{"id":58811,"date":"2023-11-20T11:24:14","date_gmt":"2023-11-20T04:24:14","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=58811"},"modified":"2023-11-20T11:25:37","modified_gmt":"2023-11-20T04:25:37","slug":"doi-thu-canh-tranh","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/doi-thu-canh-tranh\/","title":{"rendered":"\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 g\u00ec? Ph\u00e2n lo\u1ea1i v\u00e0 c\u00e1ch ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh"},"content":{"rendered":"\n
Trong b\u1ed1i c\u1ea3nh kinh doanh ng\u00e0y nay, <\/em>\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/em><\/strong><\/a> c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. Vi\u1ec7c hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ed9ng th\u00e1i c\u1ee7a \u0111\u1ed1i th\u1ee7 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u01b0u th\u1ebf m\u00e0 c\u00f2n l\u00e0 ch\u00eca kh\u00f3a m\u1edf c\u00e1nh c\u1eeda cho th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p. V\u1eady \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 g\u00ec? C\u00e1ch ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0 th\u1ebf n\u00e0o? C\u00f9ng JobsGO kh\u00e1m ph\u00e1 nh\u00e9.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong> \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, c\u00e1 nh\u00e2n ho\u1ea1t \u0111\u1ed9ng trong c\u00f9ng m\u1ed9t l\u0129nh v\u1ef1c kinh doanh\/th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea1nh tranh v\u1edbi nhau \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n, kh\u00e1ch h\u00e0ng ho\u1eb7c ngu\u1ed3n thu nh\u1eadp. \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u01b0\u1eddng c\u00f3 c\u00e1c m\u1ee5c ti\u00eau kinh doanh t\u01b0\u01a1ng t\u1ef1 v\u00e0 \u0111ang c\u1ed1 g\u1eafng t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh trong ng\u1eef c\u1ea3nh c\u1ea1nh tranh.<\/p><\/blockquote>\n C\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh th\u01b0\u1eddng bao g\u1ed3m gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n c\u00f9ng c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 thu h\u00fat c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n Quan h\u1ec7 c\u1ea1nh tranh mang l\u1ea1i nh\u1eefng th\u00e1ch th\u1ee9c, nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 c\u1ea3i ti\u1ebfn trong ng\u00e0nh. C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean ph\u1ea3i theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh, duy tr\u00ec ho\u1eb7c n\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n V\u00ed d\u1ee5: Trong ng\u00e0nh n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, Pepsi v\u00e0 Cocacola \u0111ang l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a nhau. Hay ng\u00e0nh \u0111i\u1ec7n t\u1eed th\u00ec c\u00f3 Apple v\u00e0 Samsung \u0111ang c\u1ea1nh tranh nhau v\u1ec1 c\u00e1c d\u00f2ng \u0111i\u1ec7n tho\u1ea1i,…<\/p>\n Xem th\u00eam: 10 quy t\u1eafc trong kinh doanh b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/a><\/strong><\/p>\n Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 v\u00e0 hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 m\u00e0 m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c ph\u1ea3i c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng. M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c ph\u00e2n t\u00edch n\u00e0y l\u00e0 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, \u0111i\u1ec3m m\u1ea1nh, y\u1ebfu \u0111i\u1ec3m, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda c\u1ee7a \u0111\u1ed1i th\u1ee7, gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1ch t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong><\/a> c\u1ee7a m\u00ecnh.