{"id":71160,"date":"2024-06-03T14:46:22","date_gmt":"2024-06-03T07:46:22","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=71160"},"modified":"2024-10-21T11:33:41","modified_gmt":"2024-10-21T04:33:41","slug":"customer-centric-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/customer-centric-la-gi\/","title":{"rendered":"Customer Centric L\u00e0 G\u00ec? L\u1ee3i \u00cdch V\u00e0 C\u00e1ch Tri\u1ec3n Khai Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;71160&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p><em>Trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf c\u1ef1c n\u0103ng \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh hi\u1ec7n nay, khi m\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng l\u00ean, vi\u1ec7c \u1ee9ng d\u1ee5ng customer centric kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu th\u1ebf m\u00e0 \u0111\u00f3 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1ed1ng c\u00f2n c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. V\u1eady <\/em><a href=\"https:\/\/jobsgo.vn\/blog\/customer-centric-la-gi\/#customer_centric_l\u00e0_g\u00ec\" target=\"_blank\" rel=\"noopener\"><strong><em>customer centric l\u00e0 g\u00ec<\/em><\/strong><\/a><em>? H\u00e3y c\u00f9ng JobsGo \u0111i t\u00ecm hi\u1ec3u chi ti\u1ebft ngay nh\u00e9.<\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Customer_Centric_La_Gi\">1. Customer Centric L\u00e0 G\u00ec?<\/a><\/li><li><a href=\"#2_Customer_Centric_Mang_Lai_Nhung_Loi_Ich_Gi\">2. Customer Centric Mang L\u1ea1i Nh\u1eefng L\u1ee3i \u00cdch G\u00ec?<\/a><ul><li><a href=\"#21_Tang_Su_Hai_Long_Cua_Khach_Hang\">2.1. T\u0103ng S\u1ef1 H\u00e0i L\u00f2ng C\u1ee7a Kh\u00e1ch H\u00e0ng<\/a><\/li><li><a href=\"#22_Tang_Loi_The_Canh_Tranh_Cho_Doanh_Nghiep\">2.2. T\u0103ng L\u1ee3i Th\u1ebf C\u1ea1nh Tranh Cho Doanh Nghi\u1ec7p<\/a><\/li><li><a href=\"#23_Tim_Ra_Co_Hoi_Phat_Trien\">2.3. T\u00ecm Ra C\u01a1 H\u1ed9i Ph\u00e1t Tri\u1ec3n<\/a><\/li><li><a href=\"#24_Tiet_Kiem_Chi_Phi_Marketing\">2.4. Ti\u1ebft Ki\u1ec7m Chi Ph\u00ed Marketing<\/a><\/li><\/ul><\/li><li><a href=\"#3_Cach_Trien_Khai_Chien_Luoc_Customer_Centric_Hieu_Qua\">3. C\u00e1ch Tri\u1ec3n Khai Chi\u1ebfn L\u01b0\u1ee3c Customer Centric Hi\u1ec7u Qu\u1ea3<\/a><ul><li><a href=\"#31_Hieu_Ro_Khach_Hang\">3.1. Hi\u1ec3u R\u00f5 Kh\u00e1ch H\u00e0ng<\/a><\/li><li><a href=\"#32_Thiet_Ke_San_Pham_Va_Dich_Vu_Dap_Ung_Nhu_Cau_Khach_Hang\">3.2. Thi\u1ebft K\u1ebf S\u1ea3n Ph\u1ea9m V\u00e0 D\u1ecbch V\u1ee5 \u0110\u00e1p \u1ee8ng Nhu C\u1ea7u Kh\u00e1ch H\u00e0ng<\/a><\/li><li><a href=\"#33_Cung_Cap_Trai_Nghiem_Khach_Hang_Tuyet_Voi\">3.3. Cung C\u1ea5p Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng Tuy\u1ec7t V\u1eddi<\/a><\/li><li><a href=\"#34_Tuong_Tac_Voi_Khach_Hang\">3.4. T\u01b0\u01a1ng T\u00e1c V\u1edbi Kh\u00e1ch H\u00e0ng<\/a><\/li><li><a href=\"#35_Do_Luong_Su_Hai_Long_Cua_Khach_Hang\">3.5. \u0110o L\u01b0\u1eddng S\u1ef1 H\u00e0i L\u00f2ng C\u1ee7a Kh\u00e1ch H\u00e0ng<\/a><\/li><\/ul><\/li><li><a href=\"#4_Cac_Chi_So_Do_Luong_Chien_Luoc_Customer_Centric\">4. C\u00e1c Ch\u1ec9 S\u1ed1 \u0110o L\u01b0\u1eddng Chi\u1ebfn L\u01b0\u1ee3c Customer Centric<\/a><ul><li><a href=\"#41_Customer_Churn_Rate_8211_Ty_Le_Khach_Hang_Roi_Bo_Doanh_Nghiep\">4.1. Customer Churn Rate &#8211; T\u1ef7 L\u1ec7 Kh\u00e1ch H\u00e0ng R\u1eddi B\u1ecf Doanh Nghi\u1ec7p<\/a><\/li><li><a href=\"#42_Gia_Tri_Vong_Doi_Khach_Hang_Customer_Lifetime_Value\">4.2. Gi\u00e1 Tr\u1ecb V\u00f2ng \u0110\u1eddi Kh\u00e1ch H\u00e0ng (Customer Lifetime Value)<\/a><\/li><li><a href=\"#43_Diem_Hai_Long_Cua_Khach_Hang_CSAT\">4.3. \u0110i\u1ec3m H\u00e0i L\u00f2ng C\u1ee7a Kh\u00e1ch H\u00e0ng (CSAT)<\/a><\/li><li><a href=\"#44_Servqual_8211_Ty_Le_Dap_Ung_Ky_Vong_Khach_Hang\">4.4. Servqual &#8211; T\u1ef7 L\u1ec7 \u0110\u00e1p \u1ee8ng K\u1ef3 V\u1ecdng Kh\u00e1ch H\u00e0ng<\/a><\/li><\/ul><\/li><li><a href=\"#5_Phan_Biet_Customer_Centric_Va_Product-Centric\">5. Ph\u00e2n Bi\u1ec7t Customer Centric V\u00e0 Product-Centric<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Customer_Centric_La_Gi\"><strong>1. Customer Centric L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n<blockquote id=\"ch\u1ec9_s\u1ed1_\u0111o_l\u01b0\u1eddng_customer_centric\" cite=\"https:\/\/jobsgo.vn\/blog\/customer-centric-la-gi\/#loi_ich_cua_customer_centric\"><p>Customer centric l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 