{"id":94530,"date":"2025-05-04T04:32:59","date_gmt":"2025-05-03T21:32:59","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/kenh-gt-la-gi\/"},"modified":"2025-05-04T04:32:59","modified_gmt":"2025-05-03T21:32:59","slug":"kenh-gt-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/kenh-gt-la-gi\/","title":{"rendered":"K\u00eanh GT l\u00e0 g\u00ec? 4 B\u01b0\u1edbc Ph\u00e1t Tri\u1ec3n K\u00eanh GT Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t"},"content":{"rendered":"\n
K\u00eanh GT l\u00e0 g\u00ec<\/a>? Trong b\u1ed1i c\u1ea3nh ng\u00e0nh ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a t\u1ea1i Vi\u1ec7t Nam \u0111ang b\u00f9ng n\u1ed5, GT (General Trade) v\u1eabn gi\u1eef vai tr\u00f2 quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 thay th\u1ebf. T\u1eeb ti\u1ec7m t\u1ea1p h\u00f3a \u0111\u1ea7u ng\u00f5, c\u00e1c s\u1ea1p h\u00e0ng trong ch\u1ee3 \u0111\u1ebfn nh\u1eefng \u0111\u1ea1i l\u00fd nh\u1ecf l\u1ebb, \u0111\u00e2y ch\u00ednh l\u00e0 n\u01a1i h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m m\u1ed7i ng\u00e0y. Tuy nhi\u00ean, GT kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 h\u00ecnh th\u1ee9c b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng, m\u00e0 bao g\u1ed3m m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i r\u1ed9ng l\u1edbn v\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c \u0111a d\u1ea1ng. H\u00e3y c\u00f9ng JobsGO kh\u00e1m ph\u00e1 3 h\u00ecnh th\u1ee9c k\u00eanh GT ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay. \n<\/p>\n\n\n M\u1ee5c l\u1ee5c<\/p> K\u00eanh GT L\u00e0 G\u00ec?\n<\/i><\/p>\n\n\n K\u00eanh GT l\u00e0 m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng, trong \u0111\u00f3 h\u00e0ng h\u00f3a di chuy\u1ec3n qua nhi\u1ec1u \u0111\u1ea1i l\u00fd v\u00e0 c\u1eeda h\u00e0ng tr\u01b0\u1edbc khi \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn t\u1ea1i c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u00e0 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn. C\u1ee5 th\u1ec3, h\u00e0ng h\u00f3a th\u01b0\u1eddng \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t qua c\u00e1c \u0111\u1ea1i l\u00fd, nh\u00e0 ph\u00e2n ph\u1ed1i, v\u00e0 sau \u0111\u00f3 m\u1edbi \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, ch\u1ee3 truy\u1ec1n th\u1ed1ng. \n<\/p>\n\n\n V\u00ed d\u1ee5, t\u1ea1i c\u00e1c ch\u1ee3 l\u1edbn nh\u01b0 Ch\u1ee3 B\u1ebfn Th\u00e0nh hay Ch\u1ee3 L\u1edbn, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n theo m\u00f4 h\u00ecnh GT, gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng ti\u1ebfp c\u1eadn ngu\u1ed3n kh\u00e1ch h\u00e0ng \u0111\u00f4ng \u0111\u1ea3o. \n<\/p>\n\n\n C\u1ea5u tr\u00fac ph\u00e2n ph\u1ed1i c\u1ee7a k\u00eanh b\u00e1n h\u00e0ng GT l\u00e0 g\u00ec? GT th\u01b0\u1eddng theo quy tr\u00ecnh: Nh\u00e0 s\u1ea3n xu\u1ea5t \u2192 \u0110\u1ea1i l\u00fd \u2192 C\u1eeda h\u00e0ng \u2192 Ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \n<\/p>\n\n\n GT l\u00e0 g\u00ec trong mua b\u00e1n v\u00e0 n\u00f3 c\u00f3 vai tr\u00f2 g\u00ec? H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c m\u1ea1ng l\u01b0\u1edbi b\u00e1n l\u1ebb s\u1eb5n c\u00f3, tuy nhi\u00ean \u0111i k\u00e8m v\u1edbi chi ph\u00ed trung gian v\u00e0 kh\u1ea3 n\u0103ng m\u1ea5t ki\u1ec3m so\u00e1t tr\u1ef1c ti\u1ebfp ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.