{"id":6966,"date":"2020-01-08T08:30:09","date_gmt":"2020-01-08T01:30:09","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=6966"},"modified":"2024-10-15T13:47:10","modified_gmt":"2024-10-15T06:47:10","slug":"hieu-ung-hao-quang","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/hieu-ung-hao-quang\/","title":{"rendered":"Hi\u1ec7u \u1ee9ng h\u00e0o quang &#8211; &#8220;x\u1ea5u c\u0169ng l\u00e0 m\u1ed9t c\u00e1i t\u1ed9i&#8221;"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;6966&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p><span style=\"font-size: 12pt;\"><em><strong>Hi\u1ec7u \u1ee9ng h\u00e0o quang trong kinh doanh l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 s\u1ef1 thi\u00ean v\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e3 t\u1eebng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c jc\u1ee7a c\u00f9ng m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t.\u00a0<\/strong><\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u0111\u1eb9p th\u00ec d\u00f9 c\u00f3 x\u1ea5u t\u00ednh \u0111\u1ebfn \u0111\u00e2u c\u0169ng ph\u1ea7n n\u00e0o d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c b\u1ecf qua, c\u00f2n ng\u01b0\u1eddi ph\u1ee5 n\u1eef ngo\u1ea1i h\u00ecnh kh\u00f4ng \u0111\u1eb9p th\u00ec d\u00f9 t\u1ed1t t\u00ednh \u0111\u1ebfn \u0111\u00e2u c\u0169ng \u00edt khi \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c ng\u00f3 ng\u00e0ng. Th\u1ef1c ch\u1ea5t m\u1ecdi \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y \u0111\u1ec1u \u0111\u1ebfn t\u1eeb t\u00e2m l\u00fd con ng\u01b0\u1eddi khi h\u1ecd <\/span><\/p>\n<figure id=\"attachment_6967\" aria-describedby=\"caption-attachment-6967\" style=\"width: 583px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-6967\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2020\/01\/hieu-ung-hao-quang-trong-kinh-doanh-300x139.jpg\" alt=\"Hi\u1ec7u \u1ee9ng h\u00e0o quang trong kinh doanh\" width=\"583\" height=\"270\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2020\/01\/hieu-ung-hao-quang-trong-kinh-doanh-300x139.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2020\/01\/hieu-ung-hao-quang-trong-kinh-doanh-150x70.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2020\/01\/hieu-ung-hao-quang-trong-kinh-doanh-768x356.jpg 768w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2020\/01\/hieu-ung-hao-quang-trong-kinh-doanh.jpg 970w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><figcaption id=\"caption-attachment-6967\" class=\"wp-caption-text\"><span style=\"font-size: 12pt;\">Hi\u1ec7u \u1ee9ng h\u00e0o quang trong kinh doanh<\/span><\/figcaption><\/figure>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Hieu_ung_hao_quang_la_gi\">1. Hi\u1ec7u \u1ee9ng h\u00e0o quang