{"id":91578,"date":"2025-03-18T09:29:59","date_gmt":"2025-03-18T02:29:59","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/nhan-vien-phat-trien-san-pham-la-gi-5-nhiem-vu-chinh-cua-nhan-vien-phat-trien-san-pham\/"},"modified":"2025-03-18T09:30:00","modified_gmt":"2025-03-18T02:30:00","slug":"nhan-vien-phat-trien-san-pham","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/nhan-vien-phat-trien-san-pham\/","title":{"rendered":"Nh\u00e2n Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m L\u00e0 G\u00ec? 5 Nhi\u1ec7m V\u1ee5 Ch\u00ednh C\u1ee7a Nh\u00e2n Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m"},"content":{"rendered":"\n
Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/a><\/strong> gi\u1eef vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi v\u00e0 c\u1ea3i ti\u1ebfn, t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o, ch\u1ea5t l\u01b0\u1ee3ng. T\u1eeb nh\u00e2n vi\u00ean nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m chung \u0111\u1ebfn nh\u00e2n vi\u00ean R&D d\u01b0\u1ee3c ph\u1ea9m v\u00e0 nh\u00e2n vi\u00ean R&D m\u1ef9 ph\u1ea9m, m\u1ed7i vai tr\u00f2 \u0111\u1ec1u g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng. H\u00e3y c\u00f9ng JobsGO kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y! \n<\/p>\n\n\n M\u1ee5c l\u1ee5c<\/p> Nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/i><\/p>\n\n\n Nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u01b0\u1eddng l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u1ea1t ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00f4ng ty:\n<\/p>\n\n\n Nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m <\/i><\/p>\n\n\n Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m bao g\u1ed3m to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh \u0111\u01b0a m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, t\u1eeb l\u00ean \u00fd t\u01b0\u1edfng, thi\u1ebft k\u1ebf, ph\u00e1t tri\u1ec3n \u0111\u1ebfn ra m\u1eaft. C\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/strong> r\u1ea5t \u0111a d\u1ea1ng, t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh ngh\u1ec1 c\u1ee5 th\u1ec3 m\u00e0 h\u1ecd tham gia. Sau \u0111\u00e2y l\u00e0 nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng m\u00e0 h\u1ecd th\u01b0\u1eddng \u0111\u1ea3m nhi\u1ec7m: <\/p>\n\n\n D\u1ef1a tr\u00ean xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u t\u1eeb th\u1ecb tr\u01b0\u1eddng, nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ti\u1ebfn h\u00e0nh thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi. H\u1ecd nghi\u00ean c\u1ee9u v\u1ec1 nguy\u00ean li\u1ec7u, c\u00f4ng ngh\u1ec7 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t ti\u00ean ti\u1ebfn nh\u1eb1m t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1i \u01b0u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 th\u00e0nh v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh. Trong c\u00e1c l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9 nh\u01b0 d\u01b0\u1ee3c ph\u1ea9m hay m\u1ef9 ph\u1ea9m, c\u00f4ng vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa khoa h\u1ecdc v\u00e0 th\u1ef1c ti\u1ec5n, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 ti\u00eau chu\u1ea9n an to\u00e0n v\u00e0 hi\u1ec7u qu\u1ea3 tr\u01b0\u1edbc khi \u0111\u01b0a v\u00e0o s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t.\n<\/p>\n\n\n Vi\u1ec7c n\u1eafm b\u1eaft th\u1ecb hi\u1ebfu kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m. Nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t, thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi theo d\u00f5i xu h\u01b0\u1edbng m\u1edbi \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf. H\u1ecd c\u0169ng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u1ee3i th\u1ebf c\u00f3 th\u1ec3 khai th\u00e1c v\u00e0 nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n.