{"id":72069,"date":"2024-06-04T15:13:00","date_gmt":"2024-06-04T08:13:00","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=72069"},"modified":"2024-12-12T22:51:15","modified_gmt":"2024-12-12T15:51:15","slug":"csr-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/csr-la-gi\/","title":{"rendered":"CSR L\u00e0 G\u00ec? Vai Tr\u00f2 C\u1ee7a CSR Trong S\u1ef1 Ph\u00e1t Tri\u1ec3n B\u1ec1n V\u1eefng C\u1ee7a Doanh Nghi\u1ec7p"},"content":{"rendered":"\n
CSR<\/i><\/b> ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ea1i Vi\u1ec7t Nam. V\u1edbi xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng, CSR \u0111\u00f3ng vai tr\u00f2 thi\u1ebft y\u1ebfu gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng. V\u1eady <\/span><\/i>CSR l\u00e0 g\u00ec?<\/i><\/b><\/a> Vai tr\u00f2 c\u1ee7a CSR nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p? \u0110\u1ec3 tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, h\u00e3y c\u00f9ng JobsGO kh\u00e1m ph\u00e1 ngay trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/span><\/i><\/p>\n M\u1ee5c l\u1ee5c<\/p> CSR<\/a> (Corporate Social Responsibility – Tr\u00e1ch nhi\u1ec7m X\u00e3 h\u1ed9i c\u1ee7a Doanh nghi\u1ec7p)<\/b> l\u00e0 kh\u00e1i ni\u1ec7m \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u00edch h\u1ee3p c\u00e1c m\u1ed1i quan t\u00e2m v\u1ec1 m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i v\u00e0 \u0111\u1ea1o \u0111\u1ee9c v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p c\u0169ng nh\u01b0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00ean li\u00ean quan. \u0110\u00e2y l\u00e0 cam k\u1ebft c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u00f3ng g\u00f3p cho s\u1ef1 ph\u00e1t tri\u1ec3n kinh t\u1ebf b\u1ec1n v\u1eefng, \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng c\u0169ng nh\u01b0 gia \u0111\u00ecnh h\u1ecd, c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e3 h\u1ed9i n\u00f3i chung.<\/span><\/p>\n Theo \u0111\u00f3, CSR kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n m\u00e0 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ec3 c\u00f4ng ty l\u0129nh v\u1ef1c m\u00f4i tr\u01b0\u1eddng<\/a><\/strong> ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i, b\u1ec1n v\u1eefng, c\u00e2n b\u1eb1ng l\u1ee3i \u00edch kinh t\u1ebf v\u1edbi tr\u00e1ch nhi\u1ec7m m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i.<\/span><\/p>\n T\u1ea1i Vi\u1ec7t Nam, kh\u00e1i ni\u1ec7m CSR c\u00f2n kh\u00e1 m\u1edbi m\u1ebb nh\u01b0ng \u0111\u00e3 c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m, \u0111\u01b0a CSR v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 b\u00e1o c\u00e1o minh b\u1ea1ch c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR c\u1ee7a m\u00ecnh<\/span>.<\/span><\/p>\n Vi\u1ec7c th\u1ef1c hi\u1ec7n CSR mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch thi\u1ebft th\u1ef1c gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ea3m b\u1ea3o t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf l\u00e2u d\u00e0i. B\u1eb1ng vi\u1ec7c th\u1ef1c hi\u1ec7n tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng, c\u1ed9ng \u0111\u1ed3ng, ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/span><\/p>\n Th\u1ef1c hi\u1ec7n CSR gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c trong m\u1eaft kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u1ed9ng \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y g\u00f3p ph\u1ea7n n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Theo kh\u1ea3o s\u00e1t c\u1ee7a