec9 r\u00f5 \u0111\u01b0\u1ee3c th\u1eddi gian, ng\u00e2n s\u00e1ch v\u00e0 ph\u00e2n c\u00f4ng tr\u00e1ch nhi\u1ec7m cho c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m nghi\u00ean c\u1ee9u. M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u, bao g\u1ed3m c\u1ea3 d\u1eef li\u1ec7u s\u01a1 c\u1ea5p v\u00e0 th\u1ee9 c\u1ea5p. Cu\u1ed1i c\u00f9ng, k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u c\u1ea7n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. M\u1ed9t k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u t\u1ed1t s\u1ebd gi\u00fap \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u di\u1ec5n ra su\u00f4n s\u1ebb, hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/p>\n<h3><span id=\"43_Thu_Thap_Thong_Tin\"><strong>4.3 Thu Th\u1eadp Th\u00f4ng Tin<\/strong><\/span><\/h3>\n<p>Giai \u0111o\u1ea1n thu th\u1eadp th\u00f4ng tin l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, n\u01a1i c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tri\u1ec3n khai k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u1ec1 ra \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c thu th\u1eadp c\u1ea3 d\u1eef li\u1ec7u s\u01a1 c\u1ea5p v\u00e0 th\u1ee9 c\u1ea5p.<\/p>\n<p>\u0110\u1ed1i v\u1edbi d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u s\u1ebd t\u00ecm ki\u1ebfm, t\u1ed5ng h\u1ee3p th\u00f4ng tin t\u1eeb c\u00e1c ngu\u1ed3n s\u1eb5n c\u00f3 nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, th\u1ed1ng k\u00ea ch\u00ednh ph\u1ee7, nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt v\u00e0 c\u00e1c c\u01a1 s\u1edf d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i. Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u s\u01a1 c\u1ea5p c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn ho\u1eb7c tr\u1ef1c ti\u1ebfp, t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i ph\u1ecfng v\u1ea5n s\u00e2u, \u0111i\u1ec1u h\u00e0nh nh\u00f3m t\u1eadp trung, ho\u1eb7c ti\u1ebfn h\u00e0nh quan s\u00e1t th\u1ef1c \u0111\u1ecba.<\/p>\n<figure id=\"attachment_81225\" aria-describedby=\"caption-attachment-81225\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-81225 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/cac-buoc-nghien-cuu-thi-truong.jpg\" alt=\"c\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/cac-buoc-nghien-cuu-thi-truong.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/cac-buoc-nghien-cuu-thi-truong-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/cac-buoc-nghien-cuu-thi-truong-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/cac-buoc-nghien-cuu-thi-truong-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-81225\" class=\"wp-caption-text\"><center><em>Thu Th\u1eadp Th\u00f4ng Tin<\/em><\/center><\/figcaption><\/figure>\n<p>Trong qu\u00e1 tr\u00ecnh thu th\u1eadp th\u00f4ng tin, ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u1ea7n tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t c\u00e1c quy tr\u00ecnh \u0111\u00e3 \u0111\u1ec1 ra, \u0111\u1ed3ng th\u1eddi linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh khi g\u1eb7p c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc. Ngo\u00e0i ra, vi\u1ec7c thu th\u1eadp th\u00f4ng tin c\u1ea7n tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c nghi\u00ean c\u1ee9u v\u00e0 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi tham gia. Giai \u0111o\u1ea1n thu th\u1eadp th\u00f4ng tin th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi nhi\u1ec1u th\u1eddi gian, ngu\u1ed3n l\u1ef1c, nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c s\u1ebd quy\u1ebft \u0111\u1ecbnh ph\u1ea7n l\u1edbn gi\u00e1 tr\u1ecb c\u1ee7a k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u cu\u1ed1i c\u00f9ng.<\/p>\n<h3><span id=\"44_Phan_Tich_Du_Lieu\"><strong>4.4 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u<\/strong><\/span><\/h3>\n<p>Sau khi thu th\u1eadp \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u &#8211; m\u1ed9t giai \u0111o\u1ea1n quan tr\u1ecdng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u th\u00f4 th\u00e0nh th\u00f4ng tin c\u00f3 \u00fd ngh\u0129a v\u00e0 h\u1eefu \u00edch. Qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c l\u00e0m s\u1ea1ch, chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u1ed9 tin c\u1eady.