{"id":94678,"date":"2025-05-05T06:44:18","date_gmt":"2025-05-04T23:44:18","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/product-range-la-gi\/"},"modified":"2025-05-05T06:44:18","modified_gmt":"2025-05-04T23:44:18","slug":"product-range-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/product-range-la-gi\/","title":{"rendered":"Product Range l\u00e0 g\u00ec? 3 L\u00fd Do Doanh Nghi\u1ec7p N\u00ean X\u00e2y D\u1ef1ng Product Range"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;94678&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p>Trong b\u1ed1i c\u1ea3nh kinh doanh hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n \u1ed5n \u0111\u1ecbnh doanh thu trong nh\u1eefng th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng. Vi\u1ec7c \u0111\u1ecbnh h\u00ecnh v\u00e0 qu\u1ea3n l\u00fd Product Range m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong chi\u1ebfn l\u01b0\u1ee3c marketing, gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 th\u00edch nghi nhanh ch\u00f3ng v\u1edbi th\u1ecb tr\u01b0\u1eddng. Trong b\u00e0i vi\u1ebft n\u00e0y, JobsGO s\u1ebd c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u to\u00e0n di\u1ec7n v\u1ec1 <a href=\"https:\/\/jobsgo.vn\/blog\/product-range-la-gi\/\" target=\"_blank\" rel=\"noopener\">Product Range l\u00e0 g\u00ec<\/a>, vai tr\u00f2, l\u1ee3i \u00edch c\u0169ng nh\u01b0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd Product Range, t\u1eeb \u0111\u00f3 mang l\u1ea1i nh\u1eefng gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 cho c\u1ea3 ng\u01b0\u1eddi t\u00ecm vi\u1ec7c v\u00e0 nh\u00e0 tuy\u1ec3n d\u1ee5ng.\n<\/p>\n\n\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Product_Range_La_Gi\">1. Product Range L\u00e0 G\u00ec?<\/a><\/li><li><a href=\"#2_Moi_Lien_He_Product_Range_Voi_Dong_San_Pham\">2. M\u1ed1i Li\u00ean H\u1ec7 Product Range V\u1edbi D\u00f2ng S\u1ea3n Ph\u1ea9m  <\/a><\/li><li><a href=\"#3_Tai_Sao_Doanh_Nghiep_Can_Xay_Dung_Product_Range\">3. T\u1ea1i Sao Doanh Nghi\u1ec7p C\u1ea7n X\u00e2y D\u1ef1ng Product Range?  \n<\/a><ul><li><a href=\"#31_Tang_Truong_Doanh_Nghiep\">3.1. T\u0103ng Tr\u01b0\u1edfng Doanh Nghi\u1ec7p<\/a><\/li><li><a href=\"#32_Giam_Thieu_Rui_Ro\">3.2. Gi\u1ea3m Thi\u1ec3u R\u1ee7i Ro  \n<\/a><\/li><li><a href=\"#33_Tao_Co_Hoi_Cho_San_Pham_Moi\">3.3. T\u1ea1o C\u01a1 H\u1ed9i Cho S\u1ea3n Ph\u1ea9m M\u1edbi  \n<\/a><\/li><\/ul><\/li><li><a href=\"#4_Loi_Ich_Cua_Viec_Da_Dang_Hoa_Product_Range\">4. L\u1ee3i \u00cdch C\u1ee7a Vi\u1ec7c \u0110a D\u1ea1ng H\u00f3a Product Range  \n<\/a><ul><li><a href=\"#41_Thuc_Day_Doanh_So\">4.1. Th\u00fac \u0110\u1ea9y Doanh S\u1ed1  <\/a><\/li><li><a href=\"#42_Dap_Ung_Nhu_Cau_Khach_Hang\">4.2. \u0110\u00e1p \u1ee8ng Nhu C\u1ea7u Kh\u00e1ch H\u00e0ng  \n<\/a><\/li><li><a href=\"#43_Tao_Long_Trung_Thanh_Thuong_Hieu\">4.3. T\u1ea1o L\u00f2ng Trung Th\u00e0nh Th\u01b0\u01a1ng Hi\u1ec7u  \n<\/a><\/li><\/ul><\/li><li><a href=\"#5_Cac_Chien_Luoc_Quan_Ly_Product_Range\">5. C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3n L\u00fd Product Range\n<\/a><ul><li><a href=\"#51_Phan_Tich_Nhu_Cau_Thi_Truong\">5.1. Ph\u00e2n T\u00edch Nhu C\u1ea7u Th\u1ecb Tr\u01b0\u1eddng\n<\/a><\/li><li><a href=\"#52_Xac_Dinh_Khach_Hang_Muc_Tieu\">5.2. X\u00e1c \u0110\u1ecbnh Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau\n<\/a><\/li><li><a href=\"#53_Can_Bang_Chat_Luong_va_So_Luong\">5.3. C\u00e2n B\u1eb1ng Ch\u1ea5t L\u01b0\u1ee3ng v\u00e0 S\u1ed1 L\u01b0\u1ee3ng\n<\/a><\/li><\/ul><\/li><li><a href=\"#6_Thach_Thuc_Va_De_Xuat_Giai_Phap_Trong_Quan_Ly_Product_Range\">6. Th\u00e1ch Th\u1ee9c V\u00e0 \u0110\u1ec1 Xu\u1ea5t Gi\u1ea3i Ph\u00e1p Trong Qu\u1ea3n L\u00fd Product Range  \n<\/a><\/li><li><a href=\"#7_Phan_Biet_Product_Range_Va_Product_Line\">7. Ph\u00e2n Bi\u1ec7t Product Range V\u00e0 Product Line\n<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Product_Range_La_Gi\">1. Product Range L\u00e0 G\u00ec?