{"id":94537,"date":"2025-05-04T05:20:16","date_gmt":"2025-05-03T22:20:16","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/brand-stretching-la-gi\/"},"modified":"2025-05-04T05:20:16","modified_gmt":"2025-05-03T22:20:16","slug":"brand-stretching-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/brand-stretching-la-gi\/","title":{"rendered":"Brand Stretching L\u00e0 G\u00ec? 4 \u01afu \u0110i\u1ec3m C\u1ee7a Brand Stretching"},"content":{"rendered":"\n
Trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, Brand Stretching l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn gi\u00fap c\u00e1c doanh nghi\u1ec7p m\u1edf r\u1ed9ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u1eady Brand Stretching l\u00e0 g\u00ec<\/a>, v\u00e0 t\u1ea1i sao chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u1ea1i tr\u1edf th\u00e0nh \u201cv\u0169 kh\u00ed l\u1ee3i h\u1ea1i\u201d gi\u00fap th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng nhanh ch\u00f3ng? H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 ngay trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!\n<\/p>\n\n\n M\u1ee5c l\u1ee5c<\/p> Brand Stretching l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m t\u1eadn d\u1ee5ng danh ti\u1ebfng, h\u00ecnh \u1ea3nh v\u00e0 ni\u1ec1m tin c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 \u0111\u1ec3 tung ra c\u00e1c s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u1edbi, th\u00e2m nh\u1eadp v\u00e0o c\u00e1c l\u0129nh v\u1ef1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau..\n<\/p>\n\n\n Brand Stretching \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a ng\u1eafn g\u1ecdn l\u00e0 vi\u1ec7c m\u1edf r\u1ed9ng ph\u1ea1m vi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n c\u00f3, nh\u1eb1m t\u1eadn d\u1ee5ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 uy t\u00edn s\u1eb5n c\u00f3 \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap doanh nghi\u1ec7p gi\u1ea3m chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 r\u00fat ng\u1eafn th\u1eddi gian x\u00e2y d\u1ef1ng l\u00f2ng tin t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n<\/p>\n\n\n <\/p>\n\n\n\n Brand Stretching l\u00e0 g\u00ec?\n<\/i><\/p>\n\n\n >>> <\/strong>Xem th\u00eam: <\/strong> Brand Awareness l\u00e0 g\u00ec<\/strong><\/a>?\n<\/strong><\/p>\n\n\n Chuy\u00ean gia \u0111ang ph\u00e2n t\u00edch c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u00e1p d\u1ee5ng Brand Stretching<\/i><\/p>\n\n\n \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Brand Stretching, b\u1ea1n \u0111\u1ecdc h\u00e3y c\u00f9ng xem x\u00e9t c\u00e1ch m\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Nike, Apple v\u00e0 Samsung \u0111\u00e3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.\n<\/p>\n\n\n Nh\u1eefng v\u00ed d\u1ee5 n\u00e0y cho th\u1ea5y, vi\u1ec7c \u00e1p d\u1ee5ng Brand Stretching kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n m\u1edf ra c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi v\u1edbi t\u1ef7 l\u1ec7 r\u1ee7i ro c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t n\u1ebfu c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn.\n<\/p>\n\n\n >>> Xem th\u00eam: Product Placement l\u00e0 g\u00ec?\n<\/strong><\/p>\n\n\n Khi doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Brand Stretching, h\u1ecd c\u1ea7n \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n nh\u1eefng l\u1ee3i \u00edch v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m nh\u1eb1m \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 trong vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n Tr\u01b0\u1edbc khi l\u1ef1a ch\u1ecdn Brand Stretching, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 nh\u1eefng l\u1ee3i \u00edch ti\u1ec1m n\u0103ng m\u00e0 n\u00f3 mang l\u1ea1i.