\n<\/p>\n\n\n C\u00e1c H\u00ecnh Th\u1ee9c K\u00eanh GT\n<\/i><\/p>\n\n\n Nhi\u1ec1u b\u1ea1n th\u1eafc m\u1eafc b\u00e1n h\u00e0ng k\u00eanh GT l\u00e0 g\u00ec v\u00e0 c\u00f3 bao nhi\u00eau h\u00ecnh th\u1ee9c cho m\u00f4 h\u00ecnh n\u00e0y? K\u00eanh GT (General Trade) l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh ph\u00e2n ph\u1ed1i ph\u1ed5 bi\u1ebfn v\u00e0 quan tr\u1ecdng t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Hi\u1ec7n nay, k\u00eanh GT \u0111ang ph\u00e1t tri\u1ec3n v\u1edbi ba h\u00ecnh th\u1ee9c ch\u00ednh.\n<\/p>\n\n\n \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i \u0111\u01a1n gi\u1ea3n nh\u1ea5t v\u1edbi s\u1ef1 tham gia c\u1ee7a ba b\u00ean: Nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 b\u00e1n l\u1ebb v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. K\u00eanh GT c\u1ea5p 1 mang l\u1ea1i nhi\u1ec1u l\u1ee3i th\u1ebf nh\u01b0 th\u1eddi gian v\u1eadn chuy\u1ec3n nhanh v\u00e0 chi ph\u00ed th\u1ea5p do h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c chuy\u1ec3n tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i.\n<\/p>\n\n\n M\u00f4 h\u00ecnh n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng thi\u1ebft y\u1ebfu h\u00e0ng ng\u00e0y nh\u01b0:\n<\/p>\n\n\n Tuy nhi\u00ean, \u0111\u1ec3 v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi nh\u00e0 ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp tr\u00ean to\u00e0n qu\u1ed1c.\n<\/p>\n\n\n K\u00eanh n\u00e0y c\u00f3 th\u00eam m\u1ed9t t\u1ea7ng trung gian gi\u1eefa c\u00e1c nh\u00e0 b\u00e1n s\u1ec9 v\u00e0 b\u00e1n l\u1ebb. Th\u00f4ng qua m\u00f4 h\u00ecnh n\u00e0y, nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng uy t\u00edn v\u00e0 m\u1ea1ng l\u01b0\u1edbi c\u1ee7a c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ec3 nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.\n<\/p>\n\n\n Trong c\u1ea5u tr\u00fac n\u00e0y, c\u00e1c nh\u00e0 b\u00e1n s\u1ec9 \u0111\u00f3ng vai tr\u00f2 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 si\u00eau th\u1ecb trong k\u00eanh MT (Modern Trade). Do \u0111\u00f3, nh\u00e0 s\u1ea3n xu\u1ea5t c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng r\u00f5 r\u00e0ng v\u00e0 ch\u00ednh s\u00e1ch gi\u00e1 h\u1ee3p l\u00fd \u0111\u1ec3 tr\u00e1nh xung \u0111\u1ed9t v\u1ec1 l\u1ee3i nhu\u1eadn gi\u1eefa c\u00e1c b\u00ean. K\u00eanh GT c\u1ea5p 2 \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m nh\u01b0 th\u1eddi trang v\u00e0 thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed th\u00f4ng d\u1ee5ng.