<\/span><\/h2>\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"584\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2025\/05\/product-range-la-gi-image-1.jpg\" alt=\"Product Range l\u00e0 g\u00ec - image 1\" class=\"wp-image-94675\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2025\/05\/product-range-la-gi-image-1.jpg 1024w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2025\/05\/product-range-la-gi-image-1-300x171.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2025\/05\/product-range-la-gi-image-1-150x86.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2025\/05\/product-range-la-gi-image-1-768x438.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><i>Kh\u00e1i Ni\u1ec7m V\u1ec1 Product Range\n<\/i><\/p>\n\n\n<p>Product Range, hay c\u00f2n g\u1ecdi l\u00e0 ph\u1ea1m vi s\u1ea3n ph\u1ea9m, l\u00e0 t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p cho kh\u00e1ch h\u00e0ng. N\u00f3 bao g\u1ed3m nhi\u1ec1u kh\u00eda c\u1ea1nh t\u1eeb \u0111\u1ed9 \u0111a d\u1ea1ng, ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u1ed7i s\u1ea3n ph\u1ea9m h\u01b0\u1edbng t\u1edbi. M\u1ed9t doanh nghi\u1ec7p s\u1edf h\u1eefu Product Range phong ph\u00fa c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u kh\u1eaft khe c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1eeb nh\u1eefng s\u1ea3n ph\u1ea9m gi\u00e1 cao, cao c\u1ea5p \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebft ki\u1ec7m, ph\u00f9 h\u1ee3p v\u1edbi \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 kh\u00e1c bi\u1ec7t.\n<\/p>\n\n\n<p>\u0110\u1ec3 d\u1ec5 h\u00ecnh dung, ta c\u00f3 th\u1ec3 n\u00eau ra nh\u1eefng \u0111i\u1ec3m ch\u00ednh sau:\n<\/p>\n\n\n<ul>\n<li>\u0110a d\u1ea1ng s\u1ea3n ph\u1ea9m: Bao g\u1ed3m s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c, s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi.\n<\/li><li>Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m: S\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 kinh doanh.\n<\/li><li>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau: M\u1ed7i s\u1ea3n ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau, t\u1eeb \u0111\u00f3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u00eau th\u1ee5.<\/li>\n<\/ul>\n\n\n<h2><span id=\"2_Moi_Lien_He_Product_Range_Voi_Dong_San_Pham\">2. M\u1ed1i Li\u00ean H\u1ec7 Product Range V\u1edbi D\u00f2ng S\u1ea3n Ph\u1ea9m  <\/span><\/h2>\n\n\n<p>M\u1ed1i li\u00ean h\u1ec7 gi\u1eefa Product Range v\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m th\u1ec3 hi\u1ec7n qua c\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p, ph\u00e2n lo\u1ea1i v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3. M\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 t\u1eadp h\u1ee3p c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh ch\u1ea5t, ch\u1ee9c n\u0103ng ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng \u0111\u1ed3ng. Khi doanh nghi\u1ec7p x\u00e2y d\u1ef1ng Product Range, vi\u1ec7c ph\u00e2n chia th\u00e0nh c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau s\u1ebd gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh.\n<\/p>\n\n\n<p>V\u00ed d\u1ee5, trong ng\u00e0nh m\u1ef9 ph\u1ea9m, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p chia s\u1ea3n ph\u1ea9m th\u00e0nh c\u00e1c d\u00f2ng nh\u01b0 ch\u0103m s\u00f3c da, trang \u0111i\u1ec3m v\u00e0 s\u1ea3n ph\u1ea9m c\u01a1 b\u1ea3n, qua \u0111\u00f3 t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. Vi\u1ec7c li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd gi\u1eefa kh\u00e1i ni\u1ec7m Product Range v\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c k\u1ecbp th\u1eddi theo bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n<h2><span id=\"3_Tai_Sao_Doanh_Nghiep_Can_Xay_Dung_Product_Range\">3. T\u1ea1i Sao Doanh Nghi\u1ec7p C\u1ea7n X\u00e2y D\u1ef1ng Product Range?  \n<\/span><\/h2>\n\n\n<p>Ng\u00e0y nay, khi th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t Product Range b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 doanh nghi\u1ec7p t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n l\u00e0 c\u00e1ch m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u1ed1ng l\u1ea1i c\u00e1c t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c t\u1eeb m\u00f4i tr\u01b0\u1eddng kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c l\u00fd do khi \u0111\u00f3 doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng t\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd Product Range hi\u1ec7u qu\u1ea3.