2. C\u00e1c Ki\u1ec3u Sales Pitch Ph\u1ed5 Bi\u1ebfn Nh\u1ea5t Hi\u1ec7n Nay<\/b><\/span><\/h2>\nSales Pitch \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u00e0 th\u00edch \u1ee9ng v\u1edbi nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 ki\u1ec3u Sales Pitch ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay:<\/span><\/p>\n2.1. Sales Pitch Qua M\u1ea1ng X\u00e3 H\u1ed9i<\/b><\/span><\/h3>\nTrong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 cho c\u00e1c chi\u1ebfn d\u1ecbch Sales Pitch. \u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a h\u00ecnh th\u1ee9c n\u00e0y l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n th\u00f4ng minh v\u00e0 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/span><\/p>\nV\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t video ng\u1eafn tr\u00ean TikTok, gi\u1edbi thi\u1ec7u c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t c\u1ee7a h\u1ecd trong v\u00f2ng 15 gi\u00e2y. Video n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n mang t\u00ednh gi\u1ea3i tr\u00ed v\u00e0 gi\u00e1o d\u1ee5c, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n2.2. Sales Pitch Qua Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i<\/b><\/span><\/h3>\nC\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c gi\u1ea3m gi\u00e1, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c Sales Pitch tinh vi. B\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0 gi\u1edbi h\u1ea1n th\u1eddi gian, doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u00edch th\u00edch t\u00e2m l\u00fd FOMO (Fear Of Missing Out – N\u1ed7i s\u1ee3 b\u1ecf l\u1ee1) \u1edf kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh ch\u00f3ng.<\/span><\/p>\nM\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 chi\u1ebfn d\u1ecbch “Flash Sale” c\u1ee7a Shopee, khi tung ra c\u00e1c \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 s\u1ed1c trong th\u1eddi gian ng\u1eafn, k\u1ebft h\u1ee3p v\u1edbi \u0111\u1ed3ng h\u1ed3 \u0111\u1ebfm ng\u01b0\u1ee3c tr\u1ef1c quan. Chi\u1ebfn d\u1ecbch n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra c\u1ea3m gi\u00e1c kh\u1ea9n c\u1ea5p m\u00e0 c\u00f2n bi\u1ebfn vi\u1ec7c mua s\u1eafm tr\u1edf th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb. K\u1ebft qu\u1ea3 l\u00e0, doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng v\u1ecdt trong th\u1eddi gian ng\u1eafn, \u0111\u1ed3ng th\u1eddi c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u n\u0103ng \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o c\u1ee7a Shopee.<\/span><\/p>\n
Sales Pitch Qua Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i<\/figcaption><\/figure>\n2.3. Sales Pitch Qua Email<\/b><\/span><\/h3>\nM\u1eb7c d\u00f9 \u0111\u00e3 t\u1ed3n t\u1ea1i t\u1eeb l\u00e2u, Email Marketing v\u1eabn l\u00e0 m\u1ed9t k\u00eanh Sales Pitch hi\u1ec7u qu\u1ea3 nh\u1edd kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a cao. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng Email \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ri\u00eang cho t\u1eebng ng\u01b0\u1eddi nh\u1eadn, n\u00e2ng cao t\u1ef7 l\u1ec7 m\u1edf v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\nCh\u1eb3ng h\u1ea1n, c\u00f4ng ty c\u00f4ng ngh\u1ec7 Grammarly \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Email Marketing b\u1eb1ng c\u00e1ch g\u1eedi b\u00e1o c\u00e1o s\u1eed d\u1ee5ng h\u00e0ng tu\u1ea7n cho ng\u01b0\u1eddi d\u00f9ng. B\u00e1o c\u00e1o \u0111\u00f3 kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n kh\u00e9o l\u00e9o gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng cao c\u1ea5p, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng n\u00e2ng c\u1ea5p t\u00e0i kho\u1ea3n. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1ea1o ra gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng trong khi v\u1eabn \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng, d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Email th\u00f4ng th\u01b0\u1eddng.<\/span><\/p>\n2.4. Sales Pitch Qua Video<\/b><\/span><\/h3>\nVideo Sales Pitch \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn nh\u1edd kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn. M\u1ed9t video ng\u1eafn, chuy\u00ean nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\nApple l\u00e0 b\u1eadc th\u1ea7y trong vi\u1ec7c s\u1eed d\u1ee5ng video Sales Pitch. M\u1ed7i l\u1ea7n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, h\u1ecd \u0111\u1ec1u t\u1ea1o ra nh\u1eefng video ng\u1eafn, \u0111\u1eb9p m\u1eaft, kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n c\u00e1ch s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5, video gi\u1edbi thi\u1ec7u Apple Watch Series 6 kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c t\u00ednh n\u0103ng k\u1ef9 thu\u1eadt, m\u00e0 c\u00f2n nh\u1ea5n m\u1ea1nh v\u00e0o kh\u00eda c\u1ea1nh s\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n, t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi xem.<\/span><\/p>\n2.5. Sales Pitch Qua Elevator Pitch<\/b><\/span><\/h3>\nElevator Pitch l\u00e0 m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh ng\u1eafn g\u1ecdn, th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb 30 gi\u00e2y \u0111\u1ebfn 2 ph\u00fat, nh\u1eb1m thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi nghe v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Sales Pitch qua Elevator Pitch t\u1eadn d\u1ee5ng s\u1ef1 ng\u1eafn g\u1ecdn n\u00e0y \u0111\u1ec3 nhanh ch\u00f3ng g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong th\u1eddi gian ng\u1eafn, nh\u01b0 khi g\u1eb7p g\u1ee1 trong thang m\u00e1y ho\u1eb7c c\u00e1c t\u00ecnh hu\u1ed1ng t\u01b0\u01a1ng t\u1ef1.<\/span><\/p>\nM\u1ed9t v\u00ed d\u1ee5 n\u1ed5i b\u1eadt l\u00e0 c\u00e1ch Airbnb gi\u1edbi thi\u1ec7u m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd: “Ch\u00fang t\u00f4i l\u00e0 Airbnb. Ch\u00fang t\u00f4i t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 cho thu\u00ea kh\u00f4ng gian s\u1ed1ng d\u01b0 th\u1eeba c\u1ee7a m\u00ecnh, t\u1eeb m\u1ed9t ph\u00f2ng ng\u1ee7 \u0111\u1ebfn c\u1ea3 c\u0103n nh\u00e0, v\u1edbi du kh\u00e1ch tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.” Ch\u1ec9 trong v\u00e0i c\u00e2u ng\u1eafn g\u1ecdn, h\u1ecd \u0111\u00e3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t \u0111\u1ed9c \u0111\u00e1o c\u1ee7a d\u1ecbch v\u1ee5, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea7m nh\u00ecn to\u00e0n c\u1ea7u c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n2.6. Sales Pitch Qua \u0110i\u1ec7n Tho\u1ea1i<\/b><\/span><\/h3>\nM\u1eb7c d\u00f9 k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, Sales Pitch qua \u0111i\u1ec7n tho\u1ea1i v\u1eabn gi\u1eef vai tr\u00f2 quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c B2B. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, gi\u1ea3i \u0111\u00e1p ngay l\u1eadp t\u1ee9c c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n.<\/span><\/p>\nSalesforce, c\u00f4ng ty h\u00e0ng \u0111\u1ea7u v\u1ec1 CRM, s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c g\u1ecdi \u0111i\u1ec7n k\u1ebft h\u1ee3p v\u1edbi demo s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n l\u1eafng nghe k\u1ef9 nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p t\u00f9y ch\u1ec9nh. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap Salesforce duy tr\u00ec t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao trong ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p, n\u01a1i m\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 tin t\u01b0\u1edfng cao.