{"id":94359,"date":"2025-05-03T06:40:29","date_gmt":"2025-05-02T23:40:29","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/brand-awareness-la-gi\/"},"modified":"2025-05-03T13:40:31","modified_gmt":"2025-05-03T06:40:31","slug":"brand-awareness-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/brand-awareness-la-gi\/","title":{"rendered":"Brand Awareness L\u00e0 G\u00ec? 3 Lo\u1ea1i Brand Awareness Ph\u1ed5 Bi\u1ebfn Nh\u1ea5t Hi\u1ec7n Nay"},"content":{"rendered":"\n
Brand Awareness l\u00e0 g\u00ec<\/a>? \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n d\u1ec5 d\u00e0ng h\u01a1n. Vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n t\u1ea1o d\u1ef1ng l\u00f2ng tin m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, JobsGO s\u1ebd c\u00f9ng b\u1ea1n kh\u00e1m ph\u00e1 chi ti\u1ebft 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Brand Awareness hi\u1ec7u qu\u1ea3 nh\u1ea5t, gi\u00fap n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd v\u00e0 l\u00e2u d\u00e0i.<\/p>\n\n\n M\u1ee5c l\u1ee5c<\/p> Brand Awareness L\u00e0 G\u00ec?\n<\/i><\/p>\n\n\n Brand Awareness l\u00e0 g\u00ec? Brand Awareness l\u00e0 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3. N\u00f3 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n logo, m\u00e0u s\u1eafc hay kh\u1ea9u hi\u1ec7u m\u00e0 c\u00f2n bao g\u1ed3m c\u1ea3m x\u00fac, \u1ea5n t\u01b0\u1ee3ng v\u00e0 c\u1ea3m nh\u1eadn m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng g\u1eafn li\u1ec1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. V\u1eady nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 kh\u1ea3 n\u0103ng ghi nh\u1edb v\u00e0 nh\u1eadn di\u1ec7n, l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi h\u00e0nh vi mua s\u1eafm, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5\n<\/p>\n\n\n >> Xem th\u00eam: Brand Stretching l\u00e0 g\u00ec?\n<\/strong><\/p>\n\n\n Y\u1ebfu T\u1ed1 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Brand Awareness<\/i>\n<\/p>\n\n\n C\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Awareness). Tr\u01b0\u1edbc khi \u0111i v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3, ch\u00fang ta c\u1ea7n hi\u1ec3u r\u00f5 Brand Identity l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 t\u1ed5ng h\u00f2a c\u00e1c y\u1ebfu t\u1ed1 th\u1ec3 hi\u1ec7n b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n s\u1ebd gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t Logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p, d\u1ec5 nh\u1edb, \u0111i k\u00e8m v\u1edbi b\u1ea3ng m\u00e0u \u0111\u1eb7c tr\u01b0ng s\u1ebd t\u1ea1o ra d\u1ea5u \u1ea5n th\u1ecb gi\u00e1c m\u1ea1nh m\u1ebd. B\u00ean c\u1ea1nh \u0111\u00f3, kh\u1ea9u hi\u1ec7u (Slogan) ng\u1eafn g\u1ecdn, d\u1ec5 thu\u1ed9c, mang th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ghi \u0111i\u1ec3m trong l\u00f2ng kh\u00e1ch h\u00e0ng. C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Story) c\u0169ng g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y g\u1eafn b\u00f3 v\u00e0 \u0111\u1ed3ng c\u1ea3m v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p theo \u0111u\u1ed5i.\n<\/p>\n\n\n Tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng trong su\u1ed1t h\u00e0nh tr\u00ecnh mua s\u1eafm v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c s\u1ebd th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i, th\u1eadm ch\u00ed tr\u1edf th\u00e0nh ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng t\u1ef1 nhi\u00ean th\u00f4ng qua vi\u1ec7c gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n. Nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1eadn t\u00e2m, ch\u00ednh s\u00e1ch h\u1eadu m\u00e3i linh ho\u1ea1t, v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean \u0111\u1ec1u g\u00f3p ph\u1ea7n duy tr\u00ec s\u1ef1 g\u1eafn k\u1ebft v\u00e0 c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\n<\/p>\n\n\n M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u1eddng xuy\u00ean, \u0111\u1ed3ng b\u1ed9 tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c m\u1ea1nh m\u1ebd h\u01a1n trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c duy tr\u00ec n\u1ed9i dung qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o, \u0111\u1ec1u \u0111\u1eb7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, Website, Blog v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n gi\u1eef \u0111\u01b0\u1ee3c \u0111\u1ed9 ph\u1ee7 r\u1ed9ng r\u00e3i. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng, th\u00e1i \u0111\u1ed9 chuy\u00ean nghi\u1ec7p v\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 c\u0169ng g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf trong vi\u1ec7c n\u00e2ng cao m\u1ee9c \u0111\u1ed9 tin c\u1eady v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh.\n<\/p>\n\n\n T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Brand Awareness \u0110\u1ed1i V\u1edbi Doanh Nghi\u1ec7p\n<\/i><\/p>\n\n\n Brand Awareness gi\u1ed1ng nh\u01b0 m\u1ed9t chi\u1ebfc c\u1ea7u n\u1ed1i, gi\u00fap doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng x\u00edch l\u1ea1i g\u1ea7n nhau h\u01a1n. Khi m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c n\u00e2ng cao, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh v\u1eefng ch\u1eafc m\u00e0 c\u00f2n m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. S\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u0103ng c\u01b0\u1eddng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i.<\/p>\n\n\n M\u1ed7i h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u. M\u00f4 h\u00ecnh AIDA (Attention, Interest, Desire, Action) hay DAGMAR (Defining Advertising Goals for Measured Advertising Results) \u0111\u1ec1u ch\u1ec9 ra r\u1eb1ng, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 s\u1ef1 ghi nh\u1eadn, \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng th\u1ea5y t\u00ean th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hay th\u00f4ng qua nh\u1eefng g\u1ee3i \u00fd t\u1eeb ng\u01b0\u1eddi th\u00e2n, h\u1ecd b\u1eaft \u0111\u1ea7u c\u00f3 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u. \u1ea4n t\u01b0\u1ee3ng n\u00e0y s\u1ebd d\u1ea7n d\u1ea7n m\u1edf r\u1ed9ng ra c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 d\u1eabn d\u1eaft h\u1ecd v\u00e0o qu\u00e1 tr\u00ecnh mua s\u1eafm.\n<\/p>\n\n\n Ch\u1eb3ng h\u1ea1n, khi kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o b\u1eaft m\u1eaft c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c t\u1eeb ngu\u1ed3n tin \u0111\u00e1ng tin c\u1eady, h\u1ecd \u0111\u00e3 c\u00f3 s\u1eb5n t\u01b0 duy t\u00edch c\u1ef1c \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c, n\u1ebfu doanh nghi\u1ec7p c\u00f3 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng Brand Awareness t\u1ed1t, h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng g\u1ee3i m\u1edf h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 t\u1eeb \u0111\u00f3 t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng.<\/p>\n\n\n L\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n qua kh\u1ea3 n\u0103ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 uy t\u00edn s\u1ebd t\u1ea1o ra m\u1ed1i li\u00ean h\u1ec7 c\u1ea3m x\u00fac s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd quay l\u1ea1i mua h\u00e0ng nhi\u1ec1u l\u1ea7n. V\u00ed d\u1ee5, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1eadn t\u00e2m v\u00e0 s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 li\u00ean t\u1ee5c t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n<\/p>\n\n\n Vi\u1ec7c t\u1ea1o d\u1ef1ng l\u00f2ng tin \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u1ea1o ra m\u1ed9t m\u1ed1i quan h\u1ec7 \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng v\u00e0 hi\u1ec3u bi\u1ebft. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng m\u1ea1nh m\u1ebd v\u00e0 lan t\u1ecfa h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean qua truy\u1ec1n mi\u1ec7ng v\u00e0 c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i.\n<\/p>\n\n\n >> Xem th\u00eam: Brand Image l\u00e0 g\u00ec?