<\/p>\n\n\n M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t khi Brand Stretching ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng t\u1eadn d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 uy t\u00edn \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb tr\u01b0\u1edbc. Khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 ch\u1ed7 \u0111\u1ee9ng trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng h\u01a1n, nh\u1edd v\u00e0o ni\u1ec1m tin s\u1eb5n c\u00f3 m\u00e0 kh\u00e1ch h\u00e0ng d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u m\u1eb9. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m r\u1ee7i ro trong qu\u00e1 tr\u00ecnh gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n Khi doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 quen thu\u1ed9c \u0111\u1ec3 tung ra d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi, h\u1ecd c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed ti\u1ebfp th\u1ecb. V\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 bi\u1ebft \u0111\u1ebfn v\u00e0 c\u00f3 thi\u1ec7n c\u1ea3m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3, doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1eeb \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch m\u00e0 c\u00f2n gi\u00fap r\u00fat ng\u1eafn th\u1eddi gian ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n >>> Xem th\u00eam: <\/strong> Brand Extension l\u00e0 g\u00ec<\/strong><\/a>?\n<\/strong><\/p>\n\n\n Brand Stretching m\u1edf ra c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n th\u00eam nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi, t\u1eeb \u0111\u00f3 t\u0103ng m\u1ee9c \u0111\u1ed9 ph\u1ee7 s\u00f3ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ch\u01b0a khai th\u00e1c tr\u01b0\u1edbc \u0111\u00f3. K\u1ebft qu\u1ea3 l\u00e0 doanh thu \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u01a1n trong d\u00e0i h\u1ea1n.<\/p>\n\n\n Khi th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng sang nh\u1eefng l\u0129nh v\u1ef1c ho\u1eb7c s\u1ea3n ph\u1ea9m m\u1edbi, h\u1ecd c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y ch\u01b0a t\u1eebng ch\u1ea1m t\u1edbi. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c gi\u1eef \u0111\u01b0\u1ee3c \u0111\u1ed9 nh\u1eadn di\u1ec7n cao v\u00e0 li\u00ean t\u1ee5c m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong th\u1ecb tr\u01b0\u1eddng kh\u1ed1c li\u1ec7t ng\u00e0y nay.<\/p>\n\n\n M\u1eb7c d\u00f9 Brand Stretching mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i, nh\u01b0ng c\u0169ng t\u1ed3n t\u1ea1i kh\u00f4ng \u00edt r\u1ee7i ro, \u0111i\u1ec3n h\u00ecnh nh\u01b0:\n<\/p>\n\n\n M\u1ed9t v\u00ed d\u1ee5 kinh \u0111i\u1ec3n l\u00e0 tr\u01b0\u1eddng h\u1ee3p New Coke c\u1ee7a Coca-Cola, khi vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 g\u00e2y ra l\u00e0n s\u00f3ng ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c v\u00e0 l\u00e0m suy gi\u1ea3m ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n \u0110\u1ec3 ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 c\u1ee7a Brand Stretching, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 v\u00e0 tu\u00e2n th\u1ee7 nh\u1eefng b\u01b0\u1edbc th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf gi\u00fap qu\u1ea3ng b\u00e1 v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u1edbi d\u1ef1a tr\u00ean th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n c\u00f3.