{"id":58802,"date":"2023-11-21T10:53:18","date_gmt":"2023-11-21T03:53:18","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=58802"},"modified":"2023-11-20T11:05:33","modified_gmt":"2023-11-20T04:05:33","slug":"activation-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/activation-la-gi\/","title":{"rendered":"Activation l\u00e0 g\u00ec? L\u00e0m sao \u0111\u1ec3 ch\u1ea1y chi\u1ebfn d\u1ecbch Activation hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"\n
Hi\u1ec7n nay, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Activation trong ho\u1ea1t \u0111\u1ed9ng Marketing, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, nh\u1eb1m gia t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00ecm ki\u1ebfm th\u00eam c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u1eady <\/em>Activation l\u00e0 g\u00ec<\/em><\/strong><\/a>? C\u00f3 nh\u1eefng h\u00ecnh th\u1ee9c Activation n\u00e0o? L\u00e0m sao \u0111\u1ec3 ch\u1ea1y chi\u1ebfn d\u1ecbch Activation hi\u1ec7u qu\u1ea3? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a JobsGO s\u1ebd gi\u00fap gi\u1ea3i \u0111\u00e1p to\u00e0n b\u1ed9 nh\u1eefng th\u1eafc m\u1eafc tr\u00ean.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Activation l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c Marketing hi\u1ec7n nay. N\u00f3 li\u00ean quan \u0111\u1ebfn chi\u1ebfn d\u1ecbch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1, PR, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. V\u1eady c\u1ee5 th\u1ec3 Activation ngh\u0129a l\u00e0 g\u00ec?<\/p>\n Activation<\/strong><\/a> \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u00e1 tr\u00ecnh k\u00edch th\u00edch v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng. Activation c\u00f3 th\u1ec3 bao g\u1ed3m nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau nh\u1eb1m t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, th\u01b0\u1eddng th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, s\u1ef1 ki\u1ec7n, chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn.<\/p><\/blockquote>\n Xem th\u00eam: Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/a><\/strong><\/p>\n Th\u00f4ng th\u01b0\u1eddng, khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi xu\u1ea5t hi\u1ec7n, v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u00ec s\u1ebd c\u1ea7n th\u1ef1c hi\u1ec7n Activation \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh s\u1ef1 nh\u1eadn th\u1ee9c v\u00e0 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c kh\u1edfi \u0111\u1ed9ng m\u1ed9t c\u1ed7 m\u00e1y, \u0111\u1ec3 n\u00f3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n k\u00edch th\u00edch s\u1ef1 ch\u00fa \u00fd v\u00e0 quan t\u00e2m t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u00e0 kh\u1eafc s\u00e2u th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng n\u1ec1n m\u00f3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai.<\/p>\n Ngo\u00e0i ra, c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng ch\u1ea1y chi\u1ebfn d\u1ecbch Activation \u0111\u00f3 l\u00e0:<\/p>\n Chi\u1ebfn d\u1ecbch Activation<\/strong> \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong l\u0129nh v\u1ef1c Marketing v\u00ec n\u00f3 kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ea1o ra s\u1ef1 nh\u1eadn th\u1ee9c m\u1ea1nh m\u1ebd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c nhau nh\u01b0:<\/p>\n Chi\u1ebfn d\u1ecbch Activation gi\u00fap t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u, hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Khi kh\u00e1ch h\u00e0ng tham gia v\u00e0o chi\u1ebfn d\u1ecbch, vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u nh\u01b0 th\u00f4ng tin c\u00e1 nh\u00e2n v\u00e0 s\u1edf th\u00edch gi\u00fap x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh chi ti\u1ebft v\u1ec1 h\u1ecd. Ngo\u00e0i ra, vi\u1ec7c thu \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng \u00fd (opt-ins) c\u0169ng cung c\u1ea5p cho th\u01b0\u01a1ng hi\u1ec7u quy\u1ec1n l\u1ee3i h\u1eefu \u00edch \u0111\u1ec3 ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eedi th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n Khi kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c trong chi\u1ebfn d\u1ecbch Activation, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 mong mu\u1ed1n, nh\u1eadn x\u00e9t c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u00e1p \u1ee9ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong><\/a>. Ph\u1ea3n h\u1ed3i ngay l\u00fac t\u01b0\u01a1ng t\u00e1c kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng m\u00e0 c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n Chi\u1ebfn d\u1ecbch Activation kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi. Th\u00f4ng qua s\u1ef1 ki\u1ec7n, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn hay c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u1ea1o ra s\u1ef1 t\u00f2 m\u00f2. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i.<\/p>\n Activation c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh. Khi t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u, l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra l\u00f2ng trung th\u00e0nh.<\/p>\n Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 9 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/p>\n Vi\u1ec7c s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, chi\u1ebfn d\u1ecbch tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n ti\u1ebfp c\u1eadn m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c gi\u00fap gi\u1ea3m chi ph\u00ed so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng nh\u01b0 truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean web. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch m\u00e0 c\u00f2n t\u0103ng hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o.