\n<\/p>\n\n\n \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh ph\u1ee9c t\u1ea1p nh\u1ea5t v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c \u0111\u1ea1i l\u00fd. C\u00e1c \u0111\u1ea1i l\u00fd n\u00e0y th\u01b0\u1eddng \u0111\u1ea1i di\u1ec7n cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u00e0 s\u1ea3n ph\u1ea9m ch\u00ednh h\u00e3ng, t\u1ea1o n\u00ean \u0111i\u1ec3m \u0111\u1ebfn uy t\u00edn cho:\n<\/p>\n\n\n K\u00eanh GT c\u1ea5p 3 t\u1ea1o n\u00ean m\u1ed9t m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i \u0111a t\u1ea7ng, gi\u00fap s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng h\u01a1n trong th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n \u01afu V\u00e0 Nh\u01b0\u1ee3c \u0110i\u1ec3m C\u1ee7a K\u00eanh GT\n<\/i><\/p>\n\n\n K\u00eanh GT (General Trade) hay c\u00f2n g\u1ecdi l\u00e0 k\u00eanh b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i t\u1ea1i Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG). Tuy nhi\u00ean, nh\u01b0 b\u1ea5t k\u1ef3 m\u00f4 h\u00ecnh kinh doanh n\u00e0o, k\u00eanh GT c\u0169ng c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf ri\u00eang. \n<\/p>\n\n\n V\u1edbi \u0111\u1eb7c th\u00f9 ri\u00eang v\u1ec1 c\u00e1ch v\u1eadn h\u00e0nh v\u00e0 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u00eanh GT mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p n\u1ebfu \u0111\u01b0\u1ee3c khai th\u00e1c \u0111\u00fang c\u00e1ch.\n<\/p>\n\n\n H\u1ec7 th\u1ed1ng k\u00eanh GT bao g\u1ed3m c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, ch\u1ee3 truy\u1ec1n th\u1ed1ng, \u0111\u1ea1i l\u00fd b\u00e1n l\u1ebb… \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed1 r\u1ed9ng kh\u1eafp trong c\u00e1c khu d\u00e2n c\u01b0. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng ph\u1ee7 s\u00f3ng s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t \u1edf v\u00f9ng n\u00f4ng th\u00f4n v\u00e0 khu v\u1ef1c ngo\u1ea1i th\u00e0nh, n\u01a1i m\u00e0 k\u00eanh hi\u1ec7n \u0111\u1ea1i c\u00f2n ch\u01b0a ph\u00e1t tri\u1ec3n m\u1ea1nh.\n<\/p>\n\n\n K\u00eanh GT kh\u00f4ng y\u00eau c\u1ea7u doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 hay v\u1eadn h\u00e0nh ph\u1ee9c t\u1ea1p. Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, \u0111\u1ea1i l\u00fd ho\u1eb7c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c tham gia v\u00e0o h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb hay trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i.\n<\/p>\n\n\n C\u00e1c c\u1eeda h\u00e0ng GT th\u01b0\u1eddng c\u00f3 m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng. S\u1ef1 tin t\u01b0\u1edfng c\u00e1 nh\u00e2n gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua gi\u00fap t\u1ea1o ra m\u1ee9c \u0111\u1ed9 trung th\u00e0nh cao h\u01a1n v\u00e0 kh\u1ea3 n\u0103ng mua l\u1ea1i s\u1ea3n ph\u1ea9m l\u1edbn h\u01a1n, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng h\u00e0ng ng\u00e0y.\n<\/p>\n\n\n K\u00eanh GT c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng nhanh tr\u01b0\u1edbc thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng nh\u1ecf l\u1ebb c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m m\u1edbi, \u0111i\u1ec1u ch\u1ec9nh ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ngay l\u1eadp t\u1ee9c m\u00e0 kh\u00f4ng c\u1ea7n qua nhi\u1ec1u quy tr\u00ecnh ph\u00ea duy\u1ec7t nh\u01b0 trong h\u1ec7 th\u1ed1ng MT.