{"id":90913,"date":"2025-02-20T21:44:03","date_gmt":"2025-02-20T14:44:03","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=90913"},"modified":"2025-03-12T21:52:03","modified_gmt":"2025-03-12T14:52:03","slug":"brand-associations","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/brand-associations\/","title":{"rendered":"Brand Associations L\u00e0 G\u00ec? 8 C\u00e1ch X\u00e2y D\u1ef1ng Li\u00ean K\u1ebft Th\u01b0\u01a1ng Hi\u1ec7u Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"\n
Brand Associations<\/em><\/strong><\/a> \u2013 nh\u1eefng li\u00ean t\u01b0\u1edfng m\u00e0 kh\u00e1ch h\u00e0ng h\u00ecnh dung khi nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u2013 \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. \u0110\u1eb7c bi\u1ec7t v\u1edbi ng\u00e0nh tuy\u1ec3n d\u1ee5ng, vi\u1ec7c x\u00e2y d\u1ef1ng Brand Associations t\u00edch c\u1ef1c kh\u00f4ng ch\u1ec9 thu h\u00fat \u1ee9ng vi\u00ean m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng uy t\u00edn d\u00e0i l\u00e2u. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 Brand Associations l\u00e0 g\u00ec, vai tr\u00f2 c\u1ee7a n\u00f3 v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 trong b\u00e0i vi\u1ebft n\u00e0y nh\u00e9!<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Brand Associations, hay c\u00f2n g\u1ecdi l\u00e0 li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng c\u1ea3m x\u00fac, h\u00ecnh \u1ea3nh, gi\u00e1 tr\u1ecb ho\u1eb7c k\u00fd \u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng li\u00ean k\u1ebft v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u khi h\u1ecd ngh\u0129 \u0111\u1ebfn n\u00f3. Trong ng\u00e0nh tuy\u1ec3n d\u1ee5ng, Brand Associations l\u00e0 h\u00ecnh \u1ea3nh v\u1ec1 m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u0103ng \u0111\u1ed9ng, ch\u00ednh s\u00e1ch \u0111\u00e3i ng\u1ed9 h\u1ea5p d\u1eabn ho\u1eb7c uy t\u00edn c\u1ee7a c\u00f4ng ty. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u m\u00e0 c\u00f2n l\u00e0 s\u1ee3i d\u00e2y k\u1ebft n\u1ed1i c\u1ea3m x\u00fac gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean d\u1ec5 nh\u1eadn di\u1ec7n v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/p><\/blockquote>\n V\u00ed d\u1ee5, khi nh\u1eafc \u0111\u1ebfn Google trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, ng\u01b0\u1eddi ta ngh\u0129 ngay \u0111\u1ebfn s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p \u0111\u1ec9nh cao. Brand Associations ch\u00ednh l\u00e0 c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u201cg\u1eafn\u201d m\u00ecnh v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n Brand Associations \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1ee9ng vi\u00ean trong ng\u00e0nh tuy\u1ec3n d\u1ee5ng. Tr\u01b0\u1edbc h\u1ebft, n\u00f3 gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, khi\u1ebfn c\u00f4ng ty tr\u1edf n\u00ean n\u1ed5i b\u1eadt gi\u1eefa h\u00e0ng lo\u1ea1t \u0111\u1ed1i th\u1ee7.<\/p>\n Th\u1ee9 hai, Brand Associations x\u00e2y d\u1ef1ng l\u00f2ng tin b\u1eb1ng c\u00e1ch t\u1ea1o ra nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u1ea3m gi\u00e1c chuy\u00ean nghi\u1ec7p ho\u1eb7c \u0111\u00e1ng tin c\u1eady. Cu\u1ed1i c\u00f9ng, n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u1ee7a \u1ee9ng vi\u00ean \u2013 m\u1ed9t c\u00f4ng ty v\u1edbi Brand Associations t\u1ed1t s\u1ebd d\u1ec5 thu h\u00fat nh\u00e2n t\u00e0i h\u01a1n. Trong th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng c\u1ea1nh tranh, \u0111\u00e2y l\u00e0 l\u1ee3i th\u1ebf kh\u00f4ng th\u1ec3 xem nh\u1eb9.