<\/strong><\/p>\n\n\n M\u1ed9t m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cao kh\u00f4ng ch\u1ec9 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n n\u00e2ng cao gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p. Khi kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c g\u1ee3i nh\u1edb v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Equity) c\u1ee7a doanh nghi\u1ec7p c\u0169ng t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng, k\u1ebft h\u1ee3p v\u1edbi ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng, s\u1ebd t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng qua qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn kinh doanh m\u00e0 c\u00f2n t\u1ea1o ra n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai. T\u1eeb vi\u1ec7c thu h\u00fat \u0111\u1ea7u t\u01b0 cho \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, Brand Awareness l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay.<\/p>\n\n\n Ph\u00e2n Lo\u1ea1i Brand Awareness \n<\/i><\/p>\n\n\n Ch\u00fang ta c\u00f3 th\u1ec3 chia Brand Awareness th\u00e0nh nhi\u1ec1u c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 ghi nh\u1edb c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed7i c\u1ea5p \u0111\u1ed9 \u0111\u1ea1i di\u1ec7n cho c\u00e1c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n kh\u00e1c nhau c\u1ee7a qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb nh\u1eadn di\u1ec7n b\u1ec1 m\u1eb7t cho \u0111\u1ebfn s\u1ef1 ghi nh\u1edb s\u00e2u s\u1eafc trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c ph\u00e2n lo\u1ea1i n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.\n<\/p>\n\n\n Brand Recall l\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng khi nh\u1edb ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng c\u1ea7n g\u1ee3i \u00fd t\u1eeb b\u00ean ngo\u00e0i. \u0110\u00e2y l\u00e0 c\u1ea5p \u0111\u1ed9 th\u1ec3 hi\u1ec7n s\u1ef1 g\u1eafn k\u1ebft l\u00e2u d\u00e0i gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Khi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ghi nh\u1edb t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng v\u1edbi c\u00e1c \u0111\u1eb7c t\u00ednh n\u1ed5i b\u1eadt m\u00e0 kh\u00f4ng c\u1ea7n nh\u00ecn th\u1ea5y b\u1ea5t k\u1ef3 h\u00ecnh \u1ea3nh hay bi\u1ec3u t\u01b0\u1ee3ng n\u00e0o, \u0111\u00f3 ch\u00ednh l\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 gia t\u0103ng kh\u1ea3 n\u0103ng ghi nh\u1edb n\u00e0y.\n<\/p>\n\n\n H\u01a1n n\u1eefa, vi\u1ec7c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m hay g\u1ee3i nh\u1edb \u0111\u1ebfn nh\u1eefng k\u1ef7 ni\u1ec7m li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00e0ng l\u00e0m t\u0103ng c\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh, chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u1ea3 vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng kh\u00e9o l\u00e9o \u0111\u1ec3 kh\u1eafc h\u1ecda d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n Kh\u00e1c v\u1edbi Brand Recall, Brand Recognition ch\u00fa tr\u1ecdng v\u00e0o kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan nh\u01b0 logo, m\u00e0u s\u1eafc v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng. D\u00f9 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng nh\u1edb \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng ngay khi nh\u00ecn th\u1ea5y nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1 c\u1eadp.\n<\/p>\n\n\n M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 khi b\u1ea1n th\u1ea5y m\u00e0u \u0111\u1ecf n\u1ed5i b\u1eadt c\u00f9ng v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng quen thu\u1ed9c c\u1ee7a m\u1ed9t chu\u1ed7i \u0111\u1ed3 u\u1ed1ng, b\u1ea1n ngay l\u1eadp t\u1ee9c li\u00ean t\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. \u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 thi\u1ebft k\u1ebf logo s\u00e1ng t\u1ea1o, nh\u1ea5t qu\u00e1n v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea3m b\u1ea3o xu\u1ea5t hi\u1ec7n \u0111\u1ed3ng b\u1ed9 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.