{"id":58950,"date":"2023-11-24T08:52:57","date_gmt":"2023-11-24T01:52:57","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=58950"},"modified":"2024-10-29T11:43:11","modified_gmt":"2024-10-29T04:43:11","slug":"objective-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/objective-la-gi\/","title":{"rendered":"Objective L\u00e0 G\u00ec? Ph\u00e2n Bi\u1ec7t Objective V\u1edbi Goal V\u00e0 Target Trong Kinh Doanh"},"content":{"rendered":"\n
Trong l\u0129nh v\u1ef1c kinh doanh, Objective \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ec1 ra h\u01b0\u1edbng \u0111i cho m\u1ed7i doanh nghi\u1ec7p. Objective l\u00e0 nh\u01b0 m\u1ed9t kim ch\u1ec9 nam, \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau to\u00e0n di\u1ec7n m\u00e0 t\u1ed5 ch\u1ee9c h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 th\u00e0nh c\u00f4ng. V\u1eady <\/em>Objective l\u00e0 g\u00ec<\/em><\/strong><\/a>? Theo ch\u00e2n JobsGO \u0111\u1ec3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi nh\u00e9.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Theo ngh\u0129a chung nh\u1ea5t, Objective<\/strong><\/a> \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ee5c ti\u00eau – m\u1ed9t k\u1ebft qu\u1ea3 ho\u1eb7c m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 m\u00e0 c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c h\u01b0\u1edbng \u0111\u1ebfn v\u00e0 mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. N\u00f3 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn, m\u1ed9t tr\u1ea1ng th\u00e1i mong mu\u1ed1n trong t\u01b0\u01a1ng lai. M\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, bao g\u1ed3m c\u00f4ng vi\u1ec7c, gi\u00e1o d\u1ee5c, kinh doanh hay cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n.<\/p><\/blockquote>\n Trong l\u0129nh v\u1ef1c kinh doanh, Objective l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c. M\u1ee5c ti\u00eau kinh doanh l\u00e0 nh\u1eefng k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 m\u00e0 m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng m\u1ee5c ti\u00eau t\u00e0i ch\u00ednh nh\u01b0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn ho\u1eb7c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb nh\u01b0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n M\u1ee5c ti\u00eau kinh doanh kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i c\u1ee5 th\u1ec3 m\u00e0 c\u00f2n l\u00e0m n\u1ec1n t\u1ea3ng cho vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng.<\/p>\n V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1eb7t ra m\u1ee5c ti\u00eau t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng 20% trong n\u0103m t\u1edbi b\u1eb1ng c\u00e1ch tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1edbi. M\u1ee5c ti\u00eau n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 kim ch\u1ec9 nam h\u01b0\u1edbng d\u1eabn \u0111\u1ed9i ng\u0169 l\u00e0m vi\u1ec7c m\u00e0 c\u00f2n cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu c\u1ea7n thi\u1ebft. T\u1eeb \u0111\u00f3 doanh nghi\u1ec7p m\u1edbi duy tr\u00ec s\u1ef1 t\u1eadp trung v\u00e0 \u0111\u1ecbnh h\u00ecnh h\u00e0nh \u0111\u1ed9ng theo h\u01b0\u1edbng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y nay.<\/p>\n Xem th\u00eam: M\u1ee5c ti\u00eau SMART l\u00e0 g\u00ec? C\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau theo m\u00f4 h\u00ecnh SMART<\/a><\/strong><\/p>\n Objective \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong kinh doanh, \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t \u201cla b\u00e0n\u201d chi\u1ebfn l\u01b0\u1ee3c v\u00e0 l\u00e0 c\u01a1 s\u1edf \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t. C\u1ee5 th\u1ec3, n\u00f3 gi\u00fap:<\/p>\n M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng gi\u00fap doanh nghi\u1ec7p t\u1eadp trung n\u0103ng l\u1ef1c v\u00e0 ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh nh\u1eefng k\u1ebft qu\u1ea3 mong mu\u1ed1n, m\u1ee5c ti\u00eau h\u1ed7 tr\u1ee3 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 trong c\u00e1c qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, cung \u1ee9ng v\u00e0 ph\u00e2n ph\u1ed1i, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p c\u00f3 m\u1ed9t h\u01b0\u1edbng r\u00f5 r\u00e0ng, m\u00e0 c\u00f2n t\u1ea1o \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y \u0111\u1ed9i ng\u0169 kinh doanh trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n.