Vi\u1ec7n Nghi\u00ean c\u1ee9u Ph\u00e1t tri\u1ec3n Kinh t\u1ebf Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh (HIDS) n\u0103m 2020, 78% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam s\u1eb5n l\u00f2ng tr\u1ea3 cao h\u01a1n cho s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n V\u1edbi xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/a><\/strong> ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn y\u1ebfu t\u1ed1 CSR khi ra quy\u1ebft \u0111\u1ecbnh r\u00f3t v\u1ed1n. H\u1ecd \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn c\u00e1c doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng, tr\u00e1ch nhi\u1ec7m m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn cho c\u00e1c c\u00f4ng ty ch\u1ee7 \u0111\u1ed9ng th\u1ef1c hi\u1ec7n CSR trong vi\u1ec7c ti\u1ebfp c\u1eadn ngu\u1ed3n v\u1ed1n \u0111\u1ea7u t\u01b0 c\u00f4ng nghi\u1ec7p xanh<\/a><\/strong>. Theo B\u00e1o c\u00e1o B\u1ec1n v\u1eefng To\u00e0n c\u1ea7u 2022 c\u1ee7a KPMG, t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 98% doanh nghi\u1ec7p l\u1edbn c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o b\u1ec1n v\u1eefng, t\u0103ng 10% so v\u1edbi n\u0103m 2020, th\u1ec3 hi\u1ec7n xu h\u01b0\u1edbng doanh nghi\u1ec7p ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng g\u1eafn li\u1ec1n v\u1edbi CSR.<\/span><\/p>\n <\/p>\n C\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR \u0111\u1ecbnh h\u01b0\u1edbng theo xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i xanh<\/a><\/strong> nh\u01b0 s\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng xanh, gi\u1ea3m thi\u1ec3u ch\u1ea5t th\u1ea3i, t\u00e1i ch\u1ebf v\u00e0 t\u00e1i s\u1eed d\u1ee5ng kh\u00f4ng ch\u1ec9 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng m\u00e0 c\u00f2n gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3 chi ph\u00ed \u0111\u1ea7u cho ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00ecnh \u1ea3nh v\u00e0 danh ti\u1ebfng t\u1ed1t t\u1ea1o n\u00ean t\u1eeb CSR c\u0169ng gi\u00fap doanh nghi\u1ec7p thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m, gia t\u0103ng doanh thu trong d\u00e0i h\u1ea1n. Theo nghi\u00ean c\u1ee9u c\u1ee7a Trung t\u00e2m Nghi\u00ean c\u1ee9u Ph\u00e1t tri\u1ec3n Kinh t\u1ebf v\u00e0 X\u00e3 h\u1ed9i (CODE) n\u0103m 2022, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam \u00e1p d\u1ee5ng CSR t\u1ed1t c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu cao h\u01a1n 8% so v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00f4ng th\u1ef1c hi\u1ec7n ho\u1eb7c th\u1ef1c hi\u1ec7n k\u00e9m.<\/span><\/p>\n Xem th\u00eam: ESG L\u00e0 Vi\u1ebft T\u1eaft C\u1ee7a T\u1eeb G\u00ec? T\u1ea1i Sao Doanh Nghi\u1ec7p C\u1ea7n \u0110\u1ea7u T\u01b0 V\u00e0o ESG?<\/a><\/strong><\/p>\n T\u1ea1i Vi\u1ec7t Nam, c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n CSR d\u01b0\u1edbi nh\u1eefng h\u00ecnh th\u1ee9c sau:<\/span><\/p>\n1. CSR L\u00e0 G\u00ec?<\/b><\/span><\/h2>\n
2. T\u1ea1i Sao Doanh Nghi\u1ec7p C\u1ea7n Th\u1ef1c Hi\u1ec7n CSR?<\/b><\/span><\/h2>\n
2.1. Gia T\u0103ng Gi\u00e1 Tr\u1ecb Th\u01b0\u01a1ng Hi\u1ec7u V\u00e0 L\u1ee3i Th\u1ebf C\u1ea1nh Tranh<\/b><\/span><\/h3>\n
2.2. Thu H\u00fat V\u1ed1n \u0110\u1ea7u T\u01b0<\/b><\/span><\/h3>\n
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2.3. Ti\u1ebft Ki\u1ec7m Chi Ph\u00ed, Gia T\u0103ng Doanh Thu D\u00e0i H\u1ea1n<\/b><\/span><\/h3>\n
3. C\u00e1c H\u00ecnh Th\u1ee9c CSR T\u1ea1i Vi\u1ec7t Nam<\/b><\/span><\/h2>\n
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