s\u00e1ng t\u1ea1o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Theo chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi, mang l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng t\u1ed1i \u0111a cho kh\u00e1ch h\u00e0ng trong su\u1ed1t h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/p><\/blockquote>\n<p>Customer centric s\u1ebd t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00f4 c\u00f9ng to l\u1edbn, gi\u00fap h\u00ecnh \u1ea3nh doanh nghi\u1ec7p\/s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c lan truy\u1ec1n m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c b\u1edfi ch\u00ednh nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng.<\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m, x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd, s\u1ee9c c\u1ea1nh tranh s\u1ebd d\u1ea7n b\u1ecb suy gi\u1ea3m, d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng m\u1ea5t \u0111i l\u1ee3i nhu\u1eadn v\u00e0 th\u1ecb ph\u1ea7n m\u1ed9t c\u00e1ch kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi.<\/p>\n<h2><span id=\"2_Customer_Centric_Mang_Lai_Nhung_Loi_Ich_Gi\"><strong>2. Customer Centric Mang L\u1ea1i Nh\u1eefng L\u1ee3i \u00cdch G\u00ec?<\/strong><\/span><\/h2>\n<p>Vi\u1ec7c \u1ee9ng d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c customer centric v\u00e0o trong ho\u1ea1t \u0111\u1ed9ng kinh doanh s\u1ebd \u0111em l\u1ea1i cho doanh nghi\u1ec7p r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c nhau, c\u1ee5 th\u1ec3:<\/p>\n<h3><span id=\"21_Tang_Su_Hai_Long_Cua_Khach_Hang\"><strong>2.1. T\u0103ng S\u1ef1 H\u00e0i L\u00f2ng C\u1ee7a Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n<p>Trong b\u1ed1i c\u1ea3nh hi\u1ec7n \u0111\u1ea1i khi c\u00f4ng ngh\u1ec7 kh\u00f4ng ng\u1eebng ti\u1ebfn b\u1ed9, kh\u00e1ch h\u00e0ng ng\u00e0y nay c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn h\u01a1n bao gi\u1edd h\u1ebft. H\u1ecd tr\u1edf n\u00ean kh\u1eaft khe v\u00e0 \u0111\u00f2i h\u1ecfi cao h\u01a1n trong qu\u00e1 tr\u00ecnh mua s\u1eafm.<\/p>\n<p>Tr\u01b0\u1edbc t\u00ecnh h\u00ecnh n\u00e0y, vi\u1ec7c \u00e1p d\u1ee5ng customer centric s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch t\u1ec9 m\u1ec9, ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p t\u1ea1o l\u1eadp \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y th\u00e1ch th\u1ee9c v\u00e0 bi\u1ebfn \u0111\u1ed9ng nh\u01b0 hi\u1ec7n nay.<\/p>\n<h3><span id=\"22_Tang_Loi_The_Canh_Tranh_Cho_Doanh_Nghiep\"><strong>2.2. T\u0103ng L\u1ee3i Th\u1ebf C\u1ea1nh Tranh Cho Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>L\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap m\u1ed9t doanh nghi\u1ec7p v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Trong b\u1ed1i c\u1ea3nh ng\u00e0y nay, vi\u1ec7c \u1ee9ng d\u1ee5ng customer centric ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng ch\u00eca kh\u00f3a quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n<p>Khi c\u00e1c s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nhau, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn \u0111\u01a1n v\u1ecb cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t \u0111\u1ed3ng th\u1eddi ch\u00fa tr\u1ecdng l\u1eafng nghe v\u00e0 ghi nh\u1eadn \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. Nh\u1eefng doanh nghi\u1ec7p th\u1ef1c s\u1ef1 hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch xu\u1ea5t s\u1eafc s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 y\u00eau th\u00edch v\u00e0 l\u00f2ng trung th\u00e0nh cao h\u01a1n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra <a href=\"https:\/\/jobsgo.vn\/blog\/co-hoi-kinh-doanh-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>c\u01a1 h\u1ed9i kinh doanh<\/strong><\/a> l\u1edbn m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p duy tr\u00ec v\u1ecb th\u1ebf c\u1ea1nh tranh l\u00e2u d\u00e0i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/omini-channel-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>Omnichannel L\u00e0 G\u00ec? Nh\u1eefng \u0110i\u1ec1u C\u1ea7n Vi\u1ebft V\u1ec1 M\u00f4 H\u00ecnh Omnichannel<\/strong><\/a><\/p>\n<h3><span id=\"23_Tim_Ra_Co_Hoi_Phat_Trien\"><strong>2.3. T\u00ecm Ra C\u01a1 H\u1ed9i Ph\u00e1t Tri\u1ec3n<\/strong><\/span><\/h3>\n<p>M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf n\u1ed5i b\u1eadt customer centric l\u00e0 kh\u1ea3 n\u0103ng gi\u00fap doanh nghi\u1ec7p nh\u1eadn bi\u1ebft v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n m\u1edbi. B\u1eb1ng vi\u1ec7c l\u1eafng nghe v\u00e0 t\u00ecm hi\u1ec3u s\u00e2u s\u1eafc nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng c\u1ea3m h\u1ee9ng tuy\u1ec7t v\u1eddi \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi, th\u1eadm ch\u00ed l\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh sang c\u00e1c l\u0129nh v\u1ef1c ti\u1ec1m n\u0103ng.