\n<\/p>\n\n\n Sau khi nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi, nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft, t\u1eeb \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u \u0111\u1ebfn quy tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 ra m\u1eaft th\u1ecb tr\u01b0\u1eddng. H\u1ecd l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c ph\u00f2ng ban li\u00ean quan \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n k\u1ef9 thu\u1eadt m\u00e0 c\u00f2n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng, bao b\u00ec h\u1ea5p d\u1eabn v\u00e0 m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd. Vi\u1ec7c tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng cho ban l\u00e3nh \u0111\u1ea1o v\u00e0 \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong quy tr\u00ecnh n\u00e0y.\n<\/p>\n\n\n Trong giai \u0111o\u1ea1n s\u1ea3n xu\u1ea5t th\u1eed nghi\u1ec7m, nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m theo d\u00f5i s\u00e1t sao quy tr\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng mong mu\u1ed1n. H\u1ecd ph\u1ed1i h\u1ee3p v\u1edbi b\u1ed9 ph\u1eadn s\u1ea3n xu\u1ea5t \u0111\u1ec3 ki\u1ec3m tra nguy\u00ean li\u1ec7u, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t v\u00e0 x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh. Ngo\u00e0i ra, h\u1ecd c\u0169ng tham gia v\u00e0o vi\u1ec7c ki\u1ec3m \u0111\u1ecbnh s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi ph\u00e2n ph\u1ed1i ra th\u1ecb tr\u01b0\u1eddng, \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u00fang cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\n<\/p>\n\n\n B\u00ean c\u1ea1nh c\u00e1c nhi\u1ec7m v\u1ee5 li\u00ean quan \u0111\u1ebfn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, nh\u00e2n vi\u00ean R&D c\u00f2n \u0111\u00f3ng vai tr\u00f2 h\u1ed7 tr\u1ee3 marketing v\u00e0 \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9. H\u1ecd ph\u1ed1i h\u1ee3p v\u1edbi \u0111\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, cung c\u1ea5p t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn cho nh\u00e2n vi\u00ean kinh doanh v\u00e0 t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n cho b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 gi\u00fap \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 truy\u1ec1n t\u1ea3i th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\n<\/p>\n\n\n \u0110\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 c\u1ea7n ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n m\u00e0 c\u00f2n ph\u1ea3i s\u1edf h\u1eefu nhi\u1ec1u k\u1ef9 n\u0103ng quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m xu\u1ea5t s\u1eafc.\n<\/p>\n\n\n K\u1ef9 n\u0103ng quan tr\u1ecdng \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m <\/i><\/p>\n\n\n Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 s\u00e1ng t\u1ea1o m\u00e0 c\u00f2n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c.\n<\/p>\n\n\n S\u00e1ng t\u1ea1o l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m, nh\u01b0ng n\u1ebfu kh\u00f4ng c\u00f3 t\u01b0 duy logic, nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng kh\u1ea3 thi ho\u1eb7c kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c t\u1ebf. M\u1ed9t nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m gi\u1ecfi ph\u1ea3i c\u00e2n b\u1eb1ng gi\u1eefa \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o v\u00e0 y\u1ebfu t\u1ed1 th\u1ef1c ti\u1ec5n.