<\/span><\/p>\n3. L\u00e0m Sao \u0110\u1ec3 Sales Pitch Hi\u1ec7u Qu\u1ea3?<\/b><\/span><\/h2>\n\u0110\u1ec3 t\u1ea1o ra m\u1ed9t Sales Pitch hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n tu\u00e2n th\u1ee7 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n:<\/span><\/p>\n3.1. N\u1eafm B\u1eaft T\u00e2m L\u00fd Kh\u00e1ch H\u00e0ng<\/b><\/span><\/h3>\nHi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed9t Sales Pitch th\u00e0nh c\u00f4ng. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c h\u1ecd \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng chi ti\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p sao cho ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\nV\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang b\u00e1n ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd d\u1ef1 \u00e1n cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, vi\u1ec7c hi\u1ec3u r\u00f5 nh\u1eefng kh\u00f3 kh\u0103n h\u1ecd g\u1eb7p ph\u1ea3i trong qu\u00e1 tr\u00ecnh ph\u1ed1i h\u1ee3p nh\u00f3m s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u00ecnh Sales Pitch t\u1eadp trung v\u00e0o gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 n\u00e0y.<\/span><\/p>\n
L\u00e0m Sao \u0110\u1ec3 Sales Pitch Hi\u1ec7u Qu\u1ea3?<\/figcaption><\/figure>\n3.2. Nh\u1ea5n M\u1ea1nh Gi\u00e1 Tr\u1ecb C\u1ed1t L\u00f5i C\u1ee7a S\u1ea3n Ph\u1ea9m\/D\u1ecbch V\u1ee5<\/b><\/span><\/h3>\nThay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n li\u1ec7t k\u00ea c\u00e1c t\u00ednh n\u0103ng, m\u1ed9t Sales Pitch hi\u1ec7u qu\u1ea3 c\u1ea7n t\u1eadp trung v\u00e0o l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i t\u1eeb t\u01b0 duy “s\u1ea3n ph\u1ea9m – trung t\u00e2m” sang “kh\u00e1ch h\u00e0ng – trung t\u00e2m”.\u00a0<\/span><\/p>\nV\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang gi\u1edbi thi\u1ec7u m\u1ed9t \u1ee9ng d\u1ee5ng theo d\u00f5i s\u1ee9c kh\u1ecfe, thay v\u00ec ch\u1ec9 n\u00f3i v\u1ec1 kh\u1ea3 n\u0103ng \u0111\u1ebfm b\u01b0\u1edbc ch\u00e2n, h\u00e3y nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe, gi\u1ea3m nguy c\u01a1 b\u1ec7nh t\u1eadt v\u00e0 t\u0103ng c\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng nh\u01b0 th\u1ebf n\u00e0o. Nh\u01b0 v\u1eady, b\u1ea1n kh\u00f4ng ch\u1ec9 b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u0111ang b\u00e1n m\u1ed9t gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n3.3. X\u00e2y D\u1ef1ng 1 C\u00e2u Chuy\u1ec7n K\u1ebft N\u1ed1i C\u1ea3m X\u00fac<\/b><\/span><\/h3>\nK\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. Con ng\u01b0\u1eddi th\u01b0\u1eddng nh\u1edb v\u00e0 b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi nh\u1eefng c\u00e2u chuy\u1ec7n h\u01a1n l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c s\u1ed1 li\u1ec7u \u0111\u01a1n thu\u1ea7n. M\u1ed9t c\u00e2u chuy\u1ec7n t\u1ed1t trong Sales Pitch c\u00f3 th\u1ec3 l\u00e0 v\u1ec1 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, m\u1ed9t t\u00ecnh hu\u1ed1ng m\u00e0 s\u1ea3n ph\u1ea9m \u0111\u00e3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho kh\u00e1ch h\u00e0ng ho\u1eb7c t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty.\u00a0<\/span><\/p>\nV\u00ed d\u1ee5, khi gi\u1edbi thi\u1ec7u m\u1ed9t d\u00f2ng m\u1ef9 ph\u1ea9m Organic, b\u1ea1n c\u00f3 th\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c c\u1ee7a c\u00e1c th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean, qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 t\u1ea1o ra c\u00f4ng th\u1ee9c \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00e1ch s\u1ea3n ph\u1ea9m \u0111\u00e3 thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u1ea7u ti\u00ean.