{"id":58625,"date":"2025-02-28T15:57:39","date_gmt":"2025-02-28T08:57:39","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=58625"},"modified":"2025-03-16T17:52:06","modified_gmt":"2025-03-16T10:52:06","slug":"rsm-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/rsm-la-gi\/","title":{"rendered":"RSM L\u00e0 G\u00ec? 5 K\u1ef9 N\u0103ng C\u1ea7n C\u00f3 \u0110\u1ec3 Tr\u1edf Th\u00e0nh Regional Sales Manager"},"content":{"rendered":"\n
Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft hi\u1ec7n nay, c\u00e2u h\u1ecfi <\/em>RSM l\u00e0 g\u00ec<\/em><\/strong><\/a> lu\u00f4n l\u00e0 ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c quan t\u00e2m. Regional Sales Manager (RSM) hay Qu\u1ea3n l\u00fd Khu v\u1ef1c B\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 RSM, bao g\u1ed3m c\u00e1c nhi\u1ec7m v\u1ee5, k\u1ef9 n\u0103ng c\u1ea7n c\u00f3 v\u00e0 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn trong s\u1ef1 nghi\u1ec7p n\u00e0y.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> RSM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Regional Sales Manager \u2013 m\u1ed9t v\u1ecb tr\u00ed qu\u1ea3n l\u00fd chuy\u00ean tr\u00e1ch c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng trong m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd nh\u1ea5t \u0111\u1ecbnh ho\u1eb7c m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. Ng\u01b0\u1eddi \u0111\u1ea3m nh\u1eadn vai tr\u00f2 n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00e1m s\u00e1t to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng m\u00e0 c\u00f2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh, ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p><\/blockquote>\n RSM lu\u00f4n c\u1ea7n ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch t\u1ec9 m\u1ec9, theo d\u00f5i xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a doanh s\u1ed1. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u00f2n ph\u1ea3i qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, ban h\u00e0nh c\u00e1c ch\u1ec9 ti\u00eau v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi m\u1ee5c ti\u00eau kinh doanh \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh \u0111\u00fang ti\u1ebfn \u0111\u1ed9.<\/p>\n V\u1ecb tr\u00ed RSM \u0111\u00f3ng g\u00f3p tr\u1ef1c ti\u1ebfp v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3. C\u00f4ng vi\u1ec7c c\u1ee7a RSM bao g\u1ed3m:<\/p>\n M\u1ed9t trong nh\u1eefng nhi\u1ec7m v\u1ee5 c\u1ed1t l\u00f5i c\u1ee7a RSM l\u00e0 x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a khu v\u1ef1c. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, RSM c\u1ea7n:<\/p>\n \u0110\u1ed1i v\u1edbi m\u1ed9t RSM, vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ngu\u1ed3n nh\u00e2n l\u1ef1c kh\u00f4ng ch\u1ec9 gi\u00fap duy tr\u00ec \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p:<\/p>\n M\u1ed9t RSM gi\u1ecfi kh\u00f4ng ch\u1ec9 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 ch\u1ed1t trong vi\u1ec7c \u0111\u1ec1 xu\u1ea5t v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m theo h\u01b0\u1edbng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng:<\/p>\n \u0110\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng l\u00e0 th\u01b0\u1edbc \u0111o ch\u00ednh cho hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a RSM v\u00e0 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng:<\/p>\n V\u1edbi vai tr\u00f2 then ch\u1ed1t trong qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, RSM \u0111\u00f2i h\u1ecfi c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u00e0 c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m <\/strong><\/a>c\u1ea7n thi\u1ebft. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chi ti\u1ebft v\u1ec1 nh\u1eefng y\u00eau c\u1ea7u \u0111\u00f3:<\/p>\n \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 trong c\u00f4ng vi\u1ec7c, RSM c\u1ea7n n\u1eafm b\u1eaft ki\u1ebfn th\u1ee9c m\u1ed9t c\u00e1ch s\u00e2u r\u1ed9ng v\u00e0 li\u00ean t\u1ee5c c\u1eadp nh\u1eadt:<\/p>\n B\u00ean c\u1ea1nh ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u, RSM c\u1ea7n ph\u1ea3i trang b\u1ecb cho m\u00ecnh m\u1ed9t lo\u1ea1t c\u00e1c k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n<\/strong><\/a> v\u00e0 m\u1ec1m h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd:<\/p>\n Ni\u1ec1m \u0111am m\u00ea ch\u00ednh l\u00e0 ngu\u1ed3n \u0111\u1ed9ng l\u1ef1c l\u1edbn cho b\u1ea5t k\u1ef3 RSM n\u00e0o:<\/p>\n M\u1ee9c l\u01b0\u01a1ng c\u1ee7a RSM th\u01b0\u1eddng \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n, kinh nghi\u1ec7m, l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng, khu v\u1ef1c v\u00e0 quy m\u00f4 doanh nghi\u1ec7p, c\u1ee5 th\u1ec3:<\/p>\n1. RSM L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. C\u00f4ng Vi\u1ec7c C\u1ee7a RSM Trong Doanh Nghi\u1ec7p<\/strong><\/span><\/h2>\n
2.1 X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c B\u00e1n H\u00e0ng<\/strong><\/span><\/h3>\n
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2.2 X\u00e2y D\u1ef1ng K\u1ebf Ho\u1ea1ch Ngu\u1ed3n Nh\u00e2n L\u1ef1c<\/strong><\/span><\/h3>\n
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2.3 \u0110\u1ec1 Xu\u1ea5t S\u1ea3n Ph\u1ea9m, M\u1edf R\u1ed9ng Ph\u1ea1m Vi B\u00e1n H\u00e0ng<\/strong><\/span><\/h3>\n
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2.4 X\u00e2y D\u1ef1ng, \u0110\u1ea3m B\u1ea3o M\u1ee5c Ti\u00eau B\u00e1n H\u00e0ng<\/strong><\/span><\/h3>\n
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3. Ki\u1ebfn Th\u1ee9c, K\u1ef9 N\u0103ng RSM C\u1ea7n C\u00f3<\/strong><\/span><\/h2>\n
3.1 Ki\u1ebfn Th\u1ee9c Chuy\u00ean S\u00e2u V\u1ec1 L\u0129nh V\u1ef1c<\/strong><\/span><\/h3>\n
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3.2 K\u1ef9 N\u0103ng Chuy\u00ean M\u00f4n, K\u1ef9 N\u0103ng M\u1ec1m<\/strong><\/span><\/h3>\n
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3.3 Ni\u1ec1m \u0110am M\u00ea \u0110\u1ed1i V\u1edbi C\u00f4ng Vi\u1ec7c<\/strong><\/span><\/h3>\n
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4. M\u1ee9c L\u01b0\u01a1ng C\u1ee7a RSM<\/strong><\/span><\/h2>\n
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\n S\u1ed1 n\u0103m kinh nghi\u1ec7m<\/strong><\/td>\n M\u1ee9c l\u01b0\u01a1ng<\/strong><\/td>\n<\/tr>\n \n 1 \u2013 4 n\u0103m<\/td>\n 29,5 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng.<\/td>\n<\/tr>\n \n 5 \u2013 9 n\u0103m<\/td>\n 42,7 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng.<\/td>\n<\/tr>\n \n 10 \u2013 19 n\u0103m<\/td>\n 61,3 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n 5. C\u01a1 H\u1ed9i Vi\u1ec7c L\u00e0m C\u1ee7a RSM<\/strong><\/span><\/h2>\n