<\/p>\n<p>\u0110\u1ed1i v\u1edbi d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ed1ng k\u00ea nh\u01b0 ph\u00e2n t\u00edch t\u1ea7n su\u1ea5t, t\u00ednh to\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 trung b\u00ecnh, ph\u00e2n t\u00edch t\u01b0\u01a1ng quan, ho\u1eb7c c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch \u0111a bi\u1ebfn ph\u1ee9c t\u1ea1p h\u01a1n. C\u00e1c c\u00f4ng c\u1ee5 ph\u1ea7n m\u1ec1m nh\u01b0 SPSS, R, ho\u1eb7c Excel th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n<p>\u0110\u1ed1i v\u1edbi d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh, qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c m\u00e3 h\u00f3a, ph\u00e2n lo\u1ea1i v\u00e0 t\u00ecm ra c\u00e1c ch\u1ee7 \u0111\u1ec1 ho\u1eb7c m\u00f4 h\u00ecnh chung t\u1eeb c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi tham gia. Trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch, vi\u1ec7c ki\u1ec3m tra t\u00ednh h\u1ee3p l\u1ec7 c\u1ee7a k\u1ebft qu\u1ea3 v\u00e0 xem x\u00e9t c\u00e1c gi\u1ea3 thuy\u1ebft ban \u0111\u1ea7u l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n<p>C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn vi\u1ec7c ph\u00e1t hi\u1ec7n c\u00e1c m\u1ed1i quan h\u1ec7, xu h\u01b0\u1edbng, ho\u1eb7c insight m\u1edbi t\u1eeb d\u1eef li\u1ec7u. Cu\u1ed1i c\u00f9ng, qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c t\u00ednh to\u00e1n s\u1ed1 li\u1ec7u m\u00e0 c\u00f2n ph\u1ea3i di\u1ec5n gi\u1ea3i \u00fd ngh\u0129a c\u1ee7a c\u00e1c k\u1ebft qu\u1ea3 trong b\u1ed1i c\u1ea3nh kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3><span id=\"45_Viet_Bao_Cao_Va_Trinh_Bay_Nghien_Cuu\"><strong>4.5 Vi\u1ebft B\u00e1o C\u00e1o V\u00e0 Tr\u00ecnh B\u00e0y Nghi\u00ean C\u1ee9u<\/strong><\/span><\/h3>\n<p>B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u01b0\u1eddng bao g\u1ed3m c\u00e1c ph\u1ea7n ch\u00ednh nh\u01b0 t\u1ed5ng quan v\u1ec1 v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u, ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn, k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch, k\u1ebft lu\u1eadn v\u00e0 khuy\u1ebfn ngh\u1ecb. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u00e1o c\u00e1o ph\u1ea3i \u0111\u01b0\u1ee3c vi\u1ebft m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, logic, d\u1ec5 hi\u1ec3u, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 m\u1ee5c ti\u00eau. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c bi\u1ec3u \u0111\u1ed3, \u0111\u1ed3 th\u1ecb, b\u1ea3ng bi\u1ec3u \u0111\u1ec3 minh h\u1ecda k\u1ebft qu\u1ea3 m\u1ed9t c\u00e1ch tr\u1ef1c quan l\u00e0 r\u1ea5t quan tr\u1ecdng. Ngo\u00e0i b\u00e1o c\u00e1o chi ti\u1ebft, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u01b0\u1eddng chu\u1ea9n b\u1ecb m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft \u0111i\u1ec1u h\u00e0nh ng\u1eafn g\u1ecdn \u0111\u1ec3 tr\u00ecnh b\u00e0y c\u00e1c ph\u00e1t hi\u1ec7n v\u00e0 khuy\u1ebfn ngh\u1ecb ch\u00ednh.<\/p>\n<p>Khi tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u, c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn vi\u1ec7c k\u1ebft n\u1ed1i c\u00e1c ph\u00e1t hi\u1ec7n v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3 v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. Nh\u00e0 nghi\u00ean c\u1ee9u kh\u00f4ng ch\u1ec9 tr\u00ecnh b\u00e0y s\u1ed1 li\u1ec7u m\u00e0 c\u00f2n ph\u1ea3i di\u1ec5n gi\u1ea3i \u00fd ngh\u0129a c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n<h3><span id=\"46_Theo_Doi_Ket_Qua_Va_Danh_Gia\"><strong>4.6 Theo D\u00f5i K\u1ebft Qu\u1ea3 V\u00e0 \u0110\u00e1nh Gi\u00e1<\/strong><\/span><\/h3>\n<p>B\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3 v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u. Qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c n\u1ed9p b\u00e1o c\u00e1o, m\u00e0 c\u00f2n bao g\u1ed3m vi\u1ec7c theo d\u00f5i c\u00e1ch th\u1ee9c m\u00e0 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong th\u1ef1c t\u1ebf kinh doanh v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3.