l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#2_Vi_du_ve_hieu_ung_hao_quang\">2. V\u00ed d\u1ee5 v\u1ec1 hi\u1ec7u \u1ee9ng h\u00e0o quang<\/a><\/li><li><a href=\"#3_Ung_dung_hieu_ung_hao_quang_trong_kinh_doanh\">3. \u1ee8ng d\u1ee5ng hi\u1ec7u \u1ee9ng h\u00e0o quang trong kinh doanh<\/a><\/li><\/ul><\/div>\n<h3><span id=\"1_Hieu_ung_hao_quang_la_gi\"><span style=\"font-size: 12pt;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>1. Hi\u1ec7u \u1ee9ng h\u00e0o quang l\u00e0 g\u00ec?<\/b><\/span><\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Trong cu\u1ed9c s\u1ed1ng, m\u1ed7i y\u1ebfu t\u1ed1 t\u1ed1t \u0111\u1eb9p c\u1ee7a ch\u00fang ta hay c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u201ct\u1ecfa h\u00e0o quang\u201d chi\u1ebfu s\u00e1ng cho t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 ch\u01b0a \u0111\u01b0\u1ee3c ho\u00e0n h\u1ea3o kh\u00e1c. \u0110\u00e2y l\u00e0 l\u00fd do m\u00e0 v\u00ec sao ch\u00fang ta lu\u00f4n th\u1ea5y nh\u1eefng ng\u01b0\u1eddi \u0111\u1eb9p trai, xinh g\u00e1i \u0111\u00e1ng tin v\u00e0 n\u00f3i chuy\u1ec7n thuy\u1ebft ph\u1ee5c h\u01a1n (m\u1eb7c d\u00f9 trong th\u00e2m t\u00e2m ta lu\u00f4n t\u1ef1 nh\u1eafn nh\u1ee7 r\u1eb1ng ph\u1ea3i th\u1eadt t\u1ec9nh t\u00e1o).<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 khoa h\u1ecdc g\u1ecdi l\u00e0 hi\u1ec7u \u1ee9ng h\u00e0o quang v\u1edbi t\u00ean ti\u1ebfng anh l\u00e0 Halo Effect. Trong kinh doanh hi\u1ec7u \u1ee9ng n\u00e0y c\u00f2n c\u00f3 t\u00ean g\u1ecdi kh\u00e1c l\u00e0 Chi\u1ebfn l\u01b0\u1ee3c so\u00e1i h\u1ea1m.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Theo hi\u1ec7u \u1ee9ng n\u00e0y, ng\u01b0\u1eddi ta th\u01b0\u1eddng b\u1ecb quan \u0111i\u1ec3m, th\u00e1i \u0111\u1ed9 chung v\u1ec1 m\u1ed9t s\u1ef1 v\u1eadt, hi\u1ec7n t\u01b0\u1ee3ng, con ng\u01b0\u1eddi l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 m\u1ed9t t\u00ednh ch\u1ea5t n\u00e0o \u0111\u00f3 c\u1ee7a s\u1ef1 v\u1eadt \u0111\u00f3. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do ch\u00fang ta lu\u00f4n cho r\u1eb1ng v\u1ecb gi\u00e1o s\u01b0 gi\u1ecfi to\u00e1n s\u1ebd gi\u1ecfi c\u1ea3 vi\u1ec7c qu\u1ea3n l\u00fd tr\u01b0\u1eddng h\u1ecdc, l\u00e0m ch\u00ednh tr\u1ecb, m\u1eb7c d\u00f9 2 l\u0129nh v\u1ef1c n\u00e0y ch\u1eb3ng c\u00f3 g\u00ec li\u00ean quan \u0111\u1ebfn nhau h\u1ebft. Vi\u1ec7c gi\u1ecfi to\u00e1n c\u1ee7a \u00f4ng ta \u0111\u00e3 t\u1ecfa ra \u00e1nh h\u00e0o quang khi\u1ebfn cho ch\u00fang ta ngh\u0129 r\u1eb1ng v\u1ecb gi\u00e1o s\u01b0 n\u00e0y gi\u1ecfi c\u1ea3 nh\u1eefng l\u0129nh v\u1ef1c kh\u00e1c. \u0110i\u1ec1u n\u00e0y nghe th\u00ec c\u00f3 v\u1ebb phi logic nh\u01b0ng n\u00f3 l\u1ea1i \u0111ang di\u1ec5n ra h\u00e0ng ng\u00e0y trong b\u1ed9 n\u00e3o c\u1ee7a b\u1ea1n \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Hi\u1ec7u \u1ee9ng h\u00e0o quang (Halo Effect) l\u00e0 m\u1ed9t lo\u1ea1i thi\u00ean v\u1ecb nh\u1eadn th\u1ee9c trong \u0111\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u1ed5ng th\u1ec3 c\u1ee7a ch\u00fang ta v\u1ec1 m\u1ed9t s\u1ef1 v\u1eadt\/ng\u01b0\u1eddi\/hi\u1ec7n t\u01b0\u1ee3ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ch\u00fang ta c\u1ea3m nh\u1eadn v\u00e0 suy ngh\u0129 v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a ng\u01b0\u1eddi\/s\u1ef1 v\u1eadt\/hi\u1ec7n t\u01b0\u1ee3ng \u0111\u00f3. V\u00ed d\u1ee5 n\u1ebfu th\u1ea5y m\u1ed9t ng\u01b0\u1eddi tr\u00f4ng \u0111\u1eb9p trai, s\u1ea1ch s\u1ebd, l\u1ecbch s\u1ef1, ch\u00fang ta s\u1ebd d\u1ec5 d\u00e0ng cho r\u1eb1ng anh ta l\u00e0 ng\u01b0\u1eddi t\u1eed t\u1ebf. N\u00e3o b\u1ed9 ch\u00fang ta lu\u00f4n c\u00f3 c\u01a1 ch\u1ebf \u0111\u01b0a ra k\u1ebft lu\u1eadn ngay c\u1ea3 khi kh\u00f4ng c\u00f3 \u0111\u1ee7 d\u1eef ki\u1ec7n ho\u1eb7c ch\u1ec9 d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 \u00edt th\u00f4ng tin ch\u00fang ta c\u00f3 v\u1ec1 s\u1ef1 v\u1eadt\/ng\u01b0\u1eddi\/hi\u1ec7n t\u01b0\u1ee3ng.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-weight: 400;\">&gt;&gt;<\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/jobsgo.vn\/blog\/nhung-van-de-khien-startup-kinh-doanh-that-bai\/\"> <span style=\"font-weight: 400;\">Nh\u1eefng v\u1ea5n \u0111\u1ec1 khi\u1ebfn Startup kinh doanh th\u1ea5t b\u1ea1i<\/span><\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"2_Vi_du_ve_hieu_ung_hao_quang\"><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\"><b>2. V\u00ed d\u1ee5 v\u1ec1 hi\u1ec7u \u1ee9ng h\u00e0o quang<\/b><\/span><\/span><\/h3>\n<p><span style=\"font-size: 12pt;\"><b><i>Ai t\u1ed1t t\u00ednh nh\u1ea5t?<\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">V\u00e0o n\u0103m 1972, ba nh\u00e0 khoa h\u1ecdc Dion, Berscheid v\u00e0 Balster \u0111\u00e3 ti\u1ebfn h\u00e0nh m\u1ed9t th\u00ed nghi\u1ec7m \u0111\u1ec3 l\u00e0m r\u00f5 v\u1ec1 hi\u1ec7u \u1ee9ng n\u00e0y. 60 sinh vi\u00ean c\u1ee7a tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc Minnesota \u0111\u00e3 \u0111\u01b0\u1ee3c h\u1ecd cho xem 3 b\u1ee9c \u1ea3nh v\u1ec1 3 ng\u01b0\u1eddi kh\u00e1c nhau: m\u1ed9t b\u1ee9c l\u00e0 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi r\u1ea5t \u0111\u1eb9p, m\u1ed9t b\u1ee9c l\u00e0 c\u1ee7a ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng v\u00e0 b\u1ee9c cu\u1ed1i c\u00f9ng l\u00e0 ng\u01b0\u1eddi c\u00f3 nhan s\u1eafc h\u01a1i h\u1ea1n ch\u1ebf. Ti\u1ebfp theo \u0111\u00f3 60 sinh vi\u00ean n\u00e0y \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u1ec3 so s\u00e1nh v\u1ec1 t\u00ednh c\u00e1ch, m\u1ee9c \u0111\u1ed9 h\u1ea1nh ph\u00fac c\u0169ng nh\u01b0 v\u1ecb th\u1ebf x\u00e3 h\u1ed9i c\u1ee7a c\u1ea3 ba ng\u01b0\u1eddi n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">K\u1ebft qu\u1ea3 \u0111\u01b0a ra l\u00e0 c\u1ea3 60 sinh vi\u00ean \u0111\u1ec1u cho r\u1eb1ng ng\u01b0\u1eddi c\u00e0ng \u0111\u1eb9p th\u00ec s\u1ebd c\u00f3 t\u00ednh c\u00e1ch t\u1ed1t, m\u1ee9c \u0111\u1ed9 h\u1ea1nh ph\u00fac v\u00e0 v\u1ecb th\u1ebf trong x\u00e3 h\u1ed9i c\u00e0ng cao. \u0110i\u1ec1u n\u00e0y hi\u1ec3n nhi\u00ean l\u00e0 phi logic v\u00ec s\u1eafc \u0111\u1eb9p ch\u1eb3ng li\u00ean quan g\u00ec \u0111\u1ebfn t\u00ednh c\u00e1ch hay v\u1ecb th\u1ebf x\u00e3 h\u1ed9i h\u1ebft.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">\u00a0&gt;&gt;&gt; Xem th\u00eam: Ch\u1ec9 s\u1ed1 <span data-sheets-root=\"1\"><strong><a href=\"https:\/\/jobsgo.vn\/blog\/pci-la-gi\/\" target=\"_blank\" rel=\"noopener\">PCI l\u00e0 g\u00ec<\/a><\/strong>?<\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><b><i>Iphone 8 c\u00f3 t\u1ed1t h\u01a1n iphone 7?<\/i><\/b><\/span><\/p>\n<figure id=\"attachment_6968\" aria-describedby=\"caption-attachment-6968\" style=\"width: 577px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-6968\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2020\/01\/iphone8-co-tot-hon-iphone7-300x170.jpg\" alt=\"Iphone 8 c\u00f3 t\u1ed1t h\u01a1n iphone 7?\" width=\"577\" height=\"327\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2020\/01\/iphone8-co-tot-hon-iphone7-300x170.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2020\/01\/iphone8-co-tot-hon-iphone7-768x434.jpg 768w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2020\/01\/iphone8-co-tot-hon-iphone7.jpg 800w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><figcaption id=\"caption-attachment-6968\" class=\"wp-caption-text\"><span style=\"font-size: 12pt;\">Iphone 8 c\u00f3 t\u1ed1t h\u01a1n iphone 7?<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Apple \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng hi\u1ec7u \u1ee9ng n\u00e0y v\u00e0o trong s\u1ea3n ph\u1ea9m iphone c\u1ee7a m\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb3ng c\u1ea5p v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a iphone l\u00e0 kh\u00f4ng c\u00f3 g\u00ec ph\u1ea3i b\u00e0n c\u00e3i h\u1ebft. Tuy nhi\u00ean v\u00e0o n\u0103m 2017, Apple \u0111\u00e3 cho ra m\u1eaft d\u00f2ng s\u1ea3n ph\u1ea9m iphone 8 kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u t\u00ednh n\u0103ng n\u1ed5i tr\u1ed9i so v\u1edbi iphone 7 tr\u01b0\u1edbc \u0111\u00f3. Hi\u1ec3n nhi\u00ean l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ph\u1ea3i \u0111\u1eafn \u0111o \u0111\u1ec3 c\u00f3 th\u1ec3 b\u1ecf ra m\u1ed9t m\u1ee9c gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i ch\u00e1t \u0111\u1ec3 l\u00ean \u0111\u1eddi \u0111i\u1ec7n tho\u1ea1i.