{"id":6848,"date":"2023-01-04T10:42:43","date_gmt":"2023-01-04T03:42:43","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=6848"},"modified":"2024-12-01T15:42:27","modified_gmt":"2024-12-01T08:42:27","slug":"hieu-ung-chim-moi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/hieu-ung-chim-moi\/","title":{"rendered":"Hi\u1ec7u \u1ee9ng chim m\u1ed3i & nh\u1eefng \u1ee9ng d\u1ee5ng c\u1ee7a hi\u1ec7u \u1ee9ng chim m\u1ed3i trong kinh doanh"},"content":{"rendered":"\n
Hi\u1ec7n nay, c\u00f3 m\u1ed9t ngh\u1ec7 thu\u1eadt d\u1eabn d\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng \u0111\u1ec9nh cao trong Marketing \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng, \u0111\u00f3 ch\u00ednh l\u00e0 hi\u1ec7u \u1ee9ng chim m\u1ed3i<\/strong><\/a>. V\u1eady hi\u1ec7u \u1ee9ng chim m\u1ed3i l\u00e0 g\u00ec<\/strong>? L\u00e0m sao \u0111\u1ec3 \u201cm\u00f3c v\u00ed\u201d kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, tinh t\u1ebf? C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd \u0111\u01b0\u1ee3c JobsGO gi\u1ea3i \u0111\u00e1p ngay d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n M\u1ee5c l\u1ee5c<\/p> Hi\u1ec7u \u1ee9ng chim m\u1ed3i<\/strong><\/a> hay c\u00f2n c\u00f3 t\u00ean g\u1ecdi kh\u00e1c l\u00e0 \u201c\u01b0u th\u1ebf b\u1ea5t c\u00e2n x\u1ee9ng\u201d. \u0110\u00e2y l\u00e0 m\u1ed9t hi\u1ec7u \u1ee9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e1 ph\u1ed5 bi\u1ebfn trong ho\u1ea1t \u0111\u1ed9ng Marketing, kinh doanh, b\u00e1n h\u00e0ng,… Theo hi\u1ec7u \u1ee9ng n\u00e0y, b\u1ea1n s\u1ebd \u0111\u01b0a ra \u201cm\u1ed3i nh\u1eed\u201d \u0111\u1ec3 thu h\u00fat, l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn \u0111\u00fang s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd mong mu\u1ed1n.<\/p><\/blockquote>\n \ud83d\udc49 Xem th\u00eam: <\/b>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing<\/strong><\/a><\/p>\n Th\u00f4ng th\u01b0\u1eddng, khi \u0111\u1ed1i m\u1eb7t v\u1edbi 2 s\u1ef1 l\u1ef1a ch\u1ecdn, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u nh\u1ea5t v\u1ec1 chi ph\u00ed. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n s\u1ebd kh\u00f3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 m\u1ee9c gi\u00e1 cao. Th\u1ebf nh\u01b0ng, n\u1ebfu c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ed9t l\u1ef1a ch\u1ecdn th\u1ee9 3 v\u1edbi m\u1ee9c gi\u00e1 kh\u00f4ng ch\u00eanh l\u1ec7ch qu\u00e1 nhi\u1ec1u, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd suy ngh\u0129 l\u1ea1i v\u00e0 t\u1ef7 l\u1ec7 h\u1ecd ch\u1ecdn lo\u1ea1i gi\u00e1 cao s\u1ebd t\u0103ng l\u00ean.<\/p>\n Nh\u01b0 v\u1eady, thay v\u00ec ch\u1ec9 \u0111\u01b0a ra 2 ph\u01b0\u01a1ng \u00e1n v\u00e0 b\u1eaft kh\u00e1ch l\u1ef1a ch\u1ecdn, b\u1ea1n n\u00ean c\u00f3 th\u00eam m\u1ed9t m\u1ee9c gi\u00e1 th\u1ee9 3 \u0111\u1ec3 h\u1ecd c\u00e2n nh\u1eafc. \u0110\u00e2y ch\u00ednh l\u00e0 \u201chi\u1ec7u \u1ee9ng chim m\u1ed3i<\/strong>\u201d. B\u1ea3n ch\u1ea5t c\u1ee7a hi\u1ec7u \u1ee9ng n\u00e0y ch\u00ednh l\u00e0 gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n \ud83d\udc49 Xem th\u00eam: <\/b>Nh\u1eefng ki\u1ec3u b\u00e1n h\u00e0ng m\u00e0 ng\u01b0\u1eddi kinh doanh th\u1eddi trang online n\u00ean tr\u00e1nh<\/b><\/a><\/p>\n Khi \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y, b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1ea3m b\u1ea3o m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc quan tr\u1ecdng sau:<\/p>\n Trong kinh doanh, b\u00e1n h\u00e0ng, n\u1ebfu b\u1ea1n ch\u1ec9 cho kh\u00e1ch h\u00e0ng m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn, h\u1ecd s\u1ebd th\u1ea5y kh\u00f4ng tho\u1ea3i m\u00e1i, c\u1ea3m gi\u00e1c nh\u01b0 \u0111ang b\u1ecb \u00e9p bu\u1ed9c mua h\u00e0ng. B\u1ea1n n\u00ean \u0111\u01b0a ra nhi\u1ec1u ph\u01b0\u01a1ng \u00e1n kh\u00e1c nhau \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 quy\u1ec1n \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 l\u1ee3i cho m\u00ecnh nh\u1ea5t.