<\/p>\n<p>Nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ea7n xem x\u00e9t li\u1ec7u c\u00e1c khuy\u1ebfn ngh\u1ecb t\u1eeb nghi\u00ean c\u1ee9u c\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n hay kh\u00f4ng v\u00e0 l\u00fd do t\u1ea1i sao. B\u01b0\u1edbc k\u1ebf ti\u1ebfp l\u00e0 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 kinh doanh li\u00ean quan \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u. Qu\u00e1 tr\u00ecnh k\u1ebft lu\u1eadn c\u0169ng bao g\u1ed3m vi\u1ec7c \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ch\u00ednh nghi\u00ean c\u1ee9u, xem x\u00e9t \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a c\u00e1c d\u1ef1 \u0111o\u00e1n ho\u1eb7c gi\u1ea3 thuy\u1ebft v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u0129nh v\u1ef1c c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n trong c\u00e1c nghi\u00ean c\u1ee9u t\u01b0\u01a1ng lai.<\/p>\n<p>Sau c\u00f9ng, nh\u00e0 nghi\u00ean c\u1ee9u c\u1ea7n t\u1ed5ng k\u1ebft, \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3, chia s\u1ebb b\u00e0i h\u1ecdc kinh nghi\u1ec7m, nh\u1eefng insight m\u1edbi thu \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh theo d\u00f5i, \u0111\u00e1nh gi\u00e1 v\u1edbi c\u00e1c b\u00ean li\u00ean quan trong t\u1ed5 ch\u1ee9c. B\u01b0\u1edbc cu\u1ed1i c\u00f9ng n\u00e0y s\u1ebd gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh trong t\u01b0\u01a1ng lai.<\/p>\n<p><strong>Xem th\u00eam: <\/strong><a href=\"https:\/\/jobsgo.vn\/blog\/muc-tieu-smart\/\" target=\"_blank\" rel=\"noopener\"><strong>M\u1ee5c ti\u00eau SMART l\u00e0 g\u00ec? C\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau theo m\u00f4 h\u00ecnh SMART<\/strong><\/a><\/p>\n<h2><span id=\"5_Phan_Biet_Market_Research_Va_Marketing_Research\"><strong>5. Ph\u00e2n Bi\u1ec7t Market Research V\u00e0 Marketing Research<\/strong><\/span><\/h2>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi t\u1eebng nh\u1ea7m l\u1eabn gi\u1eefa market research v\u00e0 marketing research. M\u1eb7c d\u00f9 c\u00f3 nh\u1eefng \u0111i\u1ec3m giao thoa nh\u01b0ng hai l\u0129nh v\u1ef1c n\u00e0y l\u1ea1i c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c nhau \u0111\u00e1ng k\u1ec3.<\/p>\n<table style=\"width: 777px;\">\n<tbody>\n<tr>\n<td style=\"text-align: center; width: 103px;\"><strong>Ti\u00eau ch\u00ed so s\u00e1nh<\/strong><\/td>\n<td style=\"text-align: center; width: 327.641px;\"><strong>Market research<\/strong><\/td>\n<td style=\"text-align: center; width: 332.359px;\"><strong>Marketing research<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 103px; text-align: center;\">Ph\u1ea1m vi nghi\u00ean c\u1ee9u<\/td>\n<td style=\"width: 327.641px;\">T\u1eadp trung r\u1ed9ng h\u01a1n v\u00e0 c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 th\u1ecb tr\u01b0\u1eddng t\u1ed5ng quan, kh\u00f4ng nh\u1ea5t thi\u1ebft li\u00ean quan \u0111\u1ebfn vi\u1ec7c ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3. N\u00f3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng m\u00e0 h\u1ecd ho\u1ea1t \u0111\u1ed9ng.<\/td>\n<td style=\"width: 332.359px;\">T\u1eadp trung v\u00e0o c\u00e1c nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 103px; text-align: center;\">Ch\u1ee7 th\u1ec3 nghi\u00ean c\u1ee9u<\/td>\n<td style=\"width: 327.641px;\">Ch\u1ee7 y\u1ebfu d\u00e0nh cho c\u00e1c qu\u1ea3n l\u00fd c\u1ea5p cao trong doanh nghi\u1ec7p nh\u01b0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c.