\n<\/p>\n\n\n<h3><span id=\"31_Tang_Truong_Doanh_Nghiep\">3.1. T\u0103ng Tr\u01b0\u1edfng Doanh Nghi\u1ec7p<\/span><\/h3>\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"800\" height=\"400\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2025\/05\/product-range-la-gi-image-2.jpg\" alt=\"Product Range l\u00e0 g\u00ec - image 2\" class=\"wp-image-94676\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2025\/05\/product-range-la-gi-image-2.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2025\/05\/product-range-la-gi-image-2-300x150.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2025\/05\/product-range-la-gi-image-2-150x75.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2025\/05\/product-range-la-gi-image-2-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n<p><i>T\u0103ng Tr\u01b0\u1edfng Doanh Nghi\u1ec7p\n<\/i><\/p>\n\n\n<p>Khi doanh nghi\u1ec7p \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m, h\u1ecd kh\u00f4ng ch\u1ec9 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 c\u00f2n gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung th\u00e0nh b\u1eb1ng c\u00e1ch cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m ph\u1ee5 tr\u1ee3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u gia t\u0103ng.\n<\/p>\n\n\n<h3><span id=\"32_Giam_Thieu_Rui_Ro\">3.2. Gi\u1ea3m Thi\u1ec3u R\u1ee7i Ro  \n<\/span><\/h3>\n\n\n<p>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh lu\u00f4n ch\u1ee9a \u0111\u1ef1ng nhi\u1ec1u b\u1ea5t tr\u1eafc, vi\u1ec7c ph\u1ee5 thu\u1ed9c qu\u00e1 m\u1ee9c v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m duy nh\u1ea5t c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p g\u1eb7p nguy c\u01a1 l\u1edbn khi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng gi\u1ea3m s\u00fat ho\u1eb7c khi s\u1ea3n ph\u1ea9m g\u1eb7p s\u1ef1 c\u1ed1. M\u1ed9t Product Range \u0111a d\u1ea1ng gi\u00fap ph\u00e2n t\u00e1n r\u1ee7i ro, gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn t\u1ed5ng doanh thu. Khi m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh s\u1ed1 k\u1ef3 v\u1ecdng, c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c trong danh m\u1ee5c c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp v\u00e0 gi\u1eef cho doanh nghi\u1ec7p kh\u00f4ng b\u1ecb s\u1ee5t gi\u1ea3m qu\u00e1 nhi\u1ec1u. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean m\u1ed9t s\u1ef1 linh ho\u1ea1t trong vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh theo th\u1eddi gian, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c ng\u00e0nh h\u00e0ng c\u00f3 t\u00ednh chu k\u1ef3 cao nh\u01b0 th\u1eddi trang, ti\u00eau d\u00f9ng nhanh, v\u00e0 c\u00f4ng ngh\u1ec7.<\/p>\n\n\n<h3><span id=\"33_Tao_Co_Hoi_Cho_San_Pham_Moi\">3.3. T\u1ea1o C\u01a1 H\u1ed9i Cho S\u1ea3n Ph\u1ea9m M\u1edbi  \n<\/span><\/h3>\n\n\n<p>Qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng Product Range t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i qu\u00fd gi\u00e1 cho vi\u1ec7c th\u1eed nghi\u1ec7m v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi. M\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m phong ph\u00fa kh\u00f4ng ch\u1ec9 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng m\u00e0 c\u00f2n t\u1ea1o ra b\u1ea7u kh\u00f4ng kh\u00ed \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o b\u00ean trong doanh nghi\u1ec7p. Khi doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a danh m\u1ee5c hi\u1ec7n c\u00f3, h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn ra nh\u1eefng kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m nh\u1eb1m l\u1ea5p \u0111\u1ea7y nh\u1eefng nhu c\u1ea7u \u0111\u00f3. V\u00ed d\u1ee5, n\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao m\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u01b0ng l\u1ea1i mong mu\u1ed1n c\u00f3 phi\u00ean b\u1ea3n c\u1ea3i ti\u1ebfn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng ph\u00e1t h\u00e0nh m\u1eabu m\u1edbi