{"id":62793,"date":"2024-03-27T15:08:45","date_gmt":"2024-03-27T08:08:45","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=62793"},"modified":"2024-09-24T14:08:53","modified_gmt":"2024-09-24T07:08:53","slug":"quan-ly-cua-hang","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/quan-ly-cua-hang\/","title":{"rendered":"Qu\u1ea3n L\u00fd C\u1eeda H\u00e0ng L\u00e0m G\u00ec? L\u01b0\u01a1ng Bao Nhi\u00eau?"},"content":{"rendered":"\n
Qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng<\/em><\/strong><\/a> l\u00e0 c\u00f4ng vi\u1ec7c \u0111ang c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng r\u1ea5t cao hi\u1ec7n nay, do s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, b\u00e1n l\u1ebb. V\u1eady qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng l\u00e0m g\u00ec? L\u01b0\u01a1ng bao nhi\u00eau? C\u1ea7n \u0111\u00e1p \u1ee9ng nh\u1eefng y\u00eau c\u1ea7u nh\u01b0 th\u1ebf n\u00e0o? N\u1ebfu b\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ebfn v\u1ecb tr\u00ed n\u00e0y, h\u00e3y \u0111\u1ecdc ngay b\u00e0i vi\u1ebft c\u1ee7a <\/em>JobsGO<\/em><\/strong> nh\u00e9.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng<\/strong> hay c\u00f2n g\u1ecdi l\u00e0 c\u1eeda h\u00e0ng tr\u01b0\u1edfng, l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. H\u1ecd \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 ch\u1ed1t trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u1eeda h\u00e0ng, t\u1eeb vi\u1ec7c qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean, h\u00e0ng h\u00f3a, doanh thu \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong><\/a> v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng…<\/p><\/blockquote>\n Qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u, ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho to\u00e0n b\u1ed9 c\u1eeda h\u00e0ng. Do \u0111\u00f3, c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd c\u0169ng kh\u00e1 nhi\u1ec1u, \u0111\u00e2y l\u00e0 m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng <\/a><\/strong>bao g\u1ed3m:<\/p>\n Qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng cho c\u1eeda h\u00e0ng. H\u1ecd ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi giao d\u1ecbch mua b\u00e1n di\u1ec5n ra m\u1ed9t c\u00e1ch su\u00f4n s\u1ebb v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n Nhi\u1ec7m v\u1ee5 h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd bao g\u1ed3m qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, gi\u00e1m s\u00e1t vi\u1ec7c tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a, t\u1ed1i \u01b0u h\u00f3a kh\u00f4ng gian b\u00e1n h\u00e0ng, x\u1eed l\u00fd c\u00e1c giao d\u1ecbch thanh to\u00e1n v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p, t\u1eadn t\u00ecnh.<\/p>\n Qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u trong vi\u1ec7c qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u1ed9i ng\u0169 l\u00e0m vi\u1ec7c ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a c\u1eeda h\u00e0ng.<\/p>\n H\u1ecd c\u1ea7n gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, h\u01b0\u1edbng d\u1eabn v\u00e0 ph\u1ea3n h\u1ed3i \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 gi\u00fap nh\u00e2n vi\u00ean c\u1ea3i thi\u1ec7n, ph\u00e1t tri\u1ec3n. Qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng c\u0169ng c\u1ea7n n\u1eafm r\u00f5 th\u1eddi gian l\u00e0m vi\u1ec7c, x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn ch\u1ea5m c\u00f4ng, ngh\u1ec9 ph\u00e9p v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1 kh\u00e1c.<\/p>\n Tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean m\u1edbi<\/strong><\/a> l\u00e0 m\u1ed9t quy tr\u00ecnh quan tr\u1ecdng v\u00e0 qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng ph\u1ea3i ch\u1eafc ch\u1eafn r\u1eb1ng nh\u1eefng \u1ee9ng vi\u00ean \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ef1a c\u00f3 k\u1ef9 n\u0103ng, ph\u1ea9m ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng vi\u1ec7c c\u0169ng nh\u01b0 v\u1edbi v\u0103n h\u00f3a c\u1ee7a c\u1eeda h\u00e0ng. Sau khi ch\u1ecdn \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean m\u1edbi, qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng ph\u1ea3i tr\u1ef1c ti\u1ebfp h\u01b0\u1edbng d\u1eabn v\u00e0 \u0111\u00e0o t\u1ea1o \u0111\u1ec3 gi\u00fap h\u1ecd nhanh ch\u00f3ng l\u00e0m quen v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c, hi\u1ec3u r\u00f5 v\u1ec1 nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n Ngo\u00e0i ra, qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng c\u0169ng c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ec3 nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 cung c\u1ea5p ph\u1ea3n h\u1ed3i \u0111\u1ecbnh k\u1ef3, t\u1ea1o c\u01a1 h\u1ed9i \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p, thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ec3 nh\u00e2n vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang.<\/p>\n \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng nhi\u1ec7m v\u1ee5 r\u1ea5t quan tr\u1ecdng c\u1ee7a qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng. H\u1ecd c\u1ea7n li\u00ean t\u1ee5c kh\u1ea3o s\u00e1t v\u00e0 n\u1eafm b\u1eaft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh, c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u1eeda h\u00e0ng. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, theo d\u00f5i xu h\u01b0\u1edbng mua s\u1eafm tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t v\u00e0 ph\u1ecfng v\u1ea5n \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng,….<\/p>\n Nhi\u1ec7m v\u1ee5 n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau kinh doanh, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u1ec1 xu\u1ea5t v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong><\/a> – qu\u1ea3ng c\u00e1o, ph\u00e1t tri\u1ec3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng,….<\/p>\n Qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng c\u1ea7n ph\u1ea3i c\u00f3 c\u00e1i nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c, kh\u1ea3 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u1eeda h\u00e0ng lu\u00f4n th\u00edch \u1ee9ng v\u00e0 ph\u00e1t tri\u1ec3n trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111ang bi\u1ebfn \u0111\u1ed5i.<\/p>\n Qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng v\u00e0 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n Qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng c\u0169ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u1eadp v\u00e0 ph\u00e2n t\u00edch c\u00e1c b\u00e1o c\u00e1o b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t kinh doanh, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c. H\u1ecd s\u1ebd c\u1ea7n thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, \u0111\u00e1nh gi\u00e1 doanh s\u1ed1 b\u00e1n h\u00e0ng, l\u1ee3i nhu\u1eadn, \u0111\u1ecbnh r\u00f5 c\u00e1c xu h\u01b0\u1edbng bi\u1ebfn \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng, \u0111\u1ec1 xu\u1ea5t c\u00e1c c\u1ea3i ti\u1ebfn v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u1eeda h\u00e0ng.<\/p>\n \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng, b\u1ea1n c\u1ea7n \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u sau:<\/p>\n L\u01b0\u01a1ng trung b\u00ecnh c\u1ee7a qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng t\u1ea1i Vi\u1ec7t Nam \u1edf kho\u1ea3ng 19 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, trong \u0111\u00f3 m\u1ee9c ph\u1ed5 bi\u1ebfn l\u00e0 t\u1eeb 11- 30 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng.<\/p>\n C\u00f3 th\u1ec3 th\u1ea5y, \u0111\u00e2y l\u00e0 m\u1ee9c l\u01b0\u01a1ng kh\u00e1 t\u1ed1t tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ngo\u00e0i l\u01b0\u01a1ng c\u01a1 b\u1ea3n, qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng c\u00f2n c\u00f3 th\u01b0\u1edfng doanh s\u1ed1, th\u01b0\u1edfng \u0111\u1ea1t KPI,… H\u01a1n n\u1eefa, \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u00e0nh ngh\u1ec1 hot th\u00ec thu nh\u1eadp d\u00e0nh cho qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng ch\u1eafc ch\u1eafn s\u1ebd r\u1ea5t cao.<\/p>\n L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p c\u1ee7a qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng th\u01b0\u1eddng g\u1ed3m c\u00e1c giai \u0111o\u1ea1n sau:<\/p>\n \u0110\u1ec3 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p, qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng c\u1ea7n li\u00ean t\u1ee5c n\u00e2ng cao k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o c\u1ee7a m\u00ecnh, c\u00f9ng v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 v\u00e0 kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n trong ng\u00e0nh h\u00e0ng b\u00e1n l\u1ebb.<\/p>\n1. Qu\u1ea3n L\u00fd C\u1eeda H\u00e0ng L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. M\u00f4 T\u1ea3 C\u00f4ng Vi\u1ec7c Qu\u1ea3n L\u00fd C\u1eeda H\u00e0ng<\/strong><\/span><\/h2>\n
2.1 Qu\u1ea3n L\u00fd Ho\u1ea1t \u0110\u1ed9ng B\u00e1n H\u00e0ng Trong C\u1eeda H\u00e0ng<\/strong><\/span><\/h3>\n
2.2 Qu\u1ea3n L\u00fd Nh\u00e2n Vi\u00ean Trong C\u1eeda H\u00e0ng<\/strong><\/span><\/h3>\n
2.3 Tuy\u1ec3n D\u1ee5ng, H\u01b0\u1edbng D\u1eabn Nh\u00e2n Vi\u00ean M\u1edbi<\/strong><\/span><\/h3>\n
2.4 Kh\u1ea3o S\u00e1t Nhu C\u1ea7u Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n
2.5 L\u00ean K\u1ebf Ho\u1ea1ch Ph\u00e1t Tri\u1ec3n Ho\u1ea1t \u0110\u1ed9ng Kinh Doanh Cho C\u1eeda H\u00e0ng<\/strong><\/span><\/h3>\n
2.6 Gi\u1ea3i Quy\u1ebft V\u1ea5n \u0110\u1ec1 C\u1ee7a Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n
2.7 L\u00e0m B\u00e1o C\u00e1o B\u00e1n H\u00e0ng<\/strong><\/span><\/h3>\n
3. Y\u00eau C\u1ea7u \u0110\u1ed1i V\u1edbi Qu\u1ea3n L\u00fd C\u1eeda H\u00e0ng L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
3.1 Ki\u1ebfn Th\u1ee9c Chuy\u00ean M\u00f4n<\/strong><\/span><\/h3>\n
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3.2 K\u1ef9 N\u0103ng M\u1ec1m<\/strong><\/span><\/h3>\n
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3.3 Ph\u1ea9m Ch\u1ea5t<\/strong><\/span><\/h3>\n
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4. L\u01b0\u01a1ng Qu\u1ea3n L\u00fd C\u1eeda H\u00e0ng Bao Nhi\u00eau?<\/strong><\/span><\/h2>\n
5. L\u1ed9 Tr\u00ecnh Ph\u00e1t Tri\u1ec3n S\u1ef1 Nghi\u1ec7p C\u1ee7a Qu\u1ea3n L\u00fd C\u1eeda H\u00e0ng<\/strong><\/span><\/h2>\n
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\n Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng => chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng => gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng => qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng => qu\u1ea3n l\u00fd khu v\u1ef1c => gi\u00e1m \u0111\u1ed1c kinh doanh.<\/em><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n