\n<\/p>\n\n\n L\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa nhi\u1ec1u b\u1ed9 ph\u1eadn nh\u01b0 R&D, marketing, t\u00e0i ch\u00ednh, s\u1ea3n xu\u1ea5t, nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp linh ho\u1ea1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi \u00fd t\u01b0\u1edfng, k\u1ebf ho\u1ea1ch v\u00e0 y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng.\n<\/p>\n\n\n M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng khi theo \u0111u\u1ed5i s\u1ef1 nghi\u1ec7p ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 trang b\u1ecb n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c v\u1eefng ch\u1eafc th\u00f4ng qua c\u00e1c chuy\u00ean ng\u00e0nh ph\u00f9 h\u1ee3p v\u00e0 c\u00e1c kh\u00f3a h\u1ecdc chuy\u00ean s\u00e2u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng ng\u00e0nh gi\u00fap b\u1ea1n c\u00f3 kh\u1edfi \u0111\u1ea7u thu\u1eadn l\u1ee3i:\n<\/p>\n\n\n C\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 Qu\u1ea3n L\u00fd D\u1ef1 \u00c1n & R&D: C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o nh\u01b0 PMP (Project Management Professional), Agile, Scrum Master gi\u00fap n\u00e2ng cao kh\u1ea3 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3.\n<\/p>\n\n\n Ngo\u00e0i ra, ch\u01b0\u01a1ng tr\u00ecnh MBA ho\u1eb7c c\u00e1c kh\u00f3a h\u1ecdc chuy\u00ean ng\u00e0nh v\u1ec1 qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o c\u0169ng gi\u00fap b\u1ea1n n\u00e2ng cao t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u0103ng l\u1ef1c l\u00e3nh \u0111\u1ea1o trong l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. M\u1ed9t s\u1ed1 b\u00ed quy\u1ebft h\u1ecdc t\u1eadp hi\u1ec7u qu\u1ea3 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u01b0: \n<\/p>\n\n\n Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh c\u00f3 m\u1ee9c l\u01b0\u01a1ng h\u1ea5p d\u1eabn do y\u00eau c\u1ea7u cao v\u1ec1 k\u1ef9 n\u0103ng v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c. Thu nh\u1eadp c\u1ee7a v\u1ecb tr\u00ed n\u00e0y c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t t\u00f9y theo kinh nghi\u1ec7m v\u00e0 quy m\u00f4 c\u00f4ng ty:\n<\/p>\n\n\n L\u01b0u \u00fd: M\u1ee9c l\u01b0\u01a1ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y v\u00e0o ng\u00e0nh ngh\u1ec1. V\u00ed d\u1ee5, nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 t\u00e0i ch\u00ednh th\u01b0\u1eddng c\u00f3 m\u1ee9c thu nh\u1eadp cao h\u01a1n so v\u1edbi l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng nhanh (FMCG) ho\u1eb7c b\u00e1n l\u1ebb.\n<\/p>\n\n\n Vi\u1ec7c t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n nh\u1edd c\u00e1c n\u1ec1n t\u1ea3ng tuy\u1ec3n d\u1ee5ng v\u00e0 m\u1ea1ng l\u01b0\u1edbi chuy\u00ean m\u00f4n. Sau \u0111\u00e2y l\u00e0 nh\u1eefng k\u00eanh hi\u1ec7u qu\u1ea3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn nh\u00e0 tuy\u1ec3n d\u1ee5ng nhanh ch\u00f3ng:\n<\/p>\n\n\n Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u01a1n v\u1ecb tuy\u1ec3n d\u1ee5ng tr\u1ef1c tuy\u1ebfn trong \u0111\u00f3 c\u00e1c n\u1ec1n t\u1ea3ng tuy\u1ec3n d\u1ee5ng tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0:<\/p>\n\n\n Vi\u1ec7c k\u1ebft h\u1ee3p nhi\u1ec1u k\u00eanh t\u00ecm vi\u1ec7c s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng ti\u1ec1m n\u0103ng v\u00e0 t\u00ecm \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c ph\u00f9 h\u1ee3p nh\u1ea5t.\n<\/p>\n\n\n V\u1edbi nh\u1eefng c\u01a1 h\u1ed9i r\u1ed9ng m\u1edf trong nhi\u1ec1u l\u0129nh v\u1ef1c, nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t ngh\u1ec1 nghi\u1ec7p \u0111\u1ea7y ti\u1ec1m n\u0103ng cho nh\u1eefng ai y\u00eau th\u00edch s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi. B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i tr\u1edf th\u00e0nh nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m? \u0110\u1eebng qu\u00ean truy c\u1eadp JobsGO<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng tin tuy\u1ec3n d\u1ee5ng m\u1edbi nh\u1ea5t nh\u00e9!