<\/span><\/p>\n3.4. S\u1eed D\u1ee5ng S\u1ed1 Li\u1ec7u V\u00e0 D\u1eabn Ch\u1ee9ng<\/b><\/span><\/h3>\nVi\u1ec7c s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u v\u00e0 d\u1eabn ch\u1ee9ng c\u1ee5 th\u1ec3 kh\u00f4ng ch\u1ec9 t\u0103ng \u0111\u1ed9 tin c\u1eady cho Sales Pitch m\u00e0 c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng h\u00ecnh dung r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m. C\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u ho\u1eb7c l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u1ec1u l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 thuy\u1ebft ph\u1ee5c.\u00a0<\/span><\/p>\nV\u00ed d\u1ee5, b\u1ea1n \u0111ang b\u00e1n m\u1ed9t kh\u00f3a h\u1ecdc online, thay v\u00ec ch\u1ec9 n\u00f3i “Kh\u00f3a h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i r\u1ea5t hi\u1ec7u qu\u1ea3”, h\u00e3y cung c\u1ea5p s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 nh\u01b0 “90% h\u1ecdc vi\u00ean \u0111\u00e3 t\u0103ng 30% doanh s\u1ed1 b\u00e1n h\u00e0ng sau 3 th\u00e1ng \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a ch\u00fang t\u00f4i”. Nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3 n\u00e0y t\u1ea1o ra t\u00ednh thuy\u1ebft ph\u1ee5c cao h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o chung chung.<\/span><\/p>\n3.5. T\u1ea1o C\u1ea3m Gi\u00e1c Kh\u1ea9n C\u1ea5p<\/b><\/span><\/h3>\nT\u1ea1o c\u1ea3m gi\u00e1c kh\u1ea9n c\u1ea5p l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt quan tr\u1ecdng \u0111\u1ec3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt nh\u01b0 gi\u1edbi h\u1ea1n th\u1eddi gian ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng, b\u1ea1n c\u00f3 th\u1ec3 k\u00edch th\u00edch t\u00e2m l\u00fd FOMO \u1edf kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt n\u00e0y m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c v\u00e0 c\u00f3 \u0111\u1ea1o \u0111\u1ee9c.\u00a0<\/span><\/p>\nV\u00ed d\u1ee5, thay v\u00ec n\u00f3i “Ch\u1ec9 c\u00f2n 10 s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng” khi th\u1ef1c t\u1ebf kh\u00f4ng ph\u1ea3i v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian th\u1ef1c s\u1ef1. C\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng nhanh m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n3.6. C\u00e1 Nh\u00e2n Ho\u00e1<\/b><\/span><\/h3>\nC\u00e1 nh\u00e2n h\u00f3a trong Sales Pitch l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng l\u1eafng nghe t\u00edch c\u1ef1c. Thay v\u00ec s\u1eed d\u1ee5ng m\u1ed9t k\u1ecbch b\u1ea3n c\u1ee9ng nh\u1eafc, h\u00e3y \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i v\u00e0 nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\nV\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang b\u00e1n m\u1ed9t ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n, c\u00e1ch b\u1ea1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho m\u1ed9t doanh nghi\u1ec7p nh\u1ecf m\u1edbi th\u00e0nh l\u1eadp s\u1ebd kh\u00e1c v\u1edbi c\u00e1ch b\u1ea1n ti\u1ebfp c\u1eadn m\u1ed9t c\u00f4ng ty \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng l\u00e2u n\u0103m. B\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, b\u1ea1n kh\u00f4ng ch\u1ec9 t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd.<\/span><\/p>\n4. Nh\u1eefng \u0110i\u1ec1u N\u00ean V\u00e0 Kh\u00f4ng N\u00ean L\u00e0m Khi Sales Pitch<\/b><\/span><\/h2>\nTh\u00e0nh c\u00f4ng c\u1ee7a Sales Pitch kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o n\u1ed9i dung m\u00e0 c\u00f2n v\u00e0o c\u00e1ch th\u1ee9c thuy\u1ebft ph\u1ee5c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn n\u1ebfu nh\u01b0 ch\u00fa \u00fd m\u1ed9t s\u1ed1 \u0111i\u1ec1u sau:<\/span><\/p>\n4.1. Nh\u1eefng \u0110i\u1ec1u N\u00ean L\u00e0m Khi Sales Pitch<\/b><\/span><\/h3>\n4.1.1. L\u1eafng Nghe T\u00edch C\u1ef1c, Hi\u1ec3u S\u00e2u Kh\u00e1ch H\u00e0ng<\/b><\/span><\/h4>\nCh\u1ee7 \u0111\u1ed9ng l\u1eafng nghe l\u00e0 k\u1ef9 n\u0103ng then ch\u1ed1t trong m\u1ecdi cu\u1ed9c \u0111\u00e0m ph\u00e1n b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng. B\u1ea1n c\u1ea7n th\u1ef1c s\u1ef1 l\u1eafng nghe v\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\nV\u00ed d\u1ee5, khi b\u00e1n m\u1ed9t gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh nghi\u1ec7p, thay v\u00ec ngay l\u1eadp t\u1ee9c li\u1ec7t k\u00ea c\u00e1c t\u00ednh n\u0103ng, h\u00e3y \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi m\u1edf \u0111\u1ec3 hi\u1ec3u r\u00f5 quy tr\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eefng kh\u00f3 kh\u0103n h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 m\u1ee5c ti\u00eau h\u1ecd mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch thuy\u1ebft ph\u1ee5c c\u1ee7a m\u00ecnh nh\u1ea5n m\u1ea1nh v\u00e0o nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00f3, t\u0103ng \u0111\u00e1ng k\u1ec3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng.<\/span><\/p>\n4.1.2. S\u1eed D\u1ee5ng Ng\u00f4n Ng\u1eef C\u01a1 Th\u1ec3 T\u00edch C\u1ef1c<\/b><\/span><\/h4>\nNg\u00f4n ng\u1eef c\u01a1 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng. Duy tr\u00ec giao ti\u1ebfp b\u1eb1ng m\u1eaft th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng hay m\u1ed9t n\u1ee5 c\u01b0\u1eddi ch\u00e2n th\u00e0nh c\u00f3 th\u1ec3 t\u1ea1o kh\u00f4ng kh\u00ed tho\u1ea3i m\u00e1i. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng ng\u00f4n ng\u1eef c\u01a1 th\u1ec3 c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a v\u00e0 c\u00e1 nh\u00e2n kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\nTrong m\u1ed9t s\u1ed1 n\u1ec1n v\u0103n h\u00f3a, giao ti\u1ebfp b\u1eb1ng m\u1eaft qu\u00e1 nhi\u1ec1u c\u00f3 th\u1ec3 b\u1ecb coi l\u00e0 thi\u1ebfu t\u00f4n tr\u1ecdng. B\u1eb1ng c\u00e1ch ch\u00fa \u00fd v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ng\u00f4n ng\u1eef c\u01a1 th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 trong Sales Pitch.<\/span><\/p>\n
Nh\u1eefng \u0110i\u1ec1u N\u00ean L\u00e0m Khi Sales Pitch<\/figcaption><\/figure>\n4.1.3. Nghi\u00ean C\u1ee9u K\u1ef9 L\u01b0\u1ee1ng, Chu\u1ea9n B\u1ecb Chu \u0110\u00e1o<\/b><\/span><\/h4>\nKh\u00f4ng ch\u1ec9 bao g\u1ed3m vi\u1ec7c n\u1eafm v\u1eefng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n c\u1ea7n hi\u1ec3u s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u00e3y d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u v\u1ec1 c\u00f4ng ty c\u1ee7a kh\u00e1ch h\u00e0ng, hi\u1ec3u r\u00f5 v\u1ec1 ng\u00e0nh ngh\u1ec1 c\u1ee7a h\u1ecd v\u00e0 n\u1eafm b\u1eaft nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\nN\u1ebfu b\u1ea1n \u0111ang b\u00e1n m\u1ed9t gi\u1ea3i ph\u00e1p Marketing t\u1ef1 \u0111\u1ed9ng, vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c c\u00f4ng c\u1ee5 h\u1ecd \u0111ang s\u1eed d\u1ee5ng v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c h\u1ecd \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t s\u1ebd gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh b\u00e0i thuy\u1ebft tr\u00ecnh c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, vi\u1ec7c chu\u1ea9n b\u1ecb c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng th\u1eafc m\u1eafc li\u00ean quan c\u0169ng s\u1ebd gi\u00fap b\u1ea1n t\u1ef1 tin h\u01a1n v\u00e0 c\u00f3 th\u1ec3 x\u1eed l\u00fd linh ho\u1ea1t trong qu\u00e1 tr\u00ecnh thuy\u1ebft tr\u00ecnh.