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Nh\u01b0ng kh\u00f4ng ch\u1ec9 c\u00f3 d\u00f2ng m\u00e1y iphone 8, nh\u00e2n d\u1ecbp k\u1ef7 ni\u1ec7m 10 n\u0103m ra \u0111\u1eddi, Apple l\u1ea1i h\u00e9 l\u1ed9 lu\u00f4n t\u1ea1o h\u00ecnh c\u1ee7a iphone X. V\u1edbi t\u00ednh n\u0103ng, c\u00f4ng ngh\u1ec7 c\u0169ng nh\u01b0 v\u1ebb b\u1ec1 ngo\u00e0i v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a iphone X \u0111\u00e3 x\u00f3a tan m\u1ecdi nghi v\u1ea5n c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng chi\u1ebfc iphone 8 n\u00e0y. R\u00f5 r\u00e0ng iphone X \u0111\u00e3 t\u1ecfa ra h\u00e0o quang l\u00ean c\u00e1c s\u1ea3n ph\u1ea9m xung quanh. M\u1eb7c d\u00f9 m\u1ee9c gi\u00e1 c\u1ee7a c\u1ea3 iphone 8 v\u00e0 iphone X \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i cao nh\u01b0ng kh\u00e1ch h\u00e0ng v\u1eabn h\u00e1o h\u1ee9c v\u00f4 c\u00f9ng.<\/span><\/p>\n<p>&gt;&gt;&gt;Xem th\u00eam: <span data-sheets-root=\"1\"><strong><a href=\"https:\/\/jobsgo.vn\/blog\/big-idea-la-gi\/\" target=\"_blank\" rel=\"noopener\">Big idea l\u00e0 g\u00ec<\/a><\/strong>?<\/span><\/p>\n<h3><span id=\"3_Ung_dung_hieu_ung_hao_quang_trong_kinh_doanh\"><span style=\"font-size: 12pt; font-family: arial, helvetica, sans-serif;\"><b>3. \u1ee8ng d\u1ee5ng hi\u1ec7u \u1ee9ng h\u00e0o quang trong kinh doanh<\/b><\/span><\/span><\/h3>\n<p><span style=\"font-size: 12pt;\"><b><i>Chi\u1ebfn l\u01b0\u1ee3c so\u00e1i h\u1ea1m &#8211; s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ t\u00ednh n\u0103ng \u0111\u1ea1i di\u1ec7n \u0111\u1ec3 n\u00e2ng t\u1ea7m to\u00e0n b\u1ed9 d\u00f2ng s\u1ea3n ph\u1ea9m<\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Do ch\u00fang ta th\u01b0\u1eddng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi \u1ea5n t\u01b0\u1ee3ng t\u1ed5ng quan khi \u0111\u00e1nh gi\u00e1 m\u1ecdi th\u1ee9 (v\u00ed d\u1ee5: s\u1ea3n ph\u1ea9m), n\u00ean nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 s\u1eed d\u1ee5ng chi\u00eau th\u1ee9c n\u00e0y \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p l\u00ean l\u00e0m \u201cg\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00f3 ch\u00ednh l\u00e0 t\u1ea1i c\u00e1c tr\u01b0\u1eddng h\u1ecdc. Nh\u00e0 tr\u01b0\u1eddng th\u01b0\u1eddng hay t\u1ed5 ch\u1ee9c c\u00e1c l\u1edbp ch\u1ecdn, l\u1edbp n\u0103ng khi\u1ebfu hay l\u1edbp ch\u1ea5t l\u01b0\u1ee3ng cao hay t\u1ed5 ch\u1ee9c c\u00e1c \u0111\u1ed9i tuy\u1ec3n thi h\u1ecdc sinh gi\u1ecfi. N\u1ebfu nh\u1eefng nh\u00f3m n\u00e0y \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c gi\u1ea3i cao trong c\u00e1c k\u1ef3 thi th\u00e0nh ph\u1ed1, qu\u1ed1c gia, qu\u1ed1c