<\/td>\n<td style=\"width: 332.359px;\">Th\u01b0\u1eddng d\u00e0nh cho c\u00e1c chuy\u00ean vi\u00ean ti\u1ebfp th\u1ecb, qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m v\u00e0 ng\u01b0\u1eddi tham gia tr\u1ef1c ti\u1ebfp v\u00e0o ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 103px; text-align: center;\">B\u1ea3n ch\u1ea5t nghi\u00ean c\u1ee9u<\/td>\n<td style=\"width: 327.641px;\">Market research th\u01b0\u1eddng mang t\u00ednh c\u1ee5 th\u1ec3 v\u00e0 t\u1eadp trung, nh\u1eb1m thu th\u1eadp th\u00f4ng tin v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3, bao g\u1ed3m kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f9ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh v\u1ec1 vi\u1ec7c tham gia m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi ho\u1eb7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/td>\n<td style=\"width: 332.359px;\">Marketing research c\u00f3 t\u00ednh bao qu\u00e1t, kh\u00f4ng ch\u1ec9 bao g\u1ed3m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n \u0111i s\u00e2u v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing. Marketing research nh\u1eb1m cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch th\u1ee9c doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 103px; text-align: center;\">M\u1ee9c \u0111\u1ed9 \u0111\u1ed9c l\u1eadp<\/td>\n<td style=\"width: 327.641px;\">Market research th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 t\u00ednh \u0111\u1ed9c l\u1eadp cao h\u01a1n, v\u00ec nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c c\u00f4ng ty chuy\u00ean bi\u1ec7t trong ng\u00e0nh ho\u1eb7c b\u1ed9 ph\u1eadn nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp trong t\u1ed5 ch\u1ee9c, nh\u1eb1m \u0111\u1ea3m b\u1ea3o t\u00ednh kh\u00e1ch quan v\u00e0 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c v\u1ec1 th\u1ecb tr\u01b0\u1eddng.<\/td>\n<td style=\"width: 332.359px;\">Marketing research th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n n\u1ed9i b\u1ed9 b\u1edfi ph\u00f2ng marketing ho\u1eb7c c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd marketing c\u1ee7a doanh nghi\u1ec7p, c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn kh\u1ea3 n\u0103ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m t\u00ednh \u0111\u1ed9c l\u1eadp c\u1ee7a k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u, nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng cho ph\u00e9p nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p ch\u1eb7t ch\u1ebd h\u01a1n v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 103px; text-align: center;\">M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u<\/td>\n<td style=\"width: 327.641px;\">T\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng nh\u01b0 k\u00edch th\u01b0\u1edbc th\u1ecb tr\u01b0\u1eddng, c\u01a1 h\u1ed9i, xu h\u01b0\u1edbng v\u00e0 s\u1ef1 c\u1ea1nh tranh. N\u00f3 gi\u00fap hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u1eef c\u1ea3nh trong \u0111\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 s\u1ebd ho\u1ea1t \u0111\u1ed9ng.<\/td>\n<td style=\"width: 332.359px;\">T\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp th\u00f4ng tin v\u1ec1 vi\u1ec7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3, bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb. Marketing Research th\u01b0\u1eddng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c thi <a href=\"https:\/\/jobsgo.vn\/blog\/chien-luoc-tiep-thi-la-gi\/\" target=\"_blank\" rel=\"noopener\">chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/a>.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span id=\"6_Lo_Trinh_Su_Nghiep_Cho_Nguoi_Lam_Market_Research\"><strong>6. L\u1ed9 Tr\u00ecnh S\u1ef1 Nghi\u1ec7p Cho Ng\u01b0\u1eddi L\u00e0m Market Research<\/strong><\/span><\/h2>\n<p>Ng\u00e0nh Market Research th\u01b0\u1eddng c\u00f3 m\u1ed9t <a href=\"https:\/\/jobsgo.vn\/blog\/lo-trinh-su-nghiep-la-gi\/\" target=\"_blank\" rel=\"noopener\">l\u1ed9 tr\u00ecnh s\u1ef1 nghi\u1ec7p<\/a> kh\u00e1 r\u00f5 r\u00e0ng nh\u01b0 sau:<\/p>\n<figure id=\"attachment_81226\" aria-describedby=\"caption-attachment-81226\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-81226 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/dinh-huong-nghe-nghiep-cho-nguoi-lam-market-research.jpg\" alt=\"\u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p cho ng\u01b0\u1eddi l\u00e0m market research\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/dinh-huong-nghe-nghiep-cho-nguoi-lam-market-research.