<\/p>\n Brand Associations kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 logo hay t\u00ean th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 l\u00e0 t\u1ed5ng h\u1ee3p c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac v\u00e0 nh\u1eadn th\u1ee9c. N\u00f3 bao g\u1ed3m:<\/p>\n \u0110\u1ec3 x\u00e2y d\u1ef1ng Brand Associations hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh ch\u00ednh:<\/p>\n X\u00e2y d\u1ef1ng Brand Associations kh\u00f4ng ph\u1ea3i l\u00e0 qu\u00e1 tr\u00ecnh ng\u1eabu nhi\u00ean, m\u00e0 \u0111\u00f2i h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o 8 c\u00e1ch xd BA hi\u1ec7u qu\u1ea3 d\u01b0\u1eddi \u0111\u00e2y::<\/p>\n X\u00e2y d\u1ef1ng Brand Associations d\u1ef1a tr\u00ean thu\u1ed9c t\u00ednh t\u1eadp trung v\u00e0o vi\u1ec7c nh\u1ea5n m\u1ea1nh nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 kh\u1eafc s\u00e2u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c thu\u1ed9c t\u00ednh \u0111\u1ed9c \u0111\u00e1o nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i, thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o hay c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn. Khi li\u00ean t\u1ee5c nh\u1ea5n m\u1ea1nh nh\u1eefng thu\u1ed9c t\u00ednh n\u00e0y qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, kh\u00e1ch h\u00e0ng s\u1ebd t\u1ef1 \u0111\u1ed9ng li\u00ean k\u1ebft ch\u00fang v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1ea1o k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1eefng s\u1edf th\u00edch, \u0111am m\u00ea v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. B\u1eb1ng c\u00e1ch \u0111\u1ed3ng h\u00e0nh c\u00f9ng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng y\u00eau th\u00edch, th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 g\u1eafn k\u1ebft t\u00ecnh c\u1ea3m s\u00e2u s\u1eafc. Khi th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u1ecd s\u1ebd h\u00ecnh th\u00e0nh li\u00ean t\u01b0\u1edfng t\u00edch c\u1ef1c v\u00e0 b\u1ec1n v\u1eefng, m\u1edf ra c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u d\u00e0i l\u00e2u.<\/p>\n Ph\u01b0\u01a1ng ph\u00e1p Brand Associations d\u1ef1a tr\u00ean th\u00e1i \u0111\u1ed9 xoay quanh vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c gi\u00e1 tr\u1ecb, ni\u1ec1m tin v\u00e0 th\u00e1i \u0111\u1ed9 m\u00e0 n\u00f3 \u0111\u1ea1i di\u1ec7n. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng cho m\u1ed9t l\u1ed1i s\u1ed1ng, m\u1ed9t tri\u1ebft l\u00fd hay m\u1ed9t phong c\u00e1ch s\u1ed1ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n Khi th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n r\u00f5 l\u1eadp tr\u01b0\u1eddng v\u00e0 quan \u0111i\u1ec3m v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng hay v\u0103n h\u00f3a, n\u00f3 s\u1ebd thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 c\u00f9ng chung gi\u00e1 tr\u1ecb, t\u1ea1o n\u00ean c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng g\u1eafn k\u1ebft.<\/p>\n S\u1eed d\u1ee5ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng l\u00e0m \u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch nhanh ch\u00f3ng chuy\u1ec3n giao h\u00ecnh \u1ea3nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd cho th\u01b0\u01a1ng hi\u1ec7u. Khi m\u1ed9t nh\u00e2n v\u1eadt \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang ng\u01b0\u1ee1ng m\u1ed9 g\u1eafn li\u1ec1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng ph\u1ea9m ch\u1ea5t t\u00edch c\u1ef1c c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c li\u00ean t\u01b0\u1edfng \u0111\u1ebfn s\u1ea3n ph\u1ea9m.