t\u1ebf th\u00ec hi\u1ec3n nhi\u00ean s\u1ebd t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng t\u1ed1t chung cho to\u00e0n tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 m\u1ecdi ng\u01b0\u1eddi m\u1eb7c \u0111\u1ecbnh cho r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng d\u1ea1y h\u1ecdc c\u1ee7a tr\u01b0\u1eddng n\u00e0y cao h\u01a1n h\u1eb3n nh\u1eefng tr\u01b0\u1eddng kh\u00e1c (d\u00f9 r\u1eb1ng vi\u1ec7c d\u1ea1y h\u1ecdc sinh gi\u1ecfi v\u00e0 d\u1ea1y h\u1ecdc sinh \u0111\u1ea1i tr\u00e0 l\u00e0 ho\u00e0n to\u00e0n kh\u00f4ng gi\u1ed1ng nhau).<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Trong kinh doanh, ng\u01b0\u1eddi ta g\u1ecdi nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t n\u00e0y l\u00e0 \u201cso\u00e1i h\u1ea1m\u201d (flagship). V\u1edbi tr\u01b0\u1eddng h\u1ee3p c\u1ee7a v\u00ed d\u1ee5 tr\u00ean th\u00ec so\u00e1i h\u1ea1m c\u1ee7a tr\u01b0\u1eddng ch\u00ednh l\u00e0 nh\u1eefng t\u1ed1p h\u1ecdc sinh gi\u1ecfi.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p chi\u1ebfn l\u01b0\u1ee3c so\u00e1i h\u1ea1m n\u00e0y t\u1ea1i r\u1ea5t nhi\u1ec1u n\u01a1i. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c: m\u1ed7i chu\u1ed7i qu\u00e1n \u0103n hay qu\u00e1n c\u00e0 ph\u00ea trung v\u00e0 cao c\u1ea5p th\u00f4ng th\u01b0\u1eddng s\u1ebd m\u1edf m\u1ed9t qu\u00e1n \u1edf khu v\u1ef1c trung t\u00e2m, v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba l\u00e0m so\u00e1i h\u1ea1m \u0111\u1ec3 b\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c, n\u00e2ng t\u1ea7m cho nh\u1eefng qu\u00e1n kh\u00e1c. Nh\u1eefng qu\u00e1n n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng l\u1eddi, c\u00f3 kh\u1ea3 n\u0103ng c\u00f2n l\u1ed7, nh\u01b0ng nh\u1edd \u0111\u00f3 m\u00e0 nh\u1eefng qu\u00e1n kh\u00e1c c\u00f9ng chu\u1ed7i c\u00f3 th\u1ec3 m\u1edf \u1edf nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m kh\u00f4ng t\u1ed1t nh\u01b0ng v\u1eabn b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m nh\u1edd h\u01b0\u1edfng l\u1ee3i t\u1eeb h\u00e0o quang c\u1ee7a so\u00e1i h\u1ea1m.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-weight: 400;\">&gt;&gt;<\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/jobsgo.vn\/blog\/mo-ta-cong-viec-nhan-vien-kinh-doanh\/\"> <span style=\"font-weight: 400;\">M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c Nh\u00e2n Vi\u00ean Kinh Doanh<\/span><\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt;\"><b><i>Tham gia m\u1ed9t s\u1ed1 gi\u1ea3i th\u01b0\u1edfng ho\u1eb7c ch\u1ee9ng nh\u1eadn c\u1ee7a t\u1ed5 ch\u1ee9c uy t\u00edn \u0111\u1ec3 t\u1ecfa h\u00e0o quang cho c\u1ea3 c\u00f4ng ty<\/i><\/b><\/span><\/p>\n<figure id=\"attachment_6969\" aria-describedby=\"caption-attachment-6969\" style=\"width: 