{"id":94669,"date":"2025-05-05T06:36:18","date_gmt":"2025-05-04T23:36:18","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/product-endorsement-la-gi\/"},"modified":"2025-05-05T06:36:18","modified_gmt":"2025-05-04T23:36:18","slug":"product-endorsement-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/product-endorsement-la-gi\/","title":{"rendered":"Product Endorsement L\u00e0 G\u00ec? 3 L\u1ee3i \u00cdch Ch\u00ednh C\u1ee7a Product Endorsement"},"content":{"rendered":"\n
Trong th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o c\u1ea1nh tranh hi\u1ec7n nay, vi\u1ec7c t\u1eadn d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o nh\u01b0 Product Endorsement l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u01b0a chu\u1ed9ng. V\u1eady Product Endorsement l\u00e0 g\u00ec<\/a>? Qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m Product Endorsement l\u00e0 g\u00ec vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng trong chi\u1ebfn d\u1ecbch, c\u00f9ng nh\u1eefng l\u1ee3i \u00edch c\u0169ng nh\u01b0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.\n<\/p>\n\n\n M\u1ee5c l\u1ee5c<\/p> Product Endorsement l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 d\u1ef1a tr\u00ean s\u1ef1 tin c\u1eady v\u00e0 t\u00edn nhi\u1ec7m \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua h\u00ecnh \u1ea3nh c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c nh\u1eefng nh\u00e2n v\u1eadt c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong x\u00e3 h\u1ed9i. Khi m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ch\u1ee9ng th\u1ef1c, h\u00ecnh \u1ea3nh v\u00e0 c\u1ea3m nh\u1eadn t\u00edch c\u1ef1c c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1ea3i tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n<\/p>\n\n\n <\/p>\n\n\n\n Product Endorsement l\u00e0 g\u00ec?\n<\/i><\/p>\n\n\n \u0110i\u1ec3n h\u00ecnh nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m, th\u1eddi trang, ho\u1eb7c \u0111\u1ed3 gia d\u1ee5ng th\u01b0\u1eddng “b\u1eaft tay” v\u1edbi di\u1ec5n vi\u00ean, ca s\u0129, v\u1eadn \u0111\u1ed9ng vi\u00ean v\u00e0 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng l\u1edbn. H\u1ecd kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh h\u00ecnh \u1ea3nh, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u1edd \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf n\u00ean t\u1ef1 tin h\u01a1n khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m khi bi\u1ebft r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u0169ng tin t\u01b0\u1edfng v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3.\n<\/p>\n\n\n >>> Xem th\u00eam: <\/strong> Product Placement l\u00e0 g\u00ec?<\/strong><\/a><\/p>\n\n\n Ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong Product Endorsement, b\u1edfi h\u1ecd kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n \u0111\u1ed9ng l\u1ef1c mua s\u1eafm m\u00e0 c\u00f2n l\u00e0 minh ch\u1ee9ng s\u1ed1ng cho ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. \n<\/p>\n\n\n H\u1ecd gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau th\u00f4ng qua h\u00ecnh \u1ea3nh, phong c\u00e1ch v\u00e0 kh\u1ea3 n\u0103ng lan t\u1ecfa c\u1ea3m h\u1ee9ng. Khi m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng xu\u1ea5t hi\u1ec7n trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng li\u00ean t\u01b0\u1edfng ngay l\u1eadp t\u1ee9c \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean m\u1ed9t \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u t\u00edch c\u1ef1c. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Celebrity c\u00f2n gi\u00fap t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o v\u00e0 d\u1ec5 nh\u1edb, t\u1eeb \u0111\u00f3 t\u1ea1o d\u1ef1ng l\u00f2ng tin b\u1ec1n v\u1eefng gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n Trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i, Product Endorsement \u0111ang tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn nh\u1eb1m x\u00e2y d\u1ef1ng ni\u1ec1m tin nhanh ch\u00f3ng v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c influencer x\u00e1c nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng m\u1ea1nh m\u1ebd v\u1ec1 m\u1eb7t truy\u1ec1n th\u00f4ng. Tuy nhi\u00ean, h\u00ecnh th\u1ee9c n\u00e0y c\u0169ng \u0111i k\u00e8m v\u1edbi m\u1ed9t s\u1ed1 r\u1ee7i ro n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c tri\u1ec3n khai c\u1ea9n th\u1eadn.\n<\/p>\n\n\n Product Endorsement mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, bao g\u1ed3m:<\/p>\n\n\n M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a Product Endorsement ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng n\u00e2ng cao \u0111\u1ed9 tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng. H\u01a1n 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam cho bi\u1ebft h\u1ecd c\u00f3 xu h\u01b0\u1edbng mua s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng y\u00eau th\u00edch. Th\u00eam v\u00e0o \u0111\u00f3, nghi\u00ean c\u1ee9u cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 ch\u1ee9ng th\u1ef1c th\u01b0\u1eddng b\u00e1o c\u00e1o m\u1ee9c t\u0103ng kho\u1ea3ng 20 – 30% v\u1ec1 \u0111\u1ed9 tin c\u1eady t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng nh\u1eefng gi\u00fap t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh m\u00e0 c\u00f2n c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng khi ni\u1ec1m tin \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb nh\u1eefng l\u1eddi khuy\u00ean c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng.\n<\/p>\n\n\n B\u00ean c\u1ea1nh vi\u1ec7c t\u0103ng c\u01b0\u1eddng s\u1ef1 tin t\u01b0\u1edfng, Product Endorsement c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Khi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n v\u1edbi s\u1ea3n ph\u1ea9m, th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o s\u1ebd nhanh ch\u00f3ng lan t\u1ecfa tr\u00ean nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i,\u2026 \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean m\u1ed9t s\u1ee9c lan t\u1ecfa m\u1ea1nh m\u1ebd v\u00e0 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ghi d\u1ea5u \u1ea5n s\u00e2u \u0111\u1eadm trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang danh ti\u1ebfng khi h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng \u0111\u1ea1i s\u1ee9 n\u1ed5i ti\u1ebfng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u0103ng l\u00ean, gi\u00fap s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n Chi\u1ebfn d\u1ecbch Product Endorsement th\u00e0nh c\u00f4ng, doanh s\u1ed1 t\u0103ng v\u1ecdt<\/i><\/p>\n\n\n R\u00f5 r\u00e0ng, khi kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng s\u1ea3n ph\u1ea9m, doanh s\u1ed1 b\u00e1n h\u00e0ng s\u1ebd t\u0103ng l\u00ean. C\u00e1c case study t\u1eeb m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt cho th\u1ea5y hi\u1ec7u \u1ee9ng c\u1ee7a Product Endorsement mang l\u1ea1i m\u1ee9c t\u0103ng doanh thu t\u1eeb 15 – 40% sau chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1.\n<\/p>\n\n\n M\u1eb7c d\u00f9 Product Endorsement l\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, h\u00ecnh th\u1ee9c n\u00e0y c\u0169ng ti\u1ec1m \u1ea9n nhi\u1ec1u r\u1ee7i ro n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng l\u1ef1a ch\u1ecdn v\u00e0 tri\u1ec3n khai m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng.<\/p>\n\n\n D\u00f9 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, Product Endorsement \u0111i k\u00e8m v\u1edbi chi ph\u00ed cao l\u00e0 m\u1ed9t trong nh\u1eefng h\u1ea1n ch\u1ebf l\u1edbn nh\u1ea5t. Theo \u0111\u00f3, chi ph\u00ed trung b\u00ecnh cho m\u1ed9t chi\u1ebfn d\u1ecbch Product Endorsement v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng h\u1ea1ng A t\u1ea1i Vi\u1ec7t Nam dao \u0111\u1ed9ng t\u1eeb 500 tri\u1ec7u \u0111\u1ebfn 2 t\u1ef7 \u0111\u1ed3ng. Vi\u1ec7c l\u1ef1a ch\u1ecdn ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n kh\u00f4ng ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 g\u00e2y l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch.\n<\/p>\n\n\n M\u1ed9t \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd kh\u00e1c l\u00e0 kh\u00f4ng ph\u1ea3i s\u1ea3n ph\u1ea9m n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Product Endorsement. Nh\u1eefng s\u1ea3n ph\u1ea9m thu\u1ed9c l\u0129nh v\u1ef1c nh\u1ea1y c\u1ea3m, nh\u01b0 d\u01b0\u1ee3c ph\u1ea9m hay s\u1ea3n ph\u1ea9m y t\u1ebf, \u0111\u00f4i khi kh\u00f4ng th\u1ec3 d\u1ef1a v\u00e0o h\u00ecnh \u1ea3nh c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin ho\u00e0n to\u00e0n v\u00ec t\u00ednh ch\u1ea5t khoa h\u1ecdc v\u00e0 chuy\u00ean m\u00f4n cao.\n<\/p>\n\n\n H\u01a1n n\u1eefa, m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u1ee9ng th\u1ef1c v\u00e0 b\u1ea3o \u0111\u1ea3m qua nghi\u00ean c\u1ee9u l\u00e2m s\u00e0ng hay th\u1ea9m \u0111\u1ecbnh chuy\u00ean gia, khi\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u1edf n\u00ean kh\u00f4ng hi\u1ec7u qu\u1ea3. Do \u0111\u00f3, vi\u1ec7c l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng d\u1ef1a tr\u00ean \u0111\u1eb7c t\u00ednh v\u00e0 \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.\n<\/p>\n\n\n M\u1ed9t r\u1ee7i ro kh\u00f4ng nh\u1ecf khi \u00e1p d\u1ee5ng Product Endorsement \u0111\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. Trong tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n g\u1eb7p ph\u1ea3i Scandal ho\u1eb7c nh\u1eefng h\u00e0nh vi ti\u00eau c\u1ef1c, danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng d\u1ec5 b\u1ecb \u1ea3nh h\u01b0\u1edfng. V\u00ed d\u1ee5, v\u00e0o n\u0103m 2025, th\u01b0\u01a1ng hi\u1ec7u Prada \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi l\u00e0n s\u00f3ng t\u1ea9y chay khi \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, Kim Soo Hyun v\u01b0\u1edbng v\u00e0o m\u1ed9t v\u1ee5 b\u00ea b\u1ed1i. S\u1ef1 vi\u1ec7c n\u00e0y \u0111\u00e3 khi\u1ebfn doanh s\u1ed1 c\u1ee7a Prada gi\u1ea3m trong qu\u00fd ti\u1ebfp theo.\n<\/p>\n\n\n Vi\u1ec7c \u00e1p d\u1ee5ng Product Endorsement th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o vi\u1ec7c l\u1ef1a ch\u1ecdn ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng m\u00e0 c\u00f2n c\u1ea7n m\u1ed9t qu\u00e1 tr\u00ecnh tri\u1ec3n khai chi ti\u1ebft, b\u00e0i b\u1ea3n v\u00e0 s\u00e1ng t\u1ea1o. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 gi\u00fap doanh nghi\u1ec7p khai th\u00e1c tri\u1ec7t \u0111\u1ec3 s\u1ee9c m\u1ea1nh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau.\n<\/p>\n\n\n Qu\u1ea3ng c\u00e1o tr\u00ean TV th\u01b0\u1eddng kh\u00e9o l\u00e9o k\u1ebft h\u1ee3p h\u00ecnh \u1ea3nh ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u00f9ng c\u00e1c c\u1ea3nh quay s\u1ea3n ph\u1ea9m, t\u1ea1o n\u00ean c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat. Ch\u1eb3ng h\u1ea1n, m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u00e3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t di\u1ec5n vi\u00ean n\u1ed5i ti\u1ebfng, t\u1ea1o n\u00ean m\u1ed9t c\u00e2u chuy\u1ec7n c\u1ea3m \u0111\u1ed9ng v\u1ec1 vi\u1ec7c thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng qua vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. K\u1ebft qu\u1ea3 cho th\u1ea5y s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb kh\u00e1n gi\u1ea3, g\u00f3p ph\u1ea7n t\u0103ng m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn v\u00e0 ghi nh\u1eadn th\u00f4ng \u0111i\u1ec7p m\u00e0 chi\u1ebfn d\u1ecbch truy\u1ec1n t\u1ea3i.\n<\/p>\n\n\n M\u1eb7c d\u00f9 k\u00eanh in \u1ea5n c\u00f3 ph\u1ea7n truy\u1ec1n th\u1ed1ng h\u01a1n, nh\u01b0ng qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o v\u00e0 t\u1ea1p ch\u00ed v\u1eabn gi\u1eef m\u1ed9t v\u1ecb tr\u00ed quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c Product Endorsement. Nh\u1eefng b\u00e0i b\u00e1o, ph\u00f3ng s\u1ef1 hay tin t\u1ee9c c\u00f3 s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng th\u01b0\u1eddng thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u1ea1nh m\u1ebd t\u1eeb \u0111\u1ed9c gi\u1ea3.\n<\/p>\n\n\n V\u00ed d\u1ee5, khi m\u1ed9t ng\u00f4i sao h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p, c\u00e1c b\u00e0i ph\u00f3ng s\u1ef1 t\u00edch h\u1ee3p h\u00ecnh \u1ea3nh, ph\u1ecfng v\u1ea5n v\u00e0 \u0111\u00e1nh gi\u00e1 chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 t\u0103ng \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, n\u00e2ng cao uy t\u00edn m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft kh\u00e1ch h\u00e0ng.\n<\/p>\n\n\n <\/p>\n\n\n\n Product Endorsement tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/i><\/p>\n\n\n Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c lan t\u1ecfa th\u00f4ng tin s\u1ea3n ph\u1ea9m. C\u00e1c chi\u1ebfn d\u1ecbch Product Endorsement tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng t\u1eadp trung v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram hay TikTok, n\u01a1i ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u00f3 l\u01b0\u1ee3ng follower kh\u1ed5ng l\u1ed3.\n<\/p>\n\n\n V\u00ed d\u1ee5, khi m\u1ed9t ca s\u0129 n\u1ed5i ti\u1ebfng \u0111\u0103ng t\u1ea3i h\u00ecnh \u1ea3nh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m k\u00e8m theo hashtag chi\u1ebfn d\u1ecbch, l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c ngay l\u1eadp t\u1ee9c t\u0103ng v\u1ecdt. C\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 l\u01b0\u1ee3t th\u00edch, chia s\u1ebb v\u00e0 b\u00ecnh lu\u1eadn gi\u00fap \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ef1 lan truy\u1ec1n t\u1ef1 nhi\u00ean m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 vi\u1ec7c \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\n<\/p>\n\n\n M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c ph\u1ed5 bi\u1ebfn \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Product Endorsement l\u00e0 th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n h\u00ecnh v\u00e0 phim \u1ea3nh. Trong \u0111\u00f3, h\u00ecnh \u1ea3nh ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng xu\u1ea5t hi\u1ec7n c\u00f9ng s\u1ea3n ph\u1ea9m trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh, talk show ho\u1eb7c c\u00e1c ph\u00e2n c\u1ea3nh phim gi\u00fap t\u0103ng t\u00ednh g\u1ee3i nh\u1edb v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c s\u1ea3n ph\u1ea9m g\u1ea7n g\u0169i h\u01a1n v\u1edbi kh\u00e1n gi\u1ea3. H\u00ecnh th\u1ee9c n\u00e0y kh\u00f4ng ch\u1ec9 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi xem th\u00f4ng qua y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac v\u00e0 s\u1ef1 quen thu\u1ed9c v\u1edbi nh\u00e2n v\u1eadt tr\u00ean m\u00e0n \u1ea3nh.