<\/span><\/p>\n4.1.4. T\u1eadp Trung V\u00e0o Gi\u1ea3i Ph\u00e1p, Kh\u00f4ng Ch\u1ec9 B\u00e1n S\u1ea3n Ph\u1ea9m<\/b><\/span><\/h4>\nThay v\u00ec ch\u1ec9 ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c b\u00e1n h\u00e0ng, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n nh\u1eb1m x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u1eeb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, h\u1ecd s\u1ebd trung th\u00e0nh h\u01a1n v\u00e0 s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c. Vi\u1ec7c t\u1eadp trung v\u00e0o gi\u1ea3i ph\u00e1p kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng doanh s\u1ed1 m\u00e0 c\u00f2n n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n4.2. Nh\u1eefng \u0110i\u1ec1u Kh\u00f4ng N\u00ean L\u00e0m Khi Sales Pitch<\/b><\/span><\/h3>\n4.2.1. N\u00f3i Qu\u00e1 Nhi\u1ec1u V\u1ec1 B\u1ea3n Th\u00e2n Ho\u1eb7c C\u00f4ng Ty<\/b><\/span><\/h4>\nM\u1ed9t trong nh\u1eefng sai l\u1ea7m l\u1edbn nh\u1ea5t trong Sales Pitch l\u00e0 d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian n\u00f3i v\u1ec1 b\u1ea3n th\u00e2n ho\u1eb7c c\u00f4ng ty m\u00e0 qu\u00ean \u0111i nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1eb7c d\u00f9 vi\u1ec7c gi\u1edbi thi\u1ec7u ng\u1eafn g\u1ecdn v\u1ec1 c\u00f4ng ty l\u00e0 c\u1ea7n thi\u1ebft nh\u01b0ng \u0111\u1eebng \u0111\u1ec3 n\u00f3 chi\u1ebfm ph\u1ea7n l\u1edbn th\u1eddi gian c\u1ee7a bu\u1ed5i thuy\u1ebft tr\u00ecnh. Vi\u1ec7c n\u00e0y th\u1ec3 hi\u1ec7n b\u1ea1n l\u00e0 ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n l\u00e0 ch\u1ec9 \u0111\u01a1n thu\u1ea7n b\u00e1n s\u1ea3n ph\u1ea9m.<\/span><\/p>\n4.2.2. S\u1eed D\u1ee5ng Thu\u1eadt Ng\u1eef Chuy\u00ean Ng\u00e0nh Qu\u00e1 Nhi\u1ec1u<\/b><\/span><\/h4>\nS\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh c\u00f3 th\u1ec3 g\u00e2y ra s\u1ef1 nh\u1ea7m l\u1eabn v\u00e0 th\u1eadm ch\u00ed l\u00e0 kh\u00f3 ch\u1ecbu cho kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t n\u1ebfu h\u1ecd kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u00e2u v\u1ec1 l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n. Thay v\u00e0o \u0111\u00f3, h\u00e3y s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3i th\u00edch gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n v\u00e0 t\u1eadp trung v\u00e0o l\u1ee3i \u00edch, b\u1ea1n kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i c\u1edfi m\u1edf v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n4.2.3. Kh\u00f4ng Chu\u1ea9n B\u1ecb K\u1ef9 L\u01b0\u1ee1ng Cho C\u00e1c C\u00e2u H\u1ecfi<\/b><\/span><\/h4>\nB\u1ea1n s\u1ebd d\u1ec5 r\u01a1i v\u00e0o t\u00ecnh th\u1ebf b\u1ecb \u0111\u1ed9ng v\u00e0 l\u00e0m gi\u1ea3m ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng. H\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm c\u00e1ch tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ho\u1eb7c l\u1eddi t\u1eeb ch\u1ed1i ph\u1ed5 bi\u1ebfn. Nh\u1edd \u0111\u00f3, b\u1ea1n s\u1ebd nhanh ch\u00f3ng gi\u1ea3i quy\u1ebft m\u1ecdi lo ng\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u0103ng kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n h\u00e0ng.<\/span><\/p>\n4.2.4. G\u00e2y \u00c1p L\u1ef1c Qu\u00e1 M\u1ee9c<\/b><\/span><\/h4>\nG\u00e2y \u00e1p l\u1ef1c qu\u00e1 m\u1ee9c cho kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 ng\u01b0\u1ee3c l\u1ea1i v\u1edbi mong \u0111\u1ee3i, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y kh\u00f4ng tho\u1ea3i m\u00e1i v\u00e0 c\u00f3 xu h\u01b0\u1edbng t\u1eeb ch\u1ed1i giao d\u1ecbch. V\u1eady t\u1ea1i sao b\u1ea1n kh\u00f4ng t\u1ea1o ra kh\u00f4ng kh\u00ed tho\u1ea3i m\u00e1i v\u00e0 c\u1edfi m\u1edf \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean? C\u00e1ch