<\/p>\n<p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a c\u00f4ng ty \u0111i\u1ec7n t\u1eed. Sau khi th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t, c\u00f4ng ty n\u00e0y nh\u1eadn ra r\u1eb1ng \u0111a s\u1ed1 kh\u00e1ch h\u00e0ng l\u00e0 ph\u1ee5 n\u1eef v\u00e0 c\u00f3 nhu c\u1ea7u \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 l\u1eafp \u0111\u1eb7t thi\u1ebft b\u1ecb t\u1ea1i nh\u00e0. T\u1eeb \u0111\u00f3, c\u00f4ng ty \u0111\u00e3 nhanh ch\u00f3ng n\u1eafm b\u1eaft c\u01a1 h\u1ed9i n\u00e0y b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 l\u1eafp \u0111\u1eb7t thi\u1ebft b\u1ecb t\u1ea1i gia \u0111\u00ecnh k\u00e8m theo khi kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m.<\/p>\n<figure id=\"attachment_71161\" aria-describedby=\"caption-attachment-71161\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-71161 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/Thiet-ke-chua-co-ten-15.png\" alt=\"Customer Centric Mang L\u1ea1i Nh\u1eefng L\u1ee3i \u00cdch G\u00ec?\" width=\"800\" height=\"600\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/Thiet-ke-chua-co-ten-15.png 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/Thiet-ke-chua-co-ten-15-300x225.png 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/Thiet-ke-chua-co-ten-15-150x113.png 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/Thiet-ke-chua-co-ten-15-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-71161\" class=\"wp-caption-text\"><center><em>Customer Centric Mang L\u1ea1i Nh\u1eefng L\u1ee3i \u00cdch G\u00ec?<\/em><center><\/center><\/center><\/figcaption><\/figure>\n<h3><span id=\"24_Tiet_Kiem_Chi_Phi_Marketing\"><strong>2.4. Ti\u1ebft Ki\u1ec7m Chi Ph\u00ed Marketing<\/strong><\/span><\/h3>\n<p>Khi doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u01b0\u1ee3t tr\u00ean m\u1ee9c k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o t\u1eadn t\u00e2m v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. S\u1ef1 h\u00e0i l\u00f2ng \u0111\u00f3 s\u1ebd th\u00f4i th\u00fac kh\u00e1ch h\u00e0ng t\u1ef1 nguy\u1ec7n gi\u1edbi thi\u1ec7u, chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi xung quanh m\u00e0 kh\u00f4ng mong \u0111\u1ee3i b\u1ea5t c\u1ee9 \u0111\u1ec1n \u0111\u00e1p n\u00e0o.<\/p>\n<p>L\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb nh\u1eefng ng\u01b0\u1eddi th\u00e2n quen lu\u00f4n c\u00f3 s\u1ee9c n\u1eb7ng, gi\u00e1 tr\u1ecb h\u01a1n h\u00e0ng ngh\u00ecn chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u01a1n thu\u1ea7n t\u1eeb doanh nghi\u1ec7p. Nh\u1edd v\u00e0o nh\u1eefng l\u1eddi \u0111\u1ed3n \u0111\u1ea1i t\u00edch c\u1ef1c n\u00e0y, qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi s\u1ebd tr\u1edf n\u00ean nhanh ch\u00f3ng v\u00e0 thu\u1eadn l\u1ee3i h\u01a1n bao gi\u1edd h\u1ebft, gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3 chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/nps-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>NPS L\u00e0 G\u00ec? L\u00e0m C\u00e1ch N\u00e0o \u0110\u1ec3 T\u0103ng Ch\u1ec9 S\u1ed1 NPS Nhanh Ch\u00f3ng Nh\u1ea5t 2024<\/strong><\/a><\/p>\n<h2><span id=\"3_Cach_Trien_Khai_Chien_Luoc_Customer_Centric_Hieu_Qua\"><strong>3. C\u00e1ch Tri\u1ec3n Khai Chi\u1ebfn L\u01b0\u1ee3c Customer Centric Hi\u1ec7u Qu\u1ea3<\/strong><\/span><\/h2>\n<p>Hi\u1ec7n nay, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c customer centric v\u1edbi c\u00e1c b\u01b0\u1edbc nh\u01b0 sau, c\u1ee5 th\u1ec3:<\/p>\n<h3><span id=\"31_Hieu_Ro_Khach_Hang\"><strong>3.1. Hi\u1ec3u R\u00f5 Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n<p>\u0110\u1ec3 tri\u1ec3n khai th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c customer centric, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u1ea7n n\u1eafm r\u00f5 kh\u00e1ch h\u00e0ng l\u00e0 ai, h\u1ecd c\u00f3 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n g\u00ec \u0111\u1ec3 c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/p>\n<p>\u0110\u1ec3 thu th\u1eadp th\u00f4ng tin n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau nh\u01b0 kh\u1ea3o s\u00e1t tr\u1ef1c ti\u1ebfp, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hay ph\u00e2n t\u00edch d\u1eef li\u1ec7u h\u00e0nh vi ti\u00eau d\u00f9ng.