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/dinh-huong-nghe-nghiep-cho-nguoi-lam-market-research-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/dinh-huong-nghe-nghiep-cho-nguoi-lam-market-research-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/10\/dinh-huong-nghe-nghiep-cho-nguoi-lam-market-research-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-81226\" class=\"wp-caption-text\"><center><em>L\u1ed9 Tr\u00ecnh S\u1ef1 Nghi\u1ec7p Cho Ng\u01b0\u1eddi L\u00e0m Market Research<\/em><\/center><\/figcaption><\/figure>\n<ul>\n<li aria-level=\"1\">Junior Market Researcher (Nh\u00e2n vi\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ea5p th\u1ea5p): B\u1eaft \u0111\u1ea7u v\u1edbi v\u1ecb tr\u00ed n\u00e0y, b\u1ea1n th\u01b0\u1eddng l\u00e0m c\u00f4ng vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u, h\u1ed7 tr\u1ee3 trong vi\u1ec7c thi\u1ebft k\u1ebf b\u00e0i kh\u1ea3o s\u00e1t v\u00e0 tham gia v\u00e0o c\u00e1c d\u1ef1 \u00e1n nh\u1ecf.<\/li>\n<li aria-level=\"1\">Market Research Analyst (Chuy\u00ean vi\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng): Sau khi t\u00edch l\u0169y kinh nghi\u1ec7m v\u00e0 k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 th\u0103ng ch\u1ee9c l\u00ean v\u1ecb tr\u00ed n\u00e0y. \u1ede \u0111\u00e2y, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec7m v\u1ee5 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch d\u1eef li\u1ec7u chi ti\u1ebft h\u01a1n, h\u1ed7 tr\u1ee3 trong vi\u1ec7c vi\u1ebft b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u v\u00e0 tham gia v\u00e0o c\u00e1c d\u1ef1 \u00e1n quy m\u00f4 trung b\u00ecnh.<\/li>\n<li aria-level=\"1\">Senior Market Research Analyst (Chuy\u00ean vi\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ea5p cao): Khi c\u00f3 kinh nghi\u1ec7m v\u00e0 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c t\u1ed1t, b\u1ea1n c\u00f3 th\u1ec3 th\u0103ng ch\u1ee9c l\u00ean th\u00e0nh chuy\u00ean vi\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ea5p cao. Khi \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec7m v\u1ee5 qu\u1ea3n l\u00fd c\u00e1c ph\u1ea7n c\u1ee7a d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u l\u1edbn h\u01a1n, l\u00e3nh \u0111\u1ea1o nh\u00f3m nh\u1ecf v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li aria-level=\"1\">Market Research Manager (Qu\u1ea3n l\u00fd nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng): Sau khi t\u00edch l\u0169y \u0111\u1ee7 kinh nghi\u1ec7m v\u00e0 th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn l\u00ean th\u00e0nh qu\u1ea3n l\u00fd nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. \u1ede v\u1ecb tr\u00ed n\u00e0y, b\u1ea1n s\u1ebd qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u1eeb vi\u1ec7c thi\u1ebft k\u1ebf d\u1ef1 \u00e1n \u0111\u1ebfn vi\u1ec7c th\u1ef1c hi\u1ec7n v\u00e0 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 cho kh\u00e1ch h\u00e0ng.<\/li>\n<li aria-level=\"1\">Director of Market Research (Gi\u00e1m \u0111\u1ed1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng): \u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed c\u1ea5p cao trong l\u0129nh v\u1ef1c Market Research. Gi\u00e1m \u0111\u1ed1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng c\u00f3 tr\u00e1ch nhi\u1ec7m l\u00e3nh \u0111\u1ea1o to\u00e0n b\u1ed9 b\u1ed9 ph\u1eadn nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00f4ng ty, qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n di\u1ec7n v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean, l\u1ed9 tr\u00ecnh s\u1ef1 nghi\u1ec7p n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y theo c\u00f4ng ty v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee5 th\u1ec3. Ngo\u00e0i ra, vi\u1ec7c duy tr\u00ec s\u1ef1 h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 b\u1ea1n th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Trong k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a, v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a big data, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111ang kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 thu th\u1eadp, ph\u00e2n t\u00edch th\u00f4ng tin m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c <strong>market research l\u00e0 g\u00ec<\/strong>, quy tr\u00ecnh ra sao s\u1ebd gi\u00fap c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chu\u1ea9n x\u00e1c v\u00e0 b\u00e0i b\u1ea3n h\u01a1n. Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y c\u1ee7a <strong><a href=\"https:\/\/jobsgo.vn\/\" target=\"_blank\" rel=\"noopener\">JobsGO<\/a><\/strong> \u0111\u00e3 gi\u00fap \u00edch ph\u1ea7n n\u00e0o trong s\u1ef1 nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post Trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf bi\u1ebfn \u0111\u1ed9ng ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p, nh\u1eefng doanh nghi\u1ec7p bi\u1ebft t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a market research s\u1ebd c\u00f3 v\u1ecb th\u1ebf v\u01b0\u1ee3t tr\u1ed9i \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 v\u01b0\u1ee3t qua&#8230;<\/p>\n","protected":false},"author":43,"featured_media":81228,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"market research l\u00e0 g\u00ec","_yoast_wpseo_title":"Market Research L\u00e0 G\u00ec? 6 B\u01b0\u1edbc Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng T\u1ed1i \u01afu Nh\u1ea5t %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Market Research l\u00e0 g\u00ec? \u0110\u00e2y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u00e1 tr\u00ecnh doanh nghi\u1ec7p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, thu th\u1eadp, ph\u00e2n t\u00edch c\u00e1c th\u00f4ng tin c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng.","_yoast_wpseo_focus_keyphrase":"","faq":"1. Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng H\u1ecdc Ng\u00e0nh G\u00ec?\r\n\r\n\u0110\u1ec3 l\u00e0m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 theo h\u1ecdc c\u00e1c ng\u00e0nh nh\u01b0 kinh t\u1ebf, qu\u1ea3n tr\u1ecb kinh doanh, qu\u1ea3n tr\u1ecb r\u1ee7i ro, marketing, PR (quan h\u1ec7 c\u00f4ng ch\u00fang)...\r\n\r\n2. Market Research Analysis L\u00e0 G\u00ec?\r\n\r\nMarket Research Analysis l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch, di\u1ec5n gi\u1ea3i th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh kinh doanh.\r\n\r\n3. L\u01b0\u01a1ng Market Research L\u00e0 Bao Nhi\u00eau?\r\n\r\nL\u01b0\u01a1ng Market Research \u1edf Vi\u1ec7t Nam th\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb 10-30 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng t\u00f9y theo kinh nghi\u1ec7m v\u00e0 v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c.\r\n\r\n4. T\u00ecm Vi\u1ec7c Market Research \u1ede \u0110\u00e2u?\r\n\r\nB\u1ea1n c\u00f3 th\u1ec3 t\u00ecm vi\u1ec7c Market Research tr\u00ean c\u00e1c trang web tuy\u1ec3n d\u1ee5ng, \u0111i\u1ec3n h\u00ecnh nh\u01b0 JobsGO ho\u1eb7c tr\u1ef1c ti\u1ebfp tr\u00ean website c\u1ee7a c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 doanh nghi\u1ec7p l\u1edbn.\r\n","nganh_nghe_chuc_vu_lien_quan":["Chuy\u00ean Vi\u00ean Nghi\u00ean C\u1ee9u"]},"categories":[25],"tags":[],"yoast_head":"\n<title>Market Research L\u00e0 G\u00ec? 6 B\u01b0\u1edbc Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng T\u1ed1i \u01afu Nh\u1ea5t - JobsGO Blog<\/title>\n<meta name=\"description\" content=\"Market Research l\u00e0 g\u00ec? \u0110\u00e2y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u00e1 tr\u00ecnh doanh nghi\u1ec7p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, thu th\u1eadp, ph\u00e2n t\u00edch c\u00e1c th\u00f4ng tin c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobsgo.vn\/blog\/market-research-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Research L\u00e0 G\u00ec? 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