<\/p>\n Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ea9n th\u1eadn ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n c\u00f3 h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p v\u00e0 b\u1ec1n v\u1eefng, tr\u00e1nh nh\u1eefng r\u1ee7i ro t\u1eeb nh\u1eefng bi\u1ebfn \u0111\u1ed9ng trong s\u1ef1 nghi\u1ec7p ho\u1eb7c \u0111\u1eddi t\u01b0 c\u1ee7a h\u1ecd.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh v\u00e0 uy t\u00edn s\u1eb5n c\u00f3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 \u0111\u1ec3 x\u00e2y d\u1ef1ng li\u00ean t\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u con. Th\u00f4ng qua vi\u1ec7c k\u1ebf th\u1eeba DNA th\u01b0\u01a1ng hi\u1ec7u m\u1eb9, c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00e0 tin t\u01b0\u1edfng. M\u1ed1i quan h\u1ec7 nh\u01b0 v\u1eady ho\u1ea1t \u0111\u1ed9ng theo nguy\u00ean t\u1eafc chuy\u1ec3n giao gi\u00e1 tr\u1ecb, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u con ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n ri\u00eang, \u0111\u1ed3ng th\u1eddi v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ef1 li\u00ean k\u1ebft v\u1edbi h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n.<\/p>\n Khai th\u00e1c ngu\u1ed3n g\u1ed1c \u0111\u1ecba l\u00fd \u0111\u1ec3 t\u1ea1o li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 g\u1eafn k\u1ebft v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb v\u0103n h\u00f3a v\u00e0 truy\u1ec1n th\u1ed1ng \u0111\u1eb7c tr\u01b0ng. Nhi\u1ec1u qu\u1ed1c gia ho\u1eb7c v\u00f9ng mi\u1ec1n \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u1edbi nh\u1eefng \u0111\u1eb7c t\u00ednh ri\u00eang bi\u1ec7t nh\u01b0 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a Th\u1ee5y S\u0129, s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a \u00dd hay c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn c\u1ee7a Nh\u1eadt B\u1ea3n. Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng \u0111\u1eb7c t\u00ednh \u0111\u1ecba l\u00fd, n\u00f3 t\u1ef1 \u0111\u1ed9ng th\u1eeba h\u01b0\u1edfng nh\u1eefng li\u00ean t\u01b0\u1edfng t\u00edch c\u1ef1c v\u00e0 ni\u1ec1m tin \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua nhi\u1ec1u th\u1ebf h\u1ec7.<\/p>\n S\u1eed d\u1ee5ng m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ed9c \u0111\u00e1o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n v\u00e0 ghi nh\u1edb. Bi\u1ec3u t\u01b0\u1ee3ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t logo \u0111\u1eb7c bi\u1ec7t, m\u1ed9t nh\u00e2n v\u1eadt ho\u1ea1t h\u00ecnh, m\u1ed9t m\u00e0u s\u1eafc ri\u00eang bi\u1ec7t ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 m\u1ed9t \u00e2m thanh \u0111\u1eb7c tr\u01b0ng. Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1ea5t qu\u00e1n qua th\u1eddi gian, bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y s\u1ebd tr\u1edf th\u00e0nh “\u0111\u1ea1i s\u1ee9” th\u01b0\u01a1ng hi\u1ec7u, k\u00edch ho\u1ea1t ngay l\u1eadp t\u1ee9c c\u00e1c li\u00ean t\u01b0\u1edfng t\u00edch c\u1ef1c trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed7i khi h\u1ecd b\u1eaft g\u1eb7p. S\u1ee9c m\u1ea1nh c\u1ee7a bi\u1ec3u t\u01b0\u1ee3ng n\u1eb1m \u1edf kh\u1ea3 n\u0103ng v\u01b0\u1ee3t qua r\u00e0o c\u1ea3n ng\u00f4n ng\u1eef v\u00e0 v\u0103n h\u00f3a.