<\/p>\n<h3><span id=\"32_Thiet_Ke_San_Pham_Va_Dich_Vu_Dap_Ung_Nhu_Cau_Khach_Hang\"><strong>3.2. Thi\u1ebft K\u1ebf S\u1ea3n Ph\u1ea9m V\u00e0 D\u1ecbch V\u1ee5 \u0110\u00e1p \u1ee8ng Nhu C\u1ea7u Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n<p>Sau khi \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 doanh nghi\u1ec7p c\u1ea7n thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 nh\u1eb1m \u0111\u00e1p \u1ee9ng t\u1ed1i \u0111a nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i ti\u1ebfp thu \u00fd ki\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 chuy\u1ec3n h\u00f3a th\u00e0nh nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 t\u00ednh th\u1ef1c ti\u1ec5n cao, ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch t\u1ec9 m\u1ec9, \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng s\u1ebd l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mong mu\u1ed1n, s\u1eb5n s\u00e0ng l\u1ef1a ch\u1ecdn v\u00e0 trung th\u00e0nh s\u1eed d\u1ee5ng.<\/p>\n<h3><span id=\"33_Cung_Cap_Trai_Nghiem_Khach_Hang_Tuyet_Voi\"><strong>3.3. Cung C\u1ea5p Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng Tuy\u1ec7t V\u1eddi<\/strong><\/span><\/h3>\n<p>B\u00ean c\u1ea1nh vi\u1ec7c thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c trong chi\u1ebfn l\u01b0\u1ee3c customer centric ch\u00ednh l\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi xuy\u00ean su\u1ed1t to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng giao d\u1ecbch thu\u1eadn l\u1ee3i, t\u1ea1o c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i v\u00e0 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng khi ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb vi\u1ec7c ti\u1ebfp c\u1eadn th\u00f4ng tin s\u1ea3n ph\u1ea9m, quy tr\u00ecnh mua h\u00e0ng cho \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau n\u00e0y, t\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 ch\u1ec9n chu \u0111\u1ec3 mang l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng t\u1ed1i \u0111a cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<figure id=\"attachment_71162\" aria-describedby=\"caption-attachment-71162\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-71162 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/Thiet-ke-chua-co-ten-16-1.png\" alt=\"C\u00e1ch Tri\u1ec3n Khai Chi\u1ebfn L\u01b0\u1ee3c Customer Centric Hi\u1ec7u Qu\u1ea3\" width=\"800\" height=\"563\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/Thiet-ke-chua-co-ten-16-1.png 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/Thiet-ke-chua-co-ten-16-1-300x211.png 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/Thiet-ke-chua-co-ten-16-1-150x106.png 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/Thiet-ke-chua-co-ten-16-1-768x540.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-71162\" class=\"wp-caption-text\"><center><em>C\u00e1ch Tri\u1ec3n Khai Chi\u1ebfn L\u01b0\u1ee3c Customer Centric Hi\u1ec7u Qu\u1ea3<\/em><center><\/center><\/center><\/figcaption><\/figure>\n<h3><span id=\"34_Tuong_Tac_Voi_Khach_Hang\"><strong>3.4. T\u01b0\u01a1ng T\u00e1c V\u1edbi Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp hai chi\u1ec1u v\u1edbi h\u1ecd th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau. Vi\u1ec7c tri\u1ec3n khai c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn, t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p l\u00e0 nh\u1eefng c\u00e1ch th\u1ee9c hi\u1ec7u qu\u1ea3.<\/p>\n<p>Th\u00f4ng qua nh\u1eefng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m giao d\u1ecbch n\u00f3i chung. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i ti\u1ebfn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n h\u1ecd g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3><span id=\"35_Do_Luong_Su_Hai_Long_Cua_Khach_Hang\"><strong>3.5. \u0110o L\u01b0\u1eddng S\u1ef1 H\u00e0i L\u00f2ng C\u1ee7a Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n<p>Cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u0129nh v\u1ef1c c\u1ea7n ph\u1ea3i c\u1ea3i thi\u1ec7n, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ho\u00e0n h\u1ea3o h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/chien-luoc-kinh-doanh\/\" target=\"_blank\" rel=\"noopener\"><strong>Chi\u1ebfn L\u01b0\u1ee3c Kinh Doanh L\u00e0 G\u00ec? B\u00ed Quy\u1ebft Gi\u00fap Doanh Nghi\u1ec7p Ph\u00e1t Tri\u1ec3n<\/strong><\/a><\/p>\n<h2><span id=\"4_Cac_Chi_So_Do_Luong_Chien_Luoc_Customer_Centric\"><strong>4. C\u00e1c Ch\u1ec9 S\u1ed1 \u0110o L\u01b0\u1eddng Chi\u1ebfn L\u01b0\u1ee3c Customer Centric<\/strong><\/span><\/h2>\n<p>T\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c customer centric s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n customer centric l\u00e0 g\u00ec.<\/p>\n<h3><span id=\"41_Customer_Churn_Rate_8211_Ty_Le_Khach_Hang_Roi_Bo_Doanh_Nghiep\"><strong>4.1. Customer Churn Rate &#8211; T\u1ef7 L\u1ec7 Kh\u00e1ch H\u00e0ng R\u1eddi B\u1ecf Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>T\u1ef7 l\u1ec7 r\u1eddi \u0111i l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong kinh doanh, ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 g\u1eafn k\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. Khi kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m th\u1ea5y th\u1ecfa m\u00e3n, h\u1ecd s\u1ebd quy\u1ebft \u0111\u1ecbnh ng\u1eebng s\u1eed d\u1ee5ng ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p \u0111\u00f3.<\/p>\n<p>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi \u0111i l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u c\u1ea3nh b\u00e1o v\u1ec1 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. \u0110\u1ec3 t\u00ednh to\u00e1n ch\u1ec9 s\u1ed1 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n chia s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ecb m\u1ea5t trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh cho t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng trong c\u00f9ng kho\u1ea3ng th\u1eddi gian \u0111\u00f3 r\u1ed3i nh\u00e2n v\u1edbi 100.<\/p>\n<p>Vi\u1ec7c theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 r\u1eddi \u0111i l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. N\u1ebfu con s\u1ed1 n\u00e0y qu\u00e1 cao, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<h3><span id=\"42_Gia_Tri_Vong_Doi_Khach_Hang_Customer_Lifetime_Value\"><strong>4.2. Gi\u00e1 Tr\u1ecb V\u00f2ng \u0110\u1eddi Kh\u00e1ch H\u00e0ng (Customer Lifetime Value)<\/strong><\/span><\/h3>\n<p>Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong kinh doanh, \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ed5ng gi\u00e1 tr\u1ecb m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng mang l\u1ea1i cho doanh nghi\u1ec7p trong su\u1ed1t qu\u00e1 tr\u00ecnh g\u1eafn b\u00f3 v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3. Gi\u00e1 tr\u1ecb n\u00e0y \u0111\u01b0\u1ee3c t\u00ednh t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng mua h\u00e0ng cho \u0111\u1ebfn khi h\u1ecd ng\u1eebng giao d\u1ecbch v\u00e0 k\u1ebft th\u00fac m\u1ed1i quan h\u1ec7 v\u1edbi doanh nghi\u1ec7p.<\/p>\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p lu\u00f4n \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m th\u00ec kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t. V\u00ec v\u1eady, nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi cao s\u1ebd mang l\u1ea1i ngu\u1ed3n l\u1ee3i l\u1edbn cho doanh nghi\u1ec7p.<\/p>\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t \u0111\u1ec3 kh\u00e1ch h\u00e0ng g\u1eafn b\u00f3 l\u00e2u d\u00e0i l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 n\u00e2ng cao l\u1ee3i nhu\u1eadn v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3><span id=\"43_Diem_Hai_Long_Cua_Khach_Hang_CSAT\"><strong>4.3. \u0110i\u1ec3m H\u00e0i L\u00f2ng C\u1ee7a Kh\u00e1ch H\u00e0ng (CSAT)<\/strong><\/span><\/h3>\n<p>S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 t\u01b0\u01a1ng \u0111\u1ed1i ch\u1ee7 quan v\u00e0 kh\u00f3 \u0111o l\u01b0\u1eddng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin n\u00e0y b\u1eb1ng c\u00e1ch y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd tr\u00ean m\u1ed9t thang \u0111i\u1ec3m.<\/p>\n<p>Ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn l\u00e0 \u0111\u01b0a ra m\u1ed9t c\u00e2u h\u1ecfi ng\u1eafn \u1edf cu\u1ed1i phi\u1ebfu kh\u1ea3o s\u00e1t: &#8220;Anh\/ch\u1ecb \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng t\u1ed5ng th\u1ec3 c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?