\n<\/p>\n\n\n B\u00ean c\u1ea1nh nh\u1eefng l\u1ee3i th\u1ebf r\u00f5 r\u1ec7t, k\u00eanh GT c\u0169ng t\u1ed3n t\u1ea1i kh\u00f4ng \u00edt h\u1ea1n ch\u1ebf trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd. N\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, nh\u1eefng \u0111i\u1ec3m y\u1ebfu n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ph\u00e2n ph\u1ed1i v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n Do \u0111\u1eb7c \u0111i\u1ec3m ph\u00e2n t\u00e1n v\u00e0 \u0111a d\u1ea1ng c\u1ee7a h\u1ec7 th\u1ed1ng GT, doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c ki\u1ec3m so\u00e1t gi\u00e1 b\u00e1n, h\u00ecnh \u1ea3nh tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m, l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 t\u1ea1i t\u1eebng \u0111i\u1ec3m b\u00e1n, t\u1eeb \u0111\u00f3 l\u00e0m gi\u1ea3m t\u00ednh \u0111\u1ed3ng b\u1ed9 v\u00e0 chuy\u00ean nghi\u1ec7p trong kh\u00e2u ph\u00e2n ph\u1ed1i.\n<\/p>\n\n\n Ph\u1ea7n l\u1edbn \u0111i\u1ec3m b\u00e1n trong k\u00eanh GT kh\u00f4ng \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng (POS), d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng thi\u1ebfu th\u00f4ng tin chi ti\u1ebft v\u1ec1 l\u01b0\u1ee3ng b\u00e1n, kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed3n kho. Doanh nghi\u1ec7p b\u1ecb c\u1ea3n tr\u1edf trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch Marketing, b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.\n<\/p>\n\n\n Doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea3i b\u00e1n h\u00e0ng th\u00f4ng qua nh\u00e0 ph\u00e2n ph\u1ed1i ho\u1eb7c \u0111\u1ea1i l\u00fd, v\u1edbi h\u00ecnh th\u1ee9c thanh to\u00e1n ch\u1eadm ho\u1eb7c tr\u1ea3 sau. Nguy c\u01a1 ti\u1ec1m \u1ea9n r\u1ee7i ro c\u00f4ng n\u1ee3 s\u1ebd r\u1ea5t cao, \u0111\u1eb7c bi\u1ec7t n\u1ebfu kh\u00f4ng ki\u1ec3m so\u00e1t t\u1ed1t t\u00ecnh tr\u1ea1ng thanh to\u00e1n ho\u1eb7c l\u1ef1a ch\u1ecdn sai \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i.\n<\/p>\n\n\n Kh\u00f4ng gian tr\u01b0ng b\u00e0y h\u1ea1n ch\u1ebf v\u00e0 s\u1ef1 thi\u1ebfu h\u1ed7 tr\u1ee3 t\u1eeb c\u00f4ng c\u1ee5 Marketing hi\u1ec7n \u0111\u1ea1i khi\u1ebfn cho doanh nghi\u1ec7p g\u1eb7p kh\u00f3 trong vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m t\u1ea1i \u0111i\u1ec3m b\u00e1n GT. Vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u0169ng tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi c\u00e1c k\u00eanh hi\u1ec7n \u0111\u1ea1i c\u00f3 h\u1ec7 th\u1ed1ng truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p.\n<\/p>\n\n\n X\u00e2y D\u1ef1ng V\u00e0 Ph\u00e1t Tri\u1ec3n K\u00eanh GT Hi\u1ec7u Qu\u1ea3\n<\/i><\/p>\n\n\n \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ph\u00e2n ph\u1ed1i trong k\u00eanh GT, doanh nghi\u1ec7p c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n, \u0111\u1ed3ng th\u1eddi ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn t\u1eeb b\u00e1n h\u00e0ng, Marketing \u0111\u1ebfn v\u1eadn h\u00e0nh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc then ch\u1ed1t gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n k\u00eanh GT m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.