<\/p>\n Tuy nhi\u00ean, vi\u1ec7c th\u00eam nhi\u1ec1u l\u1ef1a ch\u1ecdn n\u00e0y c\u0169ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n sao cho h\u1ee3p l\u00fd. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua lo\u1ea1i n\u00e0o nhi\u1ec1u nh\u1ea5t.<\/p>\n Ch\u1eb3ng h\u1ea1n<\/b>: kh\u00e1ch h\u00e0ng \u0111i mua n\u01b0\u1edbc gi\u1eb7t v\u00e0 b\u1eaft g\u1eb7p tr\u00ean k\u1ec7 c\u00f3 2 lo\u1ea1i: m\u1ed9t lo\u1ea1i th\u00f9ng c\u00f3 3 chai v\u1edbi gi\u00e1 300.000\u0111 v\u00e0 m\u1ed9t lo\u1ea1i th\u00f9ng c\u00f3 5 chai v\u1edbi gi\u00e1 430.000\u0111. T\u1ea5t nhi\u00ean h\u1ecd s\u1ebd ch\u1ecdn ngay lo\u1ea1i 5 chai m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1eafn \u0111o nhi\u1ec1u. Th\u1ebf nh\u01b0ng kh\u00e1ch h\u00e0ng kh\u00f4ng h\u1ec1 nh\u1eadn ra th\u00f9ng 3 chai ch\u1ec9 l\u00e0 \u201cchim m\u1ed3i\u201d \u0111\u1ec3 h\u01b0\u1edbng h\u1ecd mua th\u00f9ng 5 chai.<\/p>\n M\u1ed9t bi\u1ebfn th\u1ec3 kh\u00e1c c\u1ee7a hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u00f3 l\u00e0 \u00e1p d\u1ee5ng v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 hay c\u00f2n g\u1ecdi l\u00e0 \u201cquy lu\u1eadt 100\u201d. B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n v\u1ec1 quy lu\u1eadt n\u00e0y nh\u01b0 sau:<\/p>\n V\u00ed d\u1ee5:<\/b> V\u1edbi m\u1ed9t chi\u1ebfc v\u00e1y gi\u00e1 500.000\u0111, khi n\u00f3i gi\u1ea3m gi\u00e1 15%, kh\u00e1ch h\u00e0ng s\u1ebd \u1ea5n t\u01b0\u1ee3ng v\u00e0 th\u00edch th\u00fa h\u01a1n l\u00e0 gi\u1ea3m 75.000\u0111. Tuy nhi\u00ean, v\u1edbi m\u1ed9t chi\u1ebfc m\u00e1y t\u00ednh gi\u00e1 17.000.000\u0111, n\u00f3i gi\u1ea3m gi\u00e1 1.700.000\u0111 s\u1ebd h\u1ea5p d\u1eabn h\u01a1n l\u00e0 gi\u1ea3m 10%.<\/p>\n \ud83d\udc49 Xem th\u00eam: <\/b>Marketing l\u00e0 g\u00ec<\/strong><\/a>?<\/b><\/p>\n \u0110\u00e2y l\u00e0 th\u1ee7 thu\u1eadt \u0111i\u1ec3n h\u00ecnh c\u1ee7a hi\u1ec7u \u1ee9ng chim m\u1ed3i<\/strong>. N\u00f3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng b\u1eb1ng c\u00e1ch \u0111\u01b0a th\u00eam m\u1ed9t ph\u01b0\u01a1ng \u00e1n l\u1ef1a ch\u1ecdn kh\u00e1c d\u00e0nh cho kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, l\u1ef1a ch\u1ecdn n\u00e0y s\u1ebd kh\u00f4ng h\u1ea5p d\u1eabn, n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi m\u1ee5c \u0111\u00edch h\u01b0\u1edbng kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n.<\/p>\n V\u00ed d\u1ee5: b\u1ea1n c\u00f3 c\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c da:<\/p>\n Nh\u01b0 v\u1eady, ngo\u1ea1i tr\u1eeb kh\u1ea3 n\u0103ng v\u1ec1 t\u00e0i ch\u00ednh th\u1ea5p, n\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u ch\u0103m s\u00f3c da, h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd l\u1ef1a ch\u1ecdn d\u1ecbch v\u1ee5 3.<\/p>\n \ud83d\udc49 Xem th\u00eam: <\/b>T\u1ea1i sao n\u00ean t\u00ecm vi\u1ec7c trong c\u00f4ng ty Startup<\/b><\/a><\/p>\nHi\u1ec7u \u1ee9ng chim m\u1ed3i l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n
Nh\u1eefng nguy\u00ean t\u1eafc khi \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng chim m\u1ed3i<\/strong><\/span><\/h2>\n
Kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u0111\u01b0a ra l\u1ef1a ch\u1ecdn<\/strong><\/span><\/h3>\n
Quy lu\u1eadt 100<\/strong><\/span><\/h3>\n
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Chi\u1ebfn thu\u1eadt \u0111\u00e1nh l\u1eeba s\u1ef1 l\u1ef1a ch\u1ecdn<\/strong><\/span><\/h3>\n
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V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 hi\u1ec7u \u1ee9ng chim m\u1ed3i<\/strong><\/span><\/h2>\n