v\u1edbi nh\u1eefng c\u1ea3i ti\u1ebfn c\u1ea7n thi\u1ebft. S\u1ef1 linh ho\u1ea1t trong vi\u1ec7c m\u1edf r\u1ed9ng danh m\u1ee5c kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p b\u1eaft k\u1ecbp xu h\u01b0\u1edbng m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 l\u00f2ng tin v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n<h2><span id=\"4_Loi_Ich_Cua_Viec_Da_Dang_Hoa_Product_Range\">4. L\u1ee3i \u00cdch C\u1ee7a Vi\u1ec7c \u0110a D\u1ea1ng H\u00f3a Product Range  \n<\/span><\/h2>\n\n\n<p>Vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch r\u00f5 r\u00e0ng cho doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch ch\u00ednh \u0111\u01b0\u1ee3c minh h\u1ecda qua s\u1ed1 li\u1ec7u v\u00e0 th\u1ef1c ti\u1ec5n kinh doanh:<\/p>\n\n\n<h3><span id=\"41_Thuc_Day_Doanh_So\">4.1. Th\u00fac \u0110\u1ea9y Doanh S\u1ed1  <\/span><\/h3>\n\n\n<p>Khi doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m duy nh\u1ea5t, doanh thu g\u1ea7n nh\u01b0 ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o hi\u1ec7u qu\u1ea3 ti\u00eau th\u1ee5 c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3. \u0110i\u1ec1u n\u00e0y ti\u1ec1m \u1ea9n nhi\u1ec1u r\u1ee7i ro n\u1ebfu th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i ho\u1eb7c s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p. Vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng ngu\u1ed3n thu t\u1eeb nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau, ph\u1ee5c v\u1ee5 nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng v\u1edbi nhu c\u1ea7u kh\u00e1c bi\u1ec7t. \u0110\u00e2y l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u1ed5n \u0111\u1ecbnh v\u00e0 gia t\u0103ng t\u1ed5ng doanh thu m\u00e0 kh\u00f4ng ph\u1ea3i qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t \u201cg\u00e0 \u0111\u1ebb tr\u1ee9ng v\u00e0ng\u201d duy nh\u1ea5t.\n<\/p>\n\n\n<h3><span id=\"42_Dap_Ung_Nhu_Cau_Khach_Hang\">4.2. \u0110\u00e1p \u1ee8ng Nhu C\u1ea7u Kh\u00e1ch H\u00e0ng  \n<\/span><\/h3>\n\n\n<p>\u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 m\u1ed9t bi\u1ec7n ph\u00e1p ph\u00e2n t\u00e1n r\u1ee7i ro th\u00f4ng minh. Khi m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m g\u1eb7p kh\u00f3 kh\u0103n do xu h\u01b0\u1edbng thay \u0111\u1ed5i, nguy\u00ean li\u1ec7u t\u0103ng gi\u00e1, hay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ea1nh h\u01a1n, c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 th\u1ec3 g\u00e1nh \u0111\u1ee1 v\u00e0 duy tr\u00ec d\u00f2ng ti\u1ec1n cho doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p tr\u00e1nh \u0111\u01b0\u1ee3c t\u00ecnh tr\u1ea1ng s\u1ee5p \u0111\u1ed5 d\u00e2y chuy\u1ec1n khi m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f2n b\u00e1n ch\u1ea1y. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do t\u1ea1i sao nhi\u1ec1u c\u00f4ng ty l\u1edbn lu\u00f4n duy tr\u00ec nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m \u1edf nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau.\n<\/p>\n\n\n<h3><span id=\"43_Tao_Long_Trung_Thanh_Thuong_Hieu\">4.3. T\u1ea1o L\u00f2ng Trung Th\u00e0nh Th\u01b0\u01a1ng Hi\u1ec7u  \n<\/span><\/h3>\n\n\n<p>M\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u1ed3ng b\u1ed9, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111a d\u1ea1ng gi\u00fap t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1eefng ch\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 gi\u00e1 tr\u1ecb t\u1eeb m\u1ed7i s\u1ea3n ph\u1ea9m, kh\u1ea3 n\u0103ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. Ngo\u00e0i ra, vi\u1ec7c c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chia s\u1ebb v\u00e0 qu\u1ea3ng b\u00e1 t\u1ef1 nhi\u00ean cho doanh nghi\u1ec7p. Do \u0111\u00f3, vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a Product Range kh\u00f4ng ch\u1ec9 \u0111\u00f3ng g\u00f3p v\u00e0o doanh s\u1ed1 m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n<h2><span id=\"5_Cac_Chien_Luoc_Quan_Ly_Product_Range\">5. C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3n L\u00fd Product Range\n<\/span><\/h2>\n\n\n<h2>\n<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"587\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2025\/05\/product-range-la-gi-image-3.jpg\" alt=\"Product Range l\u00e0 g\u00ec - image 3\" class=\"wp-image-94677\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2025\/05\/product-range-la-gi-image-3.jpg 1024w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2025\/05\/product-range-la-gi-image-3-300x172.