<\/p>\n T\u1ed5 ch\u1ee9c ho\u1eb7c t\u00e0i tr\u1ee3 s\u1ef1 ki\u1ec7n l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb. Khi th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u1eb7c bi\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c t\u1eeb s\u1ef1 ki\u1ec7n s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n giao cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n Lo\u1ea1i h\u00ecnh li\u00ean t\u01b0\u1edfng \u0111\u1eb7c bi\u1ec7t m\u1ea1nh m\u1ebd v\u00ec n\u00f3 k\u1ebft h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, t\u1ea1o n\u00ean nh\u1eefng k\u00fd \u1ee9c s\u00e2u s\u1eafc m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd li\u00ean t\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u m\u1ed7i khi nh\u1edb l\u1ea1i s\u1ef1 ki\u1ec7n.<\/p>\n \u0110\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 Brand Associations, Marketer c\u1ea7n n\u1eafm c\u00e1c thu\u1eadt ng\u1eef li\u00ean quan:<\/p>\n Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 t\u00ean g\u1ecdi hay logo m\u00e0 l\u00e0 t\u1ed5ng th\u1ec3 c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean nh\u1eadn th\u1ee9c \u0111\u1ed9c \u0111\u00e1o trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. N\u00f3 bao g\u1ed3m nh\u1eefng gi\u00e1 tr\u1ecb, c\u1ea3m x\u00fac v\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5.<\/p>\n Khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t, thi\u1ebft l\u1eadp ni\u1ec1m tin v\u00e0 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng, bi\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 l\u00e2u d\u00e0i.<\/p>\n B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u1ec7 th\u1ed1ng c\u00e1c y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n v\u00e0 ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u trong th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac. N\u00f3 bao g\u1ed3m logo, m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef, h\u00ecnh \u1ea3nh v\u00e0 ng\u00f4n ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1ea5t qu\u00e1n trong m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac.<\/p>\n M\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n m\u1ea1nh m\u1ebd kh\u00f4ng ch\u1ec9 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng th\u1ecb gi\u00e1c m\u00e0 c\u00f2n truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi t\u1ea1o n\u00ean t\u00ednh li\u00ean t\u1ee5c trong tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c t\u00edch l\u0169y qua th\u1eddi gian, th\u1ec3 hi\u1ec7n qua s\u1ef1 s\u1eb5n l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng khi tr\u1ea3 gi\u00e1 cao h\u01a1n cho c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m. N\u00f3 \u0111\u01b0\u1ee3c c\u1ea5u th\u00e0nh t\u1eeb nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, ch\u1ea5t l\u01b0\u1ee3ng c\u1ea3m nh\u1eadn v\u00e0 m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, doanh nghi\u1ec7p t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng, gi\u1ea3m chi ph\u00ed Marketing v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u sang c\u00e1c ng\u00e0nh h\u00e0ng m\u1edbi.