\n<\/p>\n\n\n B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho k\u00eanh GT, ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t, ng\u00e2n s\u00e1ch v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc bao g\u1ed3m:\n<\/p>\n\n\n M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh m\u1ee5c ti\u00eau l\u00e0 m\u00f4 h\u00ecnh SMART. M\u00f4 h\u00ecnh n\u00e0y gi\u00fap b\u1ea1n thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 b\u1edfi n\u00f3 bao g\u1ed3m 5 y\u1ebfu t\u1ed1: C\u1ee5 th\u1ec3 (Specific), \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c (Measurable), c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c (Achievable), th\u1ef1c t\u1ebf (Realistic) v\u00e0 th\u1eddi gian ho\u00e0n th\u00e0nh (Time Bound).\n<\/p>\n\n\n Ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i l\u00e0 n\u1ec1n t\u1ea3ng v\u1eadn h\u00e0nh k\u00eanh GT hi\u1ec7u qu\u1ea3, \u0111\u1ea3m b\u1ea3o l\u1ee3i \u00edch h\u00e0i h\u00f2a gi\u1eefa doanh nghi\u1ec7p v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c trong chu\u1ed7i ph\u00e2n ph\u1ed1i. M\u1ed9t ch\u00ednh s\u00e1ch h\u1ee3p l\u00fd kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y doanh s\u1ed1 m\u00e0 c\u00f2n gi\u00fap duy tr\u00ec s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i.\n<\/p>\n\n\n M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ea7n c\u00f3 trong ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i:\n<\/p>\n\n\n Ngo\u00e0i ra, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ed3ng b\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng Trade Marketing nh\u01b0 khuy\u1ebfn m\u00e3i t\u1ea1i \u0111i\u1ec3m b\u00e1n, v\u1eadt ph\u1ea9m h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng (POSM), tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u1edfng, \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 k\u00edch th\u00edch ti\u00eau d\u00f9ng. \n<\/p>\n\n\n Chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng d\u00e0nh cho k\u00eanh GT c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng linh ho\u1ea1t, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 t\u1eebng khu v\u1ef1c, ng\u00e0nh h\u00e0ng v\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u1ee5 th\u1ec3:\n<\/p>\n\n\n \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p n\u00ean ch\u1ecdn l\u1ecdc c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng t\u00ednh hi\u1ec7n di\u1ec7n trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n<\/p>\n\n\n Sau khi thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c v\u00e0 t\u1ed1i \u01b0u h\u00f3a k\u00eanh GT nh\u01b0 sau:\n<\/p>\n\n\n L\u01b0u \u00dd Quan Tr\u1ecdng Khi Ph\u00e1t Tri\u1ec3n K\u00eanh GT<\/i><\/p>\n\n\n K\u00eanh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng (General Trade) v\u1eabn gi\u1eef vai tr\u00f2 ch\u1ee7 l\u1ef1c trong doanh thu c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG). Tuy nhi\u00ean, s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong k\u00eanh n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u00e0i b\u1ea3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 \u0111i\u1ec3m quan tr\u1ecdng b\u1ea1n c\u1ea7n ghi nh\u1edb khi tri\u1ec3n khai v\u00e0 