1xbet linkJunior Digital Marketing Executive

Công ty Cổ phần Giáo dục Yola

Hết hạn trong 23 ngày nữa
Mức lương Thỏa thuận

Chia sẻ

Loại hình

Full-time

Vị trí/chức vụ

Nhân Viên/Chuyên Viên

Yêu cầu bằng cấp(tối thiểu)

Trung cấp - Nghề

Yêu cầu kinh nghiệm

Trên 2 năm

Ngày đăng tuyển

23/04/2025

Yêu cầu giới tính

N/A

Ngành nghề

Marketing

Kỹ năng

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Mô tả công việc

Job Objective:

The Junior Digital Marketing position will support YOLA’s lead generation efforts through proficient use of Google Ads and Facebook ads.. This role combines the need for creative insight with technical acumen to drive performance and achieve marketing goals.

- Scope of work:

50%: Google Ads (Search, Display, Video, PMAX, etc.)
30%: Facebook/Meta Ads (Lead Generation, Conversion, Traffic...)
20%: Other platforms (Zalo, TikTok, LinkedIn, Email Marketing...) and support for branding/retargeting campaigns

- Plan, execute, and optimize paid advertising campaigns to meet monthly KPIs (Leads, Deals, Enrollments)

- Analyze customer journeys and collaborate to build high-converting ad funnels

- Perform A/B testing on creatives, audiences, budgets, and landing pages

- Monitor performance reports daily and suggest optimizations (CPL, CPD, CPE)

- Work closely with the content and design team to develop impactful ad creatives

- Support tracking setup and coordinate with Data/Sales teams to ensure campaign performance is properly measured

- Stay updated on digital trends and actively suggest new growth strategies for YOLA

Yêu cầu công việc

Bachelor’s degree in Marketing, Business, Communications, or related fields
1–2 years of proven experience in executing performance marketing campaigns, especially on Google and Meta platforms
Experience in the education or service industry is a plus
Familiar with CRM tools and marketing automation is a plus
English proficiency (reading, writing) – intermediate level or above
Skills:
- Strong understanding of Google Ads and Meta Ads Manager
- Ability to analyze campaign performance using tools like Google Analytics (GA4) and Google Tag Manager
- Proficient in performance metrics: CPL, CR, ROAS, CAC, CPM
- A/B testing and landing page optimization experience
- Detail-oriented with strong analytical and problem-solving skills
- Good time management and ability to handle multiple campaigns at once
- Team player with good communication skills
- A mindset for continuous learning and adapting to digital trends