<\/p>\n \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed \u0111\u1eb7c tr\u01b0ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c nh\u1ea5n m\u1ea1nh nh\u1eefng l\u1ee3i \u00edch \u0111\u1ed9c \u0111\u00e1o m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean h\u1ec7 v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u1ecbnh v\u1ecb hi\u1ec7u qu\u1ea3 v\u1eeba gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt trong th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a v\u1eeba t\u1ea1o n\u00ean c\u01a1 s\u1edf v\u1eefng ch\u1eafc cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1eadp h\u1ee3p c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, t\u00ednh c\u00e1ch con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c g\u00e1n cho th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap kh\u00e1ch h\u00e0ng k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u1edf c\u1ea5p \u0111\u1ed9 c\u1ea3m x\u00fac. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 h\u01b0\u1edbng ngo\u1ea1i, m\u1ea1o hi\u1ec3m, \u0111\u00e1ng tin c\u1eady hay tinh t\u1ebf, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch m\u00f4 t\u1ea3 con ng\u01b0\u1eddi. T\u00ednh c\u00e1ch r\u00f5 r\u00e0ng, nh\u1ea5t qu\u00e1n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean g\u1ea7n g\u0169i, d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng c\u1ea3m t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 phong c\u00e1ch s\u1ed1ng t\u01b0\u01a1ng \u0111\u1ed3ng.<\/p>\n H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ed5ng th\u1ec3 nh\u1eadn th\u1ee9c, c\u1ea3m nh\u1eadn v\u00e0 ni\u1ec1m tin m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh qua tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp. Kh\u00e1c v\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n do doanh nghi\u1ec7p t\u1ea1o ra, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn v\u00e0 di\u1ec5n gi\u1ea3i th\u00f4ng \u0111i\u1ec7p. M\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u00f4ng qua s\u1ef1 nh\u1ea5t qu\u00e1n gi\u1eefa l\u1eddi h\u1ee9a v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, \u0111\u1ed3ng th\u1eddi y\u00eau c\u1ea7u s\u1ef1 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n \u0110\u1ec3 Brand Associations lu\u00f4n t\u00edch c\u1ef1c, doanh nghi\u1ec7p h\u00e3y \u00e1p d\u1ee5ng c\u00e1c m\u1eb9o sau:<\/p>\n Kh\u1ee7ng ho\u1ea3ng c\u00f3 th\u1ec3 x\u1ea3y ra b\u1ea5t c\u1ee9 l\u00fac n\u00e0o v\u00e0 nhanh ch\u00f3ng l\u00e0m x\u00f3i m\u00f2n li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua nhi\u1ec1u n\u0103m. Vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng to\u00e0n di\u1ec7n kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ph\u1ea3n \u1ee9ng nhanh ch\u00f3ng m\u00e0 c\u00f2n b\u1ea3o v\u1ec7 danh ti\u1ebfng trong nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n. K\u1ebf ho\u1ea1ch n\u00e0y c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 ng\u01b0\u1eddi ph\u00e1t ng\u00f4n, quy tr\u00ecnh ph\u00ea duy\u1ec7t th\u00f4ng \u0111i\u1ec7p, k\u00eanh truy\u1ec1n th\u00f4ng \u01b0u ti\u00ean v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u1ee5c h\u1ed3i h\u00ecnh \u1ea3nh.<\/p>\n \u0110\u1ed9i ng\u0169 qu\u1ea3n l\u00fd n\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng kh\u1ea9n c\u1ea5p, bi\u1ebfn th\u00e1ch th\u1ee9c th\u00e0nh c\u01a1 h\u1ed9i th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb v\u00e0 cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n Vi\u1ec7c n\u1eafm b\u1eaft s\u00e2u s\u1eafc chi\u1ebfn l\u01b0\u1ee3c v\u00e0 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n kho\u1ea3ng tr\u1ed1ng trong th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t hi\u1ec7u qu\u1ea3. Ph\u00e2n t\u00edch th\u01b0\u1eddng xuy\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, chi\u1ebfn d\u1ecbch Marketing v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi \u0111\u1ed1i th\u1ee7 s\u1ebd cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft qu\u00fd gi\u00e1 v\u1ec1 c\u01a1 h\u1ed9i \u0111\u1ecbnh v\u1ecb.