{"id":79568,"date":"2024-09-14T15:48:48","date_gmt":"2024-09-14T08:48:48","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=79568"},"modified":"2024-10-17T08:57:08","modified_gmt":"2024-10-17T01:57:08","slug":"performance-marketing","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/performance-marketing\/","title":{"rendered":"Performance Marketing L\u00e0 G\u00ec? 5 Ch\u1ec9 S\u1ed1 \u0110o L\u01b0\u1eddng Performance Marketing Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t"},"content":{"rendered":"\n
T\u1eeb l\u00e2u <\/em>performance marketing<\/em><\/strong><\/a> lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u201ckh\u00f3 nh\u1eb1n\u201d nh\u01b0ng v\u1eabn c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay mong mu\u1ed1n th\u1ef1c hi\u1ec7n b\u1edfi nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i. V\u1eady nh\u1eefng l\u1ee3i \u00edch \u0111\u00f3 l\u00e0 g\u00ec? Tham kh\u1ea3o ngay b\u00e0i sau.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Performance marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Kh\u00e1c v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, performance marketing ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c theo d\u00f5i, ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, chi ph\u00ed tr\u00ean m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (CPC) ho\u1eb7c gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 t\u1ea1o ra k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 (ROI) cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o.<\/p><\/blockquote>\n Trong performance marketing, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n theo click (PPC), ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, email marketing v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO). H\u1ecd li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c, cho ph\u00e9p t\u1ed1i \u01b0u h\u00f3a nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n Performance marketing \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i c\u1ee7a doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3, n\u00f3 cho ph\u00e9p c\u00e1c c\u00f4ng ty \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n H\u01a1n n\u1eefa, performance marketing t\u1ea1o ra m\u1ed9t chu tr\u00ecnh li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n, khi m\u00e0 d\u1eef li\u1ec7u t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc \u0111\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 tinh ch\u1ec9nh v\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t c\u1ee7a nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp theo.<\/p>\n Trong b\u1ed1i c\u1ea3nh kinh doanh c\u1ea1nh tranh cao, ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb h\u1ea1n ch\u1ebf, performance marketing tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n. N\u00f3 cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, c\u00f3 th\u1ec3 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn h\u01a1n b\u1eb1ng c\u00e1ch t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb t\u1eeb m\u1ed7i \u0111\u1ed3ng \u0111\u1ea7u t\u01b0. Kh\u1ea3 n\u0103ng theo d\u00f5i, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing trong th\u1eddi gian th\u1ef1c c\u0169ng gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/p>\n Hi\u1ec7n nay, performance marketing mang t\u1edbi cho doanh nghi\u1ec7p r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch trong k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh nh\u01b0ng c\u0169ng t\u1ed3n t\u1ea1i m\u1ed9t s\u1ed1 nh\u01b0\u1ee3c \u0111i\u1ec3m, c\u1ee5 th\u1ec3:<\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u01b0u \u0111i\u1ec3m c\u1ee7a performance marketing:<\/p>\n M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a performance marketing l\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 r\u00f5 r\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p theo d\u00f5i, ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb chi ti\u1ebft. Nh\u1edd \u0111\u00f3, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh v\u1ec1 vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u1ec1u mang l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1i \u01b0u v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n So v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, performance marketing th\u01b0\u1eddng c\u00f3 chi ph\u00ed th\u1ea5p h\u01a1n. \u0110i\u1ec1u n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a n\u00f3: ch\u1ec9 thanh to\u00e1n cho k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3. C\u00e1ch ti\u1ebfp c\u1eadn nh\u01b0 v\u1eady gi\u00fap doanh nghi\u1ec7p t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng k\u00eanh v\u00e0 chi\u1ebfn d\u1ecbch c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1eddi cao nh\u1ea5t, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0.