581px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-6969\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2020\/01\/tham-gia-chung-nhan-cua-to-chuc-uy-tin-300x200.jpg\" alt=\"Tham gia m\u1ed9t s\u1ed1 gi\u1ea3i th\u01b0\u1edfng ho\u1eb7c ch\u1ee9ng nh\u1eadn c\u1ee7a t\u1ed5 ch\u1ee9c uy t\u00edn \u0111\u1ec3 t\u1ecfa h\u00e0o quang cho c\u1ea3 c\u00f4ng ty\" width=\"581\" height=\"387\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2020\/01\/tham-gia-chung-nhan-cua-to-chuc-uy-tin-300x200.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2020\/01\/tham-gia-chung-nhan-cua-to-chuc-uy-tin-450x300.jpg 450w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2020\/01\/tham-gia-chung-nhan-cua-to-chuc-uy-tin.jpg 600w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><figcaption id=\"caption-attachment-6969\" class=\"wp-caption-text\"><span style=\"font-size: 12pt;\">Tham gia m\u1ed9t s\u1ed1 gi\u1ea3i th\u01b0\u1edfng ho\u1eb7c ch\u1ee9ng nh\u1eadn c\u1ee7a t\u1ed5 ch\u1ee9c uy t\u00edn \u0111\u1ec3 t\u1ecfa h\u00e0o quang cho c\u1ea3 c\u00f4ng ty<\/span><\/figcaption><\/figure>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u c\u00f4ng ty s\u1ea3n xu\u1ea5t s\u1eed d\u1ee5ng. Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng nghe \u0111\u1ebfn ch\u1ee9ng nh\u1eadn ISO 9001 v\u00e0 t\u01b0\u1edfng r\u1eb1ng \u0111\u00e2y l\u00e0 ch\u1ee9ng nh\u1eadn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ph\u1ea3i kh\u00f4ng n\u00e0o? Nh\u01b0ng s\u1ef1 th\u1eadt kh\u00f4ng ph\u1ea3i nh\u01b0 v\u1eady, ISO 9001 l\u00e0 ch\u1ee9ng nh\u1eadn d\u00e0nh cho h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng cho <\/span><b>m\u1ed9t<\/b><span style=\"font-weight: 400;\"> quy tr\u00ecnh trong c\u00f4ng ty (m\u00e0 m\u1ed9t c\u00f4ng ty th\u00ec \u0111\u00e2u ph\u1ea3i ch\u1ec9 c\u00f3 m\u1ed9t quy tr\u00ecnh). Tuy nhi\u00ean ch\u00ednh ch\u1ee9ng nh\u1eadn n\u00e0y l\u1ea1i khi\u1ebfn cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c ngh\u0129 r\u1eb1ng c\u00f4ng ty b\u1ea1n r\u1ea5t t\u1ed1t.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Kh\u00f4ng ch\u1ec9 nh\u1eefng c\u00f4ng ty ki\u1ec3u tr\u00ean m\u00e0 c\u00f2n c\u00f3 c\u1ea3 nh\u1eefng c\u00f4ng ty n\u00f4ng s\u1ea3n c\u0169ng s\u1eed d\u1ee5ng chi\u00eau t\u01b0\u01a1ng t\u1ef1 v\u1edbi VietGAP, GlobalGAP. H\u1ecd \u0111\u0103ng k\u00fd cho m\u1ed9t m\u1eb7t h\u00e0ng (v\u00ed d\u1ee5 xo\u00e0i) m\u00e0 th\u00f4i, nh\u01b0ng kh\u00e1ch h\u00e0ng (d\u00f9 \u0111\u00e3 \u0111\u01b0\u1ee3c cho l\u00e0 th\u00f4ng b\u00e1o r\u1eb1ng ch\u1ec9 \u00e1p d\u1ee5ng cho s\u1ea3n ph\u1ea9m xo\u00e0i) v\u1eabn ch\u1ea5p nh\u1eadn tin t\u01b0\u1edfng c\u00f4ng ty c\u00f3 GAP h\u01a1n khi mua m\u1eb7t h\u00e0ng&#8230; d\u01b0a h\u1ea5u.