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2025\/05\/product-range-la-gi-image-3-150x86.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2025\/05\/product-range-la-gi-image-3-768x440.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><i>C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3n L\u00fd Product Range<\/i><\/p>\n\n\n<p>M\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m hi\u1ec7n nay l\u00e0: C\u00e1ch qu\u1ea3n l\u00fd Product Range hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o? \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao trong vi\u1ec7c x\u00e2y d\u1ef1ng, \u0111i\u1ec1u ch\u1ec9nh v\u00e0 ki\u1ec3m so\u00e1t danh m\u1ee5c s\u1ea3n ph\u1ea9m, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 theo t\u1eebng b\u01b0\u1edbc nh\u01b0 sau:\n<\/p>\n\n\n<h3><span id=\"51_Phan_Tich_Nhu_Cau_Thi_Truong\">5.<strong>1. Ph\u00e2n T\u00edch Nhu C\u1ea7u Th\u1ecb Tr\u01b0\u1edd<\/strong>ng\n<\/span><\/h3>\n\n\n<p>Tr\u01b0\u1edbc ti\u00ean, ch\u00fang ta c\u1ea7n ph\u00e2n t\u00edch nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch chi ti\u1ebft. C\u00e1c c\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn, ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 theo d\u00f5i xu h\u01b0\u1edbng ti\u00eau d\u00f9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (v\u00ed d\u1ee5: s\u1eed d\u1ee5ng Google Trends v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1eeb kh\u00f3a kh\u00e1c) l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap thu th\u1eadp th\u00f4ng tin kh\u00e1ch quan. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh danh m\u1ee5c s\u1ea3n ph\u1ea9m cho ph\u00f9 h\u1ee3p. \u0110\u01b0a ra d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c v\u1ec1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c \u0111\u1ea7u t\u01b0.\n<\/p>\n\n\n<h3><span id=\"52_Xac_Dinh_Khach_Hang_Muc_Tieu\">5.<strong>2. X\u00e1c \u0110\u1ecbnh Kh\u00e1ch H\u00e0ng M\u1ee5c Ti<\/strong>\u00eau\n<\/span><\/h3>\n\n\n<p>Sau khi \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m. Vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 th\u00f3i quen mua s\u1eafm gi\u00fap \u0111\u1ecbnh ra chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m cao c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp \u1ed5n \u0111\u1ecbnh v\u00e0 c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau cho ch\u1ea5t l\u01b0\u1ee3ng, trong khi s\u1ea3n ph\u1ea9m ph\u1ed5 th\u00f4ng l\u1ea1i h\u01b0\u1edbng t\u1edbi \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhu c\u1ea7u ti\u1ebft ki\u1ec7m h\u01a1n. S\u1ef1 ph\u00e2n chia h\u1ee3p l\u00fd gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u1ec1u c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng r\u00f5 r\u00e0ng.\n<\/p>\n\n\n<h3><span id=\"53_Can_Bang_Chat_Luong_va_So_Luong\">5.<strong>3. C\u00e2n B\u1eb1ng Ch\u1ea5t L\u01b0\u1ee3ng v\u00e0 S\u1ed1 L\u01b0\u1ee3<\/strong>ng\n<\/span><\/h3>\n\n\n<p>M\u1ed9t th\u00e1ch th\u1ee9c th\u01b0\u1eddng g\u1eb7p trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m l\u00e0 l\u00e0m sao \u0111\u1ec3 duy tr\u00ec s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng. \u0110\u1ea7u t\u01b0 qu\u00e1 \u0111a d\u1ea1ng m\u00e0 kh\u00f4ng \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd l\u00e0m gi\u1ea3m uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u; ng\u01b0\u1ee3c l\u1ea1i, t\u1eadp trung qu\u00e1 m\u1ee9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p b\u1ecf l\u1ee1 nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng. Do \u0111\u00f3, c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u00e2n b\u1eb1ng th\u00f4ng qua vi\u1ec7c \u0111\u1eb7t ra c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng nghi\u00eam ng\u1eb7t cho m\u1ed7i s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi theo d\u00f5i s\u00e1t sao ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m theo t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng.\n<\/p>\n\n\n<p>Nh\u1eefng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng th\u01b0\u1eddng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd linh ho\u1ea1t, k\u1ebft h\u1ee3p gi\u1eefa \u0111\u00e1nh gi\u00e1 n\u1ed9i b\u1ed9 v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh k\u1ecbp th\u1eddi, \u0111\u1ea3m b\u1ea3o r\u1eb1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111a d\u1ea1ng m\u00e0 c\u00f2n lu\u00f4n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n<h2><span id=\"6_Thach_Thuc_Va_De_Xuat_Giai_Phap_Trong_Quan_Ly_Product_Range\">6. Th\u00e1ch Th\u1ee9c V\u00e0 \u0110\u1ec1 Xu\u1ea5t Gi\u1ea3i Ph\u00e1p Trong Qu\u1ea3n L\u00fd Product Range  \n<\/span><\/h2>\n\n\n<p>D\u00f9 c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch, nh\u01b0ng vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd Product Range c\u0169ng kh\u00f4ng tr\u00e1nh kh\u1ecfi nh\u1eefng th\u00e1ch th\u1ee9c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh c\u00e1c th\u00e1ch th\u1ee9c, gi\u1ea3i ph\u00e1p v\u00e0 v\u00ed d\u1ee5 minh h\u1ecda \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft th\u00f4ng tin:<\/p>\n\n\n<figure class=\"wp-block-table\"><table>\n<tr>\n<th><div style=\"text-align: center\"><strong>Th\u00e1ch th\u1ee9c\n<\/strong><\/div><\/th>\n<th><div style=\"text-align: center\"><strong>Gi\u1ea3i ph\u00e1p\n<\/strong><\/div><\/th>\n<th><div style=\"text-align: center\"><strong>V\u00ed d\u1ee5\n<\/strong><\/div><\/th>\n<\/tr>\n<tr>\n<td><div style=\"text-align: center\"><strong>Qu\u1ea3n l\u00fd t\u1ed3n kho\n<\/strong><\/div><\/td>\n<td><div style=\"text-align: center\">\u00c1p d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd t\u1ed3n kho hi\u1ec7n \u0111\u1ea1i, d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c nhu c\u1ea7u.\n<\/div><\/td>\n<td><div style=\"text-align: center\">S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kho \u0111\u1ec3 theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 t\u1ef1 \u0111\u1ed9ng \u0111\u1eb7t h\u00e0ng.\n<\/div><\/td>\n<\/tr>\n<tr>\n<td><div style=\"text-align: center\"><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1\n<\/strong><\/div><\/td>\n<td><div style=\"text-align: center\">C\u00e2n nh\u1eafc y\u1ebfu t\u1ed1 th\u1ecb tr\u01b0\u1eddng, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 m\u1ed9t c\u00e1ch linh ho\u1ea1t.\n<\/div><\/td>\n<td><div style=\"text-align: center\">\u0110i\u1ec1u ch\u1ec9nh gi\u00e1 s\u1ea3n ph\u1ea9m theo m\u00f9a ho\u1eb7c theo ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.\n<\/div><\/td>\n<\/tr>\n<tr>\n<td><div style=\"text-align: center\"><strong>Th\u00edch nghi th\u1ecb tr\u01b0\u1eddng\n<\/strong><\/div><\/td>\n<td><div style=\"text-align: center\">\u0110\u1ea7u t\u01b0 v\u00e0o c\u00e1c k\u00eanh b\u00e1n h\u00e0ng s\u1ed1 v\u00e0 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1eb1m \u0111\u00e1p \u1ee9ng nhanh v\u1edbi thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.\n<\/div><\/td>\n<td><div style=\"text-align: center\">X\u00e2y d\u1ef1ng website b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, s\u1eed d\u1ee5ng chatbot \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng.\n<\/div><\/td>\n<\/tr>\n<\/table><\/figure>\n\n\n<h2><span id=\"7_Phan_Biet_Product_Range_Va_Product_Line\">7. Ph\u00e2n Bi\u1ec7t Product Range V\u00e0 Product Line\n<\/span><\/h2>\n\n\n<p>Trong ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, hai kh\u00e1i ni\u1ec7m Product Line (d\u00f2ng s\u1ea3n ph\u1ea9m) v\u00e0 Product Range th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn v\u00ec ch\u00fang \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m theo nh\u00f3m. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 hai thu\u1eadt ng\u1eef ho\u00e0n to\u00e0n kh\u00e1c nhau v\u1ec1 ph\u1ea1m vi v\u00e0 vai tr\u00f2 trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. V\u1eady s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Product Range V\u00e0  <a href=\"https:\/\/jobsgo.vn\/blog\/product-line-la-gi\/\">Product Line l\u00e0 g\u00ec?