<\/p>\n Kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf kh\u00e1c c\u1ee7a performance marketing. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch ti\u00ean ti\u1ebfn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh, ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p marketing \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t, t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed7i chi\u1ebfn d\u1ecbch.<\/p>\n T\u00ednh linh ho\u1ea1t l\u00e0 m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m \u201cs\u00e1ng\u201d trong performance marketing, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p cho nhi\u1ec1u lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p. B\u1ea5t k\u1ec3 quy m\u00f4 hay l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng, c\u00e1c c\u00f4ng ty \u0111\u1ec1u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c performance marketing \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh.<\/p>\n B\u00ean c\u1ea1nh nh\u1eefng \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i, performance marketing c\u00f2n m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf nh\u01b0:<\/p>\n Performance marketing \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 theo d\u00f5i d\u1eef li\u1ec7u li\u00ean t\u1ee5c nh\u1eb1m \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. Khi kh\u00f4ng c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u ch\u00ednh x\u00e1c ho\u1eb7c thi\u1ebfu th\u00f4ng tin c\u1ea7n thi\u1ebft, marketer c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh.<\/p>\n H\u1ea1n ch\u1ebf ti\u1ebfp theo c\u1ee7a performance marketing l\u00e0 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n. C\u00e1c chi\u1ebfn d\u1ecbch th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng t\u1ee9c th\u00ec nh\u01b0 mua h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5. M\u1eb7c d\u00f9 c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch nhanh ch\u00f3ng, nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0m suy y\u1ebfu kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch ch\u00fa tr\u1ecdng qu\u00e1 m\u1ee9c v\u00e0o c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n, c\u00e1c doanh nghi\u1ec7p c\u00f3 nguy c\u01a1 b\u1ecf qua t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n v\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n Chi ph\u00ed c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t trong performance marketing. Do ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng d\u1ef1a v\u00e0o h\u1ec7 th\u1ed1ng \u0111\u1ea5u gi\u00e1 v\u00e0 thanh to\u00e1n cho c\u00e1c h\u00e0nh \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao trong m\u1ed9t ng\u00e0nh c\u00f3 th\u1ec3 \u0111\u1ea9y chi ph\u00ed l\u00ean \u0111\u00e1ng k\u1ec3. Khi nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb c\u00f9ng nh\u1eafm \u0111\u1ebfn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, gi\u00e1 cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng c\u00f3 th\u1ec3 t\u0103ng v\u1ecdt, khi\u1ebfn vi\u1ec7c duy tr\u00ec hi\u1ec7u qu\u1ea3 chi ph\u00ed tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n. T\u1eeb \u0111\u00f3 g\u00e2y \u00e1p l\u1ef1c l\u00ean ng\u00e2n s\u00e1ch marketing v\u00e0 \u0111\u00f2i h\u1ecfi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o h\u01a1n \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n Performance marketing hi\u1ec7n \u0111\u1ea1i ho\u1ea1t \u0111\u1ed9ng theo ph\u01b0\u01a1ng th\u1ee9c nh\u01b0 sau:<\/p>\n Trong performance marketing, c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00f3ng vai tr\u00f2 nh\u01b0 nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o ch\u00ednh. H\u1ecd t\u1eadn d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn, qu\u1ea3ng b\u00e1 danh m\u1ee5c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n, \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft, nh\u1eefng doanh nghi\u1ec7p n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb r\u1ed9ng l\u1edbn v\u00e0 \u0111a d\u1ea1ng.