{"id":58566,"date":"2023-11-07T15:54:29","date_gmt":"2023-11-07T08:54:29","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=58566"},"modified":"2025-01-13T09:08:39","modified_gmt":"2025-01-13T02:08:39","slug":"demographic-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/demographic-la-gi\/","title":{"rendered":"Demographic l\u00e0 g\u00ec? Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo Demographic nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"\n
Demographic l\u00e0 thu\u1eadt ng\u1eef kh\u00e1 quen thu\u1ed9c trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb. N\u00f3 m\u00f4 t\u1ea3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a m\u1ed9t nh\u00f3m ng\u01b0\u1eddi nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c. N\u00f3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c hi\u1ec3u v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. V\u1eady c\u1ee5 th\u1ec3 <\/em>Demographic l\u00e0 g\u00ec<\/em><\/strong><\/a>? T\u00ecm hi\u1ec3u ngay v\u1edbi JobsGO nh\u00e9.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Demographic<\/strong> d\u1ecbch ra c\u00f3 ngh\u0129a l\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong><\/a> – m\u1ed9t l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch v\u1ec1 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, th\u00f4ng tin li\u00ean quan \u0111\u1ebfn nh\u00e2n kh\u1ea9u, th\u01b0\u1eddng l\u00e0 trong m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ho\u1eb7c x\u00e3 h\u1ed9i c\u1ee5 th\u1ec3. Nh\u00e2n kh\u1ea9u h\u1ecdc gi\u00fap ch\u00fang ta hi\u1ec3u r\u00f5 v\u00e0 ph\u00e2n t\u00edch s\u1ef1 bi\u1ebfn \u0111\u1ed5i v\u00e0 \u0111a d\u1ea1ng trong d\u00e2n s\u1ed1. Th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, trong \u0111\u00f3 c\u00f3 c\u1ea3 Marketing.<\/p><\/blockquote>\n Trong Marketing, Demographic \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m d\u00e2n s\u1ed1 c\u1ee7a t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/a>. C\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc bao g\u1ed3m \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd,… N\u00f3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, t\u1ea1o chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3 ti\u1ebfp th\u1ecb.<\/p>\n Khi \u1ee9ng d\u1ee5ng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, Demographic \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t chi\u1ebfc la b\u00e0n gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u1ee5 th\u1ec3, vai tr\u00f2 c\u1ee7a Demographic trong Marketing \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u1edf nh\u1eefng \u0111i\u1ec3m sau:<\/p>\n Demographic gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, bao g\u1ed3m \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, thu nh\u1eadp v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p h\u1ecd t\u1ea1o ra n\u1ed9i dung ti\u1ebfp th\u1ecb v\u00e0 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a t\u1eadp kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n Th\u00f4ng qua th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1eb7c tr\u01b0ng c\u1ee7a t\u1eadp kh\u00e1ch h\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 kh\u00e1c bi\u1ec7t h\u1ecd v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Vi\u1ec7c n\u00e0y gi\u00fap h\u1ecd thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n Demographic c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i m\u1edbi trong th\u1ecb tr\u01b0\u1eddng. Khi x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u00f3 ti\u1ec1m n\u0103ng mua h\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh ph\u1ea1m vi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u m\u1edbi. Vi\u1ec7c n\u00e0y gi\u00fap h\u1ecd m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o ra ngu\u1ed3n doanh thu m\u1edbi.<\/p>\n Th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 t\u0103ng doanh s\u1ed1 b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn m\u1ed9t t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng cao. Ch\u1ec9 khi hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 h\u1ea5p d\u1eabn v\u00e0 th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n Demographic c\u00f2n gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed ti\u1ebfp th\u1ecb cho doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch tr\u00e1nh l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean tr\u00ean c\u00e1c t\u1eadp kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u00f9 h\u1ee3p. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung ti\u1ebfp c\u1eadn m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c thay v\u00ec ti\u1ebfp c\u1eadn m\u1ed9t lo\u1ea1t kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t t\u1ed1t h\u01a1n.<\/p>\n Demographic trong Marketing<\/strong> g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 sau:<\/p>\n \u0110\u1ed9 tu\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ecbnh h\u00ecnh s\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, ti\u1ebfp th\u1ecb d\u00e0nh cho thanh thi\u1ebfu ni\u00ean th\u01b0\u1eddng t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m th\u1eddi trang v\u00e0 c\u00f4ng ngh\u1ec7, trong khi \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi trung ni\u00ean, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ebfn gia \u0111\u00ecnh v\u00e0 s\u1ee9c kh\u1ecfe c\u00f3 th\u1ec3 l\u00e0 \u01b0u ti\u00ean. Th\u00f4ng tin v\u1ec1 \u0111\u1ed9 tu\u1ed5i gi\u00fap t\u1ea1o n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m tu\u1ed5i c\u1ee5 th\u1ec3.<\/p>\n Gi\u1edbi t\u00ednh \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. S\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a nam v\u00e0 n\u1eef th\u01b0\u1eddng kh\u00e1c bi\u1ec7t. Th\u00f4ng tin v\u1ec1 gi\u1edbi t\u00ednh gi\u00fap \u0111\u1ecbnh h\u00ecnh c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi m\u1ed7i nh\u00f3m.<\/p>\n Thu nh\u1eadp x\u00e1c \u0111\u1ecbnh kh\u1ea3 n\u0103ng mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb t\u01b0\u01a1ng x\u1ee9ng v\u1edbi thu nh\u1eadp c\u1ee7a kh\u00e1ch h\u00e0ng. Demographic gi\u00fap t\u1eadp trung ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng cao h\u01a1n v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn d\u1ecbch gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p.<\/p>\n V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 ph\u00e2n ph\u1ed1i v\u00e0 qu\u1ea3ng c\u00e1o. Kh\u00e1ch h\u00e0ng \u1edf c\u00e1c khu v\u1ef1c \u0111\u00f4 th\u1ecb c\u00f3 th\u1ec3 c\u00f3 nhu c\u1ea7u kh\u00e1c so v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u1edf v\u00f9ng n\u00f4ng th\u00f4n. Hi\u1ec3u v\u1ecb tr\u00ed gi\u00fap t\u1ed1i \u01b0u h\u00f3a k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n1. Demographic l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n
2. Vai tr\u00f2 c\u1ee7a Demographic trong Marketing<\/strong><\/span><\/h2>\n
2.1 Gi\u00fap hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/span><\/h3>\n
2.2 T\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t<\/strong><\/span><\/h3>\n
2.3 M\u1edf ra c\u01a1 h\u1ed9i m\u1edbi<\/strong><\/span><\/h3>\n
2.4 N\u00e2ng cao doanh s\u1ed1<\/strong><\/span><\/h3>\n
2.5 Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/strong><\/span><\/h3>\n
3. Demographic trong Marketing g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o?<\/strong><\/span><\/h2>\n
3.1 \u0110\u1ed9 tu\u1ed5i<\/strong><\/span><\/h3>\n
3.2 Gi\u1edbi t\u00ednh<\/strong><\/span><\/h3>\n
3.3 Thu nh\u1eadp<\/strong><\/span><\/h3>\n
3.4 V\u1ecb tr\u00ed<\/strong><\/span><\/h3>\n
3.5 Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n<\/strong><\/span><\/h3>\n