<\/p>\n\n\n Vi\u1ec7c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n c\u00f3 s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng lu\u00f4n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, t\u1ea1o ra s\u1ee9c h\u00fat l\u1edbn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp m\u00e0 c\u00f2n t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m.\n<\/p>\n\n\n V\u00ed d\u1ee5, m\u1ed9t s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a m\u1ed9t ng\u01b0\u1eddi m\u1eabu h\u00e0ng \u0111\u1ea7u \u0111\u00e3 thu h\u00fat h\u00e0ng ngh\u00ecn l\u01b0\u1ee3t tham d\u1ef1, \u0111\u1ed3ng th\u1eddi thu \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u1ec1 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m. S\u1ef1 ki\u1ec7n n\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n khi c\u00f3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng giao l\u01b0u, minigame v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i k\u1ebft h\u1ee3p, gi\u00fap t\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.\n<\/p>\n\n\n Ngo\u00e0i c\u00e1c s\u1ef1 ki\u1ec7n truy\u1ec1n th\u1ed1ng, vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a Product Endorsement th\u00f4ng qua tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng. Th\u00f4ng qua vi\u1ec7c kh\u1ea3o s\u00e1t, thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u1eeb kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\n<\/p>\n\n\n C\u00e1c nghi\u00ean c\u1ee9u sau chi\u1ebfn d\u1ecbch cho th\u1ea5y r\u1eb1ng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh c\u1ee7a s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf. S\u1ef1 minh b\u1ea1ch v\u00e0 c\u00f4ng khai nh\u1eefng ph\u1ea3n h\u1ed3i n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao s\u1ef1 tin c\u1eady m\u00e0 c\u00f2n t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ng\u1eebng ho\u00e0n thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\n<\/p>\n\n\n \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 ch\u1ee9ng th\u1ef1c c\u00f9ng v\u1edbi t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n qu\u1ea3ng b\u00e1 tr\u1ef1c tuy\u1ebfn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a 2 ph\u01b0\u01a1ng ph\u00e1p n\u00e0y:<\/p>\n\n\n Trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng b\u00e1, doanh nghi\u1ec7p c\u00f3 th\u1ec3 linh ho\u1ea1t \u1ee9ng d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Product Endorsement nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch. Vi\u1ec7c k\u1ebft h\u1ee3p h\u00ecnh \u1ea3nh ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 uy t\u00edn v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, s\u1ef1 ki\u1ec7n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m hay c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eb7ng qu\u00e0 kh\u00f4ng ch\u1ec9 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n cho th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n thu h\u00fat s\u1ef1 quan t\u00e2m t\u1eeb c\u00f4ng ch\u00fang. Ch\u1eb3ng h\u1ea1n, m\u1ed9t c\u00f4ng ty th\u1ef1c ph\u1ea9m c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ea7u b\u1ebfp danh ti\u1ebfng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m trong ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh n\u1ea5u \u0103n ho\u1eb7c l\u1ec5 h\u1ed9i \u1ea9m th\u1ef1c, qua \u0111\u00f3 t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ee9c h\u00fat \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n<\/p>\n\n\n T\u01b0\u01a1ng t\u1ef1, trong l\u0129nh v\u1ef1c th\u1eddi trang, vi\u1ec7c m\u1eddi c\u00e1c ng\u01b0\u1eddi m\u1eabu, ngh\u1ec7 s\u0129 hay nh\u00e2n v\u1eadt c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng tham gia tr\u00ecnh di\u1ec5n v\u00e0 \u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong c\u00e1c bu\u1ed5i tr\u00ecnh di\u1ec5n th\u1eddi trang s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, \u0111\u1ec3 h\u00ecnh th\u1ee9c n\u00e0y ph\u00e1t huy hi\u1ec7u qu\u1ea3 b\u1ec1n v\u1eefng, doanh nghi\u1ec7p c\u1ea7n b\u1ea3o \u0111\u1ea3m r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u theo \u0111u\u1ed5i.<\/p>\n\n\n T\u1ed5ng k\u1ebft l\u1ea1i, vi\u1ec7c hi\u1ec3u r\u00f5 Product Endorsement l\u00e0 g\u00ec s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1eadn d\u1ee5ng t\u1ed1t h\u01a1n s\u1ee9c m\u1ea1nh c\u1ee7a ni\u1ec1m tin v\u00e0 \u1ea3nh h\u01b0\u1edfng trong chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. Khi \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang c\u00e1ch, h\u00ecnh th\u1ee9c n\u00e0y kh\u00f4ng ch\u1ec9 gia t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ebfn c\u00e1c v\u1ecb tr\u00ed li\u00ean quan \u0111\u1ebfn marketing, truy\u1ec1n th\u00f4ng hay x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y gh\u00e9 qua JobsGO<\/a> \u0111\u1ec3 kh\u00e1m ph\u00e1 nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay.\n<\/p>","protected":false},"excerpt":{"rendered":" \u0110\u00e1nh gi\u00e1 post Trong th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o c\u1ea1nh tranh hi\u1ec7n nay, vi\u1ec7c t\u1eadn d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o nh\u01b0 Product Endorsement l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u01b0a chu\u1ed9ng. V\u1eady Product Endorsement l\u00e0 g\u00ec?…<\/p>\n","protected":false},"author":75026,"featured_media":94666,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Product Endorsement l\u00e0 g\u00ec","_yoast_wpseo_title":"Product Endorsement L\u00e0 G\u00ec? 3 C\u00e1ch Th\u1ee9c \u00c1p D\u1ee5ng Product Endorsement Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Product Endorsement l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u 3 l\u1ee3i \u00edch, nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay h\u00f4m nay.","_yoast_wpseo_focus_keyphrase":"Product Endorsement l\u00e0 g\u00ec","faq":"1. Endorsement L\u00e0 G\u00ec?\n\nEndorsement l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef ti\u1ebfng Anh, c\u00f3 ngh\u0129a l\u00e0 s\u1ef1 ch\u1ee9ng th\u1ef1c, s\u1ef1 x\u00e1c nh\u1eadn ho\u1eb7c s\u1ef1 \u1ee7ng h\u1ed9.\n2. Product Range L\u00e0 G\u00ec?\n\nProduct Range (hay c\u00f2n g\u1ecdi l\u00e0 d\u1ea3i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u00f2ng s\u1ea3n ph\u1ea9m) l\u00e0 t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan m\u00e0 m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p trong 1 nh\u00f3m nh\u1ea5t \u0111\u1ecbnh.\n3. Product Recall L\u00e0 G\u00ec?\n\nProduct Recall l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 vi\u1ec7c thu h\u1ed3i s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n ra th\u1ecb tr\u01b0\u1eddng do ph\u00e1t hi\u1ec7n c\u00f3 l\u1ed7i, nguy c\u01a1 g\u00e2y m\u1ea5t an to\u00e0n,...\n4. Endorsement Trong Marketing L\u00e0 G\u00ec?\n\nEndorsement trong Marketing l\u00e0 h\u00ecnh th\u1ee9c ch\u1ee9ng th\u1ef1c s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua l\u1eddi gi\u1edbi thi\u1ec7u, s\u1ef1 \u1ee7ng h\u1ed9 t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng.\n5. Endorse L\u00e0 G\u00ec?\n\nEndorse l\u00e0 m\u1ed9t \u0111\u1ed9ng t\u1eeb ti\u1ebfng Anh, mang ngh\u0129a ch\u00ednh l\u00e0 ch\u1ee9ng th\u1ef1c, \u1ee7ng h\u1ed9, t\u00e1n th\u00e0nh ho\u1eb7c qu\u1ea3ng b\u00e1 cho m\u1ed9t ng\u01b0\u1eddi, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay quan \u0111i\u1ec3m n\u00e0o \u0111\u00f3.\n6. Endorsement Deal L\u00e0 G\u00ec?\n\nEndorsement Deal l\u00e0 m\u1ed9t h\u1ee3p \u0111\u1ed3ng ho\u1eb7c th\u1ecfa thu\u1eadn gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, chuy\u00ean gia \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u00f3 c\u00f4ng khai \u1ee7ng h\u1ed9 ho\u1eb7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.\n7. Market Leader L\u00e0 G\u00ec?\n\nMarket Leader (ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng) l\u00e0 m\u1ed9t c\u00f4ng ty ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 v\u1ecb th\u1ebf chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng trong m\u1ed9t ng\u00e0nh h\u00e0ng ho\u1eb7c ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3.","nganh_nghe_chuc_vu_lien_quan":["Chuy\u00ean Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m"]},"categories":[24],"tags":[4380,4379],"yoast_head":"\n1. Product Endorsement L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n\n\n
<\/figure>\n\n
2. Vai Tr\u00f2 C\u1ee7a Celebrity Trong Product Endorsement<\/strong><\/span><\/h2>\n\n\n
3. \u01afu \u0110i\u1ec3m V\u00e0 Nh\u01b0\u1ee3c \u0111i\u1ec3m C\u1ee7a Product Endorsement<\/strong><\/span><\/h2>\n\n\n
3.1 \u01afu \u0110i\u1ec3m C\u1ee7a Product Endorsement\n<\/strong><\/span><\/h3>\n\n\n
3<\/strong>.1.1 T\u0103ng \u0110\u1ed9 Tin C\u1eady C\u1ee7a Kh\u00e1ch H\u00e0ng\n<\/strong><\/span><\/h4>\n\n\n
3.1.2 T\u0103ng Nh\u1eadn Di\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/span><\/h4>\n\n\n
3.1.3 T\u0103ng Doanh S\u1ed1 B\u00e1n H\u00e0ng<\/strong><\/span><\/h4>\n\n\n\n
<\/figure>\n\n
3<\/strong>.2 Nh\u01b0\u1ee3c \u0110i\u1ec3m C\u1ee7a Product Endorsement\n<\/strong><\/span><\/h3>\n\n\n
3.2.1 Chi Ph\u00ed \u0110\u1eaft \u0110\u1ecf<\/strong><\/span><\/h4>\n\n\n
3.2.2 Kh\u00f4ng Ph\u00f9 H\u1ee3p V\u1edbi M\u1ed9t S\u1ed1 S\u1ea3n Ph\u1ea9m<\/strong><\/span><\/h4>\n\n\n
3.2.3 R\u1ee7i Ro H\u00ecnh \u1ea2nh V\u00e0 S\u1ef1 M\u1ea5t L\u00f2ng Tin T\u1eeb Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng<\/strong><\/span><\/h4>\n\n\n
4. C\u00e1ch Th\u1ee9c \u00c1p D\u1ee5ng Product Endorsement<\/strong><\/span><\/h2>\n\n\n
4<\/strong>.1 Tr\u00ean C\u00e1c Ph\u01b0\u01a1ng Ti\u1ec7n Truy\u1ec1n Th\u00f4ng<\/strong><\/span><\/h3>\n\n\n
4.1.1 Qu\u1ea3ng C\u00e1o Tr\u00ean TV\n<\/strong><\/span><\/h4>\n\n\n
4<\/strong>.1.2 Qu\u1ea3ng C\u00e1o Tr\u00ean B\u00e1o V\u00e0 T\u1ea1p Ch\u00ed<\/strong><\/span><\/h4>\n\n\n
4.1.3 S\u1eed D\u1ee5ng M\u1ea1ng X\u00e3 H\u1ed9i\n<\/strong><\/span><\/h4>\n\n\n
<\/figure>\n\n
4.1.4 Qu\u1ea3ng C\u00e1o Tr\u00ean Truy\u1ec1n H\u00ecnh V\u00e0 Phim\n<\/strong><\/span><\/h4>\n\n\n
4<\/strong>.2 C\u00e1c S\u1ef1 Ki\u1ec7n V\u00e0 Qu\u1ea3ng B\u00e1 Tr\u1ef1c Ti\u1ebfp<\/strong><\/span><\/h3>\n\n\n
4.2.1 T\u1ed5 Ch\u1ee9c S\u1ef1 Ki\u1ec7n V\u1edbi Ng\u01b0\u1eddi N\u1ed5i Ti\u1ebfng<\/strong><\/span><\/h4>\n\n\n
4.2.2 \u0110\u00e1nh Gi\u00e1 Hi\u1ec7u Qu\u1ea3 Qua Tr\u1ea3i Nghi\u1ec7m Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng\n<\/strong><\/span><\/h4>\n\n\n
4<\/strong>.3 Tr\u00ean Website V\u00e0 Trong C\u00e1c Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i\n<\/strong><\/span><\/h3>\n\n\n
\n
\n \n \n 4.4 Trong C\u00e1c Ho\u1ea1t \u0110\u1ed9ng C\u1ee7a C\u00f4ng Ty\n<\/strong><\/span><\/h3>\n\n\n