<\/a> Tham kh\u1ea3o ngay b\u1ea3ng sau nh\u00e9!\n<\/p>\n\n\n<figure class=\"wp-block-table\"><table>\n<tr>\n<th><div style=\"text-align: center\"><strong>Ti\u00eau ch\u00ed<\/strong>\n<\/div><\/th>\n<th><div style=\"text-align: center\"><strong>Product Line (D\u00f2ng s\u1ea3n ph\u1ea9m)<\/strong>\n<\/div><\/th>\n<th><div style=\"text-align: center\"><strong>Product Range (Danh m\u1ee5c s\u1ea3n ph\u1ea9m)<\/strong>\n<\/div><\/th>\n<\/tr>\n<tr>\n<td><div style=\"text-align: center\"><strong>\u0110\u1ecbnh ngh\u0129a<\/strong>\n<\/div><\/td>\n<td><div style=\"text-align: center\">L\u00e0 m\u1ed9t nh\u00f3m c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan ch\u1eb7t ch\u1ebd v\u1edbi nhau v\u1ec1 ch\u1ee9c n\u0103ng, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, ho\u1eb7c \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng.\n<\/div><\/td>\n<td><div style=\"text-align: center\">L\u00e0 to\u00e0n b\u1ed9 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u00e0 m\u1ed9t c\u00f4ng ty cung c\u1ea5p tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n<\/div><\/td>\n<\/tr>\n<tr>\n<td><div style=\"text-align: center\"><strong>M\u1ee9c \u0111\u1ed9 bao qu\u00e1t<\/strong>\n<\/div><\/td>\n<td><div style=\"text-align: center\">Thu h\u1eb9p \u2013 ch\u1ec9 g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m trong c\u00f9ng m\u1ed9t nh\u00f3m c\u1ee5 th\u1ec3.\n<\/div><\/td>\n<td><div style=\"text-align: center\">R\u1ed9ng h\u01a1n \u2013 bao g\u1ed3m nhi\u1ec1u product lines kh\u00e1c nhau.\n<\/div><\/td>\n<\/tr>\n<tr>\n<td><div style=\"text-align: center\"><strong>V\u00ed d\u1ee5 c\u1ee5 th\u1ec3<\/strong>\n<\/div><\/td>\n<td><div style=\"text-align: center\">D\u00f2ng s\u1ea3n ph\u1ea9m s\u1eefa t\u1eafm c\u1ee7a Dove (trong \u0111\u00f3 c\u00f3 s\u1eefa t\u1eafm d\u01b0\u1ee1ng \u1ea9m, s\u1eefa t\u1eafm tr\u1eafng da, v.v.)\n<\/div><\/td>\n<td><div style=\"text-align: center\">To\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m c\u1ee7a Dove (s\u1eefa t\u1eafm, d\u1ea7u g\u1ed9i, l\u0103n kh\u1eed m\u00f9i, d\u01b0\u1ee1ng th\u1ec3, v.v.)\n<\/div><\/td>\n<\/tr>\n<tr>\n<td><div style=\"text-align: center\"><strong>M\u1ee5c ti\u00eau ch\u00ednh<\/strong>\n<\/div><\/td>\n<td><div style=\"text-align: center\">\u0110\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng trong m\u1ed9t ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.\n<\/div><\/td>\n<td><div style=\"text-align: center\">Bao ph\u1ee7 nhi\u1ec1u nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u1edf r\u1ed9ng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\n<\/div><\/td>\n<\/tr>\n<tr>\n<td><div style=\"text-align: center\"><strong>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong>\n<\/div><\/td>\n<td><div style=\"text-align: center\">T\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o m\u1ed9t nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ed1i \u01b0u th\u01b0\u01a1ng hi\u1ec7u &amp; ch\u1ea5t l\u01b0\u1ee3ng.\n<\/div><\/td>\n<td><div style=\"text-align: center\">M\u1edf r\u1ed9ng danh m\u1ee5c \u0111\u1ec3 t\u0103ng \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u, gi\u1ea3m r\u1ee7i ro v\u00e0 t\u0103ng doanh thu.\n<\/div><\/td>\n<\/tr>\n<\/table><\/figure>\n\n\n<p>T\u1ed5ng k\u1ebft l\u1ea1i, Product Range l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng, gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i kinh doanh. Vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m t\u1ea1o ra l\u1ee3i \u00edch thi\u1ebft th\u1ef1c t\u1eeb th\u00fac \u0111\u1ea9y doanh s\u1ed1 \u0111\u1ebfn t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m ho\u1eb7c c\u1ea7n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1edbi, h\u00e3y gh\u00e9 th\u0103m <a href=\"https:\/\/jobsgo.vn\" target=\"_blank\" rel=\"noopener\">JobsGO<\/a> \u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00eam nhi\u1ec1u th\u00f4ng tin b\u1ed5 \u00edch.