<\/p>\n\n\n Top of Mind Awareness l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 c\u1ea5p \u0111\u1ed9 cao nh\u1ea5t c\u1ee7a Brand Awareness, khi th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n ngay l\u1eadp t\u1ee9c trong \u0111\u1ea7u kh\u00e1ch h\u00e0ng khi h\u1ecd ngh\u0129 \u0111\u1ebfn m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 nh\u1eadn di\u1ec7n m\u00e0 c\u00f2n l\u00e0 s\u1ef1 \u01b0u ti\u00ean trong qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn. Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c Top of Mind, n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean m\u00e0 kh\u00e1ch h\u00e0ng ngh\u0129 \u0111\u1ebfn, \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\n<\/p>\n\n\n \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n n\u00e0y, doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd, t\u1ea1o nh\u1eefng \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh s\u00e1ng t\u1ea1o v\u00e0 c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o.\n<\/p>\n\n\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a Brand Awareness:<\/p>\n\n\n C\u00e1ch X\u00e2y D\u1ef1ng Brand Awareness Hi\u1ec7u Qu\u1ea3\n<\/i><\/p>\n\n\n \u0110\u1ec3 x\u00e2y d\u1ef1ng Brand Awareness hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3, t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ebfn vi\u1ec7c t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng l\u00e0 gia t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Increase Brand Awareness) tr\u00ean di\u1ec7n r\u1ed9ng. \n<\/p>\n\n\n Tr\u01b0\u1edbc ti\u00ean, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 ai l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, h\u1ea5p d\u1eabn v\u00e0 kh\u00e1c bi\u1ec7t. M\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd d\u1ec5 d\u00e0ng t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u l\u00e2u h\u01a1n.\n<\/p>\n\n\n Vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u00f4ng qua kh\u1ea3o s\u00e1t, h\u00e0nh vi online ho\u1eb7c ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf t\u1eeb th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, s\u1ef1 ki\u1ec7n, ho\u1eb7c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n Thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng, doanh nghi\u1ec7p n\u00ean k\u1ebft h\u1ee3p \u0111a d\u1ea1ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t \u201ch\u1ec7 sinh th\u00e1i truy\u1ec1n th\u00f4ng\u201d phong ph\u00fa. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u1ed3ng b\u1ed9 \u2013 v\u1edbi th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 n\u1ed9i dung s\u00e1ng t\u1ea1o (video, infographic, h\u00ecnh \u1ea3nh minh h\u1ecda\u2026) \u2013 s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u lan t\u1ecfa r\u1ed9ng h\u01a1n v\u00e0 nhanh ch\u00f3ng chi\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n C\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn nh\u01b0 livestream, minigame, Q&A hay ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 k\u1ebft n\u1ed1i hai chi\u1ec1u. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n t\u1ea1o d\u1ea5u \u1ea5n s\u00e2u s\u1eafc trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n<\/p>\n\n\n Content Marketing l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng Brand Awareness n\u00e0o. Doanh nghi\u1ec7p n\u00ean t\u1eadp trung t\u1ea1o ra nh\u1eefng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, h\u1eefu \u00edch v\u00e0 li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0: b\u00e0i blog, video h\u01b0\u1edbng d\u1eabn, case study ho\u1eb7c infographic. Nh\u1eefng n\u1ed9i dung n\u00e0y kh\u00f4ng ch\u1ec9 truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u00e0 c\u00f2n k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng, gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 t\u1eadn t\u00e2m c\u1ee7a doanh nghi\u1ec7p.\n<\/p>\n\n\n B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u1edbi t\u1eeb kh\u00f3a nh\u01b0 “Brand Awareness l\u00e0 g\u00ec” v\u00e0 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan s\u1ebd gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), t\u1eeb \u0111\u00f3 lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n, g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p.