<\/p>\n Xem th\u00eam: Doanh s\u1ed1 l\u00e0 g\u00ec? Top 5 c\u00e1ch t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/a><\/strong><\/p>\n \u0110\u1eb7t m\u1ee5c ti\u00eau trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i kh\u00f4ng ch\u1ec9 gi\u00fap duy tr\u00ec doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o ra ngu\u1ed3n thu nh\u1eadp \u1ed5n \u0111\u1ecbnh v\u00e0 d\u00e0i h\u1ea1n cho doanh nghi\u1ec7p. Chi\u1ebfn l\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng, cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c d\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 trung th\u00e0nh t\u1eeb ph\u00eda h\u1ecd.<\/p>\n M\u1ee5c ti\u00eau nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c t\u0103ng c\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn, \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o. Vi\u1ec7c \u0111\u1eb7t ra m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u00e0 l\u00e2u d\u00e0i trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n Khi doanh nghi\u1ec7p mu\u1ed1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, m\u1ee5c ti\u00eau l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u00e1 tr\u00ecnh n\u00e0y di\u1ec5n ra m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c \u0111\u1eb7t ra s\u1ed1 l\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u1ec1 doanh s\u1ed1 b\u00e1n h\u00e0ng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1eb7c bi\u1ec7t cho s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n Khi x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau trong kinh doanh<\/strong>, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c 5 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n nh\u01b0 sau:<\/p>\n Doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng. \u0110\u1ed3ng th\u1eddi, c\u00e1c nh\u00e0 qu\u1ea3n l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd ph\u1ea3i truy\u1ec1n \u0111\u1ea1t l\u1ea1i m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch chi ti\u1ebft, gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 nh\u1eefng g\u00ec c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c. V\u00ed d\u1ee5, thay v\u00ec m\u1ed9t m\u1ee5c ti\u00eau chung nh\u01b0 \u201ct\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng\u201d, m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 l\u00e0 \u201ct\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng 20% trong qu\u00fd n\u00e0y b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng online\u201d.<\/p>\n M\u1ee5c ti\u00eau kinh doanh c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng \u0111\u1ec3 theo d\u00f5i ti\u1ebfn tri\u1ec3n v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3 nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng, l\u1ee3i nhu\u1eadn ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu c\u1ea7n.<\/p>\n Khi thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau kinh doanh, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c t\u00ednh kh\u1ea3 thi v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong \u0111i\u1ec1u ki\u1ec7n th\u1ef1c t\u1ebf. N\u1ebfu m\u1ed9t m\u1ee5c ti\u00eau qu\u00e1 cao, n\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ea5t \u0111\u1ed9ng l\u1ef1c v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1eb7t ra d\u1ef1a tr\u00ean t\u00e0i nguy\u00ean hi\u1ec7n c\u00f3 v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n M\u1ee5c ti\u00eau kinh doanh n\u00ean li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9 m\u1ec7nh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p. S\u1ef1 li\u00ean quan gi\u1eefa m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi n\u1ed7 l\u1ef1c \u0111\u1ec1u h\u01b0\u1edbng v\u1ec1 c\u00f9ng m\u1ed9t h\u01b0\u1edbng, g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng chung c\u1ee7a doanh nghi\u1ec7p.<\/p>\n \u0110\u00e2y c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng khi x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau kinh doanh. M\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t khung th\u1eddi gian x\u00e1c \u0111\u1ecbnh \u0111\u1ec3 t\u1ea1o \u00e1p l\u1ef1c v\u00e0 s\u1ef1 t\u1eadp trung. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p theo d\u00f5i qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho \u0111\u1ed9i ng\u0169 l\u00e0m vi\u1ec7c. Vi\u1ec7c \u0111\u1eb7t gi\u1edbi h\u1ea1n th\u1eddi gian c\u0169ng gi\u00fap ng\u0103n ch\u1eb7n vi\u1ec7c k\u00e9o d\u00e0i qu\u00e1 m\u1ee9c v\u00e0 gi\u1eef cho m\u1ecdi ng\u01b0\u1eddi t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n Vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau trong kinh doanh<\/strong> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng, \u0111\u00f2i h\u1ecfi s\u1ef1 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng v\u00e0 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p l\u00fd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc gi\u00fap doanh nghi\u1ec7p thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3:<\/p>\n Tr\u01b0\u1edbc h\u1ebft, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh. S\u1ee9 m\u1ec7nh l\u00e0 l\u00fd do t\u1ed3n t\u1ea1i, n\u00f3i l\u00ean gi\u00e1 tr\u1ecb, \u00fd ngh\u0129a c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng. T\u1ea7m nh\u00ecn l\u00e0 h\u00ecnh \u1ea3nh l\u00fd t\u01b0\u1edfng v\u1ec1 t\u01b0\u01a1ng lai, l\u00e0 n\u01a1i doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ebfn. S\u1ef1 r\u00f5 r\u00e0ng v\u1ec1 s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn gi\u00fap \u0111\u1ecbnh r\u00f5 h\u01b0\u1edbng \u0111i v\u00e0 m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n Xem th\u00eam: S\u1ee9 m\u1ec7nh l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/a><\/strong><\/p>\n M\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng trong vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau l\u00e0 ph\u00e2n t\u00edch SWOT. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh, y\u1ebfu \u0111i\u1ec3m, c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro. Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, gi\u1ea3m thi\u1ec3u nh\u01b0\u1ee3c \u0111i\u1ec3m, khai th\u00e1c c\u01a1 h\u1ed9i v\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n Xem th\u00eam: M\u00f4 h\u00ecnh SWOT l\u00e0 g\u00ec? Ph\u00e2n t\u00edch & x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c SWOT hi\u1ec7u qu\u1ea3<\/a><\/strong><\/p>\n \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 \u0111\u1ecbnh r\u00f5 v\u1ecb tr\u00ed v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd trung n\u1ed7 l\u1ef1c v\u00e0 ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng khu v\u1ef1c quan tr\u1ecdng nh\u1ea5t.<\/p>\n Xem th\u00eam: Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 g\u00ec? 5 b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><\/strong><\/p>\n M\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. Doanh nghi\u1ec7p h\u00e3y s\u1eed d\u1ee5ng ti\u00eau ch\u00ed SMART \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng m\u00e0 c\u00f2n v\u1ea1ch ra h\u01b0\u1edbng \u0111i r\u00f5 r\u00e0ng cho m\u1ecdi ng\u01b0\u1eddi trong t\u1ed5 ch\u1ee9c.<\/p>\n K\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3, ph\u00e2n c\u00f4ng ngu\u1ed3n l\u1ef1c v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng. K\u1ebf ho\u1ea1ch kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t b\u1ea3n thi\u1ebft k\u1ebf m\u00e0 c\u00f2n l\u00e0 h\u01b0\u1edbng d\u1eabn h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n B\u01b0\u1edbc ti\u1ebfp theo, doanh nghi\u1ec7p s\u1ebd ti\u1ebfn h\u00e0nh tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong k\u1ebf ho\u1ea1ch \u0111\u00e3 l\u1eadp ra. Tri\u1ec3n khai m\u1ee5c ti\u00eau \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t v\u00e0 t\u1ed5 ch\u1ee9c ch\u1eb7t ch\u1ebd. Vi\u1ec7c n\u00e0y bao g\u1ed3m vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch, qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c \u0111ang h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau chung.<\/p>\n Qu\u00e1 tr\u00ecnh theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p \u0111ang ti\u1ebfn tri\u1ec3n theo \u0111\u00fang h\u01b0\u1edbng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t quan tr\u1ecdng (KPIs) \u0111\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ebfn tri\u1ec3n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu c\u1ea7n thi\u1ebft.<\/p>\n M\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i linh ho\u1ea1t \u0111\u1ec3 th\u00edch \u1ee9ng. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng v\u00e0 hi\u1ec7u su\u1ea5t n\u1ed9i b\u1ed9 l\u00e0 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh hi\u1ec7u qu\u1ea3, b\u1ec1n v\u1eefng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n Trong l\u0129nh v\u1ef1c kinh doanh, c\u00e1c thu\u1eadt ng\u1eef Objective, Goal v\u00e0 Target th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e1 nhi\u1ec1u v\u00e0 c\u0169ng d\u1ec5 b\u1ecb nh\u1ea7m l\u1eabn. V\u1eady th\u00ec trong n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y, JobsGO s\u1ebd gi\u00fap ph\u00e2n bi\u1ec7t c\u00e1c thu\u1eadt ng\u1eef \u0111\u00f3.<\/p>\n (m\u1ee5c ti\u00eau)<\/strong><\/td>\n (m\u1ee5c ti\u00eau)<\/strong><\/td>\n (m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3)<\/strong><\/td>\n<\/tr>\n1. Objective L\u00e0 G\u00ec? Objective Trong Kinh Doanh L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. \u00dd ngh\u0129a C\u1ee7a Objective Trong Kinh Doanh<\/strong><\/span><\/h2>\n
2.1 T\u0103ng C\u01b0\u1eddng Ho\u1ea1t \u0110\u1ed9ng Kinh Doanh<\/strong><\/span><\/h3>\n
2.2 T\u0103ng Doanh S\u1ed1 B\u00e1n H\u00e0ng<\/strong><\/span><\/h3>\n
2.3 Th\u00fac \u0110\u1ea9y Kinh Doanh L\u1eb7p L\u1ea1i<\/strong><\/span><\/h3>\n
2.4 T\u0103ng \u0110\u1ed9 Nh\u1eadn Di\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/span><\/h3>\n
2.5 Qu\u1ea3ng B\u00e1 S\u1ea3n Ph\u1ea9m M\u1edbi<\/strong><\/span><\/h3>\n
3. C\u00e1c Y\u1ebfu T\u1ed1 Ch\u00ednh C\u1ee7a Objective Trong Kinh Doanh<\/strong><\/span><\/h2>\n
3.1 C\u1ee5 Th\u1ec3<\/strong><\/span><\/h3>\n
3.2 C\u00f3 Th\u1ec3 \u0110o L\u01b0\u1eddng<\/strong><\/span><\/h3>\n
3.3 C\u00f3 Kh\u1ea3 N\u0103ng \u0110\u1ea1t \u0110\u01b0\u1ee3c<\/strong><\/span><\/h3>\n
3.4 C\u00f3 S\u1ef1 Li\u00ean Quan<\/strong><\/span><\/h3>\n
3.5 C\u00f3 Gi\u1edbi H\u1ea1n Th\u1eddi Gian<\/strong><\/span><\/h3>\n
4. C\u00e1ch Thi\u1ebft L\u1eadp M\u1ee5c Ti\u00eau Trong Kinh Doanh<\/strong><\/span><\/h2>\n
4.1 \u0110\u1eb7t ra s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n
4.2 Ph\u00e2n t\u00edch SWOT<\/strong><\/span><\/h3>\n
4.3 X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/span><\/h3>\n
4.4 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/strong><\/span><\/h3>\n
4.5 L\u00ean c\u00e1c k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/span><\/h3>\n
4.6 Tri\u1ec3n khai th\u1ef1c hi\u1ec7n<\/strong><\/span><\/h3>\n
4.7 Theo d\u00f5i, \u0111\u00e1nh gi\u00e1 qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n<\/strong><\/span><\/h3>\n
4.8 \u0110i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau<\/strong><\/span><\/h3>\n
5. Ph\u00e2n Bi\u1ec7t Objective V\u1edbi Goal V\u00e0 Target Trong Kinh Doanh<\/strong><\/span><\/h2>\n
\n\n
\n Ti\u00eau ch\u00ed so s\u00e1nh<\/strong><\/td>\n Objective<\/strong><\/p>\n Goal<\/strong><\/p>\n Target<\/strong><\/p>\n \n \u0110\u1eb7c \u0111i\u1ec3m<\/td>\n M\u1ee5c ti\u00eau t\u1ed5ng qu\u00e1t v\u00e0 to\u00e0n di\u1ec7n m\u00e0 doanh nghi\u1ec7p c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/td>\n M\u1ed9t b\u01b0\u1edbc c\u1ee5 th\u1ec3 v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u1ed5ng qu\u00e1t.<\/td>\n Nh\u1eefng ch\u1ec9 ti\u00eau r\u00f5 r\u00e0ng v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t ra \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau l\u1edbn.<\/td>\n<\/tr>\n \n Ph\u1ea1m vi<\/td>\n Th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p.<\/td>\n Th\u01b0\u1eddng l\u00e0 nh\u1eefng k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau l\u1edbn.<\/td>\n Li\u00ean quan \u0111\u1ebfn c\u00e1c con s\u1ed1 c\u1ee5 th\u1ec3, th\u1eddi h\u1ea1n v\u00e0 ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t.<\/td>\n<\/tr>\n \n V\u00ed d\u1ee5<\/td>\n M\u1ed9t m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0: Tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh c\u00f4ng nghi\u1ec7p X.<\/td>\n M\u1ed9t m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0: T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng 20% trong n\u0103m nay.<\/td>\n M\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 l\u00e0: \u0110\u1ea1t \u0111\u01b0\u1ee3c 10% t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng trong qu\u00fd \u0111\u1ea7u ti\u00ean.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n