m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng GT:\n<\/p>\n\n\n Kh\u00e1ch h\u00e0ng trong k\u00eanh GT th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n v\u00e0 mua h\u00e0ng d\u1ef1a tr\u00ean c\u1ea3m x\u00fac ho\u1eb7c th\u00f3i quen thay v\u00ec t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hay t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, vi\u1ec7c nghi\u00ean c\u1ee9u nhu c\u1ea7u th\u1ef1c t\u1ebf, h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 th\u1eddi \u0111i\u1ec3m mua h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m.\n<\/p>\n\n\n Trong k\u00eanh GT, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u00f3ng vai tr\u00f2 r\u1ea5t l\u1edbn trong vi\u1ec7c k\u00edch c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p n\u00ean tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 mua nhi\u1ec1u t\u1eb7ng th\u00eam, gi\u1ea3m gi\u00e1 theo s\u1ed1 l\u01b0\u1ee3ng, phi\u1ebfu t\u00edch \u0111i\u1ec3m \u0111\u1ed5i qu\u00e0… \u0111\u1ec3 v\u1eeba t\u0103ng doanh s\u1ed1, v\u1eeba x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i \u0111i\u1ec3m b\u00e1n.\n<\/p>\n\n\n Do \u0111\u1eb7c \u0111i\u1ec3m ph\u00e2n ph\u1ed1i r\u1ed9ng v\u00e0 s\u00e2u, h\u1ec7 th\u1ed1ng GT y\u00eau c\u1ea7u \u0111\u1ed9i ng\u0169 Sales \u0111\u00f4ng \u0111\u1ea3o. Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng c\u00f3 c\u01a1 ch\u1ebf gi\u00e1m s\u00e1t v\u00e0 qu\u1ea3n tr\u1ecb r\u00f5 r\u00e0ng, doanh nghi\u1ec7p s\u1ebd kh\u00f3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c. C\u1ea7n thi\u1ebft l\u1eadp quy tr\u00ecnh l\u00e0m vi\u1ec7c minh b\u1ea1ch, \u00e1p d\u1ee5ng KPI r\u00f5 r\u00e0ng v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh.\n<\/p>\n\n\n Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i \u0111i\u1ec3m b\u00e1n. H\u1ecd kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh doanh nghi\u1ec7p. V\u00ec th\u1ebf, doanh nghi\u1ec7p n\u00ean th\u01b0\u1eddng xuy\u00ean \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, kinh nghi\u1ec7m Sale k\u00eanh GT \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng.\n<\/p>\n\n\n Duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng c\u0169 th\u01b0\u1eddng ti\u1ebft ki\u1ec7m h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi. Do \u0111\u00f3, c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1eadu m\u00e3i nh\u01b0: g\u1ecdi \u0111i\u1ec7n h\u1ecfi th\u0103m, h\u1ed7 tr\u1ee3 khi c\u1ea7n, t\u1eb7ng qu\u00e0 tri \u00e2n d\u1ecbp \u0111\u1eb7c bi\u1ec7t\u2026 \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u00e0 ph\u00e1t tri\u1ec3n t\u1ec7p kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/p>\n\n\n \u0110\u1ec3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 s\u1ef1 kh\u00e1c nhau gi\u1eefa k\u00eanh GT v\u00e0 k\u00eanh MT, b\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a JobsGO s\u1ebd gi\u00fap b\u1ea1n ph\u00e2n bi\u1ec7t s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ba lo\u1ea1i k\u00eanh n\u00e0y:\n<\/p>\n\n\n1. K\u00eanh GT L\u00e0 G\u00ec? <\/strong><\/span><\/h2>\n\n\n\n