<\/p>\n C\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p nh\u01b0 th\u1eddi trang, th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng, s\u1ee9c kh\u1ecfe v\u00e0 l\u00e0m \u0111\u1eb9p c\u0169ng nh\u01b0 th\u1ec3 thao \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng \u0111\u00e1ng k\u1ec3 khi \u00e1p d\u1ee5ng performance marketing. Xu h\u01b0\u1edbng ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i, khi ng\u01b0\u1eddi mua h\u00e0ng ng\u00e0y c\u00e0ng d\u1ef1a v\u00e0o nh\u1eefng ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady nh\u01b0 influencers, c\u00e1c trang web uy t\u00edn \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. Th\u00f4ng qua vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 \u0111\u01b0\u1ee3c t\u00edn nhi\u1ec7m, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i, th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n Affiliates, publishers trong performance marketing c\u00f3 nhi\u1ec7m v\u1ee5 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1eeb c\u00e1c doanh nghi\u1ec7p, v\u1edbi m\u00f4 h\u00ecnh thu nh\u1eadp d\u1ef1a tr\u00ean hoa h\u1ed3ng t\u1eeb vi\u1ec7c gi\u1edbi thi\u1ec7u th\u00e0nh c\u00f4ng. S\u1ef1 \u0111a d\u1ea1ng trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u00f3m \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua nhi\u1ec1u h\u00ecnh th\u1ee9c nh\u01b0 trang web \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, blog chuy\u00ean ng\u00e0nh, t\u1ea1p ch\u00ed tr\u1ef1c tuy\u1ebfn, c\u00e1c n\u1ec1n t\u1ea3ng cung c\u1ea5p m\u00e3 gi\u1ea3m gi\u00e1,…<\/p>\n Influencers, m\u1ed9t ph\u00e2n kh\u00fac \u0111\u1eb7c bi\u1ec7t trong nh\u00f3m publishers, mang \u0111\u1ebfn g\u00f3c nh\u00ecn c\u00e1 nh\u00e2n v\u00e0 s\u1ef1 tin c\u1eady trong vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. Th\u00f4ng qua c\u00e1c k\u00eanh nh\u01b0 blog c\u00e1 nh\u00e2n, nh\u00f3m c\u1ed9ng \u0111\u1ed3ng, m\u1ea1ng x\u00e3 h\u1ed9i, h\u1ecd chia s\u1ebb tr\u1ea3i nghi\u1ec7m, \u0111\u00e1nh gi\u00e1, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c v\u00e0 g\u1ea7n g\u0169i. Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c influencers th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi vi\u1ec7c cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n, qu\u00e0 t\u1eb7ng \u0111\u1eb7c bi\u1ec7t cho ng\u01b0\u1eddi theo d\u00f5i, nh\u1eb1m t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 khuy\u1ebfn kh\u00edch t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1.<\/p>\n Nh\u00f3m th\u1ee9 ba l\u00e0 c\u00e1c m\u1ea1ng l\u01b0\u1edbi qu\u1ea3ng c\u00e1o v\u00e0 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7, \u0111\u00f3ng vai tr\u00f2 trung gian k\u1ebft n\u1ed1i nh\u00e0 qu\u1ea3ng c\u00e1o v\u1edbi nh\u00e0 xu\u1ea5t b\u1ea3n. H\u1ecd cung c\u1ea5p c\u00f4ng c\u1ee5 v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 qu\u1ea3n l\u00fd, theo d\u00f5i, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n ph\u1ee9c t\u1ea1p \u0111\u1ec3 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n Trong performance marketing, c\u00e1c t\u1ed5 ch\u1ee9c chuy\u00ean bi\u1ec7t v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o chuy\u00ean v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 to\u00e0n di\u1ec7n, t\u1eeb vi\u1ec7c \u0111\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3, l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt ph\u1ee9c t\u1ea1p. Hi\u1ec7n nay, nhi\u1ec1u doanh nghi\u1ec7p ch\u1ecdn c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi c\u00e1c agency chuy\u00ean nghi\u1ec7p \u0111\u1ec3 qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch ho\u1eb7c b\u1ed5 sung cho \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9.<\/p>\n Performance marketing hi\u1ec7n nay \u0111\u01b0\u1ee3c chia ra th\u00e0nh nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau nh\u01b0:<\/p>\n Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu trong performance marketing hi\u1ec7n \u0111\u1ea1i. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram v\u00e0 LinkedIn cung c\u1ea5p kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c, cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean nhi\u1ec1u ti\u00eau ch\u00ed nh\u01b0 \u0111\u1ed9 tu\u1ed5i, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn.<\/p>\n \u0110i\u1ec3m m\u1ea1nh c\u1ee7a vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c cao, \u0111o l\u01b0\u1eddng chi ti\u1ebft, gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i th\u1eddi gian th\u1ef1c.<\/p>\n SEM ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nhu c\u1ea7u. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n theo click (PPC) v\u1edbi t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, SEM gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao v\u1ecb th\u1ebf tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n \u01afu \u0111i\u1ec3m c\u1ee7a SEM l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng cao, c\u00f9ng v\u1edbi vi\u1ec7c theo d\u00f5i, \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c ROI th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n Influencer marketing \u0111\u01b0\u1ee3c coi l\u00e0 \u201cx\u01b0\u01a1ng s\u1ed1ng\u201d c\u1ee7a performance marketing, t\u1eadn d\u1ee5ng uy t\u00edn, s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. T\u1eeb \u0111\u00f3 cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau th\u00f4ng qua nh\u1eefng ng\u01b0\u1eddi h\u1ecd tin t\u01b0\u1edfng v\u00e0 ng\u01b0\u1ee1ng m\u1ed9.<\/p>\n Hi\u1ec7u qu\u1ea3 c\u1ee7a influencer marketing \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng kh\u00f4ng ch\u1ec9 b\u1eb1ng s\u1ed1 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c, m\u00e0 c\u00f2n th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 nh\u01b0 m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, l\u01b0\u1ee3t truy c\u1eadp website, doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa n\u1ed9i dung ch\u00e2n th\u1ef1c, kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c gi\u00fap t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c cao, kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i t\u1ed1t.<\/p>\n Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean\/ n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb tinh t\u1ebf, t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng, xu\u1ea5t b\u1ea3n. Nh\u1edd vi\u1ec7c t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh, qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean gi\u00fap v\u01b0\u1ee3t qua s\u1ef1 ph\u00f2ng th\u1ee7 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n S\u1ee9c m\u1ea1nh c\u1ee7a qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean n\u1eb1m \u1edf kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng ni\u1ec1m tin, uy t\u00edn cho th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho ng\u01b0\u1eddi \u0111\u1ecdc, d\u1eabn \u0111\u1ebfn m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng h\u01a1n gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n C\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c performance marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7n nay, nh\u01b0ng d\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/p>\n Affiliate Marketing (ti\u1ebfp th\u1ecb li\u00ean k\u1ebft) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c c\u1ee7a marketing, t\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed1i t\u00e1c nh\u1eadn hoa h\u1ed3ng d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0 mua h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd.<\/p>\n Affiliate marketing gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed, \u0111\u1ed3ng th\u1eddi t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft ki\u1ebfm thu nh\u1eadp.<\/p>\n Native Advertising trong performance marketing t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung qu\u1ea3ng c\u00e1o h\u00f2a h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng xung quanh. Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 tr\u00f4ng gi\u1ed1ng nh\u01b0 n\u1ed9i dung t\u1ef1 nhi\u00ean c\u1ee7a n\u1ec1n t\u1ea3ng, gi\u00fap t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, th\u1eddi gian xem v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, cho ph\u00e9p t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c.