<\/p>\n C\u1ee5 th\u1ec3, l\u00fd do c\u1ea7n ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00f3 l\u00e0:<\/p>\n Hi\u1ec7n nay, c\u00f3 4 lo\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong> ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u00f3 l\u00e0 tr\u1ef1c ti\u1ebfp, gi\u00e1n ti\u1ebfp, \u0111\u1ed1i th\u1ee7 trong ti\u1ec1m th\u1ee9c v\u00e0 \u0111\u1ed1i th\u1ee7 l\u00e0 \u0111\u1ed1i t\u00e1c cung c\u1ea5p. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c lo\u1ea1i n\u00e0y, c\u00e1c b\u1ea1n h\u00e3y theo d\u00f5i ti\u1ebfp n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n \u0110\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp l\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 v\u00e0 nh\u1eafm \u0111\u1ebfn c\u00f9ng m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. H\u1ecd th\u01b0\u1eddng xuy\u00ean c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi nhau \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n.<\/p>\n V\u00ed d\u1ee5, trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m nhanh, McDonald’s v\u00e0 Burger King c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp. C\u1ea3 hai chu\u1ed7i nh\u00e0 h\u00e0ng cung c\u1ea5p th\u1ef1c ph\u1ea9m nhanh, ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.<\/p>\n \u0110\u1ed1i th\u1ee7 gi\u00e1n ti\u1ebfp kh\u00f4ng cung c\u1ea5p tr\u1ef1c ti\u1ebfp c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 doanh nghi\u1ec7p ch\u00ednh, nh\u01b0ng v\u1eabn t\u1ea1o ra m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh.<\/p>\n V\u00ed d\u1ee5, c\u00f4ng ty s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n l\u1ebb gi\u00e0y th\u1ec3 thao Nike c\u00f3 th\u1ec3 g\u1eb7p \u0111\u1ed1i th\u1ee7 gi\u00e1n ti\u1ebfp t\u1eeb c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn nh\u01b0 Amazon. M\u1eb7c d\u00f9 Amazon kh\u00f4ng s\u1ea3n xu\u1ea5t gi\u00e0y th\u1ec3 thao nh\u01b0ng h\u1ecd cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng mua s\u1eafm r\u1ed9ng l\u1edbn, t\u1ea1o ra s\u1ef1 c\u1ea1nh tranh gi\u00e1n ti\u1ebfp trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n \u0110\u1ed1i th\u1ee7 trong ti\u1ec1m th\u1ee9c l\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u00e0 m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00f4ng nh\u1eadn ra ngay l\u1eadp t\u1ee9c. H\u1ecd c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n t\u1eeb c\u00e1c ng\u00f3c ng\u00e1ch th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf ho\u1eb7c t\u1eeb nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i. Vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 trong ti\u1ec1m th\u1ee9c gi\u00fap doanh nghi\u1ec7p \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ch\u1eb7t ch\u1ebd h\u01a1n v\u00e0 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng r\u1ee7i ro kh\u00f4ng ng\u1edd.<\/p>\n V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t, cung c\u1ea5p \u0111\u00e8n LED cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00f4ng ty. Tuy nhi\u00ean, l\u1ea1i c\u00f3 m\u1ed9t \u0111\u1ed1i th\u1ee7 ti\u1ec1m th\u1ee9c \u0111\u1ebfn t\u1eeb ng\u00e0nh c\u00f4ng nghi\u1ec7p ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng, ch\u1ee7 y\u1ebfu cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u h\u00f3a n\u0103ng l\u01b0\u1ee3ng cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n S\u1ef1 c\u1ea1nh tranh kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n t\u1eeb \u0111\u1ed1i t\u00e1c cung c\u1ea5p. N\u1ebfu m\u1ed9t doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t s\u1ed1 \u00edt nh\u00e0 cung c\u1ea5p quan tr\u1ecdng, m\u1ed1i quan h\u1ec7 n\u00e0y c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ed1i th\u1ee7 n\u1ebfu nh\u00e0 cung c\u1ea5p c\u00f3 quy\u1ec1n \u0111\u00e0m ph\u00e1n l\u1edbn v\u00e0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3 ho\u1eb7c \u0111i\u1ec1u ki\u1ec7n cung \u1ee9ng.