{"id":58672,"date":"2023-11-14T16:23:26","date_gmt":"2023-11-14T09:23:26","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=58672"},"modified":"2024-09-30T10:01:30","modified_gmt":"2024-09-30T03:01:30","slug":"viral-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/viral-la-gi\/","title":{"rendered":"Viral l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c viral Marketing"},"content":{"rendered":"\n
Viral l\u00e0 g\u00ec<\/em><\/strong><\/a>? <\/em>Viral Marketing l\u00e0 g\u00ec<\/em><\/strong>? Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay, viral \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t t\u1eeb kho\u00e1 quen thu\u1ed9c, nh\u01b0ng \u00fd ngh\u0129a th\u1ef1c s\u1ef1 c\u1ee7a n\u00f3 l\u00e0 g\u00ec? Ch\u00fang ta h\u00e3y c\u00f9ng t\u00ecm qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Viral<\/strong><\/a> l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef mang nhi\u1ec1u \u00fd ngh\u0129a kh\u00e1c nhau. Th\u00f4ng th\u01b0\u1eddng, n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 s\u1ef1 lan truy\u1ec1n nhanh ch\u00f3ng, r\u1ed9ng r\u00e3i c\u1ee7a m\u1ed9t n\u1ed9i dung tr\u00ean Internet, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c trang web chia s\u1ebb n\u1ed9i dung. M\u1ed9t n\u1ed9i dung viral th\u01b0\u1eddng l\u00e0 m\u1ed9t video, h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p ng\u1eafn c\u00f3 kh\u1ea3 n\u0103ng k\u00edch th\u00edch s\u1ef1 quan t\u00e2m, s\u1ef1 chia s\u1ebb v\u00e0 s\u1ef1 lan truy\u1ec1n m\u1ea1nh m\u1ebd qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c email.<\/p><\/blockquote>\n Trong l\u0129nh v\u1ef1c Marketing, viral \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra ho\u1eb7c t\u1eadn d\u1ee5ng n\u1ed9i dung c\u00f3 t\u00ednh ch\u1ea5t viral \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n V\u00ed d\u1ee5: video qu\u1ea3ng c\u00e1o g\u00e2y ti\u1ebfng c\u01b0\u1eddi, th\u00e1ch th\u1ee9c tr\u1ef1c tuy\u1ebfn ho\u1eb7c c\u00e1c cu\u1ed9c thi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 ng\u01b0\u1eddi tham gia \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch chia s\u1ebb v\u00e0 tham gia \u0111\u1ec3 gi\u00e0nh gi\u1ea3i th\u01b0\u1edfng,…<\/p>\n Viral Marketing c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u ti\u1ec1n v\u00e0o qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n Viral Marketing<\/strong> l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch quan tr\u1ecdng trong ng\u00e0nh ti\u1ebfp th\u1ecb<\/strong><\/a> v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd, t\u0103ng uy t\u00edn c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n Khi th\u00e0nh c\u00f4ng, viral marketing c\u00f3 th\u1ec3 l\u00e0m cho s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn m\u1eb7c \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u00f3 gi\u00fap \u0111\u1ecbnh h\u00ecnh c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p. C\u1ee5 th\u1ec3, vai tr\u00f2 c\u1ee7a viral trong Marketing th\u1ec3 hi\u1ec7n \u1edf nh\u1eefng kh\u00eda c\u1ea1nh sau:<\/p>\n Viral Marketing mang \u0111\u1ebfn m\u1ed9t l\u1ee3i \u00edch v\u00f4 c\u00f9ng l\u1edbn \u0111\u00f3 ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi xem trong th\u1eddi gian r\u1ea5t ng\u1eafn. M\u1ed9t ph\u1ea7n c\u1ee7a n\u1ed9i dung viral c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia s\u1ebb m\u1ea1nh m\u1ebd tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, blog, di\u1ec5n \u0111\u00e0n v\u00e0 c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn kh\u00e1c. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn n\u1ed9i dung \u0111\u00f3 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 r\u1ed9ng r\u00e3i.