<\/p>\n C\u00e1c chi\u1ebfn d\u1ecbch Activation th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi c\u00e1c khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c gi\u1ea3m gi\u00e1, gi\u00fap k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. S\u1ef1 h\u1ee9ng th\u00fa t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean khi h\u1ecd c\u1ea3m th\u1ea5y c\u00f3 c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t t\u1eeb vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c Activation<\/strong> \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong doanh nghi\u1ec7p, gi\u00fap mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t b\u1eadc. Trong \u0111\u00f3 c\u00f3 6 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c JobsGO t\u1ed5ng h\u1ee3p d\u01b0\u1edbi \u0111\u00e2y. C\u00e1c b\u1ea1n h\u00e3y tham kh\u1ea3o nh\u00e9.<\/p>\n Experiential Marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c Activation m\u00e0 nhi\u1ec7m v\u1ee5 ch\u00ednh l\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng. Thay v\u00ec ch\u1ec9 l\u00e0 vi\u1ec7c truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra nh\u1eefng s\u1ef1 ki\u1ec7n ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c, gi\u00fap kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc, t\u0103ng kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u00e0 l\u00f2ng trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n V\u00ed d\u1ee5: M\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t \u0111\u1ed3 \u0111i\u1ec7n t\u1eed t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u00e1c trung t\u00e2m mua s\u1eafm h\u00e0ng th\u00e1ng, n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t. C\u00e1c khu v\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m, tr\u00f2 ch\u01a1i k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c gi\u00fap t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00f4ng gian th\u1ef1c t\u1ebf, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng hi\u1ec3u bi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n H\u00ecnh th\u1ee9c Sampling Campaigns t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m m\u1eabu cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m tr\u01b0\u1edbc khi mua. Nh\u01b0 v\u1eady, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n ch\u1ee9ng minh gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf c\u1ee7a n\u00f3. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd, t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ea1o ra s\u1ef1 quan t\u00e2m t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n V\u00ed d\u1ee5: M\u1ed9t c\u00f4ng ty th\u1ef1c ph\u1ea9m tung ra th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m m\u1edbi. H\u1ecd s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u1eb7ng s\u1ea3n ph\u1ea9m m\u1eabu t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n th\u1ef1c ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng. Kh\u00e1ch h\u00e0ng c\u00f3 c\u01a1 h\u1ed9i th\u1eed n\u1ebfm s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed v\u00e0 \u0111\u1ed3ng th\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t n\u1ebfu mua s\u1ea3n ph\u1ea9m ngay t\u1ea1i s\u1ef1 ki\u1ec7n.<\/p>\n In-Store Brand Activation l\u00e0 h\u00ecnh th\u1ee9c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u ngay t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng. C\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 tri\u1ec3n l\u00e3m s\u1ea3n ph\u1ea9m, c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c tr\u00f2 ch\u01a1i t\u01b0\u01a1ng t\u00e1c trong c\u1eeda h\u00e0ng gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng ngay t\u1ea1i \u0111i\u1ec3m mua s\u1eafm. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng \u1ea5n t\u01b0\u1ee3ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n V\u00ed d\u1ee5: M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang t\u1ed5 ch\u1ee9c bu\u1ed5i tri\u1ec3n l\u00e3m th\u1eddi trang t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh, gi\u1edbi thi\u1ec7u b\u1ed9 s\u01b0u t\u1eadp m\u1edbi. C\u00e1c kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 c\u00f3 c\u01a1 h\u1ed9i mua s\u1eafm m\u00e0 c\u00f2n tham gia tr\u1ef1c ti\u1ebfp v\u00e0o vi\u1ec7c th\u1eed trang ph\u1ee5c v\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n Xem th\u00eam: Khi n\u00e0o doanh nghi\u1ec7p c\u1ea7n l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u?<\/a><\/strong><\/p>\n1. Activation l\u00e0 g\u00ec? Khi n\u00e0o c\u1ea7n l\u00e0m Activation?<\/strong><\/span><\/h2>\n
1.1 Activation l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n
1.2 Khi n\u00e0o c\u1ea7n l\u00e0m Activation?<\/strong><\/span><\/h3>\n
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2. T\u1ea1i sao n\u00ean \u00e1p d\u1ee5ng chi\u1ebfn d\u1ecbch Activation?<\/strong><\/span><\/h2>\n
2.1 Gi\u00fap thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\n
2.2 C\u00f3 ph\u1ea3n h\u1ed3i ngay l\u00fac t\u01b0\u01a1ng t\u00e1c<\/strong><\/span><\/h3>\n
2.3 Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi<\/strong><\/span><\/h3>\n
2.4 C\u1ee7ng c\u1ed1, n\u00e2ng cao v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n
2.5 Ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o<\/strong><\/span><\/h3>\n
2.6 T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/strong><\/span><\/h3>\n
3. 6 h\u00ecnh th\u1ee9c Activation ph\u1ed5 bi\u1ebfn trong Marketing<\/strong><\/span><\/h2>\n
3.1 Experiential Marketing (Ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m)<\/strong><\/span><\/h3>\n
3.2 Sampling Campaigns (T\u1eb7ng s\u1ea3n ph\u1ea9m m\u1eabu)<\/strong><\/span><\/h3>\n
3.3 In-Store Brand Activation (K\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i c\u1eeda h\u00e0ng)<\/strong><\/span><\/h3>\n
3.4 Digital Marketing Campaigns (Gi\u1edbi thi\u1ec7u tr\u1ef1c tuy\u1ebfn)<\/strong><\/span><\/h3>\n