\n<\/p>\n\n\n C\u00e1ch \u0110o L\u01b0\u1eddng M\u1ee9c \u0110\u1ed9 Nh\u1eadn Bi\u1ebft Th\u01b0\u01a1ng Hi\u1ec7u\n<\/i><\/p>\n\n\n \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng Brand Awareness, doanh nghi\u1ec7p c\u1ea7n c\u00f3 nh\u1eefng ch\u1ec9 s\u1ed1 c\u0169ng nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap ki\u1ec3m \u0111\u1ecbnh hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n cung c\u1ea5p th\u00f4ng tin qu\u00fd gi\u00e1 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp theo. Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i xu h\u01b0\u1edbng, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi nh\u1eb1m t\u0103ng c\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft.\n<\/p>\n\n\n Ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 chi\u1ebfn d\u1ecbch \u0111\u00e3 ti\u1ebfp c\u1eadn. C\u00e1c s\u1ed1 li\u1ec7u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch tr\u1ef1c tuy\u1ebfn chuy\u00ean d\u1ee5ng v\u00e0 qua c\u00e1c kh\u1ea3o s\u00e1t \u0111\u1ecbnh k\u1ef3. Khi c\u00f3 s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng.\n<\/p>\n\n\n M\u1ed9t b\u00e1o c\u00e1o \u0111\u1ecbnh l\u01b0\u1ee3ng chi ti\u1ebft gi\u00fap nh\u1eadn di\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ea7n khai th\u00e1c. V\u00ed d\u1ee5, n\u1ebfu doanh nghi\u1ec7p nh\u1eadn th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng chia s\u1ebb, b\u00ecnh lu\u1eadn v\u00e0 l\u01b0\u1ee3t xem video c\u1ee7a m\u00ecnh t\u0103ng cao, \u0111\u00f3 ch\u00ednh l\u00e0 minh ch\u1ee9ng cho chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung hi\u1ec7u qu\u1ea3. Nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng n\u00e0y s\u1ebd l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 th\u00f4ng minh h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n\n\n B\u00ean c\u1ea1nh c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng, ch\u1ec9 s\u1ed1 \u0111\u1ecbnh t\u00ednh c\u00f2n gi\u00fap doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 c\u1ea3m nh\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n v\u00e0 nh\u00f3m t\u1eadp trung. Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc v\u1ec1 t\u00e2m l\u00fd, c\u1ea3m x\u00fac v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\n<\/p>\n\n\n C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn, ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ebd cung c\u1ea5p nh\u1eefng th\u00f4ng tin qu\u00fd gi\u00e1, t\u1eeb \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 c\u1ea3 nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c k\u1ebft h\u1ee3p c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u1edbi \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ebd gi\u00fap t\u1ea1o ra b\u1ee9c tranh to\u00e0n di\u1ec7n v\u1ec1 m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u trong vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 ghi d\u1ea5u \u1ea5n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n Nh\u1eefng tr\u01b0\u1eddng h\u1ee3p th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean th\u1ebf gi\u1edbi lu\u00f4n l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 b\u00e0i h\u1ecdc qu\u00fd b\u00e1u cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. C\u00e1c chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng Brand Awareness th\u1ef1c t\u1ebf c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng, b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0o nh\u1eadn di\u1ec7n v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng d\u1ea5u \u1ea5n kh\u00f4ng th\u1ec3 phai m\u1edd trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Nh\u1eefng v\u00ed d\u1ee5 n\u00e0y kh\u00f4ng ch\u1ec9 minh h\u1ecda ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c t\u1ebf m\u00e0 c\u00f2n cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o trong chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n\n\n Chi\u1ebfn D\u1ecbch \u201cShare A Coke\u201d C\u1ee7a Coca Cola<\/i><\/p>\n\n\n Coca Cola lu\u00f4n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eadn di\u1ec7n to\u00e0n c\u1ea7u v\u1edbi chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd v\u00e0 nh\u1ea5t qu\u00e1n. C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd, t\u1eeb c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u1ea3m h\u1ee9ng cho \u0111\u1ebfn h\u00ecnh \u1ea3nh mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng, \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i. H\u1ecd kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng nh\u1eefng c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb, k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c chi\u1ebfn d\u1ecbch “Share a Coke” \u0111\u00e3 gi\u00fap Coca Cola k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n h\u00f3a h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u n\u00e0y g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng k\u1ef7 ni\u1ec7m v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb.\n<\/p>\n\n\n B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing s\u00e1ng t\u1ea1o v\u00e0 t\u1eadn d\u1ee5ng tri\u1ebft l\u00fd truy\u1ec1n th\u00f4ng \u0111\u1ed3ng b\u1ed9, Coca Cola \u0111\u00e3 duy tr\u00ec \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf h\u00e0ng \u0111\u1ea7u v\u00e0 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 t\u1ef1 tin, ni\u1ec1m vui v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y ch\u00ednh l\u00e0 b\u00e0i h\u1ecdc quan tr\u1ecdng cho c\u00e1c doanh nghi\u1ec7p mong mu\u1ed1n n\u00e2ng cao Brand Awareness tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n Chi\u1ebfn D\u1ecbch \u201c11 Herbs And Spices\u201d C\u1ee7a KFC<\/i><\/p>\n\n\n KFC l\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ng\u1eebng l\u00e0m m\u1edbi m\u00ecnh trong m\u1eaft c\u00f4ng ch\u00fang b\u1eb1ng nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 s\u00e1ng t\u1ea1o v\u00e0 mang \u0111\u1eadm d\u1ea5u \u1ea5n ri\u00eang. M\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng Brand Awareness \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t c\u1ee7a KFC l\u00e0 chi\u1ebfn d\u1ecbch \u201c11 Herbs And Spices\u201d , m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u00ean s\u1ee9c h\u00fat ch\u1ec9 t\u1eeb m\u1ed9t chi ti\u1ebft nh\u1ecf nh\u01b0ng c\u1ef1c k\u1ef3 th\u00f4ng minh. \n<\/p>\n\n\n Trong chi\u1ebfn d\u1ecbch n\u00e0y, t\u00e0i kho\u1ea3n Twitter ch\u00ednh th\u1ee9c c\u1ee7a KFC ch\u1ec9 theo d\u00f5i \u0111\u00fang 11 ng\u01b0\u1eddi bao g\u1ed3m 5 th\u00e0nh vi\u00ean nh\u00f3m nh\u1ea1c n\u1eef Spice Girls v\u00e0 6 ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng t\u00ean Herb. \u0110\u00e2y ch\u00ednh l\u00e0 c\u00e1ch KFC \u201c\u1ea9n d\u1ee5\u201d cho c\u00f4ng th\u1ee9c b\u00ed m\u1eadt n\u1ed5i ti\u1ebfng c\u1ee7a h\u1ecd “11 lo\u1ea1i gia v\u1ecb v\u00e0 th\u1ea3o m\u1ed9c” m\u00e0 h\u00e3ng lu\u00f4n nh\u1ea5n m\u1ea1nh trong th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. Chi ti\u1ebft th\u00fa v\u1ecb n\u00e0y \u0111\u01b0\u1ee3c m\u1ed9t ng\u01b0\u1eddi d\u00f9ng Twitter ph\u00e1t hi\u1ec7n v\u00e0 chia s\u1ebb l\u1ea1i, ngay l\u1eadp t\u1ee9c t\u1ea1o n\u00ean m\u1ed9t l\u00e0n s\u00f3ng viral to\u00e0n c\u1ea7u, thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u00e0ng lo\u1ea1t b\u00e0i vi\u1ebft t\u1eeb truy\u1ec1n th\u00f4ng qu\u1ed1c t\u1ebf.\n<\/p>\n\n\n Kh\u00f4ng h\u1ec1 d\u00f9ng \u0111\u1ebfn ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o l\u1edbn hay h\u00ecnh \u1ea3nh ph\u00f4 tr\u01b0\u01a1ng, chi\u1ebfn d\u1ecbch \u201c11 Herbs & Spices\u201d cho th\u1ea5y KFC hi\u1ec3u r\u00f5 c\u00e1ch v\u1eadn d\u1ee5ng s\u1ef1 tinh t\u1ebf, d\u00ed d\u1ecfm v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2 v\u00e0 khi\u1ebfn c\u00f4ng ch\u00fang ch\u1ee7 \u0111\u1ed9ng lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng Brand Awareness hi\u1ec7u qu\u1ea3 khi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 hi\u1ec7n di\u1ec7n trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u00e0 c\u00f2n kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mang t\u00ednh kh\u00e1m ph\u00e1, g\u1eafn b\u00f3 s\u00e2u s\u1eafc. Ch\u00ednh nh\u1edd nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o