<\/p>\n Viral Marketing th\u01b0\u1eddng kh\u00f4ng \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 qu\u00e1 l\u1edbn nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. Thay v\u00ec ph\u1ea3i tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n hi\u1ec3n th\u1ecb ho\u1eb7c nh\u1ea5p chu\u1ed9t, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng s\u1ef1 chia s\u1ebb th\u00f4ng tin m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1eeb \u0111\u00f3 ti\u1ebft ki\u1ec7m kh\u00e1 nhi\u1ec1u chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n Viral Marketing c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd. Khi n\u1ed9i dung ph\u1ed5 bi\u1ebfn h\u01a1n, n\u00f3 th\u01b0\u1eddng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn, t\u1ea1o d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n Xem th\u00eam: Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 5 b\u01b0\u1edbc n\u00e2ng t\u1ea7m Brand Value<\/a><\/strong><\/p>\n N\u1ebfu n\u1ed9i dung viral t\u1ed1t, n\u00f3 c\u00f3 th\u1ec3 k\u00edch th\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 tham gia v\u00e0o cu\u1ed9c thi, th\u1ea3o lu\u1eadn v\u1ec1 n\u1ed9i dung. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u00e0 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n Khi m\u1ed9t chi\u1ebfn d\u1ecbch viral th\u00e0nh c\u00f4ng, n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u ti\u1ec1m n\u0103ng kinh doanh m\u1edbi. T\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a doanh nghi\u1ec7p. Viral Marketing \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n >>>\u0110\u1ecdc th\u00eam: 10 xu h\u01b0\u1edbng marketing n\u1ed5i b\u1eadt nh\u1ea5t 2024<\/a><\/strong><\/p>\n Viral Marketing<\/strong> l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng hi\u1ec7n nay b\u1edfi nh\u1eefng l\u1ee3i \u00edch n\u00f3 mang l\u1ea1i. Tuy nhi\u00ean, n\u00f3 c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 nh\u01b0\u1ee3c \u0111i\u1ec3m doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u01b0u – nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a viral Marketing m\u00e0 ch\u00fang t\u00f4i t\u1ed5ng h\u1ee3p, h\u00e3y \u0111\u1ecdc v\u00e0 tham kh\u1ea3o nh\u00e9.<\/p>\n Viral Marketing cho ph\u00e9p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh \u0111\u1ec1 t\u00e0i th\u1ea3o lu\u1eadn ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, blog v\u00e0 di\u1ec5n \u0111\u00e0n. Khi \u0111\u00f3, m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u1ef1 \u0111\u1ed9ng truy\u1ec1n t\u1ea3i th\u00f4ng tin v\u00e0 \u00fd ki\u1ebfn t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00f4ng qua vi\u1ec7c chia s\u1ebb, b\u00ecnh lu\u1eadn, \u0111\u00e1nh gi\u00e1. \u0110i\u1ec1u n\u00e0y t\u1ea1o s\u1ef1 lan truy\u1ec1n t\u1eeb ng\u01b0\u1eddi n\u00e0y qua ng\u01b0\u1eddi kh\u00e1c, gi\u00fap s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m l\u1edbn c\u1ee7a viral Marketing l\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed. Chi ph\u00ed ban \u0111\u1ea7u th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o n\u1ed9i dung g\u1ed1c v\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. D\u00f9 chi ph\u00ed ban \u0111\u1ea7u th\u1ea5p, nh\u01b0ng viral Marketing c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra s\u1ef1 lan truy\u1ec1n v\u01b0\u1ee3t xa d\u1ef1 ki\u1ebfn. M\u1ed9t v\u00e0i l\u01b0\u1ee3t chia s\u1ebb c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi xem v\u00e0 ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e1ng k\u1ec3 m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u ti\u1ec1n v\u00e0o qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. \u0110i\u1ec1u n\u00e0y khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi th\u1eafc m\u1eafc <\/span>WOM l\u00e0 g\u00ec<\/strong><\/a> v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 trong chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n nay.<\/span><\/p>\n Viral Marketing \u0111\u1eb7t ra m\u1ed9t th\u00e1ch th\u1ee9c trong vi\u1ec7c ki\u1ec3m so\u00e1t th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i. Sau khi n\u1ed9i dung b\u1eaft \u0111\u1ea7u lan truy\u1ec1n, b\u1ea1n kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t c\u00e1ch m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3. T\u1eeb \u0111\u00f3, c\u00f3 nguy c\u01a1 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n b\u1ecb bi\u1ebfn t\u1ea5u ho\u1eb7c hi\u1ec3u sai v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n Viral Marketing ho\u1ea1t \u0111\u1ed9ng trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn \u0111\u1ea7y c\u1ea1nh tranh, nhi\u1ec1u chi\u1ebfn d\u1ecbch c\u1ed1 g\u1eafng l\u00e0m cho m\u00ecnh tr\u1edf n\u00ean viral. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a r\u1eb1ng b\u1ea1n ph\u1ea3i c\u1ea1nh tranh v\u1edbi nhi\u1ec1u n\u1ed9i dung kh\u00e1c \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/p>\n T\u1ea1o n\u1ed9i dung viral v\u00e0 theo d\u00f5i chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian, ngu\u1ed3n l\u1ef1c v\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng.<\/p>\n C\u00e1c \u0111\u1ecbnh d\u1ea1ng ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o n\u1ed9i dung viral bao g\u1ed3m:<\/p>\n M\u1ed9t chi\u1ebfn d\u1ecbch viral Marketing<\/strong> \u0111\u1ec3 th\u00e0nh c\u00f4ng th\u00ec c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/p>\n M\u1ed9t chi\u1ebfn d\u1ecbch viral c\u1ea7n ph\u1ea3i b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y ch\u00fa \u00fd v\u00e0 k\u00edch th\u00edch t\u00f2 m\u00f2 c\u1ee7a kh\u00e1n gi\u1ea3. C\u00e2u chuy\u1ec7n n\u00e0y c\u1ea7n ph\u1ea3i c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn, kh\u1ea3 n\u0103ng t\u1ea1o ra k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi xem v\u00e0 kh\u00edch l\u1ec7 h\u1ecd chia s\u1ebb n\u1ed9i dung. C\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean s\u1ef1 k\u1ec3 l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n, t\u1ea1o ra m\u1ed9t t\u00ecnh hu\u1ed1ng h\u00e0i h\u01b0\u1edbc ho\u1eb7c kh\u00e1m ph\u00e1 m\u1ed9t kh\u00eda c\u1ea1nh m\u1edbi v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 quen thu\u1ed9c.<\/p>\n Y\u1ebfu t\u1ed1 tr\u1ef1c quan \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem. B\u1ea1n h\u00e3y s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video, \u0111\u1ed3 h\u1ecda v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan kh\u00e1c \u0111\u1ec3 l\u00e0m cho n\u1ed9i dung tr\u1edf n\u00ean th\u00fa v\u1ecb, h\u1ea5p d\u1eabn h\u01a1n. H\u00ecnh \u1ea3nh v\u00e0 video c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, gi\u00fap t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u00e0 kh\u1ea3 n\u0103ng chia s\u1ebb nhanh ch\u00f3ng.<\/p>\n Trong m\u1ed9t chi\u1ebfn d\u1ecbch viral Marketing, ng\u01b0\u1eddi xem c\u1ea7n ph\u1ea3i bi\u1ebft r\u00f5 \u0111i\u1ec1u h\u1ecd n\u00ean l\u00e0m sau khi xem n\u1ed9i dung, c\u00f3 th\u1ec3 l\u00e0 chia s\u1ebb, \u0111\u0103ng k\u00fd, mua s\u1ea3n ph\u1ea9m ho\u1eb7c tham gia v\u00e0o m\u1ed9t ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3. M\u1ed9t CTA r\u00f5 r\u00e0ng s\u1ebd gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ng\u01b0\u1eddi xem \u0111\u00fang c\u00e1ch.<\/p>\n M\u1ed9t chi\u1ebfn d\u1ecbch viral c\u1ea7n ph\u1ea3i k\u00edch th\u00edch s\u1ef1 tham gia c\u1ee7a c\u1ed9ng \u0111\u1ed3ng ho\u1eb7c kh\u00e1n gi\u1ea3 theo c\u00e1ch t\u00edch c\u1ef1c. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c t\u1ea1o ra c\u01a1 h\u1ed9i cho ng\u01b0\u1eddi xem t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung, b\u00ecnh lu\u1eadn, b\u00ecnh ch\u1ecdn ho\u1eb7c th\u1eadm ch\u00ed t\u1ea1o ra n\u1ed9i dung li\u00ean quan \u0111\u1ebfn chi\u1ebfn d\u1ecbch. T\u00ednh to\u00e0n di\u1ec7n c\u1ee7a chi\u1ebfn d\u1ecbch c\u0169ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng tr\u00ean nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 n\u1ec1n t\u1ea3ng kh\u00e1c nhau \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a kh\u1ea3 n\u0103ng chia s\u1ebb.<\/p>\n \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch viral Marketing<\/strong>, b\u1ea1n h\u00e3y th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 t\u1ea1o m\u1ed9t th\u00f4ng \u0111i\u1ec7p<\/a> m\u1ea1nh m\u1ebd, th\u00fa v\u1ecb. Th\u00f4ng \u0111i\u1ec7p n\u00e0y c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 g\u1ee3i m\u1edf c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c \u0111\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 c\u00e2n nh\u1eafc, ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd h\u1ea5p d\u1eabn v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng.<\/p>\n N\u1ed9i dung ch\u00ednh c\u1ee7a chi\u1ebfn d\u1ecbch c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video, v\u0103n b\u1ea3n ho\u1eb7c b\u1ea5t k\u1ef3 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng n\u00e0o kh\u00e1c \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung \u0111\u1ee7 s\u1ee9c g\u1ee3i m\u1edf t\u00f2 m\u00f2 v\u00e0 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi xem \u0111\u1ec3 chia s\u1ebb.