&#8221;, k\u00e8m theo c\u00e1c m\u1ee9c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean thang \u0111i\u1ec3m t\u1eeb 1 \u0111\u1ebfn 5 theo c\u1ea5p \u0111\u1ed9: \u201cr\u1ea5t kh\u00f4ng h\u00e0i l\u00f2ng\u201d &#8211; \u201ckh\u00f4ng h\u00e0i l\u00f2ng\u201d &#8211; \u201ctrung l\u1eadp\u201d &#8211; \u201ch\u00e0i l\u00f2ng\u201d &#8211; \u201cr\u1ea5t h\u00e0i l\u00f2ng\u201d. Nh\u01b0 v\u1eady, nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea3m t\u00ednh s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecbnh l\u01b0\u1ee3ng d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<p>Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng (NPS) \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng quay l\u1ea1i mua h\u00e0ng ho\u1eb7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi kh\u00e1c. Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh th\u00f4ng qua m\u1ed9t c\u00e2u h\u1ecfi ng\u1eafn trong phi\u1ebfu kh\u1ea3o s\u00e1t: &#8220;Anh\/ch\u1ecb c\u00f3 s\u1eb5n s\u00e0ng \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5\/doanh nghi\u1ec7p n\u00e0y v\u1edbi b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p ho\u1eb7c ng\u01b0\u1eddi th\u00e2n c\u1ee7a m\u00ecnh kh\u00f4ng?&#8221;. Kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 tr\u00ean thang \u0111i\u1ec3m t\u1eeb 0 (r\u1ea5t kh\u00f4ng s\u1eb5n s\u00e0ng) \u0111\u1ebfn 10 (r\u1ea5t s\u1eb5n s\u00e0ng).<\/p>\n<p>D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c chia th\u00e0nh ba nh\u00f3m: ng\u01b0\u1eddi \u1ee7ng h\u1ed9 (\u0111i\u1ec3m 9-10), ng\u01b0\u1eddi th\u1ee5 \u0111\u1ed9ng (\u0111i\u1ec3m 7-8), v\u00e0 ng\u01b0\u1eddi n\u00f3i x\u1ea5u (\u0111i\u1ec3m 0-6). N\u1ebfu \u0111i\u1ec3m trung b\u00ecnh n\u1eb1m \u1edf m\u1ee9c cao (9-10), \u0111\u00e2y l\u00e0 t\u00edn hi\u1ec7u t\u00edch c\u1ef1c cho th\u1ea5y l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng l\u1edbn. Ng\u01b0\u1ee3c l\u1ea1i, \u0111i\u1ec3m th\u1ea5p (0-6) c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng nh\u1eadn x\u00e9t ti\u00eau c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m\/doanh nghi\u1ec7p.<\/p>\n<figure id=\"attachment_71163\" aria-describedby=\"caption-attachment-71163\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-71163 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/Thiet-ke-chua-co-ten-17-1.png\" alt=\"C\u00e1c Ch\u1ec9 S\u1ed1 \u0110o L\u01b0\u1eddng Chi\u1ebfn L\u01b0\u1ee3c Customer Centric\" width=\"800\" height=\"500\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/Thiet-ke-chua-co-ten-17-1.png 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/Thiet-ke-chua-co-ten-17-1-300x188.png 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/Thiet-ke-chua-co-ten-17-1-150x94.png 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/Thiet-ke-chua-co-ten-17-1-768x480.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-71163\" class=\"wp-caption-text\"><center><em>C\u00e1c Ch\u1ec9 S\u1ed1 \u0110o L\u01b0\u1eddng Chi\u1ebfn L\u01b0\u1ee3c Customer Centric<\/em><center><\/center><\/center><\/figcaption><\/figure>\n<h3><span id=\"44_Servqual_8211_Ty_Le_Dap_Ung_Ky_Vong_Khach_Hang\"><strong>4.4. Servqual &#8211; T\u1ef7 L\u1ec7 \u0110\u00e1p \u1ee8ng K\u1ef3 V\u1ecdng Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n<p>T\u1ef7 l\u1ec7 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh qua 5 ti\u00eau ch\u00ed (rater) bao g\u1ed3m:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Reliability (\u0111\u1ed9 tin c\u1eady):<\/strong> kh\u1ea3 n\u0103ng cung c\u1ea5p ch\u00ednh x\u00e1c d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m.<\/li>\n<li aria-level=\"1\"><strong>Assurance (\u0111\u1ea3m b\u1ea3o):<\/strong> m\u1ee9c \u0111\u1ed9 hi\u1ec3u bi\u1ebft v\u00e0 l\u1ecbch s\u1ef1 c\u1ee7a nh\u00e2n vi\u00ean c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng t\u1ea1o ni\u1ec1m tin v\u00e0 s\u1ef1 tin t\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng.<\/li>\n<li aria-level=\"1\"><strong>Tangibles (c\u01a1 s\u1edf v\u1eadt ch\u1ea5t):<\/strong> s\u1ef1 \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng trang thi\u1ebft b\u1ecb, c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, trang website ho\u1eb7c nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n.