\n<\/p>\n\n\n Tr\u01b0\u1edbc h\u1ebft, \u0111\u1ec3 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft. Doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c v\u00e0 c\u00e1c kh\u1ea3o s\u00e1t \u0111\u1ed9c l\u1eadp. \u0110\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t, \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 v\u00e0 \u00e1p d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng qu\u1ed1c t\u1ebf s\u1ebd gi\u00fap \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m m\u1edbi kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng m\u00e0 c\u00f2n v\u01b0\u1ee3t qua k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n<\/p>\n\n\n M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 c\u00e1ch Apple th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt v\u00e0 c\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft \u0111\u1ec1u duy tr\u00ec uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\n<\/p>\n\n\n \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn thi\u1ebft k\u1ebf bao b\u00ec v\u00e0 giao di\u1ec7n s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o s\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c \u0111\u1ed3ng b\u1ed9 n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng t\u00ednh nh\u1eadn di\u1ec7n m\u00e0 c\u00f2n l\u00e0 l\u1eddi cam k\u1ebft v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 chuy\u00ean nghi\u1ec7p trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh kinh doanh.<\/p>\n\n\n B\u00ean c\u1ea1nh vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi d\u01b0\u1edbi t\u00ean tu\u1ed5i th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3. Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch Marketing \u0111a k\u00eanh, k\u1ebft h\u1ee3p gi\u1eefa truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1eed d\u1ee5ng t\u1ed1i \u01b0u s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i. Vi\u1ec7c t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 tr\u1ef1c tuy\u1ebfn, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Influencer uy t\u00edn v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m s\u1ebd gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng nhanh ch\u00f3ng l\u00e0m quen v\u00e0 tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m m\u1edbi.\n<\/p>\n\n\n Ngo\u00e0i ra, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 h\u00f3a nh\u01b0 SEO, Email Marketing v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn gi\u00fap chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c lan t\u1ecfa r\u1ed9ng r\u00e3i.\n<\/p>\n\n\n V\u00ed d\u1ee5, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u00e0nh c\u00f4ng nh\u1edd v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch \u201cChallenges\u201d tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 chia s\u1ebb c\u1ea3m nh\u1eadn c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean hi\u1ec7u \u1ee9ng lan truy\u1ec1n t\u1ef1 nhi\u00ean. H\u01a1n n\u1eefa, doanh nghi\u1ec7p n\u00ean theo d\u00f5i s\u00e1t sao c\u00e1c ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi lu\u00f4n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 hi\u1ec7u qu\u1ea3.\n<\/p>\n\n\n X\u00e2y d\u1ef1ng \u0111a d\u1ea1ng m\u1ed1i quan h\u1ec7 l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb. Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p n\u00ean m\u1edf r\u1ed9ng k\u1ebft n\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c, nh\u00e0 cung c\u1ea5p, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 c\u1ea3 c\u1ed9ng \u0111\u1ed3ng. Vi\u1ec7c duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u00e0 \u0111a chi\u1ec1u kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u linh ho\u1ea1t h\u01a1n trong kinh doanh m\u00e0 c\u00f2n t\u1ea1o ra m\u1ea1ng l\u01b0\u1edbi h\u1ed7 tr\u1ee3 v\u1eefng ch\u1eafc trong vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ed5 tr\u1ee3 l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh th\u00f4ng qua vi\u1ec7c ra m\u1eaft c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 li\u00ean quan. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u b\u1ed5 tr\u1ee3 n\u00e0y th\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi ho\u1eb7c th\u1ecfa m\u00e3n nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Khi th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng doanh thu m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng, gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t nh\u00f3m s\u1ea3n ph\u1ea9m duy nh\u1ea5t.