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2. C\u00e1c H\u00ecnh Th\u1ee9c K\u00eanh GT\n<\/span><\/h2>\n\n\n\n
<\/figure>\n\n
2.1. K\u00eanh GT C\u1ea5p 1\n<\/span><\/h3>\n\n\n
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2.2. K\u00eanh GT C\u1ea5p 2\n<\/span><\/h3>\n\n\n
2.3. K\u00eanh GT C\u1ea5p 3\n<\/span><\/h3>\n\n\n
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3. \u01afu V\u00e0 Nh\u01b0\u1ee3c \u0110i\u1ec3m C\u1ee7a K\u00eanh GT\n<\/span><\/h2>\n\n\n\n
<\/figure>\n\n
3.1. \u01afu \u0110i\u1ec3m\n<\/span><\/h3>\n\n\n
3.1.1. D\u1ec5 D\u00e0ng Ti\u1ebfp C\u1eadn Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng \n<\/strong><\/span><\/h4>\n\n\n
3.1.2. Ti\u1ebft Ki\u1ec7m Chi Ph\u00ed \u0110\u1ea7u T\u01b0 \n<\/strong><\/span><\/h4>\n\n\n
3.1.3. T\u1eadn D\u1ee5ng M\u1ed1i Quan H\u1ec7 C\u00e1 Nh\u00e2n \u0110\u1ec3 Duy Tr\u00ec Kh\u00e1ch H\u00e0ng\n<\/strong><\/span><\/h4>\n\n\n
3.1.4. Linh Ho\u1ea1t V\u00e0 D\u1ec5 Th\u00edch Nghi V\u1edbi Th\u1ecb Tr\u01b0\u1eddng\n<\/strong><\/span><\/h4>\n\n\n
3.2 Nh\u01b0\u1ee3c \u0110i\u1ec3m \n<\/span><\/h3>\n\n\n
3.2.1. Kh\u00f3 Ki\u1ec3m So\u00e1t Ho\u1ea1t \u0110\u1ed9ng T\u1ea1i \u0110i\u1ec3m B\u00e1n\n<\/strong><\/span><\/h4>\n\n\n
3.2.2. Thi\u1ebfu Minh B\u1ea1ch V\u00e0 D\u1eef Li\u1ec7u Chu\u1ea9n H\u00f3a\n<\/strong><\/span><\/h4>\n\n\n
3.2.3. R\u1ee7i Ro Cao Trong Qu\u1ea3n L\u00fd C\u00f4ng N\u1ee3\n<\/strong><\/span><\/h4>\n\n\n
3.2.4. H\u1ea1n Ch\u1ebf Trong Vi\u1ec7c X\u00e2y D\u1ef1ng V\u00e0 Qu\u1ea3ng B\u00e1 Th\u01b0\u01a1ng Hi\u1ec7u\n<\/strong><\/span><\/h4>\n\n\n
4. C\u00e1ch X\u00e2y D\u1ef1ng V\u00e0 Ph\u00e1t Tri\u1ec3n K\u00eanh GT Hi\u1ec7u Qu\u1ea3\n<\/span><\/h2>\n\n\n\n
<\/figure>\n\n
4.1. X\u00e1c \u0110\u1ecbnh R\u00f5 M\u1ee5c Ti\u00eau Ph\u00e2n Ph\u1ed1i\n<\/strong><\/span><\/h4>\n\n\n
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4.2. Thi\u1ebft L\u1eadp Ch\u00ednh S\u00e1ch Ph\u00e2n Ph\u1ed1i R\u00f5 R\u00e0ng\n<\/strong><\/span><\/h4>\n\n\n
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4.3. X\u00e2y D\u1ef1ng Chi\u1ebfn Thu\u1eadt B\u00e1n H\u00e0ng Ph\u00f9 H\u1ee3p\n<\/strong><\/span><\/h4>\n\n\n
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4.4. Duy Tr\u00ec V\u00e0 Ph\u00e1t Tri\u1ec3n K\u00eanh GT B\u1ec1n V\u1eefng\n<\/strong><\/span><\/h4>\n\n\n
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5. L\u01b0u \u00dd Quan Tr\u1ecdng Khi Ph\u00e1t Tri\u1ec3n K\u00eanh GT\n<\/span><\/h2>\n\n\n\n
<\/figure>\n\n
5.1. Th\u1ea5u Hi\u1ec3u Nhu C\u1ea7u Ng\u01b0\u1eddi Mua H\u00e0ng\n<\/span><\/h3>\n\n\n
5.2. T\u1ea1o C\u00e1c Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i H\u1ea5p D\u1eabn\n<\/span><\/h3>\n\n\n
5.3. Qu\u1ea3n Tr\u1ecb \u0110\u1ed9i Ng\u0169 B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3\n<\/span><\/h3>\n\n\n
5.4. \u0110\u1ea7u T\u01b0 \u0110\u00e0o T\u1ea1o K\u1ef9 N\u0103ng Cho Nh\u00e2n Vi\u00ean Sales\n<\/span><\/h3>\n\n\n
5.5. Ch\u0103m S\u00f3c Kh\u00e1ch H\u00e0ng \u0110\u1ec3 Duy Tr\u00ec S\u1ef1 Trung Th\u00e0nh\n<\/span><\/h3>\n\n\n
6. So S\u00e1nh K\u00eanh GT, MT, HORECA \n<\/span><\/h2>\n\n\n
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