<\/span><\/p>\n<p>&gt;&gt;&gt;&gt;T\u00ecm hi\u1ec3u th\u00eam: <strong><a href=\"https:\/\/jobsgo.vn\/blog\/proposal-la-gi\/\" target=\"_blank\" rel=\"noopener\">C\u00e1ch l\u00e0m proposal<\/a><\/strong><\/p>\n<p><span style=\"font-size: 12pt;\"><b><i>Tuy\u1ec7t chi\u00eau \u201chack thang\u201d<\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi trong cu\u1ed1n s\u00e1ch \u201cL\u1ed1i t\u1eaft kh\u00f4n ngoan\u201d c\u1ee7a Shane Snow: S\u1eed d\u1ee5ng uy t\u00edn v\u00e0 danh ti\u1ebfng \u1edf ng\u00e0nh n\u00e0y \u0111\u1ec3 chi\u1ebfn th\u1eafng \u1edf m\u1ed9t ng\u00e0nh kh\u00e1c. Ch\u1eb3ng c\u1ea7n ph\u1ea3i v\u00ed d\u1ee5 \u0111\u00e2u xa, ngay t\u1ea1i Vi\u1ec7t Nam th\u00f4i c\u0169ng \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u00e1p d\u1ee5ng tuy\u1ec7t chi\u00eau n\u00e0y. Kh\u00f4ng ph\u1ea3i Chi Pu tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn l\u00e0 hotgirl v\u1edbi g\u01b0\u01a1ng m\u1eb7t xinh \u0111\u1eb9p v\u00e0 \u0111\u00e1ng y\u00eau th\u00f4i sao. Nh\u01b0ng nh\u1eefng n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, c\u00f4 n\u00e0ng \u0111\u00e3 l\u1ea5n s\u00e2n sang c\u1ea3 m\u1ea3ng di\u1ec5n vi\u00ean v\u00e0 ca s\u0129 \u0111\u1ec3 ch\u1ee9ng t\u1ecf n\u0103ng l\u1ef1c c\u1ee7a m\u00ecnh. Ngo\u00e0i ra th\u00ec c\u00f2n c\u00f3 r\u1ea5t nhi\u1ec1u qu\u00e1n \u0103n c\u1ee7a ca s\u0129 m\u1edf ra v\u00e0 c\u1ef1c k\u1ef3 h\u00fat kh\u00e1ch (m\u1eb7c d\u00f9 vi\u1ec7c b\u00e1n h\u00e0ng \u0103n v\u00e0 ca s\u0129 ch\u1eb3ng c\u00f3 g\u00ec li\u00ean quan \u0111\u1ebfn nhau h\u1ebft). T\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u s\u1eed d\u1ee5ng h\u00e0o quang v\u1ed1n c\u00f3 \u1edf ng\u00e0nh n\u00e0y \u0111\u1ec3 t\u1ecfa s\u00e1ng \u1edf m\u1ed9t ng\u00e0nh kh\u00e1c \u0111\u1ea5y.<\/span><\/p>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"750ba600-5e90-4576-9b0b-4546e9a8f361\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>M\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u1ed5ng th\u1ec3 v\u1ec1 m\u1ed9t ng\u01b0\u1eddi hay m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n v\u1ec1 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c. Ch\u00ednh v\u00ec v\u1eady, h\u00e3y hi\u1ec3u m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc v\u1ec1 hi\u1ec7u \u1ee9ng n\u00e0y v\u00e0 \u0111\u1eebng \u0111\u1ec3 n\u00f3, c\u0169ng nh\u01b0 <a href=\"https:\/\/jobsgo.vn\/blog\/hieu-ung-chan-ly-ao-tuong\/\" target=\"_blank\" rel=\"noopener\"><strong>hi\u1ec7u \u1ee9ng ch\u00e2n l\u00fd \u1ea3o t\u01b0\u1edfng<\/strong><\/a>, l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u0169ng nh\u01b0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n nh\u00e9. 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