<\/p>\n Tuy nhi\u00ean, m\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 sao ch\u00e9p \u0111\u1ed1i th\u1ee7 m\u00e0 l\u00e0 h\u1ecdc h\u1ecfi t\u1eeb th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 \u0111i\u1ec3m m\u1ea1nh ri\u00eang c\u1ee7a doanh nghi\u1ec7p.<\/p>\n Ng\u00f4n ng\u1eef th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ee9c m\u1ea1nh t\u1ea1o d\u1ef1ng li\u00ean k\u1ebft c\u1ea3m x\u00fac s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tinh t\u1ebf v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. Vi\u1ec7c l\u1ef1a ch\u1ecdn t\u1eeb ng\u1eef, c\u00e2u chuy\u1ec7n v\u00e0 th\u00f4ng \u0111i\u1ec7p ph\u1ea3i v\u1eeba ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, v\u1eeba g\u00e2y \u0111\u01b0\u1ee3c \u0111\u1ed3ng c\u1ea3m v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Ng\u00f4n ng\u1eef h\u1ea5p d\u1eabn kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n \u1edf slogan hay qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n xuy\u00ean su\u1ed1t trong m\u1ecdi n\u1ed9i dung t\u1eeb b\u00e0i vi\u1ebft blog \u0111\u1ebfn th\u00f4ng b\u00e1o s\u1ea3n ph\u1ea9m v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1ea5t qu\u00e1n, ng\u00f4n ng\u1eef n\u00e0y s\u1ebd t\u1ea1o n\u00ean gi\u1ecdng \u0111i\u1ec7u th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t v\u00e0 d\u1ec5 nh\u1eadn di\u1ec7n, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y g\u1ea7n g\u0169i v\u00e0 tin t\u01b0\u1edfng.<\/p>\n T\u1ea1o li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng nh\u1edb \u0111\u00f2i h\u1ecfi vi\u1ec7c k\u00edch ho\u1ea1t nhi\u1ec1u gi\u00e1c quan v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o. Th\u01b0\u01a1ng hi\u1ec7u n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u1eb7c bi\u1ec7t t\u1ea1i m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac t\u1eeb thi\u1ebft k\u1ebf bao b\u00ec s\u00e1ng t\u1ea1o \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1eeda h\u00e0ng \u1ea5n t\u01b0\u1ee3ng hay d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i. Vi\u1ec7c k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd v\u00e0 c\u1ea3m x\u00fac t\u00edch c\u1ef1c s\u1ebd k\u00edch th\u00edch n\u00e3o b\u1ed9 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i.<\/p>\n Chi\u1ebfn d\u1ecbch Marketing k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n ch\u00e2n th\u1ef1c, g\u00e2y x\u00fac \u0111\u1ed9ng ho\u1eb7c t\u1ea1o ti\u1ebfng c\u01b0\u1eddi c\u0169ng l\u00e0 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean kh\u00f3 qu\u00ean trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n T\u00ednh nh\u1ea5t qu\u00e1n l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng, \u0111\u00f2i h\u1ecfi s\u1ef1 th\u1ed1ng nh\u1ea5t trong m\u1ecdi bi\u1ec3u hi\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1eeb h\u00ecnh \u1ea3nh tr\u1ef1c quan \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00e0nh \u0111\u1ed9ng. Kh\u00e1ch h\u00e0ng c\u1ea7n tr\u1ea3i nghi\u1ec7m c\u00f9ng m\u1ed9t “tinh th\u1ea7n th\u01b0\u01a1ng hi\u1ec7u” d\u00f9 h\u1ecd t\u01b0\u01a1ng t\u00e1c qua website, m\u1ea1ng x\u00e3 h\u1ed9i, c\u1eeda h\u00e0ng v\u1eadt l\u00fd hay g\u1eb7p g\u1ee1 nh\u00e2n vi\u00ean. H\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u chi ti\u1ebft v\u00e0 quy tr\u00ecnh ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng nghi\u00eam ng\u1eb7t gi\u00fap duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n n\u00e0y trong m\u1ecdi b\u1ed9 ph\u1eadn c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n \u0110\u1eb7c bi\u1ec7t, vi\u1ec7c nh\u1ea5t qu\u00e1n gi\u1eefa l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t b\u1edfi khi th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c th\u1ef1c hi\u1ec7n \u0111\u00fang cam k\u1ebft, ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh s\u1ebd t\u0103ng cao, t\u1ea1o n\u00ean nh\u1eefng li\u00ean k\u1ebft t\u00edch c\u1ef1c b\u1ec1n v\u1eefng.<\/p>\n1. Brand Associations L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. Vai Tr\u00f2 C\u1ee7a Brand Associations<\/strong><\/span><\/h2>\n
3. Brand Associations Bao G\u1ed3m Nh\u1eefng G\u00ec?<\/strong><\/span><\/h2>\n
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4. Y\u1ebfu T\u1ed1 C\u1ea5u Th\u00e0nh Brand Associations<\/strong><\/span><\/h2>\n
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5. 8 C\u00e1ch X\u00e2y D\u1ef1ng Brand Associations<\/strong><\/span><\/h2>\n
5.1 Brand Associations D\u1ef1a Tr\u00ean Thu\u1ed9c T\u00ednh (Attribution)<\/strong><\/span><\/h3>\n
5.2 Brand Associations D\u1ef1a Tr\u00ean S\u1ef1 H\u1ee9ng Th\u00fa (Interest)<\/strong><\/span><\/h3>\n
5.3 Brand Associations D\u1ef1a Tr\u00ean Th\u00e1i \u0110\u1ed9 (Attitude)<\/strong><\/span><\/h3>\n
5.4 Brand Associations D\u1ef1a Tr\u00ean Ng\u01b0\u1eddi \u0110\u1ea1i Di\u1ec7n (Celebrity)<\/strong><\/span><\/h3>\n
5.5 Li\u00ean T\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u X\u00e2y D\u1ef1ng Li\u00ean K\u1ebft V\u1edbi Th\u01b0\u01a1ng Hi\u1ec7u M\u1eb9<\/strong><\/span><\/h3>\n
5.6 Li\u00ean T\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u X\u00e2y D\u1ef1ng Li\u00ean K\u1ebft V\u1edbi Qu\u1ed1c Gia\/ Khu V\u1ef1c \u0110\u1ecba L\u00fd<\/strong><\/span><\/h3>\n
5.7 Li\u00ean T\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u X\u00e2y D\u1ef1ng Li\u00ean K\u1ebft V\u1edbi M\u1ed9t Bi\u1ec3u T\u01b0\u1ee3ng<\/strong><\/span><\/h3>\n
5.8 X\u00e2y D\u1ef1ng Li\u00ean K\u1ebft Th\u01b0\u01a1ng Hi\u1ec7u B\u1eb1ng M\u1ed9t S\u1ef1 Ki\u1ec7n<\/strong><\/span><\/h3>\n
6. M\u1ed9t S\u1ed1 Thu\u1eadt Ng\u1eef V\u1ec1 Brand Associations Kh\u00e1c M\u00e0 Marketer C\u1ea7n Bi\u1ebft<\/strong><\/span><\/h2>\n
6.1 Brand – Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/span><\/h3>\n
6.2 Brand Identity – B\u1ed9 Nh\u1eadn Di\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/span><\/h3>\n
6.3 Branding Equity – Gi\u00e1 Tr\u1ecb Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/span><\/h3>\n
6.4 Branding Positioning – \u0110\u1ecbnh V\u1ecb Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/span><\/h3>\n
6.5 Brand Personality – T\u00ednh C\u00e1ch Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/span><\/h3>\n
6.6 Brand Image – H\u00ecnh \u1ea2nh Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/span><\/h3>\n
7. M\u1ed9t S\u1ed1 M\u1eb9o T\u1ea1o Li\u00ean K\u1ebft Th\u01b0\u01a1ng Hi\u1ec7u T\u00edch C\u1ef1c<\/strong><\/span><\/h2>\n
7.1 T\u1ea1o K\u1ebf Ho\u1ea1ch Qu\u1ea3n L\u00fd Kh\u1ee7ng Ho\u1ea3ng To\u00e0n Di\u1ec7n<\/strong><\/span><\/h3>\n
7.2 Nghi\u00ean C\u1ee9u \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/strong><\/span><\/h3>\n
7.3 S\u1eed D\u1ee5ng Ng\u00f4n Ng\u1eef H\u1ea5p D\u1eabn<\/strong><\/span><\/h3>\n
7.4 \u0110\u00e1ng Nh\u1edb<\/strong><\/span><\/h3>\n
7.5 Nh\u1ea5t Qu\u00e1n<\/strong><\/span><\/h3>\n