<\/p>\n V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t smartphone c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u0111\u1ed1i th\u1ee7 t\u1eeb \u0111\u1ed1i t\u00e1c cung c\u1ea5p chip. N\u1ebfu c\u00f3 m\u1ed9t s\u1ed1 \u00edt nh\u00e0 s\u1ea3n xu\u1ea5t chip quan tr\u1ecdng v\u00e0 h\u1ecd c\u00f3 quy\u1ec1n l\u1ef1c l\u1edbn trong quan h\u1ec7 cung \u1ee9ng, h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ki\u1ec7n c\u1ea1nh tranh kh\u1eafc nghi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t smartphone.<\/p>\n Trong kinh doanh hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c nh\u00ecn nh\u1eadn v\u00e0 ph\u00e2n t\u00edch c\u00e1c lo\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u h\u00f3a l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 duy tr\u00ec s\u1ef1 linh ho\u1ea1t tr\u01b0\u1edbc bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n Xem th\u00eam: 14 m\u00f4 h\u00ecnh ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing d\u00e0nh cho doanh nghi\u1ec7p<\/a><\/strong><\/p>\n C\u00f3 th\u1ec3 th\u1ea5y, vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay. Tuy nhi\u00ean, l\u00e0m sao \u0111\u1ec3 ph\u00e2n t\u00edch \u0111\u00fang \u0111\u1ed1i th\u1ee7, c\u00f3 c\u01a1 s\u1edf, th\u00f4ng tin \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p m\u00ecnh l\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng \u0111\u01a1n gi\u1ea3n. T\u1ea5t c\u1ea3 \u0111\u1ec1u c\u1ea7n th\u1ef1c hi\u1ec7n theo m\u1ed9t quy tr\u00ecnh g\u1ed3m nhi\u1ec1u b\u01b0\u1edbc. D\u01b0\u1edbi \u0111\u00e2y, JobsGO s\u1ebd ch\u1ec9 ra v\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft t\u1eebng b\u01b0\u1edbc.<\/p>\n B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 l\u1eadp danh s\u00e1ch \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Qu\u00e1 tr\u00ecnh n\u00e0y gi\u00fap doanh nghi\u1ec7p nh\u1eadn bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 s\u1ef1 c\u1ea1nh tranh trong ng\u00e0nh, t\u1eeb \u0111\u00f3 t\u1ea1o n\u1ec1n t\u1ea3ng cho c\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch s\u00e2u h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n Doanh nghi\u1ec7p n\u00ean li\u1ec7t k\u00ea kho\u1ea3ng 7 – 10 \u0111\u1ed1i th\u1ee7 kinh doanh c\u00f9ng s\u1ea3n ph\u1ea9m, c\u00f9ng t\u1ec7p kh\u00e1ch h\u00e0ng, m\u00f4 h\u00ecnh t\u01b0\u01a1ng \u0111\u1ed3ng,… \u0111\u1ec3 sau \u0111\u00f3 l\u1ef1a ch\u1ecdn ph\u00e2n t\u00edch s\u00e2u h\u01a1n.<\/p>\n Sau khi l\u1eadp danh s\u00e1ch \u0111\u1ed1i th\u1ee7, b\u01b0\u1edbc ti\u1ebfp theo doanh nghi\u1ec7p c\u1ea7n l\u00e0m l\u00e0 ph\u00e2n lo\u1ea1i c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111\u00f3. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 lo\u1ea1i h\u00ecnh c\u1ea1nh tranh m\u00e0 m\u1ed7i \u0111\u1ed1i th\u1ee7 \u0111\u1ea1i di\u1ec7n. B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3n \u1ee9ng linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n Qu\u00e1 tr\u00ecnh ph\u00e2n lo\u1ea1i \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c ti\u00eau ch\u00ed nh\u01b0 lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, quy m\u00f4 doanh nghi\u1ec7p ho\u1eb7c v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng. Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i th\u1ebf trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n C\u00f3 2 c\u00e1ch \u0111\u1ec3 ph\u00e2n lo\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u01b0 sau:<\/p>\n Ph\u00e2n lo\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh theo c\u1ea5p \u0111\u1ed9 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 v\u1ec1 v\u1ecb th\u1ebf c\u1ee7a t\u1eebng \u0111\u1ed1i th\u1ee7 trong chu\u1ed7i gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng. C\u1ea5p \u0111\u1ed9 n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m \u0111\u1ed1i th\u1ee7 c\u1ea5p tr\u00ean, c\u1ea5p ngang v\u00e0 c\u1ea5p d\u01b0\u1edbi.<\/p>\n \u0110\u1ed1i th\u1ee7 c\u1ea5p tr\u00ean c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng doanh nghi\u1ec7p l\u1edbn h\u01a1n v\u00e0 m\u1ea1nh m\u1ebd h\u01a1n, trong khi \u0111\u1ed1i th\u1ee7 c\u1ea5p d\u01b0\u1edbi c\u00f3 th\u1ec3 l\u00e0 c\u00e1c doanh nghi\u1ec7p m\u1edbi nh\u1eadp cu\u1ed9c. Ph\u00e2n lo\u1ea1i theo c\u1ea5p \u0111\u1ed9 gi\u00fap doanh nghi\u1ec7p t\u1eadp trung chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy\u1ebft \u0111\u1ecbnh kinh doanh t\u00f9y thu\u1ed9c v\u00e0o v\u1ecb th\u1ebf c\u1ee7a t\u1eebng \u0111\u1ed1i th\u1ee7.<\/p>\n Ph\u00e2n lo\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh theo l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ee9c m\u1ea1nh c\u1ee7a \u0111\u1ed1i th\u1ee7 trong th\u1ecb tr\u01b0\u1eddng. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m quy m\u00f4 t\u00e0i ch\u00ednh, quy m\u00f4 s\u1ea3n xu\u1ea5t, kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n ho\u1eb7c s\u1ef1 ch\u00fa tr\u1ecdng v\u00e0o ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o. Vi\u1ec7c n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 r\u00f5 l\u1ef1c l\u01b0\u1ee3ng v\u00e0 y\u1ebfu \u0111i\u1ec3m c\u1ee7a t\u1eebng \u0111\u1ed1i th\u1ee7, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n B\u01b0\u1edbc 3 \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p theo d\u00f5i c\u00e1c ngu\u1ed3n tin t\u1ee9c ng\u00e0nh, truy c\u1eadp v\u00e0o trang web c\u1ee7a \u0111\u1ed1i th\u1ee7, nghi\u00ean c\u1ee9u c\u00e1c b\u00e1o c\u00e1o h\u00e0ng n\u0103m ho\u1eb7c c\u00e1c t\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u li\u00ean quan. Qu\u00e1 tr\u00ecnh n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7, chi\u1ebfn l\u01b0\u1ee3c kinh doanh, v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c v\u1ec1 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh.<\/p>\n C\u00e1c th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 t\u1eadn d\u1ee5ng nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n1. \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n
2. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 g\u00ec? T\u1ea1i sao l\u1ea1i c\u1ea7n thi\u1ebft?<\/strong><\/span><\/h2>\n
\n
3. 4 lo\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ph\u1ed5 bi\u1ebfn<\/strong><\/span><\/h2>\n
3.1 \u0110\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp<\/strong><\/span><\/h3>\n
3.2 \u0110\u1ed1i th\u1ee7 gi\u00e1n ti\u1ebfp<\/strong><\/span><\/h3>\n
3.3 \u0110\u1ed1i th\u1ee7 trong ti\u1ec1m th\u1ee9c<\/strong><\/span><\/h3>\n
3.4 \u0110\u1ed1i th\u1ee7 l\u00e0 \u0111\u1ed1i t\u00e1c cung c\u1ea5p<\/strong><\/span><\/h3>\n
4. C\u00e1ch ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/span><\/h2>\n
4.1 L\u00ean danh s\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/span><\/h3>\n
4.2 Ph\u00e2n lo\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/span><\/h3>\n
Ph\u00e2n lo\u1ea1i theo c\u1ea5p \u0111\u1ed9<\/strong><\/span><\/h4>\n
Ph\u00e2n lo\u1ea1i theo l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh<\/strong><\/span><\/h4>\n
4.3 T\u00ecm hi\u1ec3u, thu th\u1eadp th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7<\/strong><\/span><\/h3>\n
4.4 Nghi\u00ean c\u1ee9u chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u0111\u1ed1i th\u1ee7<\/strong><\/span><\/h3>\n