<\/p>\n Banner (display) ads s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ho\u1eb7c video \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c trang web v\u00e0 \u1ee9ng d\u1ee5ng. Qu\u1ea3ng c\u00e1o c\u1ee7a banner (display) ads th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf c\u00e1c v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean h\u00e0nh vi duy\u1ec7t web c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Hi\u1ec7u su\u1ea5t \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u00f4ng qua s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0 s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i, cho ph\u00e9p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a ROI.<\/p>\n Content marketing t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi m\u1ee5c ti\u00eau th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 t\u1eeb \u0111\u1ed9c gi\u1ea3. Thay v\u00ec ch\u1ec9 \u0111o l\u01b0\u1eddng l\u01b0\u1ee3t xem, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 th\u1eddi gian \u0111\u1ecdc, t\u1ef7 l\u1ec7 chia s\u1ebb, quan tr\u1ecdng nh\u1ea5t v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. N\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n Social media th\u01b0\u1eddng t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau. Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a social media bao g\u1ed3m qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 ph\u00ed, n\u1ed9i dung t\u1ef1 nhi\u00ean, h\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng, t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 nh\u01b0 t\u01b0\u01a1ng t\u00e1c, l\u01b0\u1ee3t theo d\u00f5i v\u00e0 chuy\u1ec3n \u0111\u1ed5i. Kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i cho ph\u00e9p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n SEM trong performance marketing t\u1eadp trung v\u00e0o vi\u1ec7c t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a doanh nghi\u1ec7p tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Bao g\u1ed3m c\u1ea3 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n theo click v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, SEM nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3.<\/p>\n Hi\u1ec7u su\u1ea5t c\u1ee7a SEM \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u00f4ng qua ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, cho ph\u00e9p \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u0103ng ROI.<\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong performance marketing:<\/p>\n1. Performance Marketing L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Performance Marketing<\/strong><\/span><\/h2>\n
3. \u01afu – Nh\u01b0\u1ee3c \u0110i\u1ec3m C\u1ee7a Performance Marketing<\/strong><\/span><\/h2>\n
3.1. \u01afu \u0110i\u1ec3m<\/strong><\/span><\/h3>\n
3.1.1. \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3 R\u00f5 R\u00e0ng<\/strong><\/span><\/h4>\n
3.1.2. Chi Ph\u00ed Th\u1ea5p<\/strong><\/span><\/h4>\n
3.1.3. Kh\u1ea3 N\u0103ng Nh\u1eafm M\u1ee5c Ti\u00eau Cao<\/strong><\/span><\/h4>\n
3.1.4. T\u00ednh Linh Ho\u1ea1t Cao<\/strong><\/span><\/h4>\n
3.2. Nh\u01b0\u1ee3c \u0110i\u1ec3m<\/strong><\/span><\/h3>\n
3.2.1. Ph\u1ee5 Thu\u1ed9c V\u00e0o D\u1eef Li\u1ec7u<\/strong><\/span><\/h4>\n
3.2.2. Thi\u00ean V\u1ec1 H\u00e0nh \u0110\u1ed9ng Ng\u1eafn H\u1ea1n<\/strong><\/span><\/h4>\n
3.2.3. C\u1ea1nh Tranh V\u00e0 Chi Ph\u00ed Cao<\/strong><\/span><\/h4>\n
4. C\u00e1ch Th\u1ee9c Ho\u1ea1t \u0110\u1ed9ng C\u1ee7a Performance Marketing<\/strong><\/span><\/h2>\n
4.1. Retailers V\u00e0 Merchants<\/strong><\/span><\/h3>\n
4.2. Affiliates V\u00e0 Publishers<\/strong><\/span><\/h3>\n
4.3. Affiliate Networks V\u00e0 Third – Party Tracking Platforms<\/strong><\/span><\/h3>\n
4.4. Affiliate Managers V\u00e0 OPMs (Outsourced Program Management Companies)<\/strong><\/span><\/h3>\n
5. Ph\u00e2n Lo\u1ea1i Performance Marketing<\/strong><\/span><\/h2>\n
5.1. Qu\u1ea3ng C\u00e1o Tr\u00ean M\u1ea1ng X\u00e3 H\u1ed9i<\/strong><\/span><\/h3>\n
5.2. Marketing Qua C\u00f4ng C\u1ee5 T\u00ecm Ki\u1ebfm (SEM)<\/strong><\/span><\/h3>\n
5.3. Influencer Marketing<\/strong><\/span><\/h3>\n
5.4. Qu\u1ea3ng C\u00e1o T\u1ef1 Nhi\u00ean\/ N\u1ed9i Dung \u0110\u01b0\u1ee3c T\u00e0i Tr\u1ee3<\/strong><\/span><\/h3>\n
6. C\u00e1c H\u00ecnh Th\u1ee9c Performance Marketing<\/strong><\/span><\/h2>\n
6.1. Affiliate Marketing<\/strong><\/span><\/h3>\n
6.2. Native Advertising<\/strong><\/span><\/h3>\n
5.3. Banner (Display) Ads<\/strong><\/span><\/h3>\n
6.4. Content Marketing<\/strong><\/span><\/h3>\n
6.5. Social Media<\/strong><\/span><\/h3>\n
6.6. Search Engine Marketing (SEM)<\/strong><\/span><\/h3>\n
7. C\u00e1c Ch\u1ec9 S\u1ed1 \u0110o L\u01b0\u1eddng Performance Marketing<\/strong><\/span><\/h2>\n