\n<\/p>","protected":false},"excerpt":{"rendered":" 5\/5 – (1 vote) Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m gi\u1eef vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd l\u00e0…<\/p>\n","protected":false},"author":75026,"featured_media":91901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m","_yoast_wpseo_title":"Nh\u00e2n Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m: 3 K\u1ef9 N\u0103ng Quan Tr\u1ecdng Nh\u1ea5t V\u00e0 C\u01a1 H\u1ed9i Ngh\u1ec1 Nghi\u1ec7p","_yoast_wpseo_metadesc":"Nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u ngay 5 nhi\u1ec7m v\u1ee5 ch\u00ednh v\u00e0 3 k\u1ef9 n\u0103ng \u0111\u1ec9nh nh\u1ea5t gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong ngh\u1ec1 R&D c\u00f9ng JobsGO!","_yoast_wpseo_focus_keyphrase":"nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m","faq":"1. C\u00f3 C\u1ea7n B\u1eb1ng C\u1ea5p G\u00ec \u0110\u1ec3 L\u00e0m Nh\u00e2n Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m Kh\u00f4ng?\n\nKh\u00f4ng b\u1eaft bu\u1ed9c nh\u01b0ng c\u00e1c ng\u00e0nh nh\u01b0 qu\u1ea3n tr\u1ecb kinh doanh, marketing, c\u00f4ng ngh\u1ec7 th\u00f4ng tin, k\u1ef9 thu\u1eadt s\u1ebd gi\u00fap b\u1ea1n c\u00f3 l\u1ee3i th\u1ebf h\u01a1n. \n\n2. C\u00f3 N\u00ean L\u00e0m Nh\u00e2n Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m Kh\u00f4ng?\n\nN\u1ebfu b\u1ea1n th\u00edch s\u00e1ng t\u1ea1o, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u ph\u00f2ng ban v\u00e0 mu\u1ed1n \u0111\u00f3ng g\u00f3p v\u00e0o qu\u00e1 tr\u00ecnh t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u1edbi, th\u00ec \u0111\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c ph\u00f9 h\u1ee3p. \n\n3. C\u00f4ng Ty N\u00e0o Tuy\u1ec3n D\u1ee5ng Nh\u00e2n Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m Nhi\u1ec1u Nh\u1ea5t?\n\nC\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7, FMCG (h\u00e0ng ti\u00eau d\u00f9ng nhanh), th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 startup \u0111\u1ec1u c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng l\u1edbn. \n\n4. Nh\u00e2n Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m C\u00f3 C\u01a1 H\u1ed9i Th\u0103ng Ti\u1ebfn Nh\u01b0 Th\u1ebf N\u00e0o?\n\nB\u1ea1n c\u00f3 th\u1ec3 th\u0103ng ti\u1ebfn l\u00ean c\u00e1c v\u1ecb tr\u00ed nh\u01b0 Tr\u01b0\u1edfng nh\u00f3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, Qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m (Product Manager), Gi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m (Head of Product).\n\n5. C\u00f4ng Vi\u1ec7c N\u00e0y C\u00f3 \u00c1p L\u1ef1c Kh\u00f4ng?\n\n\u00c1p l\u1ef1c c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb vi\u1ec7c \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9, t\u1ed1i \u01b0u chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u kh\u00e1ch h\u00e0ng. \n\n6. C\u00f3 C\u1ea7n Bi\u1ebft V\u1ec1 C\u00f4ng Ngh\u1ec7 \u0110\u1ec3 L\u00e0m Nh\u00e2n Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m Kh\u00f4ng?\n\n\u0110i\u1ec1u n\u00e0y t\u00f9y v\u00e0o ng\u00e0nh ngh\u1ec1 b\u1ea1n theo \u0111u\u1ed5i. C\u00f4ng ngh\u1ec7 y\u00eau c\u1ea7u k\u1ef9 n\u0103ng c\u00f2n FMCG hay th\u1eddi trang c\u1ea7n hi\u1ec3u quy tr\u00ecnh s\u1ea3n xu\u1ea5t, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m.","nganh_nghe_chuc_vu_lien_quan":["Chuy\u00ean Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m"]},"categories":[25,1139],"tags":[4054,4053,4056,4057,4055],"yoast_head":"\n1. Nh\u00e2n Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m L\u00e0 G\u00ec? \n<\/strong><\/span><\/h2>\n\n\n\n
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2. Nh\u1eefng B\u1ed9 Ph\u1eadn Nh\u00e2n Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m H\u1ee3p T\u00e1c\n<\/strong><\/span><\/h2>\n\n\n