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post Trong b\u1ed1i c\u1ea3nh kinh doanh hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n \u1ed5n \u0111\u1ecbnh doanh thu trong nh\u1eefng th\u1eddi&#8230;<\/p>\n","protected":false},"author":75026,"featured_media":94675,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Product Range l\u00e0 g\u00ec","_yoast_wpseo_title":"Product Range l\u00e0 g\u00ec? 3 Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3n L\u00fd Product Range Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Product Range l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng Product Range. Kh\u00e1m ph\u00e1 3 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd Product Range hi\u1ec7u qu\u1ea3 nh\u1ea5t trong b\u00e0i vi\u1ebft n\u00e0y.","_yoast_wpseo_focus_keyphrase":"Product Range l\u00e0 g\u00ec","faq":"1. L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 Ph\u00e1t Tri\u1ec3n M\u1ed9t Product Range Hi\u1ec7u Qu\u1ea3?\nDoanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 c\u00e2n b\u1eb1ng gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng l\u1eabn s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\n\n2. L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 \u0110\u00e1nh Gi\u00e1 \u0110\u1ed9 Th\u00e0nh C\u00f4ng C\u1ee7a M\u1ed9t Product Range?\nTh\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng duy tr\u00ec l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\n\n3. Product Placement L\u00e0 G\u00ec?\nProduct Placement l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o gi\u00e1n ti\u1ebfp b\u1eb1ng c\u00e1ch \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o phim \u1ea3nh, ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh ho\u1eb7c video \u0111\u1ec3 kh\u00e1n gi\u1ea3 nh\u00ecn th\u1ea5y m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.\n\n4. Range Of Products L\u00e0 G\u00ec?\nRange of products (d\u1ea3i s\u1ea3n ph\u1ea9m) l\u00e0 t\u1eadp h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 m\u1ed9t c\u00f4ng ty cung c\u1ea5p tr\u00ean th\u1ecb tr\u01b0\u1eddng, th\u01b0\u1eddng bao g\u1ed3m nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau ph\u1ee5c v\u1ee5 c\u00e1c nhu c\u1ea7u kh\u00e1c nhau.\n\n5. Product Launch L\u00e0 G\u00ec?\nProduct Launch l\u00e0 qu\u00e1 tr\u00ecnh gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e2n ph\u1ed1i.\n\n6. Sales Figures L\u00e0 G\u00ec?\nSales Figures l\u00e0 s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng \u2013 th\u1ec3 hi\u1ec7n s\u1ed1 l\u01b0\u1ee3ng ho\u1eb7c doanh thu s\u1ea3n ph\u1ea9m \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3.\n\n7. Product Endorsement L\u00e0 G\u00ec?\nProduct Endorsement l\u00e0 vi\u1ec7c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c chuy\u00ean gia c\u00f4ng khai \u1ee7ng h\u1ed9, qu\u1ea3ng b\u00e1 cho m\u1ed9t s\u1ea3n ph\u1ea9m nh\u1eb1m t\u1ea1o ni\u1ec1m tin cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n\n8. Product Life Cycle L\u00e0 G\u00ec?\nProduct Life Cycle l\u00e0 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m, bao g\u1ed3m c\u00e1c giai \u0111o\u1ea1n: gi\u1edbi thi\u1ec7u, t\u0103ng tr\u01b0\u1edfng, b\u00e3o h\u00f2a v\u00e0 suy tho\u00e1i c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n\n9. Browsing L\u00e0 G\u00ec?\nBrowsing l\u00e0 h\u00e0nh \u0111\u1ed9ng l\u01b0\u1edbt xem th\u00f4ng tin, s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 ch\u01b0a c\u00f3 \u00fd \u0111\u1ecbnh mua c\u1ee5 th\u1ec3, th\u01b0\u1eddng x\u1ea3y ra khi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp website ho\u1eb7c c\u1eeda h\u00e0ng.\n","nganh_nghe_chuc_vu_lien_quan":["Chuy\u00ean Vi\u00ean Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m"]},"categories":[24],"tags":[4383,4384],"yoast_head":"\n<title>Product Range l\u00e0 g\u00ec? 3 Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3n L\u00fd Product Range Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t - JobsGO Blog<\/title>\n<meta name=\"description\" content=\"Product Range l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng Product Range. 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