nh\u01b0 v\u1eady, KFC \u0111\u00e3 duy tr\u00ec \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 ngon mi\u1ec7ng m\u00e0 c\u00f2n \u201cvui t\u00ednh\u201d, g\u1ea7n g\u0169i v\u00e0 lu\u00f4n d\u1eabn \u0111\u1ea7u trong ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n Vinamilk T\u00e1i \u0110\u1ecbnh V\u1ecb L\u1ea1i Th\u01b0\u01a1ng Hi\u1ec7u\n<\/i><\/p>\n\n\n M\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u v\u1ec1 chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng Brand Awareness g\u1ea7n \u0111\u00e2y c\u1ee7a Vinamilk l\u00e0 chi\u1ebfn d\u1ecbch t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u00e0o n\u0103m 2023. V\u00e0o ng\u00e0y 6\/7\/2023, Vinamilk ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u sau g\u1ea7n 5 th\u1eadp k\u1ef7 ho\u1ea1t \u0111\u1ed9ng. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 mang \u0111\u1ebfn m\u1ed9t h\u00ecnh \u1ea3nh m\u1edbi, tr\u1ebb trung v\u00e0 n\u0103ng \u0111\u1ed9ng h\u01a1n, ph\u00f9 h\u1ee3p v\u1edbi th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i v\u00e0 ph\u1ea3n \u00e1nh kh\u00e1t v\u1ecdng v\u01b0\u01a1n ra th\u1ebf gi\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u200b\n<\/p>\n\n\n B\u1ed9 nh\u1eadn di\u1ec7n m\u1edbi c\u1ee7a Vinamilk bao g\u1ed3m vi\u1ec7c thay \u0111\u1ed5i logo t\u1eeb d\u1ea1ng ph\u00f9 hi\u1ec7u sang d\u1ea1ng bi\u1ec3u t\u01b0\u1ee3ng ch\u1eef, c\u00f9ng v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng v\u00e0 h\u00ecnh \u1ea3nh g\u1ea7n g\u0169i, d\u1ec5 ti\u1ebfp c\u1eadn. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 cam k\u1ebft c\u1ee7a Vinamilk trong vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n<\/p>\n\n\n Chi\u1ebfn d\u1ecbch t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd l\u1edbn t\u1eeb c\u1ed9ng \u0111\u1ed3ng v\u00e0 truy\u1ec1n th\u00f4ng, g\u00f3p ph\u1ea7n n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Vinamilk tr\u00ean th\u1ecb tr\u01b0\u1eddng. Theo b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean n\u0103m 2023, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk \u0111\u00e3 t\u0103ng l\u00ean 3 t\u1ef7 USD, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh th\u1ef1c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam. <\/p>\n\n\n Nh\u01b0 v\u1eady, Brand Awareness l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p, gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin kh\u00e1ch h\u00e0ng. Vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 \u0111\u01b0a doanh nghi\u1ec7p v\u01b0\u1ee3t qua s\u1ef1 c\u1ea1nh tranh m\u00e0 c\u00f2n t\u1ea1o n\u00ean m\u1ed1i li\u00ean h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 th\u00eam v\u1ec1 c\u00e1c c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p t\u1ea1i JobsGO<\/a> \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng.\n<\/p>","protected":false},"excerpt":{"rendered":" \u0110\u00e1nh gi\u00e1 post Brand Awareness l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n d\u1ec5 d\u00e0ng h\u01a1n. Vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n t\u1ea1o d\u1ef1ng l\u00f2ng tin m\u00e0…<\/p>\n","protected":false},"author":75026,"featured_media":94364,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Brand Awareness l\u00e0 g\u00ec","_yoast_wpseo_title":"Brand Awareness L\u00e0 G\u00ec? 5 B\u01b0\u1edbc Quan Tr\u1ecdng Nh\u1ea5t \u0110\u1ec3 X\u00e2y D\u1ef1ng Brand Awareness %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Brand Awareness l\u00e0 g\u00ec? Brand Awareness l\u00e0 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00e1m ph\u00e1 ngay 3 lo\u1ea1i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay.","_yoast_wpseo_focus_keyphrase":"Brand Awareness l\u00e0 g\u00ec","faq":"1. Brand Awareness C\u00f3 Vai Tr\u00f2 G\u00ec Trong Ti\u1ebfp Th\u1ecb? \nBrand Awareness gi\u00fap t\u1ea1o d\u1ef1ng ni\u1ec1m tin, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n2. L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3 Nh\u1eadn Th\u1ee9c V\u1ec1 Th\u01b0\u01a1ng Hi\u1ec7u? \n\nDoanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh nh\u01b0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u00e0 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng.\n3. C\u00e1c Ph\u01b0\u01a1ng Ph\u00e1p N\u00e0o Gi\u00fap N\u00e2ng Cao Brand Awareness? \n\nC\u00e1c ph\u01b0\u01a1ng ph\u00e1p bao g\u1ed3m x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ea7u t\u01b0 v\u00e0o truy\u1ec1n th\u00f4ng \u0111a k\u00eanh v\u00e0 thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.\n4. S\u1ef1 Kh\u00e1c Bi\u1ec7t Gi\u1eefa Brand Awareness V\u00e0 Brand Equity L\u00e0 G\u00ec? \n\nBrand Awareness t\u1eadp trung v\u00e0o m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng, trong khi Brand Equity \u0111\u1ec1 c\u1eadp \u0111\u1ebfn gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean l\u00f2ng tin v\u00e0 c\u1ea3m nh\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng.\n","nganh_nghe_chuc_vu_lien_quan":["Chuy\u00ean Vi\u00ean Th\u01b0\u01a1ng Hi\u1ec7u","Qu\u1ea3n L\u00fd Th\u01b0\u01a1ng Hi\u1ec7u"]},"categories":[25,24],"tags":[4328,4327],"yoast_head":"\n1. Brand Awareness L\u00e0 G\u00ec?\n<\/strong><\/span><\/h2>\n\n\n\n
<\/figure>\n\n
2. Y\u1ebfu T\u1ed1 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Brand Awareness \n<\/strong><\/span><\/h2>\n\n\n\n
<\/figure>\n\n
2.1. H\u00ecnh \u1ea2nh Th\u01b0\u01a1ng Hi\u1ec7u (Logo, M\u00e0u S\u1eafc, Kh\u1ea9u Hi\u1ec7u)\n<\/strong><\/span><\/h3>\n\n\n
2.2. Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng\n<\/strong><\/span><\/h3>\n\n\n
2.3. S\u1ef1 Hi\u1ec7n Di\u1ec7n Truy\u1ec1n Th\u00f4ng V\u00e0 Qu\u1ea3ng C\u00e1o\n<\/strong><\/span><\/h3>\n\n\n
3. T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Brand Awareness \u0110\u1ed1i V\u1edbi Doanh Nghi\u1ec7p<\/strong>\n<\/span><\/h2>\n\n\n\n
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3.1. B\u01b0\u1edbc \u0110\u1ea7u Ti\u00ean Trong H\u00e0nh Tr\u00ecnh Kh\u00e1ch H\u00e0ng <\/strong><\/span><\/h3>\n\n\n
3.2. T\u1ea1o D\u1ef1ng L\u00f2ng Tin V\u00e0 L\u00f2ng Trung Th\u00e0nh \n<\/strong><\/span><\/h3>\n\n\n
3.3. N\u00e2ng Cao Gi\u00e1 Tr\u1ecb Th\u01b0\u01a1ng Hi\u1ec7u <\/strong>\n<\/span><\/h3>\n\n\n
4. Ph\u00e2n Lo\u1ea1i Brand Awareness \n<\/strong><\/span><\/h2>\n\n\n\n
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4.1. Brand Recall (Ghi Nh\u1edb Th\u01b0\u01a1ng Hi\u1ec7u) \n<\/strong><\/span><\/h3>\n\n\n
4.2. Brand Recognition (Nh\u1eadn Di\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u) \n<\/strong><\/span><\/h3>\n\n\n
4.3. Top Of Mind Awareness (Nh\u1eadn Th\u1ee9c H\u00e0ng \u0110\u1ea7u) \n<\/strong><\/span><\/h3>\n\n\n
\n
\n \n \n \n 5. C\u00e1ch X\u00e2y D\u1ef1ng Brand Awareness Hi\u1ec7u Qu\u1ea3 \n<\/strong><\/span><\/h2>\n\n\n\n
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5.1. X\u00e1c \u0110\u1ecbnh \u0110\u00fang \u0110\u1ed1i T\u01b0\u1ee3ng \u2013 Truy\u1ec1n T\u1ea3i \u0110\u00fang Th\u00f4ng \u0110i\u1ec7p\n<\/strong><\/span><\/h3>\n\n\n
5.2. Khai Th\u00e1c D\u1eef Li\u1ec7u \u0110\u1ec3 \u0110i\u1ec1u Ch\u1ec9nh Chi\u1ebfn L\u01b0\u1ee3c\n<\/strong><\/span><\/h3>\n\n\n
5.3. S\u1eed D\u1ee5ng \u0110a K\u00eanh Truy\u1ec1n Th\u00f4ng \u0110\u1ec3 M\u1edf R\u1ed9ng \u0110\u1ed9 Ph\u1ee7\n<\/strong><\/span><\/h3>\n\n\n
5.4. T\u0103ng T\u01b0\u01a1ng T\u00e1c \u2013 T\u1ea1o K\u1ebft N\u1ed1i C\u1ea3m X\u00fac\n<\/strong><\/span><\/h3>\n\n\n
5.5. \u0110\u1ea7u T\u01b0 V\u00e0o Content Marketing Ch\u1ea5t L\u01b0\u1ee3ng\n<\/strong><\/span><\/h3>\n\n\n
6. C\u00e1ch \u0110o L\u01b0\u1eddng M\u1ee9c \u0110\u1ed9 Nh\u1eadn Bi\u1ebft Th\u01b0\u01a1ng Hi\u1ec7u \n<\/strong><\/span><\/h2>\n\n\n\n
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6.1. Ch\u1ec9 S\u1ed1 \u0110\u1ecbnh L\u01b0\u1ee3ng \n<\/strong><\/span><\/h3>\n\n\n
6.2. Ch\u1ec9 S\u1ed1 \u0110\u1ecbnh T\u00ednh \n<\/strong><\/span><\/h3>\n\n\n
7. M\u1ed9t V\u00e0i V\u00ed D\u1ee5 Th\u1ef1c T\u1ebf V\u1ec1 Brand Awareness<\/strong><\/span><\/h2>\n\n\n
7.1. Coca Cola \n<\/strong><\/span><\/h3>\n\n\n\n
<\/figure>\n\n
7.2. KFC \n<\/strong><\/span><\/h3>\n\n\n\n
<\/figure>\n\n
7.3. Vinamilk <\/strong><\/span><\/h3>\n\n\n\n
<\/figure>\n\n