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3. Nhi\u1ec7m V\u1ee5 Ch\u00ednh C\u1ee7a Nh\u00e2n Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m \n<\/strong><\/span><\/h2>\n\n\n\n
<\/figure>\n\n
3.1 Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m (Product Development)\n<\/strong><\/span><\/h3>\n\n\n
3.2 Nghi\u00ean C\u1ee9u Th\u1ecb Hi\u1ebfu Ti\u00eau D\u00f9ng V\u00e0 \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh\n<\/strong><\/span><\/h3>\n\n\n
3.3 T\u1eeb \u00dd T\u01b0\u1edfng \u0110\u1ebfn S\u1ea3n Ph\u1ea9m Ho\u00e0n Ch\u1ec9nh\n<\/strong><\/span><\/h3>\n\n\n
3.4 Tham Gia Gi\u00e1m S\u00e1t S\u1ea3n Xu\u1ea5t\n<\/strong><\/span><\/h3>\n\n\n
3.5 H\u1ed7 Tr\u1ee3 Marketing V\u00e0 \u0110\u00e0o T\u1ea1o N\u1ed9i B\u1ed9\n<\/strong><\/span><\/h3>\n\n\n
4. Nh\u1eefng K\u1ef9 N\u0103ng Quan Tr\u1ecdng \u0110\u1ec3 Tr\u1edf Th\u00e0nh Nh\u00e2n Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m \n<\/strong><\/span><\/h2>\n\n\n
4.1 K\u1ef9 N\u0103ng Ph\u00e2n T\u00edch\n<\/strong><\/span><\/h3>\n\n\n\n
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4.2 K\u1ef9 N\u0103ng S\u00e1ng T\u1ea1o V\u00e0 Suy Ngh\u0129 Logic\n<\/strong><\/span><\/h3>\n\n\n
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4.3 K\u1ef9 N\u0103ng Giao Ti\u1ebfp V\u00e0 Truy\u1ec1n \u0110\u1ea1t Th\u00f4ng Tin\n<\/strong><\/span><\/h3>\n\n\n
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5. H\u1ecdc G\u00ec \u0110\u1ec3 Tr\u1edf Th\u00e0nh Nh\u00e2n Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m?\n<\/strong><\/span><\/h2>\n\n\n
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6. M\u1ee9c L\u01b0\u01a1ng C\u1ee7a Nh\u00e2n Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m Hi\u1ec7n Nay\n<\/strong><\/span><\/h2>\n\n\n
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\n C\u1ea5p b\u1eadc<\/strong>\n<\/th>\n M\u1ee9c l\u01b0\u01a1ng (VN\u0110\/th\u00e1ng)<\/strong>\n<\/th>\n M\u00f4 t\u1ea3<\/strong>\n<\/th>\n<\/tr>\n \n Nh\u00e2n vi\u00ean m\u1edbi (1 – 3 n\u0103m kinh nghi\u1ec7m)\n<\/td>\n 9,4 – 13,2 tri\u1ec7u\n<\/td>\n Giai \u0111o\u1ea1n h\u1ecdc h\u1ecfi v\u00e0 t\u00edch l\u0169y kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n.\n<\/td>\n<\/tr>\n \n Chuy\u00ean vi\u00ean (4 – 5 n\u0103m kinh nghi\u1ec7m)\n<\/td>\n 15 – 30 tri\u1ec7u\n<\/td>\n C\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn vai tr\u00f2 quan tr\u1ecdng h\u01a1n nh\u01b0 qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111i\u1ec1u ph\u1ed1i c\u00e1c d\u1ef1 \u00e1n l\u1edbn.\n<\/td>\n<\/tr>\n \n C\u1ea5p qu\u1ea3n l\u00fd \/ Tr\u01b0\u1edfng nh\u00f3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\n<\/td>\n 30 – 50 tri\u1ec7u (ho\u1eb7c cao h\u01a1n)\n<\/td>\n L\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn ho\u1eb7c c\u00f4ng ty c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u, ch\u1ecbu tr\u00e1ch nhi\u1ec7m chi\u1ebfn l\u01b0\u1ee3c v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed9i nh\u00f3m.\n<\/td>\n<\/tr>\n<\/table><\/figure>\n\n\n 7. T\u00ecm Vi\u1ec7c Nh\u00e2n Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m \u1ede \u0110\u00e2u?\n<\/strong><\/span><\/h2>\n\n\n
7.1 C\u00e1c N\u1ec1n T\u1ea3ng Tuy\u1ec3n D\u1ee5ng Tr\u1ef1c Tuy\u1ebfn\n<\/strong><\/span><\/h3>\n\n\n
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7.2 M\u1ea1ng L\u01b0\u1edbi Chuy\u00ean Nghi\u1ec7p & S\u1ef1 Ki\u1ec7n Ng\u00e0nh\n<\/strong><\/span><\/h3>\n\n\n
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7.3 T\u1ea1o H\u1ed3 S\u01a1 C\u00e1 Nh\u00e2n \u1ea4n T\u01b0\u1ee3ng\n<\/strong><\/span><\/h3>\n\n\n
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