<\/p>\n\n\n H\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c hi\u1ec7u qu\u1ea3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nhanh ch\u00f3ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb c\u00f4ng ch\u00fang. Vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u00fang g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n \u2013 ng\u01b0\u1eddi c\u00f3 h\u00ecnh \u1ea3nh, phong c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u2013 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin n\u01a1i kh\u00e1ch h\u00e0ng. H\u00ecnh th\u1ee9c n\u00e0y kh\u00f4ng ch\u1ec9 mang l\u1ea1i hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng t\u1ee9c th\u00ec m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n n\u00e2ng cao s\u1ef1 c\u00f4ng nh\u1eadn v\u00e0 \u0111\u1ed9 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh th\u00f4ng qua vi\u1ec7c cho ph\u00e9p \u0111\u1ed1i t\u00e1c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u, m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng t\u1ed1c \u0111\u1ed9 ph\u1ee7 s\u00f3ng th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 tr\u1ef1c ti\u1ebfp qu\u00e1 nhi\u1ec1u v\u1ec1 t\u00e0i ch\u00ednh ho\u1eb7c nh\u00e2n l\u1ef1c. Khi \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u00e0i b\u1ea3n, nh\u01b0\u1ee3ng quy\u1ec1n kh\u00f4ng ch\u1ec9 t\u1ea1o ra ngu\u1ed3n thu \u1ed5n \u0111\u1ecbnh t\u1eeb ph\u00ed b\u1ea3n quy\u1ec1n m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n n\u00e2ng cao \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean ph\u1ea1m vi r\u1ed9ng h\u01a1n.<\/p>\n\n\n Brand Stretching kh\u00e1c Brand Extension \u1edf \u0111i\u1ec3m n\u00e0o? Brand Stretching m\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c m\u1edbi, trong khi Brand Extension ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m trong c\u00f9ng danh m\u1ee5c. <\/p>\n\n\n1. Brand Stretching L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n\n\n
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2. V\u00ed d\u1ee5 V\u1ec1 M\u1ed9t S\u1ed1 Doanh Nghi\u1ec7p \u00c1p D\u1ee5ng Th\u00e0nh C\u00f4ng Brand Stretching<\/strong><\/span><\/h2>\n\n\n\n
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3. \u01afu V\u00e0 Nh\u01b0\u1ee3c \u0110i\u1ec3m C\u1ee7a Brand Stretching\n<\/strong><\/span><\/h2>\n\n\n
3.1. \u01afu \u0110i\u1ec3m\n<\/strong><\/span><\/h3>\n\n\n
3.1.1. T\u1eadn D\u1ee5ng Uy T\u00edn V\u00e0 Danh Ti\u1ebfng C\u1ee7a Th\u01b0\u01a1ng Hi\u1ec7u\n<\/strong><\/span><\/h4>\n\n\n
3.1.2. Ti\u1ebft ki\u1ec7m Chi Ph\u00ed Marketing\n<\/strong><\/span><\/h4>\n\n\n
3.1.3. T\u1ea1o Ra S\u1ef1 \u0110a D\u1ea1ng V\u1ec1 S\u1ea3n Ph\u1ea9m, M\u1edf R\u1ed9ng Th\u1ecb Tr\u01b0\u1eddng\n<\/strong><\/span><\/h4>\n\n\n
3.1.4. C\u1ee7ng C\u1ed1 V\u1ecb Th\u1ebf\n<\/strong><\/span><\/h4>\n\n\n
3.2. Nh\u01b0\u1ee3c \u0110i\u1ec3m\n<\/strong><\/span><\/h3>\n\n\n
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4. Chi\u1ebfn L\u01b0\u1ee3c Th\u1ef1c Hi\u1ec7n Brand Stretching Hi\u1ec7u Qu\u1ea3\n<\/strong><\/span><\/h2>\n\n\n
4.1. N\u00e2ng Cao Ch\u1ea5t L\u01b0\u1ee3ng S\u1ea3n Ph\u1ea9m<\/strong><\/span><\/h3>\n\n\n
4.2. \u0110\u1ea9y M\u1ea1nh Qu\u1ea3ng B\u00e1 S\u1ea3n Ph\u1ea9m\n<\/strong><\/span><\/h3>\n\n\n
4.3. X\u00e2y D\u1ef1ng \u0110a D\u1ea1ng M\u1ed1i Quan H\u1ec7\n<\/strong><\/span><\/h3>\n\n\n
4.4. Ph\u00e1t Tri\u1ec3n Th\u01b0\u01a1ng Hi\u1ec7u B\u1ed5 Tr\u1ee3\n<\/strong><\/span><\/h3>\n\n\n
4.5. H\u1ee3p T\u00e1c V\u1edbi Ng\u01b0\u1eddi N\u1ed5i Ti\u1ebfng\n<\/strong><\/span><\/h3>\n\n\n
4.6. Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng Hi\u1ec7u\n<\/strong><\/span><\/h3>\n\n\n
5<\/strong>. Kh\u00e1c Bi\u1ec7t Gi\u1eefa Brand Stretching V\u1edbi Brand Extension\n<\/strong><\/span><\/h2>\n\n\n