<\/li>\n<li aria-level=\"1\"><strong>Empathy (s\u1ef1 \u0111\u1ed3ng c\u1ea3m):<\/strong> s\u1ef1 quan t\u00e2m, ch\u0103m s\u00f3c d\u00e0nh cho t\u1eebng kh\u00e1ch h\u00e0ng<\/li>\n<li aria-level=\"1\"><strong>Responsiveness (tr\u00e1ch nhi\u1ec7m):<\/strong> m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng cung c\u1ea5p tr\u1ee3 gi\u00fap v\u00e0 d\u1ecbch v\u1ee5 nhanh ch\u00f3ng cho kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/okr-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>OKR L\u00e0 G\u00ec? To\u00e0n B\u1ed9 Th\u00f4ng Tin V\u1ec1 OKR Trong Qu\u1ea3n Tr\u1ecb Doanh Nghi\u1ec7p<\/strong><\/a><\/p>\n<h2><span id=\"5_Phan_Biet_Customer_Centric_Va_Product-Centric\"><strong>5. Ph\u00e2n Bi\u1ec7t Customer Centric V\u00e0 Product-Centric<\/strong><\/span><\/h2>\n<p>Customer centric, product centric (l\u1ea5y s\u1ea3n ph\u1ea9m l\u00e0m trung t\u00e2m) l\u00e0 hai chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay v\u00e0 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t, c\u1ee5 th\u1ec3:<\/p>\n<table style=\"width: 777px;\">\n<tbody>\n<tr>\n<td style=\"text-align: center; width: 124px;\"><strong>Ch\u1ec9 ti\u00eau<\/strong><\/td>\n<td style=\"text-align: center; width: 305.656px;\"><strong>Customer centric<\/strong><\/td>\n<td style=\"text-align: center; width: 334.344px;\"><strong>Product centric<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; width: 124px;\">Trung t\u00e2m c\u1ee7a s\u1ef1 quan t\u00e2m<\/td>\n<td style=\"text-align: center; width: 305.656px;\">Kh\u00e1ch h\u00e0ng<\/td>\n<td style=\"text-align: center; width: 334.344px;\">S\u1ea3n ph\u1ea9m<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; width: 124px;\">Ph\u1ea1m vi quan t\u00e2m<\/td>\n<td style=\"text-align: center; width: 305.656px;\">T\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m, marketing v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng b\u1edfi s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho h\u1ecd<\/td>\n<td style=\"text-align: center; width: 334.344px;\">T\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n, c\u1ea3i ti\u1ebfn v\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. S\u1ef1 t\u1eadp trung ch\u1ee7 y\u1ebfu l\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; width: 124px;\">G\u00f3c nh\u00ecn v\u1ec1 quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/td>\n<td style=\"text-align: center; width: 305.656px;\">M\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c v\u00e0 l\u00e2u d\u00e0i<\/td>\n<td style=\"text-align: center; width: 334.344px;\">T\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Doanh nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y ti\u00eau th\u1ee5 v\u00e0 mua h\u00e0ng<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; width: 124px;\">\u01afu ti\u00ean trong quy\u1ebft \u0111\u1ecbnh<\/td>\n<td style=\"text-align: center; width: 305.656px;\">D\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho h\u1ecd<\/td>\n<td style=\"text-align: center; width: 334.344px;\">T\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; width: 124px;\">K\u1ebft qu\u1ea3 v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<td style=\"text-align: center; width: 305.656px;\">X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u00e0 tin t\u01b0\u1edfng b\u1edfi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 trung th\u00e0nh<\/td>\n<td style=\"text-align: center; width: 334.344px;\">\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong ng\u00e0nh<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; width: 124px;\">\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c<\/td>\n<td style=\"text-align: center; width: 305.656px;\">T\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/td>\n<td style=\"text-align: center; width: 334.344px;\">T\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, c\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7 v\u00e0 t\u00ednh n\u0103ng c\u1ee7a ch\u00fang.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>V\u1eady l\u00e0 <strong><a href=\"https:\/\/jobsgo.vn\/\" target=\"_blank\" rel=\"noopener\">JobsGo<\/a><\/strong> \u0111\u00e3 c\u00f9ng b\u1ea1n \u0111\u1ecdc \u0111i t\u00ecm hi\u1ec3u v\u1ec1 <strong>customer centric l\u00e0 g\u00ec <\/strong>c\u0169ng nh\u01b0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111em l\u1ea1i cho doanh nghi\u1ec7p. Customer centric kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn m\u00e0 \u0111\u00f3 c\u00f2n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh hi\u1ec7n nay. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, c\u00e1c doanh nh\u00e2n c\u1ea7n hi\u1ec3u r\u00f5 <a href=\"https:\/\/jobsgo.vn\/blog\/doanh-nhan-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>l\u00e0m sao \u0111\u1ec3 tr\u1edf th\u00e0nh doanh nh\u00e2n<\/strong><\/a> xu\u1ea5t s\u1eafc, t\u1eeb vi\u1ec7c ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd cho \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post Trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf c\u1ef1c n\u0103ng \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh hi\u1ec7n nay, khi m\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng l\u00ean, vi\u1ec7c \u1ee9ng d\u1ee5ng customer centric kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu th\u1ebf m\u00e0&#8230;<\/p>\n","protected":false},"author":75013,"featured_media":71161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Customer Centric L\u00e0 G\u00ec","_yoast_wpseo_title":"Customer Centric L\u00e0 G\u00ec? C\u00e1ch Tri\u1ec3n Khai Customer Centric Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t - JobsGO Blog","_yoast_wpseo_metadesc":"Customer centric l\u00e0 g\u00ec? Doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c customer centric hi\u1ec7u qu\u1ea3 nhanh ch\u00f3ng. Click b\u00e0i vi\u1ebft \u0111\u1ec3 t\u00ecm hi\u1ec3u.","_yoast_wpseo_focus_keyphrase":"","faq":"1. Nh\u1eefng Th\u00e1ch Th\u1ee9c Ch\u00ednh Trong Vi\u1ec7c \u00c1p D\u1ee5ng Customer Centric L\u00e0 G\u00ec?\r\n\r\n<ul> <li aria-level=\"1\">Thay \u0111\u1ed5i v\u0103n h&oacute;a doanh nghi\u1ec7p<\/li> <li aria-level=\"1\">Thu th\u1eadp v&agrave; khai th&aacute;c d\u1eef li\u1ec7u kh&aacute;ch h&agrave;ng<\/li> <li aria-level=\"1\">C\u1ea7n \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu&aacute;n tr&ecirc;n c&aacute;c k&ecirc;nh<\/li> <li aria-level=\"1\">\u0110&agrave;o t\u1ea1o v&agrave; ph&aacute;t tri\u1ec3n nh&acirc;n l\u1ef1c<\/li> <li aria-level=\"1\">Kh&oacute; kh\u0103n trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/li> <li aria-level=\"1\">&hellip;<\/li> <\/ul>\r\n\r\n2. L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 \u0110\u00e1nh Gi\u00e1 V\u00e0 C\u1ea3i Thi\u1ec7n Li\u00ean T\u1ee5c Chi\u1ebfn L\u01b0\u1ee3c Customer Centric C\u1ee7a Doanh Nghi\u1ec7p?\r\n\r\n<p>\u0110\u1ec3 \u0111&aacute;nh gi&aacute; v&agrave; c\u1ea3i thi\u1ec7n li&ecirc;n t\u1ee5c chi\u1ebfn l\u01b0\u1ee3c customer centric c\u1ee7a doanh nghi\u1ec7p, c&oacute; th\u1ec3 &aacute;p d\u1ee5ng c&aacute;c bi\u1ec7n ph&aacute;p sau:<\/p> <ul> <li aria-level=\"1\">Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh&aacute;ch h&agrave;ng<\/li> <li aria-level=\"1\">Thi\u1ebft l\u1eadp c&aacute;c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/li> <li aria-level=\"1\">Ph&acirc;n t&iacute;ch d\u1eef li\u1ec7u kh&aacute;ch h&agrave;ng<\/li> <li aria-level=\"1\">H\u1ecdc h\u1ecfi t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li> <li aria-level=\"1\">Li&ecirc;n t\u1ee5c c\u1ea3i ti\u1ebfn<\/li> <li aria-level=\"1\">&hellip;<\/li> <\/ul>\r\n\r\n","nganh_nghe_chuc_vu_lien_quan":["Nh\u00e2n Vi\u00ean V\u0103n Ph\u00f2ng"]},"categories":[25],"tags":[],"yoast_head":"\n<title>Customer Centric L\u00e0 G\u00ec? C\u00e1ch Tri\u1ec3n Khai Customer Centric Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t - JobsGO Blog<\/title>\n<meta name=\"description\" content=\"Customer centric l\u00e0 g\u00ec? Doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c customer centric hi\u1ec7u qu\u1ea3 nhanh ch\u00f3ng. Click b\u00e0i vi\u1ebft \u0111\u1ec3 t\u00ecm hi\u1ec3u.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobsgo.vn\/blog\/customer-centric-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Centric L\u00e0 G\u00ec? C\u00e1ch Tri\u1ec3n Khai Customer Centric Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t - JobsGO Blog\" \/>\n<meta property=\"og:description\" content=\"Customer centric l\u00e0 g\u00ec? Doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c customer centric hi\u1ec7u qu\u1ea3 nhanh ch\u00f3ng. 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