<\/p>\n B\u01b0\u1edbc ti\u1ebfp theo, b\u1ea1n h\u00e3y ch\u1ecdn k\u00eanh ho\u1eb7c n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. Xem x\u00e9t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh ph\u1ea1m vi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, trang web, email marketing<\/strong><\/a>,… \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n Sau khi \u0111\u00e3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c k\u00eanh, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh ch\u1ea1y chi\u1ebfn d\u1ecbch b\u1eb1ng c\u00e1ch ph\u00e1t h\u00e0nh n\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p tr\u00ean nh\u1eefng k\u00eanh \u0111\u00f3. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi y\u1ebfu t\u1ed1 c\u1ee7a chi\u1ebfn d\u1ecbch, t\u1eeb h\u00ecnh \u1ea3nh \u0111\u1ebfn ti\u1ebfn tr\u00ecnh chia s\u1ebb \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch tr\u01a1n tru nh\u1ea5t.<\/p>\n Trong qu\u00e1 tr\u00ecnh chi\u1ebfn d\u1ecbch di\u1ec5n ra, b\u1ea1n h\u00e3y li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i l\u01b0\u1ee3t xem, t\u01b0\u01a1ng t\u00e1c, chia s\u1ebb,… D\u1ef1a v\u00e0o d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, b\u1ea1n h\u00e3y \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3.<\/p>\n B\u1ea1n h\u00e3y lu\u00f4n ph\u1ea3i s\u1eb5n s\u00e0ng \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch viral Marketing<\/strong>. C\u00e1c r\u1ee7i ro th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c t\u1eeb c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng hay vi\u1ec7c th\u00f4ng \u0111i\u1ec7p b\u1ecb hi\u1ec3u l\u1ea7m. B\u1ea1n h\u00e3y chu\u1ea9n b\u1ecb nh\u1eefng ph\u01b0\u01a1ng \u00e1n \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00f3 kh\u0103n \u0111\u00f3.<\/p>\n1. Viral l\u00e0 g\u00ec? Viral Marketing l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n
2. Vai tr\u00f2 c\u1ee7a viral trong Marketing<\/strong><\/span><\/h2>\n
2.1 T\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\n
2.2 T\u1ed1i \u01b0u chi ph\u00ed<\/strong><\/span><\/h3>\n
2.3 N\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n
2.4 T\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 tham gia<\/strong><\/span><\/h3>\n
2.5 Ph\u00e1t tri\u1ec3n ti\u1ec1m n\u0103ng kinh doanh<\/strong><\/span><\/h3>\n
3. Nh\u1eefng \u01b0u – nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a viral<\/strong><\/span><\/h2>\n
3.1 \u01afu \u0111i\u1ec3m<\/strong><\/span><\/h3>\n
T\u1ea1o s\u1ef1 nh\u1eadn di\u1ec7n qua l\u1eddi n\u00f3i v\u00e0 h\u00ecnh \u1ea3nh t\u1eeb c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h4>\n
Chi ph\u00ed th\u1ea5p nh\u01b0ng lan truy\u1ec1n ngo\u00e0i mong \u0111\u1ee3i<\/strong><\/span><\/h4>\n
3.2 Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong><\/span><\/h3>\n
Kh\u00f3 ki\u1ec3m so\u00e1t th\u00f4ng \u0111i\u1ec7p<\/strong><\/span><\/h4>\n
C\u1ea1nh tranh c\u1ef1c l\u1edbn<\/strong><\/span><\/h4>\n
T\u1ed1n th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c<\/strong><\/span><\/h4>\n
4. C\u00e1c \u0111\u1ecbnh d\u1ea1ng viral ph\u1ed5 bi\u1ebfn<\/strong><\/span><\/h2>\n
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5. Nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch viral Marketing<\/strong><\/span><\/h2>\n
5.1 C\u00e2u chuy\u1ec7n thu h\u00fat<\/strong><\/span><\/h3>\n
5.2 Tr\u1ef1c quan h\u1ea5p d\u1eabn<\/strong><\/span><\/h3>\n
5.3 C\u00f3 CTA r\u00f5 r\u00e0ng<\/strong><\/span><\/h3>\n
5.4 C\u00f3 s\u1ef1 tham gia v\u00e0 t\u00ednh to\u00e0n di\u1ec7n<\/strong><\/span><\/h3>\n
6. C\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch viral Marketing<\/strong><\/span><\/h2>\n
6.1 T\u1ea1o th\u00f4ng \u0111i\u1ec7p<\/strong><\/span><\/h3>\n
6.2 X\u00e2y d\u1ef1ng n\u1ed9i dung<\/strong><\/span><\/h3>\n
6.3 L\u1ef1a ch\u1ecdn k\u00eanh ph\u00f9 h\u1ee3p<\/strong><\/span><\/h3>\n
6.4 Ch\u1ea1y chi\u1ebfn d\u1ecbch<\/strong><\/span><\/h3>\n
6.5 Theo d\u00f5i, \u0111o l\u01b0\u1eddng<\/strong><\/span><\/h3>\n
6.6 Qu\u1ea3n tr\u1ecb r\u1ee7i ro<\/strong><\/span><\/h3>\n