n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng lo ng\u1ea1i c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\nB\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 <\/span>Sales Pitch l\u00e0 g\u00ec<\/b> v\u00e0 \u00e1p d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng \u0111\u00e1ng k\u1ec3 kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh. H\u00e3y nh\u1edb r\u1eb1ng, m\u1ed9t Sales Pitch th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u0110\u00e1nh gi\u00e1 post Trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh ng\u00e0y nay, vi\u1ec7c n\u1eafm v\u1eefng k\u1ef9 n\u0103ng Sales Pitch l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p v\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n…<\/p>\n","protected":false},"author":75012,"featured_media":75469,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Sales Pitch l\u00e0 g\u00ec","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Sales Pitch l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m, t\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch t\u1ea1o m\u1ed9t b\u00e0i ch\u00e0o h\u00e0ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.","_yoast_wpseo_focus_keyphrase":"","faq":"1. Sales Pitch Kh\u00e1c G\u00ec So V\u1edbi Qu\u1ea3ng C\u00e1o Th\u00f4ng Th\u01b0\u1eddng?\u00a0\r\n\r\nSales Pitch l\u00e0 m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh ng\u1eafn g\u1ecdn, t\u1eadp trung v\u00e0o vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c cu\u1ed9c g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp ho\u1eb7c cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, qu\u1ea3ng c\u00e1o l\u00e0 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng r\u1ed9ng r\u00e3i nh\u1eb1m ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi v\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.\r\n\r\n2. L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3 C\u1ee7a M\u1ed9t Sales Pitch?\r\n\r\nHi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t Sales Pitch c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u00f4ng qua nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c nhau. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i - s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng sau khi nghe Sales Pitch - l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t. B\u00ean c\u1ea1nh \u0111\u00f3, ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1eddi gian h\u1ecd d\u00e0nh \u0111\u1ec3 l\u1eafng nghe v\u00e0 t\u01b0\u01a1ng t\u00e1c, c\u0169ng nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng c\u00e2u h\u1ecfi h\u1ecd \u0111\u1eb7t ra c\u0169ng l\u00e0 nh\u1eefng ch\u1ec9 b\u00e1o quan tr\u1ecdng. Ngo\u00e0i ra, hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t Sales Pitch c\u00f2n d\u1ef1a v\u00e0o s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng, gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed7i \u0111\u01a1n h\u00e0ng sau m\u1ed7i l\u1ea7n th\u1ef1c hi\u1ec7n Sales Pitch...\r\n\r\n3. C\u00f3 N\u00ean S\u1eed D\u1ee5ng C\u00f9ng M\u1ed9t Sales Pitch Cho M\u1ecdi Kh\u00e1ch H\u00e0ng Kh\u00f4ng?\u00a0\r\n\r\nKh\u00f4ng n\u00ean. M\u1ed7i kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u v\u00e0 v\u1ea5n \u0111\u1ec1 kh\u00e1c nhau, v\u00ec v\u1eady Sales Pitch c\u1ea7n \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3. Vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a gi\u00fap b\u00e0i b\u1ea1n c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n.","nganh_nghe_chuc_vu_lien_quan":["Sales"]},"categories":[25],"tags":[],"yoast_head":"\n
Sales Pitch L\u00e0 G\u00ec? 6 C\u00e1ch Thuy\u1ebft Ph\u1ee5c Kh\u00e1ch H\u00e0ng Hi\u1ec7u Qu\u1ea3 - JobsGO Blog<\/title>\n